Should ketchup be kept in the cupboard or in the fridge?
It’s a question we’ve all heard before, it’s an age-old debate among the British public, and at this point, in 2023, it’s an answer that we just can’t seem to agree or see eye-to-eye on, no matter how hard we try to come to a decision.
The debate has generated opinion from pretty much everyone who’s ever tasted the classic condiment, but now, Heinz has finally decided to weigh in and end the conversation once and for all.
The manufacturer’s iconic red sauce with an “unmistakeable taste” and “unique flavour” has been a staple in UK households since it was first introduced all the way back in 1886, but while millions of Brits will find common ground in the fact they probably have a bottle or two at home, where they choose to keep it, however, isn’t the same across the board.
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Heinz has finally settled the ‘fridge v cupboard’ ketchup debate / Credit: Heinz UK | Jacob Rice (via Unsplash)
Heinz knows this all too well.
But despite the debate raging on for decades, the company has kept pretty tight-lipped on its stance… until only recently.
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Choosing to weigh in on X, formerly known as Twitter, the manufacturer first dropped the bombshell that “ketchup goes in the fridge”, before going on to reply to shocked fans and ask people to give their opinions on an interactive poll.
The results of Heinz’s poll revealed that 63% of respondents agreed the condiment should be stored in the fridge, while just over 36% think it should live in the cupboard.
Northern Ireland is apparently “the worse cupboard offender in the UK”, according to Heinz, with 58% of the responding population choosing to keep their ketchup bottles behind room-temperature doors, while the Welsh capital of Cardiff, on the other hand, keep it in the fridge “where it belongs”.
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Where do you keep yours? It has to be… in the fridge!
A third ‘team cupboard’ fighter wrote: “Take it back!!!!,” while a fourth added: “Never, ever has it ever gone in my fridge, nor anybody elses,” and another said: “Heinz don’t even know where their product should be stored.”
While it does seem that lots of people disagree with Heinz, there was, of course, a good chunk of the hundreds of comments siding with the company.
Manchester has been named one of the most ‘affordable’ cities in the UK – this is why
Emily Sergeant
A list of the top 10 most affordable cities in the UK has been revealed, and Manchester has made the cut for one very specific reason.
On a bit of a budget? Aren’t we all.
The cost of living crisis has been raging on for quite a few years now, and unfortunately, despite how much we all wish for it to, it doesn’t appear to be slowing down – with prices for everyday items, especially typical fridge and cupboard stables, shooting up by the day, even though supermarkets are showing efforts to prevent it.
And it’s the noticeable price increases in groceries that led delivery insurance provider, Street Cover, to uncover which UK cities don’t strain your food shopping budgets too much just yet.
As it was found that food and non-alcoholic drinks inflation reached 1.3% this past summer, a new study has revealed that Sheffield is officially the most affordable city in the UK, with several other northern locations on the list.
Manchester has been named one of the most ‘affordable’ cities in the UK / Credit: MCC | Aldi
The study compared the 2026 Grocery Index for the largest UK cities with the UK average, as well as available 2025 Grocery Indices, to track the changes in food affordability.
The cities are ranked by the index difference from the national average – which is 67.3 – but the report also uses direct monetary values for a grocery basket to provide some additional context too.
Manchester took sixth place on the list, with an average grocery basket price of £23.08, while some of the other northern cities in the top 10, besides Sheffield at number one, include Liverpool, Leeds, and Newcastle.
Top 10 Most Affordable UK Cities For Groceries
Sheffield
Milton Keynes
Liverpool
Reading
Newcastle
Manchester
Leeds
Bristol
Cardiff
Southampton
As the only other North West city in the top 10, Liverpool may have come in third place overall, but the study found that the grocery bill here is the smallest in terms of actual monetary numbers – with it setting shoppers back £22.08 for a regular supermarket basket, which is a whole £1 cheaper than in Manchester.
“Data shows households in the North East of England have the lowest average food spend in the country, around 11% below the UK average, while Yorkshire sits 6.6% below,” Al Taylor, who is the Head of Street Cover, commented on the study’s findings.
“Sheffield’s position at the top reflects lower property costs for retailers, less competition from premium chains, and a supermarket landscape dominated by value-led options.
“The practical implication for household budgets is significant – the difference between budget and premium shopping can easily be £1,000 or more per year for a family, which can be spent on other things or saved for future plans.”
Featured Image – Aldi
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Mancs wanted to take part in a new series of the ‘hardest quiz show on TV’
Emily Sergeant
Call yourself a clever clogs? The BBC is currently looking for contestants to take part in what is widely considered the hardest quiz show on TV.
That’s right – Only Connect is back for another series on BBC Two.
Presented by Victoria Coren Mitchell and first broadcast all the way back in 2008, Only Connect takes TV quizzing to the next level, as it sees two teams compete against each other by finding connections between seemingly unrelated clues.
In this quiz show – which viewers have dubbed one of the most challenging there is – knowledge only takes you so far, as the ability to think laterally is also deemed ‘vitally important’.
A casting call for the upcoming 2027 series has been shared on the BBC website, with people from Greater Manchester encouraged to apply.
Mancs wanted to take part in a new series of the ‘hardest quiz show on TV’ / Credit: BBC
The casting call reads: “The popular BBC Two quiz show presented by Victoria Coren Mitchell returns for a new series in 2027.
“Only Connect is seeking teams of three players OR single applicants or teams of two looking for like-minded teammates to pool their combined wits to solve fiendish conundrums and vexing puzzles.
“This is the quiz series where, as in life itself, knowledge will only take you so far: patience and lateral thinking are also vital. It’s all about making connections between things which may appear, at first glance, not to be connected at all.”
Reckon you’ve got what it takes then? Applications are now open, and all applicants must be aged 18 or over and a resident in the UK or Channel Islands.
Emily Sergeant -
31st August 2023 
