Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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Family-run Greater Manchester business calls out customers for punching cakes
Thomas Melia
A well-known independent Greater Manchester business has taken to social media to call out customers who were caught on CCTV punching their cakes.
Known for everything from cakes and pastries to hot baked goods and custom chocolate designs, Slattery’s in Whitefield has been serving up their gorgeous cake and chocolate creations for over 50 years, all while keeping the business family-run.
Unfortunately, the reason they’re receiving lots of attention at the minute is due to two customers resorting to violence on their pre-packaged sweet-treat products.
The social media account for this Greater Manchester chocolatier has uploaded two images which show the outcome of the fatal blows which struck two of their Victoria Sponge cakes.
Although this punch may have cost them the price of two of their delicious traybakes, later on in the post, Slattery’s issues a big thanks to “All the wonderful families who’ve visited so far this summer.”
“We know cake can be exciting, but a gentle reminder that little bakers should remain under adult supervision at all times – Thank you.”
This third-generation family-run “chocolate wonderland” has brought a smile to many locals’ and tourists’ faces alike with their wide variety of unique-shaped chocolate bars, lollies, grab bags and more.
All throughout 2021, Slattery’s were serving up their moreish Slattery’s Chocolate Lockdown Platters consisting of shortbread, brownies, fudge, pretzels, marshmallows and Oreos, helping Mancs continue to get our sugary fix even during one of the country’s toughest times.
Just look at them – they do the lord’s work:
Slattery’s chocolate shop and bakery has called out customers on social media for punching their pre-packaged cakes / Credit: The Manc Group
As well as attracting visitors with its grand three-storey bakery and chocolate shop, Slattery’s also has its very own restaurant, Mason’s Dining Room, where people flock to attempt the ‘Chocolate Challenge’.
To win, two chocoholics must team up to finish an American-style chocolate fudge cake with chocolate ice cream, a portion of fresh cream and two chocolate pots filled with liquid chocolate sauce – oh and two delicious hot chocolate drinks too.
Any sweet tooth successor will bag themselves one of Slattery’s chocolate medals and a box of handmade chocolates too – in case you needed chocolate anymore.
Lastly, anyone after supporting this Greater Manchester sweet-treat provider can find the chocolatier and cake makers on 197 Bury New Road in Whitefield or via Slattery’s official website HERE.
Featured Images – The Manc Group/Slattery’s (via Instagram)
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Plans to build tower next to Manchester’s historic Britons Protection pub scrapped
Danny Jones
Punters, rejoice: plans to build a large apartment tower next to Manchester’s Britons Protection pub have reportedly been scrapped after a long, drawn-out process and widespread protests.
What a relief.
One of the city’s oldest boozers, the Britons Protection was due to be dwarfed by a large development reaching 26 storeys tall, which not only would have encroached on the cultural landmark and storied watering hole, but also blocked out its popular beer garden to the rear.
We’ve seen a similar loss of outdoor drinking space with the recent St Michael’s development, which has essentially removed the equally historic Sir Ralph Abercromby pub – though it is at least getting a refurb – but in truth, the ‘Protect the Protection’ fight has been going on much longer.
As per a notice published on Manchester City Council’s website this week, it now appears that the plans for 72 new flats have been cancelled, with developers Arrowsmith Management having officially withdrawn their application.
Run by Bahraini businessman Mohamed Abbas Haji, the company is now said to be reassessing its options for the ‘Apex Tower’ proposals.
Speaking to the BBC, Mark Brennan – who took over the pub back in January 2025 – said: “I’m quite happy to be honest, a lot of people say the pub might be busier with more people about, but that doesn’t necessarily translate to people coming in here.”
“It would have looked horrendous… It’s Grade II-listed, so the pub should always be here. It wouldn’t have been a good look, having a big ugly building on top of our building.”
Countless Mancunians have echoed the sentiment over the past few years, with appeals dating back to post-pandemic and a big awareness push in 2021.
Standing for more than two centuries and holding countless awards, it was never going to go quietly.
It also happens to be quite comfortably on our list of the cosiest pubs in Manchester and has been since day dot.
Anyone who’s been in will know the sense of a warm welcome the place always puts out, and we’re overjoyed to hear that years of petitions and campaigning to save it have paid off.
These stories don’t always end with the right outcome (not often enough, anyway), so we’ll definitely be raising a glass to the Britons Protected this weekend.
Unfortunately, we do still have some other sad news from the hospitality sector, as our oldest Manc publican has passed away at a fellow favourite pub.
Emily Sergeant -
20th September 2023 
