Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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Manchester’s big wheel is returning to Exchange Square for the summer… sort of
Emily Sergeant
Manchester is set to reach new heights, as the big wheel that once stood proudly in the city centre is making a comeback this summer.
Well… sort of.
That’s because it’s not quite the same big wheel that many will remember from its glory days in locations like Piccadilly Gardens and Exchange Square throughout the 2000s, and more recently Albert Square during last year’s Manchester Christmas Markets – but it is a big wheel and it’s a big wheel that you’ll be able to hop on for a ride.
Celebrating the launch of its new Cloud Frappuccino blended drinks range, Starbucks’ Summer in the Clouds arrives in Exchange Square next Friday and Saturday (24 and 25 July), inviting people to escape the hustle and bustle and enjoy panoramic views of the city below from a big Ferris wheel.
The two-day takeover will give customers the chance to unlock a ride on the big wheel with the purchase of any Grande or Venti iced drink from participating Manchester city centre Starbucks stores.
Both in participating stores – which in Manchester are Starbucks stores in the Arndale, City Tower Offices, on Market Street and on Fennel Street – and at the Ferris wheel itself in Exchange Square, you can expect complimentary Cloud Frappuccino-inspired candy floss, live music from DJ and presenter Ethan Porte, and a free photobooth with digital and printed photos.
Alongside the big wheel ride, there’ll also be the chance for members to win exclusive Starbucks merchandise across the two days too.
A limited number of additional ferris wheel ride tokens will also be available to win via the fairground-style Plinko game on site.
The new Starbucks Cloud Frappuccino blended drinks range includes a range of bespoke creations like the Strawberry Matcha Cloud Frappuccino, the Brown Sugar Cloud Frappuccino, and the Caramel Mocha Cloud Frappuccino.
With skyline views and summer sips, Starbucks says its Summer in the Clouds is set to be one of Manchester’s must-visit experiences this month.
Starbucks’ Summer in the Clouds arrives in Exchange Square next Friday 24 and Saturday 25 July.
Featured Image – Cédric Dhaenens (via Unsplash)
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Liam Fray says ‘yes’ to Courteeners supporting Oasis on tour amid rumoured 2027 dates
Danny Jones
Liam Fray has said that the Courteeners are ready to “answer the call” if/when it comes to supporting Oasis on their next big live tour, with rumours of dates for shows in 2027 ramping up.
The fellow Manc favourites were heavily suggested as potential support acts for the Live ’25 reunion gigs, but Cast and Richard Ashcroft were ultimately selected as the warm-ups for the world tour.
With that in mind, when asked if Courteeners would be ready to open up for Oasis on their still only hypothetical tour next year, Fray had a very quick answer:
Not to speak for the Middleton musician, but it’s a bit of a no-brainer, really.
As you can see, in a recent interview with Radio X host Johnny Vaughan promoting the indie rockers’ new single, ‘Plus One Forever’, the 41-year-old frontman made it clear that he and his bandmates would bite hands off if the other Liam and/or his brother Noel offered a slot to them.
The younger Gallagher brother definitely had plenty of fun teasing supports last time around, before making some fairly more obvious posts and then seemingly just announcing them on social media according to his own timeline.
LG does what he wants, after all.
As for the supposed ’12 nights at the Etihad Stadium’ reported recently, not to mention all the other sets across the country that would no doubt follow should they come to fruition, Fray could say little else other than simply “Yes” to the prospect.
Joking, “Well, it is from me – I don’t know if someone else has said no!”, there have been no other indications on this front, but it’s safe to say it’d be a huge booking for everyone involved and a HUGE crowd-pleaser; Liam looks to be working on one of his own, elsewhere, too…
The two lead singers have both graced the stage of the Emirates Old Trafford stadium at Lancashire County Cricket Club, as well as Heaton Park, respectively.
Liam noted that he was at Heaton Park himself for that unforgettable summer last year, and also praised Wigan’s very own Ashcroft for being “unbelievable” when he caught him at Wembley. Big shoes to fill. The question is, who would you like to see supporting Oasis on their possible tour dates in the future?
In the meantime, we’ll have to be satisfied with gearing up for the release of the highly-anticipated reunion documentary, with the title and a first trailer now revealed.
Emily Sergeant -
20th September 2023 
