The online gambling industry has been thriving lately throughout the UK due to the technological advancements that led to better privacy and security regulations, safer payment methods, and a wide variety of game choices.
From the latest statistics, it looks like online casinos contributed the most to the industry’s 2020 gross gambling yield of £14.22 billion.
Because this market is becoming increasingly popular amongst Brits, there is a tighter focus on responsible gaming. More and more companies are showing their support towards this initiative, wanting to ensure an immersive, but safe experience for each user.
The Gambling Commission in Great Britain, which is the regulatory body of all gambling operations taking place in the UK, has recently shared its strategy for the next three years. With a desire to remain flexible, the strategy highlights the steps needed to maintain a fair and safe gambling market for all individuals.
The Commission’s goal is to protect players and their personal data through the licenses they offer to gambling operators. In order to get one, they need to follow rigid, pre-established standards and consumer protection practices. Online casino experts are also lending a hand in keeping players safe, while ensuring they get the best services available. There are various options to choose from when it comes to online casinos, as seen on CasinoWings, who compile in-depth reviews of sites and providers, and thorough research is necessary to stay well-informed.
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An important initiative that is due to start this summer throughout the country, including in Manchester, was launched by Entain, the leading British betting, and gaming operator. The Advanced Responsibility and Care (ARC) player protection initiative is claiming to be the first in the industry to use technology to personalise protection for each player. The programme will be able to check the financial situation of each individual and then set stake limits according to the results.
This functionality has been rolled out across all 14 of Entain’s brands, including PartyCasino and Ladbrokes. PartyCasino is one of the world’s largest online casinos, a fully integrated platform with over 500 games on offer, ranging from traditional casino games like blackjack and roulette to the most modern video slots. Meanwhile, Ladbrokes is one of the most recognisable gambling names in the UK, with over 50 years experience and a growing online presence.
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The technology implemented in the ARC framework mixes artificial intelligence with big data. It collects existing customer data that is commercially available and combines it with behavioural indicators. The behavioural indicators involved in this process are fluctuations in stake levels, evidence of chasing losses, and erratic play. This way, the software would be able to predict an individual’s potential financial risk and provide the highest level of protection to the players that need it the most.
Overall, the online casino industry is doing a great job at promoting responsible gaming and improving its services so that players have a wide variety of resources. Technology, particularly AI, has been used for a while now to provide a safe space, as well as a personalised gaming experience. By embracing interactive technology and implementing it into its operational model, the industry has managed to evolve and maintain a strong customer base.
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Manchester City finally release special Year of the Horse collection for Lunar celebrations
Danny Jones
Manchester City have officially launched their new ‘Year of the Horse’ kit, along with several other items in their latest lifestyle range.
The collection, which has been released as part of the Lunar New Year Celebrations, was leaked online in late 2025 before being officially teased earlier this year, but now Man City have fully unveiled the limited edition clothing items.
It follows the commercial success of their previous Chinese New Year-inspired kits and wider fashion lines over the last few seasons.
For anyone not up to speed on their Zodiac calendar knowledge, 2026 is officially (you guessed it) the year of the horse, hence this choice for the new ‘Capsule Collection’.
“Set in earthy, neutral tones, the limited-edition Year of the Horse Capsule Collection captures both the stillness of vintage Chinese portraiture and the motion of a team in full stride.”
Revolving around a grey and almost beige colour palette, the full drop includes a new pre-match ‘Anthem’ jacket, a dark graphic design tee, a baseball cap, as well as a soft horse plushie.
The focal point, however, is obviously the jersey itself – though it remains to be confirmed whether or not the special seasonal strip will be worn in any games this campaign as other one-off/special limited edition shirts have been in the past.
The price points range from £15 for the soft toy to £90 for the adult shirt, with the aforementioned Puma KING Anthem zip-up jacket already available in six colours.
What do you make of the latest lifestyle collection, Blues?
Somewhat fittingly, the Year of the Horse and other items finally debuted on the same day that their local rivals across the other side of town, Manchester United, released some new threads of their own: the second Adidas x The Stone Roses collection.
As for this years Lunar celebrations, the official plans for here in Manchester city centre have now been revealed. You can find out more down below.
Manchester United officially launch second Adidas fashion collab with The Stone Roses
Danny Jones
After several weeks of teasers, the latest fashion collab between Adidas, Manchester United and The Stone Roses has officially revealed.
We have no doubt this one will be lapped up just as quickly as the first.
Following images of the new Stone Roses x Man United kit and the focal point of this new collection being leaked online earlier this month, the second drop by Adidas has now been unveiled in full.
Releasing another stylistic video to the tune of the legendary Manc band’s famous anthem, ‘I Wanna Be Adored’, players both past and present from the men’s and women’s team star in the launch video.
As you can see, not only did the players get involved with the shoot as expected, but the clip also includes a snippet of archive footage featuring a young Ian Brown in a short but profound talking head.
The Stone Roses frontman, and indeed other members of the band, have never made their love of United a secret – none more so than the late, great Gary ‘Mani’ Mounfield – and the supporters have also shared plenty of it back.
Be it through ‘This Is The One’ being chosen by Gary Neville as the official walk-out song at Old Trafford and various chants sung to Stone Roses tunes, to the previous collab back in February 2024, the two iconic cultural brands pretty much go hand in hand.
Besides the next multi-coloured paint-splashed shirt, which leaked first, as well as a new bucket hat (again, very era appropriate), there are scarves, a graphic design t-shirt, two sets of shorts and even two different pairs of shoes.
Images of the white Stone Roses trainers also popped up in leaks across various Man United fan accounts on social media, but few had seen the black ZX 600 Adidas trainers until now.
What do you make of the latest batch of lifestyle fashion from the club?
Meanwhile, with just days left in the transfer window, it remains to be seen whether new interim manager Michael Carrick will be rewarded for his first two wins against the top two in the league with any reinforcements before the end of January – but there are some rumblings…
The Manc -
1st April 2021 
