The top 20 ‘dream toys’ for 2023’s Christmas lists have been revealed

The Toy Retailer Association has released its annual predictions today ahead of the festive season.

Emily Sergeant Emily Sergeant - 8th November 2023

The annual top 20 round up of toys predicted to be on children’s Christmas lists for 2023 have been revealed today.

The clocks have gone back, the nights are drawing in, the temperatures are dropping by the day, and the festive season is now right around the corner, and that means it’s time for children all across the UK to start thinking about writing those Christmas lists to send off to Santa ahead of the big day day.

But what toys are those lists likely to include? And which presents are predicted to be this year’s ‘must have’ gifts?

Well, for the little Mancs struggling to narrow down their top picks, and for the parents and families keen to get a heads-up on what gifts to buy for their kids this year, the annual top 20 ‘dream toys’ for Christmas 2023 were revealed by the Toy Retailers Association.

The DreamToys list is Selected by a panel of retailers and industry experts, and is widely-considered the UK’s “most authoritative predictive list” of what will be hot this Christmas.


Barbie dolls, a “Beast Lab”, and an interactive digital pet some of the new additions predicted to be among the top-selling toys for 2023, while old favourites like Harry Potter-themed merchandise, Lego Star Wars sets, Teenage Mutant Ninja Turtles, and L.O.L Surprise! have continued to claim spots on the list this year.

According to industry experts, it’s believed that shoppers could be forking out around £1 billion on the little ones in their lives during this festive season.


The toys that’ve made the cut on this year’s top 20 list range in prices from a fairly-affordable £8.99 for the Squishmallows plush toys, to a whopping £149.99 for the Harry Potter Hogwarts Castle and Grounds.

Top 20 ‘dream toys’ for Christmas 2023

  1. Barbie Pop Reveal – £26.99
  2. Beast Lab – £89.99
  3. Bitzee Interactive Pet – £32.99
  4. Cookeez Makery Oven Playset – £39.99
  5. Fingerlings Monkey – £17.99
  6. Fluffie Stuffiez Large Plush – £34.99
  7. Harry Potter Hogwarts Castle & Grounds – £149.99
  8. Hot Wheels City Ultimate Hauler – £94.99
  9. L.O.L. Surprise! Magic Flyers – £39.99
  10. Little Live Pets My Puppy’s Home – £64.99
  11. Miniverse – Make It Mini Kitchen – £44.99
  12. MINTiD Dog-E – £89.99
  13. PAW Patrol Mighty Movie – Skye Deluxe Vehicle – £49.99
  14. Pictionary vs AI – £23.99
  15. Pokémon 151 Elite Trainer – £52.99
  16. Squishmallows 7.5″ – £8.99
  17. Star Wars Ahsoka Starship – £64.99
  18. Super Mario Movie 7″ Feature Bowser Figure – £34.99
  19. Teenage Mutant Ninja Turtles Movie Pizza Fire Van – £39.99
  20. Twister Air – £24.99

Paul Reader, who is the Chair of the DreamToys selection committee, expects the top 20 toys to be “highly sought after” this year.

“Christmas is a magical time of the year, particularly for children, and this list provides gift givers an authoritative and independent view on what we believe will be the most requested toys to help make that all important purchasing decision,” Mr Reader commented as the 2023 list was revealed.


“From the year’s biggest blockbusters, tech inspired crossovers, and toys that promote sensory exploration, through to products that create curiosity and anticipation, this year’s list is a representation of what the UK toy industry has to offer.

“The top 20 will be highly-sought-after, so if families have a particular product in mind, my advice is to shop early to avoid disappointment.

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“However, if you are simply looking for inspiration, I’d implore everyone to visit their local toy shop and speak to experts who can help suggest the perfect gift for under the tree.”

Featured Image – Isaac Martin (via Unsplash)