The Trafford Centre doors may currently be closed to all non-essential retail, but once restrictions allow, there’s some new names ready and waiting.
With England firmly within the third national lockdown amid the coronavirus (COVID-19) pandemic, only a handful of essential retail outlets are still serving in The Trafford Centre, while hospitality businesses are just permitted to offer takeaway services, but the mall is still gearing up to “bolster the fashion, wellbeing and food offering in 2021” with four new openings.
These new openings include the North West-based fashion retailer Forever Unique, luxury cosmetics brand Rituals, Manchester-born burger and shakes chain Archie’s, and the launch of US-based Slim Chickens.
The bricks and mortar launch of women’s occasion wear retailer Forever Unique – which was founded by husband-and-wife team Seema and Sandeep Malhotra ten years ago – has seen the Manchester e-commerce brand sign for a unit near Selfridges on the upper mall, after the company has since grown rapidly as an online-first brand, successfully breaking into international fashion markets, and securing stockist partnerships in over two-dozen countries.
“Over the last 12 years, our main priority has been to successfully expand into new markets and raise the profile of the brand.” Seema and Sandeep Malhotra said.
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“Our goal is to explore new and innovative ways to engage a wider market, allowing consumers more diverse ways to shop and interact with Forever Unique and we’ve seen increased demand for accessible ways to shop, so we’re excited to be offering a store at The Trafford Centre where customers can physically see and shop the product in a more intimate retail experience.”
The Trafford Centre
Alongside this, the Trafford Centre is also expecting a boom in wellbeing purchases this year.
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As consumers look towards post-pandemic treats – with leading market research company Kantar suggesting good value holistic care as a key retail theme for 2021 – luxury cosmetics and home brand Rituals has also joined The Trafford Centre.
The brand is set to cater to this popular wellbeing trend from a 1,500 sq. ft. unit located close to the Main Dome near Selfridges.
And when it comes to new eateries, iconic Manchester-born burger and shake bar Archie’s has taken a 6,500 sq. ft. unit in the upper-level of The Orient, and Slim Chickens – which focuses on Southern US hospitality to deliver a fast casual dining experience – has also agreed a lease
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This is Slim Chickens’ first restaurant in the north of the UK, and it is currently occupying a 3,500 sq. ft. space in The Great Hall.
Having opened late last year, Archie’s and Slim Chickens have joined other eateries in The Orient, and will be providing both deliveries and click and collect services for the duration of lockdown and until normal service is resumed.
Both are eager to welcome diners to sit in once restrictions allow.
Speaking on the mall’s new openings, Nick Williams – Senior Director at CBRE, The Trafford Centre Asset Manager – said: “As one of the UK’s most popular retail and leisure destinations, The Trafford Centre continues to enhance the vibrant mix of brands available to its visitors to reflect consumer trends and create opportunities for emerging brands to reach a wider audience.
“We are absolutely delighted to welcome these new brands and look forward to our visitors enjoying their unique offerings.
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“Across the retail and F&B categories, we’ve seen some exciting additions to the centre’s brand line up this year from both regional and internationally recognised brands [and] these signings demonstrate confidence in the long term outlook for The Trafford Centre as we look forward to 2021 and beyond.”
Adrien Welch
To help “make the centre a safe place for all”, The Trafford Centre asks that visitors remember to always follow marked routes and visit with their household / social bubble only.
Everyone that visits the centre, whether that’s to work or shop, will need to wear a face covering too.
The Trafford Centre defines a face covering as “something which safely covers the nose and mouth” and visitors can use reusable or single-use face coverings, as well as also use a scarf, bandana, religious garment or hand-made cloth covering, but these must all securely fit round the side of the face.
To ensure safe social distancing, the centre will be observing capacity limits and this means that customers may be asked to queue outdoors during busier periods and are advised to dress appropriately for the winter weather.
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A number of car parks and entrances will also remain closed to help manage capacity.
Enhanced hygiene regimes will continue, with regular deep cleaning of key areas and touchpoints like escalators, toilets and keypads, and hand sanitation stands will also remain at entrances and throughout the centre.
The COVID-safety measures are hoped to “provide all visitors with additional reassurance” and further information can be found here.
