Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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First look images released of new BBC drama series from Happy Valley creator filmed in Yorkshire
Emily Sergeant
A new BBC series telling the story of five women who come together to create a makeshift punk-rock band is set to air later this year.
Riot Women, the brand-new drama from the multi-BAFTA award-winning writer Sally Wainwright – best known for being the creator of Happy Valley – is a six-part series set and filmed in Hebden Bridge, West Yorkshire.
First look pictures of the new show have now been released.
Starring Joanna Scanlan, Rosalie Craig, Tamsin Greig, Lorraine Ashbourne, and Amelia Bullmore as band members, alongside a talented supporting cast consisting of Taj Atwal, Chandeep Uppal, and Macy-Jacob Seelochan as the band’s riotous backing singers, the newly-released pictures show the women in action.
First look images have been released of a new BBC drama series filmed in Yorkshire / Credit: BBC
According to a synopsis on the BBC website, Riot Women dives headfirst into the world of five women who come together to create a makeshift punk-rock band in order to enter a local talent contest.
But, in writing their first original song, they soon discover that they have a lot more to say than planned – and this is their way to say it.
As they juggle demanding jobs, grown-up children, complicated parents, husbands who’ve buggered off, and disastrous dates, and relationships, the band becomes a catalyst for change in their lives, and it’s going to make them question everything.
📸 Here's your first look at Riot Women – the new drama from Sally Wainwright coming to @BBCiPlayer and @BBCOne in 2025
New pictures feature Joanna Scanlan, Rosalie Craig, Tamsin Greig, Lorraine Ashbourne, Amelia Bullmore, and more
Creators and producers say the show is a testament to the power of friendship, music, and the resilience of women who “refuse to be silenced by age or expectation”.
Speaking ahead of the show airing later this year, Riot Women creator, Sally Wainwright, commented: “I’m having a whole new buzz of excitement about the show as we bring it together in the edit, and I can’t wait to share it with everyone.”
Riot Women will premiere on BBC One and iPlayer in the UK later this year.
Featured Image – BBC
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A Manchester barbershop is offering a ‘pay what you can’ service this month
Danny Jones
Amidst the tidal wave of January deals on food and drink in Manchester, a local barbers is championing their own ‘pay what you can’ offer to help people along this month.
Jefe’s Barbershop, located in the heart of Manchester’s Northern Quarter, is one of the best barbers in the city centre, offering a wide variety of cuts and facial hair grooming services – they even offer a subscription service that helps people save money on regular trims.
That being said, they are well aware of those January blues and the mounting obstacles and anxieties that come with weeks of penny-pinching to make it to month’s end, as well as the general toll it can take on people’s mental health.
So this January, Jefe and his team are doing something different – as he puts it, “something special”: the barbershop is allowing customers to simply pay what they feel comfortable handing over and, in the case of those struggling, whatever they can afford.
It’s a simple gesture with a big purpose which helps ensure no one has to miss out on a feel-good moment or the confidence that comes from a fresh trim.
“All we do is laugh and joke about life—that’s why people come here,” Jefe explains. “I don’t want anyone to lose the chance to be present, to feel good, and to laugh with us.
“Men often need more help than they’re willing to let on and we want to be a helping hand they can rely on.” Now that’s a cause all of us can and should get behind.
Community support has remained at the core of Jefe’s Barbershop since the beginning when he swapped a basketball career for providing a much-needed service to Mancunian men.
From partnering with Manc sandwich shops and offering free haircuts for the homeless, to hosting street parties with local events companies and providing £5 trims to promote men’s mental health in 2023 when the cost of living crisis really kicked in – Jefe’s is always trying to make a difference in the area.
You’ve got to love businesses that go the extra mile.
If you want to make the most of this wholesome deal or just feel like you’re in need of a trim, you can book HERE or call them directly on 0161 818 7659.
The ‘pay what you can’ offer runs Monday to Thursday, 9am-7pm, subject to availability. You’ll find Jefe’s Barbershop on Stevenson Square
Because as the man himself puts it, “Everyone deserves to feel their best”.
Emily Sergeant -
20th September 2023 
