The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi – and there have been mad scenes in shops across the UK.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
One person joked that they ‘drop kicked a granny and threw a child out of the window’ to buy a bottle, saying their local store sold out in just 20 minutes.
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Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: “THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You’ll be able to grab one of each flavour while stocks last! @KSI meet you there?”
KSI – a YouTube star turned boxer and rapper – responded: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”
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THIS IS NOT A DRILL 🚨 @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there? pic.twitter.com/rRZWvTVlVO
Prime is available in Aldi in three different flavours – Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it’s rolling out as part of its Specialbuy offers.
Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
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“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
Managed to get the last two bottles of Prime this morning at 8.04am in #aldi The store had only been open 4 minutes and it had all gone! Reminded me of the movie Charlie and the Chocolate Factory and the rush for the golden ticket 😂 @PrimeHydration@AldiUKpic.twitter.com/EgFqdYO03d
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It’s shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Stockport County defender Brad Hills ruled out for the rest of the season
Danny Jones
In a big blow to their promotion push, Stockport County have been hit with a major injury and loss to their first-team squad, as defender Brad Hills has been ruled out for what looks to be the remainder of the season and then some.
Not what Hatters will want to hear with crunch-time in and around the playoffs now well underway.
Having emerged as even more of a starring centre-back this year, following his initial loan spell with the club during the previous campaign, Brad Hills has arguably been one of Stockport’s best and most reliable players in 2025/26 thus far – but not County will have to do without him.
Although the exact severity is yet to be fully revealed, the former Norwich City youth academy graduate is said to have hurt his anterior cruciate ligament (ACL).
Confirming the news on social media, the Greater Manchester side stated: “We regret to inform supporters that Brad Hills sustained an ACL injury in Saturday’s draw at Luton Town that will rule him out for the foreseeable future.
“Our full focus is on supporting Brad throughout his recovery – we know he’ll come back stronger”
For anyone unaware, ACL tears/ruptures are among some of the worst injuries in football, and depending on the extent of the damage, it can take anywhere between six months and a full year to bounce back.
Safe to say, therefore, that supporters have been left gutted by the update, with one commenting, “Awful, awful news”; another simply wrote, “FFS”.
After typing a very long expletive following the show news, fan podcast The Scarf Bergara Wore wrote: “Wishing Bradley Hills a speedy recovery – come back stronger!
Since becoming a permanent signing back in August, he’s earned multiple man-of-the-match awards in blue and white, not to mention contributed to a decent number of clean sheets. He’ll be a big miss in their backline.
While it’s no doubt a big setback as the League One team looks to get promoted into the Championship, the absence could see manager Dave Challinor reshuffle the pack and perhaps even the formation for the remaining fixtures.
One option is Louie Barry, who – depending on the setup – could finally be set for a return to the pitch after he was signed on a third loan deal this past January, but is still continuing his own rehab following a knee operation.
Put it this way, with not many games left, lots of County fans are probably wishing that the pending and potential further changes in the EFL could have come sooner…
Embrace announce intimate live show in beloved Bury music venue
Danny Jones
British alternative veterans Embrace have announced another intimate show here in Greater Manchester, only this time it’s over in Bury at a stunning small-cap arts venue.
It’s not often you get to see such a long-standing band play outside of the city centre so far into their career, especially in gorgeous grassroots spaces like this one.
A fellow Northern outfit, they’ve often been lumped in with that ‘post-Britpop’ era of music, and plenty throw around the so-called ‘dad rock’ label, but honestly, we couldn’t care either way: they remain among the UK’s perennially underappreciated underdogs that never get old, as far as we’re concerned.
Revealing a handful of new live dates for their album launch this summer, they’ll be making just two appearances in the North West on the run.
Writing in the post, the group said: “We’ve lined up a run of exclusive UK dates in venues that are some of the smallest we’ve played in years. It’s going to be special, but capacity is extremely limited.”
As you can see, besides the Jacaranda Baltic in Liverpool, the only other place in this region where they’re set to play for this mini tour is The Met over in Bury.
One of the most beautiful gig spots, not just in the town but in all the 10 boroughs, for our money, the room only holds around 400 standing and roughly 250 seats.
For seasoned artists like this lot, who are more used to playing big festival stages and big domestic headline tours – which they’re also doing later this year – it’s sure to be a special night.
Toasting the release of their ninth studio LP, Avalanche, this spin-off on the tried and tested in-store format wouldn’t be possible without the help of local record store, Wax and Beans, who are promoting and hosting the show.
But we can’t lie, there’s something about the idea of seeing them decades on from when they first tightly-packed out crowds of this size.
If you want to be part of the Embrace album launch tour, you can get ready to grab your tickets at 10am this Friday, 27 March, right HERE. And speaking of great record shops…
Daisy Jackson -
29th December 2022 
