Picking a name for your newborn bundle of joy is no easy task, but new research has revealed that some monikers are seemingly falling off the grid.
Every year in August, the Office for National Statistics (ONS) releases the official list of the most popular baby names from the year prior, but ahead of that, new analysis by My Nametags has revealed the top 50 “most endangered” names that could soon fade into the mist.
The research has also highlighted some of the names which are taking centre stage.
The leading name tag company – which looked at around 1.5 million names over a ten-year period – found that the names Gemma and Kieran were most at risk of dying out, having declined by more than 65% over the last decade.
Apparently, only 36 babies were given the name Gemma in 2020, and none so far this year.
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The names Rebecca (-59%), Lauren (-57%), Matthew (-43%) and Ryan (-43%) are also said to be in a severe decline.
My Nametags
So, what have those names been replaced with, then?
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Research shows that in recent years, parents have named their babies after popular TV characters or have taken inspiration from unusual and unique celebrity names, with My Nametags suggesting this is because we’re surrounded by all different types of popular culture.
For instance, the use of the name Aria (+597%) – thought to be inspired by characters from the popular TV shows Pretty Little Liars and Game of Thrones – has skyrocketed in recent years, with other names rising to the top including Harper (+317%), Mila (+261%), and Penny (+201%), which are inspired by the daughter of Victoria and David Beckham, actress Mila Kunis and Penny Hofstadter (the lead character in the long-running sitcom The Big Bang Theory).
Another trend on the up is the use of nicknames as given names, which has been increasing over the past few years.
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Wikimedia Commons
Monikers such as Albie (+282%), Bertie (+143%), Teddy (+211%), Belle (+95%), and Ronnie (+81%) all make the top 50 fastest growing names ahead of their traditional counterparts Albert, Theodore, Isabel, and Ronald.
My Nametags also revealed an increase in nostalgic, ‘old-fashioned’ names, with Mabel (+84%), Flora (+91%), Florence (+84%), Rupert (+205%), and Arthur (+104%) among titles that have experienced significant growth during the past 10 years and join the list of the top 50 fastest growing names.
You can read the lists in full via the My Nametags website here.
Featured Image – Unsplash
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Here’s our petition for ‘Wonderwall’ to become England’s new football anthem
Danny Jones
All things considered, England have made a great start to the 2026 World Cup, pitching themselves as one of the great entertainers this tournament, and the scenes of the supporters and players alike serenading an entire stadium with ‘Wonderwall’ after the full-time whistle gave us chills.
So why not time for a change?
After all, that feels a lot like what this World Cup squad is about: a new manager, new teammates, not clinging to the previous ways of playing – and perhaps it’s time to put ‘Sweet Caroline’ to one side.
Now, we’re by no means saying that we’re ‘done’ with the John Denver anthem that has been reborn as a Three Lions anthem, but look at how good it was watching England belting out Oasis with the fans.
“Today is gonna be the day that England beat Croatia 4-2”, as BBC’s Match of the Day cleverly quipped.
Obviously, we’re biased as Mancs, but we also think there’s something special about having that particular track feel so good to hear again.
As much as we love Oasis, for a long time, it felt like we couldn’t enjoy arguably their biggest-ever single anywhere near as much as we once did.
We assume it’s something akin to hearing ‘Mr Brightside’ non-stop for what felt like millennia, and in truth, hearing those repetitions of “ba, ba, ba… SO GOOD, SO GOOD!” over and over again at sporting fixtures beyond just national team games has taken the magic out of it at times.
Perhaps it’s just a case of saturation in certain settings and songs simply being overplayed – FIFA’s co-hosts over in the US certainly helped see to that when it came to ‘Wonderwall’ for a long time.
On the other hand, it feels like we’ve now come full circle; singing those famous lyrics at the top of our lungs in a sea of Mancs and fans travelling from all over to Heaton Park for Live ’25 last year felt better than ever, and like we’d all remembered how great a tune it’s always been. So did this…
In fact, this felt so emotional that you’ve got people who aren’t even English praising both those on the pitch and up in the stands for the moment online.
Even the admittedly rather American Man vs Food himself, Adam Richman (though he does have British ancestry), felt compelled to write a moving response on social media: “Shut up. You’re the one that’s crying. Bravo, England.”
He’s far from the only one who was left bowled over by the atmosphere – us included.
And in case you’re wondering just how strongly we feel about this one, you can sign a literal petition we’ve made for ‘Wonderwall’ to become the new England World Cup anthem for 2026 right HERE.
Featured Images — Oasis/ITV Sport (screenshots via YouTube)
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Two Greater Manchester towns among 16 UK locations set to get new Aldi stores this year
Emily Sergeant
Aldi is set to open 16 new stores over the coming months as part of its continued expansion across the UK, it has been confirmed.
For thousands of residents in two Greater Manchester towns, they could be about to get themselves a new local supermarket, as Aldi – which currently has 1,080 stores nationwide – has revealed the locations where its new stores will be opening up before the end of the year, and our region is well represented.
Aldi says it has a long-term ambition to operate 1,500 stores across the UK, helping more communities access its award-winning quality products at ‘unbeatable’ prices.
And these 16 new stores are set to work towards that ambition.
Watford and Hoxton in London, Balsall Common and Sutton Coldfield in the West Midlands, Malton in North Yorkshire, and even the Isle of Wight are just some of the locations across the country where new Aldi stores will be opening up, alongside the two Greater Manchester stores.
Two Greater Manchester towns are set to get new Aldi stores this year / Credit: Aldi UK
Here in Greater Manchester, it’s been confirmed that Hattersley and Wigan are the two areas chosen by Aldi for new stores.
The announcement of the 16 new store locations follows the opening of Aldi’s new Salford Quays store last month, and also forms part of the budget retailer’s planned £370 million investment into new stores during 2026.
It also comes after Aldi increased pay rates for store colleagues earlier this year following a £42 million investment in pay during 2026.
Full list of new Aldi stores opening in 2026
Hattersley, Greater Manchester
Newport, Isle of Wight
Bishops Cleeve, Cheltenham
Newport, South Wales
Orpington, London
Hoxton, London
Ashford, Kent
Watford, London
Rayleigh, Essex
Balsall Common, West Midlands
Marble Arch, London
Malton, North Yorkshire
Port Talbot, Wales
Sutton Coldfield, West Midlands
Wigan, Greater Manchester
Sudbury, Suffolk
“At Aldi, we’re committed to making high-quality, affordable food accessible to everyone, which is why we continue to invest in expanding our store network across the UK,” commented Jonathan Neale, who is the Managing Director of National Real Estate at Aldi UK.
“Our £370 million investment in new stores this year will help us bring Aldi’s unbeatable value to even more communities, supporting local economies through our industry-leading pay for colleagues.”
Emily Sergeant -
18th May 2021 
