Picking a name for your newborn bundle of joy is no easy task, but new research has revealed that some monikers are seemingly falling off the grid.
Every year in August, the Office for National Statistics (ONS) releases the official list of the most popular baby names from the year prior, but ahead of that, new analysis by My Nametags has revealed the top 50 “most endangered” names that could soon fade into the mist.
The research has also highlighted some of the names which are taking centre stage.
The leading name tag company – which looked at around 1.5 million names over a ten-year period – found that the names Gemma and Kieran were most at risk of dying out, having declined by more than 65% over the last decade.
Apparently, only 36 babies were given the name Gemma in 2020, and none so far this year.
ADVERTISEMENT
The names Rebecca (-59%), Lauren (-57%), Matthew (-43%) and Ryan (-43%) are also said to be in a severe decline.
My Nametags
So, what have those names been replaced with, then?
ADVERTISEMENT
Research shows that in recent years, parents have named their babies after popular TV characters or have taken inspiration from unusual and unique celebrity names, with My Nametags suggesting this is because we’re surrounded by all different types of popular culture.
For instance, the use of the name Aria (+597%) – thought to be inspired by characters from the popular TV shows Pretty Little Liars and Game of Thrones – has skyrocketed in recent years, with other names rising to the top including Harper (+317%), Mila (+261%), and Penny (+201%), which are inspired by the daughter of Victoria and David Beckham, actress Mila Kunis and Penny Hofstadter (the lead character in the long-running sitcom The Big Bang Theory).
Another trend on the up is the use of nicknames as given names, which has been increasing over the past few years.
ADVERTISEMENT
Wikimedia Commons
Monikers such as Albie (+282%), Bertie (+143%), Teddy (+211%), Belle (+95%), and Ronnie (+81%) all make the top 50 fastest growing names ahead of their traditional counterparts Albert, Theodore, Isabel, and Ronald.
My Nametags also revealed an increase in nostalgic, ‘old-fashioned’ names, with Mabel (+84%), Flora (+91%), Florence (+84%), Rupert (+205%), and Arthur (+104%) among titles that have experienced significant growth during the past 10 years and join the list of the top 50 fastest growing names.
You can read the lists in full via the My Nametags website here.
Featured Image – Unsplash
Trending
Festival-goers urged to stop taking wheelie bins full of booze
Daisy Jackson
Festival-goers have been warned not to take wheelie bins full of alcohol to festivals with them this summer.
The warning has come ahead of this year’s Download Festival, which takes place next month and kicks off the summer’s biggest run of festival dates.
But a major train operator has said there have been incidents in the past of passengers trying to travel to festivals with wheelie bins and luggage trolleys.
Passengers have had to be reminded that wheelie bins are not permitted on board, and they should instead only carry as much luggage as they can comfortably carry.
The warning comes from East Midlands Railway, one of the key services that will whisk people to Download Festival between 10 and 14 June.
Customers returning from the festival are also encouraged to use boot-cleaning brushes provided at stations to help remove mud before boarding trains.
Philippa Cresswell, customer experience director at East Midlands Railway, said: “We’re encouraging customers to travel light.
“Last year, some festive goers tried to board services with wheelie bins or festival trolleys full of beer. While it might seem like a great idea for getting your supplies to the festival, it just isn’t safe or possible to bring them onboard train services.”
Festival-goers urged to stop taking wheelie bins full of booze
EMR has also warned customers to plan journeys in advance, with engineering work taking place at various locations on the Midland Main Line, near where Download Festival takes place.
She continued: “We’re advising customers travelling to Download Festival to plan their journeys in advance and be aware that essential engineering work will affect services across the weekend.
“As a result, some services will be reduced or amended, and passengers should check before they travel and allow extra time.”
The full list of 125 ‘everyday essentials’ you’ll soon be able to get for cheaper in the UK
Emily Sergeant
Crisps, biscuits, avocado, and chewing gum are just a few of the items that are soon set to be available for cheaper in the UK.
First announced by Chancellor Rachel Reeves last week, the Government has now published a list of more than 100 of key items that are set to see targeted cuts to tariffs, alongside uprating mileage rates for the first time in 15 years and reducing VAT.
It covers a wide range of ‘everyday essentials’ – from fresh fruit and vegetables, oil and baked goods, to chocolate, sauces, and soft drinks.
“The war in Iran isn’t our war, but one we will need to respond to,” Chancellor Reeves commented.
“My priority is keeping prices down for households and businesses. That’s why we’re freezing fuel duty, increasing the mileage rate for the first time in 15 years and slashed VAT temporarily this summer to help reduce the cost of days out.”
Full list of 125 ‘everyday essentials’
Garlic
Gherkins
Aubergines
Sweet peppers
Other peppers (capsicum/pimenta)
Olives (fresh/chilled)
Olives (for oil production)
Olives (frozen)
Plantains (fresh and dried)
Bananas (fresh and dried)
Limes
Citrus fruits (various)
Avocados
Fresh figs
Dried figs
Other fresh fruits
Frozen fruits
Dried apricots
Dried apples
Dried peaches/nectarines
Dried pears
Dried papaya
Mixed dried fruit
Mixed nuts
Mixed fruit and nuts
Green tea
Buckwheat
Fonio
Quinoa
Olive oil (extra virgin)
Olive oil (virgin)
Olive oil (other)
Margarine
Mixed fats and oils
Vegetable oils
Chewing gum
Liquorice products
White chocolate
Marzipan and pastes
Throat pastilles
Sugar confectionery
Boiled sweets
Toffees and caramels
Sugar tablets
Cocoa paste
Cocoa powder
Chocolate (bulk and retail)
Chocolate bars
Chocolate with fruit, nuts or cereal
Chocolate spreads
Chocolate drink preparations
Couscous
Crispbread
Gingerbread
Biscuits
Waffles and wafers
Rusks
Toasted bread products
Bread
Pizzas and quiches
Pickled peppers
Prepared vegetables
Crisps
Processed potatoes
Baked beans
Preserved beans
Preserved vegetables
Preserved tropical fruit
Candied fruit
Jams and marmalades
Preserved citrus fruits
Mixed preserved fruit and nuts
Tomato ketchup
Tomato sauces
Soups and broths
Non-alcoholic beverages
Plant-based drinks
Crisps and fresh fruit are two of the items set to see targeted tariff cuts / Credit: Esperanza Doronila | Jonas Kakaroto (via Unsplash)
The Government says these cuts support the action it has already taken to reduce the cost of living – including freezing prescription charges, protecting motorists from fuel duty increases, and raising the minimum wage.
The list of everyday essentials set to see targeted cuts to tariffs comes after the Great British Summer Savings initiative was announced last week.
This means that, from 25 June through to 1 September 2026, a temporary reduced rate of VAT – down from 20% to 5% – will be introduced on children’s meals in restaurants and family leisure activities over the summer period.
Emily Sergeant -
18th May 2021 
