The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi – and there have been mad scenes in shops across the UK.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
One person joked that they ‘drop kicked a granny and threw a child out of the window’ to buy a bottle, saying their local store sold out in just 20 minutes.
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Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: “THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You’ll be able to grab one of each flavour while stocks last! @KSI meet you there?”
KSI – a YouTube star turned boxer and rapper – responded: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”
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THIS IS NOT A DRILL 🚨 @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there? pic.twitter.com/rRZWvTVlVO
Prime is available in Aldi in three different flavours – Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it’s rolling out as part of its Specialbuy offers.
Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
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“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
Managed to get the last two bottles of Prime this morning at 8.04am in #aldi The store had only been open 4 minutes and it had all gone! Reminded me of the movie Charlie and the Chocolate Factory and the rush for the golden ticket 😂 @PrimeHydration@AldiUKpic.twitter.com/EgFqdYO03d
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It’s shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Ole Gunnar Solskjær says just three players have spoken to him since leaving Manchester United
Danny Jones
Club legend and ex-Manchester United player turned manager, Ole Gunnar Solskjær, has revealed that just three of his former players have been in touch since leaving Old Trafford.
Solskjær was sacked from the role as Man United head coach back in November 2021 after having been given the job permanently following an impressive winning run as interim manager.
The practically perfect start back at the helm of the club – where he starred as the ‘super sub’ during his playing days – was followed by a big slump, and the final decision was ultimately made in the wake of a 4-1 loss to Watford.
However, the ‘Baby-Faced Assassin’s’ popularity among the players and the fans alike was never in question, so it’s come as somewhat of a surprise to many fans that Solskjær has said only a specific trio of United players have got in touch with him since his dream job came to an end.
At least two of the names read out might not surprise fans, as not only was then-club captain Harry Maguire one of his first statement signings, but so was Bruno Fernandes, who now has the armband, and both have remained key players and leadership figures pretty much ever since.
Speaking to BBC Sport on the senior duo, Ole said, “For me, Harry has always been a leader and a fighter”, and never had any doubts about him deputising for him on the pitch, before going on to label both the centre-back and Bruno as “top human beings.”
As for the third, although Victor Lindelöf looks set to leave the club this summer, he’s actually been a long-serving squad member, having joined back in 2017 and been a seemingly popular figure around the dressing room, even if injury problems have sometimes hampered his minutes.
He also went on to discuss other matters regarding the club, including confessing that it’s “hard to watch” United amidst their present struggles, both under previous manager Erik ten Hag and now Ruben Amorim – even with a potential Europa League trophy consolation on the cards.
The retired striker also stated that he found the decision to let midfielder Scott McTominay go more than surprising, especially given the incredible performances he’s put on display since moving to Serie A.
Co-op Live has been named the number one arena in Europe following its debut year
Danny Jones
Despite a rocky opening month or so, Manchester’s Co-op Live made the ultimate instant recovery and has now been named the number one arena not just in the UK but all of Europe.
Manc music venues being best in class? Sounds about right.
Yes, even despite some obstacles, delays and early hiccups, Co-op Live‘s debut year as a live music and indoor entertainment venue has seen it beat out the likes of the long-established and iconic O2 in London to take the top spot.
The inaugural 12 months of the arena have not only seen it welcome all manner of music legends, as well as live sporting events such as the UFC and WWE, but the arena welcomed more visitors than any other venue across the continent during that time.
Names to have graced the industry-leading stage so far include Liam Gallagher, Stevie Nicks and Take That; Peter Kay, Elbow, Sabrina Carpenter, Paul McCartney, and so many more.
Commenting on the successful start, Tim Leiweke (CEO and chairman of the Oak View Groupbehind the venue) said: “Our ambition was to bring the world’s best music arena to one of the world’s greatest music cities and we are thrilled with the reaction from fans and artists alike over this past year.
“Co-op Live’s revolutionary acoustics investment has already attracted some of the world’s biggest artists and events to Manchester, with many more to come. And our sustainability commitment will ensure we remain responsible contributors to Manchester and the planet for years to come.
“We believe that amazing venues can transform cities for the better, and Co-op Live has done just that.”
It’s fair to say we’ve had some truly unforgettable nights in there already – and that’s just in the last month alone. Case and point:
With a continued commitment to achieving ‘Net Zero’ status too, the venue’s carbon reduction technologies, solar panels, heat pumps and rainwater harvesting, not to mention the recently refreshed CityLink walking in partnership with the Climate Pledge, are all things we can be proud of.
Bev Craig, Leader of Manchester City Council, went on to add: “We are delighted with the success of Co-op Live’s first year, and to see it taking the top spot off London.
“It shows Manchester is the home of live music in the UK, with Co-op Live bringing so many exclusives from artists like Bruce Springsteen to the city and Oasis playing massive hometown shows this summer – 2025 is going to be one of the biggest ever for our city’s music scene.”
Meanwhile, things are feeling less fortunate at the grassroots end of the spectrum, as the Music Venue Trust is imploring people to get behind a vulnerable Manc music institution.
Daisy Jackson -
29th December 2022 
