In his television programme How Videogames Changed The World, Charlie Brookerranked Twitter number one in the list. The social media platform was, in his eyes, the ultimate video game: Software that offers digital rewards in return for savvy sentences.
He was right, of course. Twitter is indeed a platform where you ‘play’ for likes and shares. The higher the numbers, the bigger the satisfaction.
At least, that was the case until this week – when Tesco decided to flip the whole concept of Twitter on its head.
On Monday (9 November), Britain’s biggest supermarket gleefully tossed a spanner in the social network by offering a reward for users who didn’t get any responses from their tweets.
Tesco promised a free meal deal to anyone who managed to quote their tweet and survive until 1pm the next day with no likes, no retweets and no comments.
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So, social media did what it does best: It descended into chaos.
Quote tweet this tweet and get 0 likes, 0 RT’s and 0 comments by 1pm tomorrow, winner gets a free #TescoMealDeal on us!
As soon as Tesco’s tweet started trending, users began sabotaging one another’s attempts to save a few quid on a sandwich, bag of crisps, and bottle of coke.
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Some people have tried their best to quietly fly under the radar, whereas others have issued threats to block fellow users.
So far, very few tweets have made it through unscathed.
Will anybody be unpopular enough on Twitter to be able to claim a free lunch? There may be a few who manage to slip through the cracks.
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But what Tesco’s little competition has revealed is that if Twitter is indeed a video game, it’s very much a single-player.
The Wild West-like world of social media has been laid bare.
Head over to Twitter to watch the turmoil unravel.
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A popular Manc streetwear brand is hosting a big festival to mark their fifth birthday
Danny Jones
Popular Manchester streetwear and footwear brand, CLINTS Inc., is hosting its first-ever festival to mark five whole years in fashion – and it’s going to be big.
The highly sought-after clothing and sneaker make started out from a bedroom in Moston and is now a premium label in British urban, skating, UK grime and hip-hop culture, having been worn by many famous names and welcoming even more through the door of their Deansgate shop.
Located in the ABC Buildings on Quay Street next to Spinningfields, the flagship CLINTS store opened back in 2022 and is much more than a place to buy some new drip: it’s a place that showcases art, music, and a whole sub-sect of shopping beyond just skate silhouettes and trendy trainers.
As hack as it might sound to some, wearing this brand comes along with immersing yourself in the wider style and scene; the very same scene being celebrated in tandem with their fifth birthday.
Not to tease you more than the company already has, but as you can see, details are scarce.
There is no lineup or even location for this festival… only a date.
CLINTS Fest (the inaugural one, at that) will take place on Saturday, 6 September – presumably at or around the 21-23 Quay Street site, but who knows?
Fans of the brand can sign up for the mailing list for the latest details, and pre-sale tickets are also available now, with a couple of clicks on the website revealing that the event is set to start at 12 noon and wrap up around 10:30pm.
If you’re interested, you can register your interest HERE.
Credit: The Manc Group
While you can expect the festival to be packed to the rafters with die-hard followers of all things CLINTS and streetwear, they’re not the only local indie holding a special one-off this month.
In fact, this weekend, a fellow trainer specialist who is still just starting out life in the fashion game but is already making waves reminiscent of their contemporaries.
Here’s hoping this is just the beginning of the journey and they’re the next Manc brand to become a national success story.
Featured Images — The Manc Group/CLINTS Inc (via Instagram)
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Alex Sanderson summons Rudyard Kipling as Sale Sharks scrape into the semi-finals
Danny Jones
Director of Rugby Alex Sanderson referenced the famous Rudyard Kipling after Sale Sharks managed to book their place in the playoffs of this year’s Gallagher Premiership following a nail-biter of a fixture against Exeter Chiefs.
The Sharks sealed their spot in the semi-finals with a 30-26 win over the Chiefs on Saturday night, with a trio of tries, a singular pen and calmness when it came to conversions proving just enough to make it to full time.
Speaking on the narrow score at Sandy Park, Sanderson himself applauded that same composure during his post-match duties, casually quoting Kipling ahead of the next big game.
Writing on social media after nerves had just about settled, the club simply said: “Apologies for raising the heart rate, Sharks Family… but Saturday we go again.”
Beginning with an expression of that same defiant spirit that has seen them across the line on so many occasions, the 45-year-old told TNT Sports, “We got another Monday in us.”
The Sale Sharks coach went on to add: “So if you can keep your head, when everybody else is losing theirs – I think that’s the old Rudyard Kipling poem – you’re in such a better place on the back of that, knowing what we can fix from the Leicester game and what we can do better from today.”
It’s not every day you hear sportsmen calling up the poetic words of the beloved British-India writer, but it certainly impressed plenty of supporters, though Sanderson has always been popular among fans for his candour and charisma in interviews.
Ultimately, it was Rekeiti Ma’asi-White, Bevan Rodd, Luke Cowan-Dickie and George Ford that the Greater Manchester outfit had to thank for the electrifying finish
You can see how much it meant, clear as day…
Not done yet…
Thank you for your support Sharks Family, it’s truly appreciated!
Sale Sharks will now take on Leicester Tigers (who the local side finished just behind in third place following the result against the Chiefs) in the Premiership semis as they look to get revenge for previous painful meetings
Are you feeling hopeful, Sharks Family?
You can see the full highlights from Sale Sharks’ tense victory over the Exeter Chiefs down below.
Alex Sanderson channelled Rudyard Kipling and Sale scrapped like true Sharks.