Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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The rumoured celebrity guest list at Chanel’s Manchester fashion show as first famous face arrives
Daisy Jackson
When a name as big as Chanel comes to Manchester, you can surely expect at least a few celebrity guests to come with it.
And sure enough, on the even of the Metiers D’Art fashion show, we’ve clocked our first A-lister in our hometown.
Actor Kristen Stewart has been spotted leaving The Stock Exchange Hotel, Gary Neville’s five-star establishment that also hosted Post Malone earlier this year.
The city’s luxury hotels have reportedly all been booked out for Chanel’s prestigious, invite-only fashion show, which will be taking over the Northern Quarter on Thursday 7 December.
So exactly who else is rumoured to be touching down in the city for the show?
The biggest name drop so far is Margot Robbie, Australian actress and star of this summer’s runaway box office hit Barbie.
Margot has famously been one of Chanel’s most recognisable ambassadors.
The brand’s other famous faces include fellow actor Timothee Chalamet, who is the ambassador for Bleu De Chanel, and also tipped to be visiting Manchester this week.
There are currently huge billboards plastered with his face all over the city centre.
Margot Robbie is a big name rumoured to attend the Manchester Chanel show. Credit: Wikiedia CommondsDavid and Victoria Beckham are rumoured to attend the Manchester Chanel show. Credit: InstagramKylie Jenner may make an appearance with her boyfriend, Chanel ambassador and actor Timothee ChalametNorthern lad Harry Styles is also hotly tipped to join the Chanel front row
These types of events usually attract some sort of Kardashian/Jenner member, and with Kylie Jenner currently dating Timothee, the young couple may make an appearance – though most will be holding their breath for big sister Kim.
Kendall Jenner is also on the rumoured celebrity guest list, as the supermodel has previously walked for Chanel.
Lily-Rose Depp seems a likely name to appear – the model, actor, and daughter of Johnny Depp was personally chosen by the late Karl Lagerfeld to be a Chanel ambassador.
Some of the most famous celebrities in the entire world have been in the UK for various events in the last week, including Beyonce and Jay-Z, and Taylor Swift. Will any of them extend their stay to come up north?
And then there are those with a local connection, like for Manchester United legend David Beckham, with high-fashion wife and Spice Girl Victoria Beckham.
Harry Styles could crop up too, with his roots just down the road in Holmes Chapel.
Vogue editor Anna Wintour seems the most likely of all to be sitting front row on Thomas Street tomorrow night.
Sacha Lord has already confirmed that he has received an invite, and Andy Burnham may well be given a seat too.
Legendary Manc landmark the Didsbury tank has officially left town
Daisy Jackson
One of Greater Manchester’s weirdest landmarks, a huge military tank parked on a residential street, is no more.
The tank – which is technically an armoured personnel vehicle, but ‘tank’ is catchier – has been standing in West Didsbury for decades, in various locations.
The massive vehicle has been on Old Lansdowne Road since 2018, where it has remained, despite an initial flurry of complaints from local residents.
It’s become the stuff of local legend, where most Mancs don’t even question its presence any more.
It’s understood that the Didsbury tank’s owner is a military vehicle collector, but he’s never been particularly forthcoming with why he has the beast parked on the corner of the street and how he came to own it.
The owner reportedly has a couple of other military vehicles parked up at his home too.
It’s been the source of plenty of jokes and memes over the years, with one person writing on X: “My favourite thing about West didsbury is that people call it posh but there’s just some dude with a f*ckin tank.”
There have been plenty of calls of: “Can’t park there mate!” too.
But now the legendary vehicle, and ‘piece of South Manchester history’, has reportedly departed Didsbury for a brand new home.
Photos of the tank on the back of a truck have been shared by Midland Military Vehicles, a company that specialises in the restoration and sale of Combat Vehicle Reconnaissance (Tracked) vehicles.
The company shared on Facebook: “The Didsbury FV432 has arrived. This vehicle is very well known as it was sat on a road in Manchester for years!”
Since their post made it to Reddit, Mancs have been lamenting the loss of the unusual landmark.
One person shared: “Used to live on that road, that tank kept me safe on my walk to Tesco Express, sad times.”
Another wrote: “No way! That’s a piece of South Manchester history. The first day I arrived in Didsbury, I got my girlfriend to take a picture of me with the tank.”
Someone else posted: “Goodbye tanky mctankerton, enjoy your new home. :sheds a lil tear:”
Emily Sergeant -
20th September 2023 
