Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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Manchester firefighter surprises partner with proposal during new recruits parade
Danny Jones
We’re a sucker for a wholesome little video as we know you are, which is exactly why we thought of you lot when we came across this video of a newly graduated Manchester firefighter surprising his partner with a heartwarming proposal.
Just the kind of heartwarming that usually sets us off after a long week at work.
The clip shared by Greater Manchester Fire and Rescue Service (GMFRS) on Thursday, 25 April, shows Manc fireman James popping the question to his girlfriend sat unassumingly in the audience at a recent passing out ceremony.
Pass out ceremonies are when trainees go from recruits to fully qualified firefighters after completing their intensive operational training. It’s a long-standing tradition in the emergency services where friends and family gather to celebrate their achievements – it’s almost like it’s the perfect opportunity…
Watch as a Manc firefighter turns his passing out ceremony into a surprise proposal.
As you can see, since the graduates are usually the centre of attention, James couldn’t help but size his moment and instead of walking and lining up normally like everyone else, he decided to head straight over to his wife-to-be and get down on one knee.
You already know the rest.
Welling up immediately and barely able to remove her hands from her face, Melissa nods and says yes as the crowd cheers and the pair share a smooch.
Writing on social media, the GMFRS said: “We managed to capture a VERY special moment at our new recruits pass out parade today… Congratulations to James and Melissa!”, adding, “Certainly one way to start your new career”.
If we don’t see all the groomsmen dressed as firefighters on a random viral video sometime soon we’re going to be gutted.
All the best to the happy couple and if you’ve got any more lovely clips like this to send in so we can make ourselves cry (in a good way), you know what to do.
Featured Images — Greater Manchester Fire and Rescue Service
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The Chestergate pub in Stockport is at it again with some of the most wonderfully Manc scenes you’ll ever see
Danny Jones
The legendary Chestergate pub in Stockport is back with another belter of a video, following on from their viral belly-flashing clip of 2022.
The Mersey Square boozer has painted yet another quintessentially Northern depiction of UK pub culture with the latest Manc scenes they’ve captured around the karaoke machine.
If you’ve never had the pleasure of stumbling into The Chestergate in Stockport town centre, the long-standing boozer currently operated by publican chain Blind Tiger Inns, you’re seriously missing out.
While it might not be the flashiest of pubs, when it comes to entertainment, it always delivers.
Whether it’s stunts like renaming themselves ‘The Southgate’ whenever the Euros or World Cup rolls around, or the locals just genuinely having a whale of a time no matter what day of the week it is, it really sums up the best of pub culture.
The Chestergate went viral for some of the most British footage ever caught on film back in 2022 and the videos saw a huge wave of love and support flooding in for the pub, as well as a healthy amount of chuckles. Safe to say we were chuffed to see them pop back up on our feed again recently.
Karaoke night at The Chestergate literally never disappoints.
Forget ‘Livin’ on a Prayer’ or ‘Champagne Supernova’ for karaoke songs – we’ll take a cacophony of inaudible throwback pop music, whilst another bloke and his hype man try and MC over a totally ill-fitting beat any day of the week.
And that’s handy because you’ll find those kinds of shenanigans happening at this place all the time.
It’s simultaneously one of the most no-nonsense and somehow a non-stop shenanigan-filled paradise. They also look after their own and consider their regulars part of the family. Case and point: they threw their very own ‘Dancing Queen’ Molly a big bash for her 86th birthday and it’s such wholesome viewing.
At this point, it’s worth flagging that we have nothing but envy for these folks and anyone who’s just out there having the time of their lives on any random weeknight.
Yes, it produced plenty of laughs for those watching online in recent times but this lot won’t mind one bit – not only is the pub seeing more and more new faces through the door but that’s the whole point of a pub, isn’t it? Going for a pint with your nearest and dearest and having a laugh.
Not only is it very Manchester but it’s Britain at its very best.
We hope to see you at The Chestergate pub in Stockport for a pint or two sometime soon and we’re making a bit of a prat of ourselves, don’t worry, we’re sure they’ll have the cameras ready for you.
Emily Sergeant -
20th September 2023 