Opening Times
Monday – Friday: 10am – 10pm
Saturday: 10am – 9pm
Sunday: 12pm – 6pm
You can find more information ahead of visit via the Trafford Centre website here.
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Manchester United issue statement after Bruno Fernandes’ social media is hacked
Danny Jones
Manchester United were forced to issue an official statement following Bruno Fernandes’ social media being hacked.
The Man United star’s digital profile was hijacked in the wake of the defeat to Brighton and Hove Albion this weekend, which saw the Red Devils knocked out of the FA Cup and, it’s fair to say, quite the flurry of activity online.
As if to add insult to injury, with United‘s exit from the competition, a user then commandeered the club captain’s presence to share several fake posts.
With the official Bruno Fernandes X account being targeted following the game, the club had no choice but to respond after several controversial and/or inappropriate posts, not to mention multiple instances of general anti-ownership sentiment.
In case you didn’t see any of the since-deleted posts, besides one understandably troublesome comment which read, “let’s get rid of INEOS“, others were even more provocative/inflammatory.
The comments ranged from everything between messages @ing darts player and United fan Luke Littler to influencers like KSI and Jake Paul.
Offensive language was also present in many of them.
As for the Portuguese midfielder, he also quickly clarified that he obviously had no involvement in the activity; meanwhile, despite plenty of players coming out to apologise for the defeat on Sunday night, the skipper is yet to address the disappointment directly.
The loss to Brighton confirmed that Manchester United will be playing just 40 games for the rest of the campaign – the fewest since the 1914/15 season (i.e. at the outset of the First World War) – which serves as yet another unwanted record for the club of late.
You can see the highlights for the game down below.
It is also likely to have been caretaker manager Darren Fletcher’s final game in charge of the Reds, with an interim replacement set to be appointed imminently following Ruben Amorim’s shock sacking earlier this month.
His predecessor, Ole Gunnar Solskjær, also looked like the frontrunner at one point – and could still be involved in a backroom setup – but The Athletic now has it that Carrick could be is odds-on favourite to be announced before the Manchester derby.
Nevertheless, plenty of supporters still feel the problems remain deeply rooted throughout the club and that a change of personnel among the coaching staff still may not be enough…
Antoine Semenyo has officially joined Manchester City
Danny Jones
Yes, Man City have got their man and further bolstered their offensive options, with Bournemouth star Antoine Semenyo having officially joined the club.
Having emerged as one of the Premier League’s hottest properties over the past couple of years, Antoine Semenyo has gone from not only being an extremely prolific winger, but beyond a flavour of the month, with multiple teams expressing their interest in recent months.
That being said, despite being linked with local rivals Manchester United, current champions Liverpool and an already heavily staffed Chelsea side, MCFC have now won the race to sign Semenyo – one they seem to have been leading since the start.
Finally unveiled by club media on Friday, 9 January, Semenyo was pictured for the first time in the sky blue strip.
It was long after that the first reports of the deal being ‘agreed in principle” surfaced online, and it became clear that no other suitors stood a chance of snatching him away from the Etihad Stadium.
Semenyo’s release clause was set at £65 million, which is approximately the same figure they sold former striker Dominic Solanke to Spurs for, but inevitable add-ons and bonuses were likely to set a rough club record fee in terms of player sales.
Penning a five-and-a-half-year deal, the 26-year-old’s contract will take him through to at least 2031, with the London-born Ghanaian international still yet to hit his peak.
Frightening stuff for Premier League defenders, to say the least.
Sharing a message with his new fan base via the full club statement, Semenyo said: “I am so proud to have joined Manchester City…
“They have set the highest of standards, and it’s a club with world-class players, world-class facilities and one of the greatest managers ever in Pep. I have so much scope for improvement, so to be at this club, at this stage of my career, is perfect for me. It’s a real privilege to be here.
“My best football is yet to come, I am sure of that. And City are in a great position – still involved in four competitions. I really feel I can help them have a strong second half of the season. The Etihad is my new home. I can’t wait to play in front of the fans here, and I hope to show everyone what I can do.”
Happy with the business, Blues? And as for you neutrals, do you think it’s the right next step for him?
Watch Semenyo’s first full interview as a Manchester City player.
Emily Sergeant -
12th February 2021 
