KSI has issued a public apology after using a racial slur in a recent YouTube video, insisting there’s “no excuse” for his actions.
The hugely-successful YouTuber and influencer, turned boxer, rapper, and entrepreneur, was starring in challenge video inspired by British gameshow Countdown on the Sidemen channel – a collaborative group of YouTube personalities formed in 2013 – when he used a four-letter derogatory word for people of Pakistani origin.
The 29-year-old – whose real name is Olajide Olayinka Williams Olatunji, better known as ‘JJ’, and has more than 29.1 million subscribers on his personal YouTube channel – has been a member of the Sidemen since the group was formed in 2013.
The Sidemen consists of seven members who have a combined total of over 138 million subscribers on their individual channels, and 18.2 million subscribers on the group channel where they post weekly videos that general see them involved in various challenges, sketches, and video game commentaries every Sunday.
YouTube star KSI apologises for using racial slur in video / Credit: Sidemen (via Twitter)
In the group’s most recent video – which was shared to the Sidemen YouTube channel yesterday – KSI was seen constructing the racial slur from the selection of letters provided in the gameshow’s famous word round.
The rest of the group members were also seen laughing after KSI said the slur.
The video has since been taken down from YouTube and social media as a result of the growing backlash, and both KSI and the group have issued apologies.
KSI took to Twitter today to apologise for “messing up”, urge his fans not to “put [him] on a pedestal, and confirm he will be taking a break from social media for the foreseeable to reflect on the situation and his actions.
I wanna apologise for saying a racial slur in a recent Sidemen video. There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry.
I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not…
“I wanna apologise for saying a racial slur in a recent Sidemen video,” he said in his tweet.
“There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry. I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not perfect, I’m gonna mess up in life, and lately I’ve been messing up a lot, so I’ve decided I’m gonna just take a break from social media for a while.”
The Sidemen also issued an extended statement and apology via the group’s social media platforms this afternoon, acknowledging that the incident was “completely unacceptable and inexcusable” and going on to “truly apologise”.
“We have reflected on this incident both collectively and individually and are truly ashamed that we have let you guys down in this way,” the statement reads.
“We want to use our channels to promote positivity and great entertainment. We stand against racism and discrimination of any kind, and we failed to do that.
“Again, we are truly sorry and promise to do better.”
Since the video was shared to YouTube, there has been widespread backlash and condemnation expressed by fans, famous names, and critics alike on social media – with many branding it “horrifically disappointing”.
TV personality Dr Ranj Singh is one of several famous names to have spoken out on the situation, calling KSI’s use of the slur “simply unacceptable” and adding that he’s “not just upset, I’m disgusted”.
The apology is appreciated, but:
1) Actions speak louder. 2) You’re not the only one in this video. 3) How was this even allowed to go out on @YouTube? 4) The number of people (especially POC) saying this word isn’t an issue is a problem.
In response to the YouTuber’s apology, which he said was “appreciated”, Dr Ranj said: “Actions speak louder. You’re not the only one in this video. How was this even allowed to go out on YouTube. The number of people (especially POC) saying this word isn’t an issue is a problem.”
He added that some “serious discussions are needed”.
Several others have pointed out that this isn’t the first instance where KSI has used race-related derogatory terms online.
Featured Image – KSI (via Instagram)
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Harry Kane tears up as he honours England’s first Muslim player
Danny Jones
Three Lions skipper Harry Kane teared up as he honoured Djed Spence with an emotional speech on his England debut, becoming the first Muslim player ever to represent the senior national team.
Another historic night for sport in this country.
In case you didn’t tune in, the result against Serbia was a thrilling 5-0 victory, which saw Thomas Tuchel’s side maintain their unbeaten run, with a five-star performance serving as the perfect way to mark five wins from as many fixtures.
But, again, the headline story of the night was Djed Spence celebrating his faith in the best way possible – not to mention England captain Harry Kane paying sincere tribute to the history-making 25-year-old:
Pretty much everything you see of Harry Kane points towards him being a genuinely sound bloke. He could have just passed that cap over to Djed Spence with empty platitudes but you can tell he really cares.
As you can see, sharing some heartfelt and inspirational words as a former Lilywhite himself, ‘King’ Kane – who was first given the armband back in 2018 ahead of the Euros – spoke highly of the Tottenham Hotspur star following his inaugural national team cap.
Confessing that he himself felt emotional speaking on behalf of Spence, the 32-year-old striker recalled first seeing the wing-back arrive at Spurs just a few short years ago before his eventual departure for Bayern Munich in 2023.
He also shared, “I know what it takes to get here”, and saw what it took on his end to make those same steps forward in his career and ultimately break into the England squad, adding, “credit to you and your family – you deserve this, mate.”
As for the former Nottingham Forest defender himself, writing on social media, Spence said: “Today is arguably the greatest and proudest day of my life. Honoured to make my England debut.
“A day I’ve dreamt of all my life and now has become a reality. GOD IS THE GREATEST! #GODSPEED“
While there have been many individuals from the Islamic faith throughout the footballing pyramid and, indeed, the FA‘s national team youth ranks over the years, Djed Spence becoming the first senior capped Muslim player in our country’s history is nothing short of an incredible milestone.
Speaking to the media after the game, which also saw Harry Kane surpass Sir Bobby Moore as England’s fifth-most capped player of all-time (now on 109), the London-born athlete admitted: “I was surprised because I didn’t know I was the first, so it’s a blessing.
“It’s good to make history and hopefully inspire young kids around the world that they can make it as well. They can do what I am doing.”
Here’s hoping he can fly the flag for British Muslims throughout domestic football and help generate further impact on the sporting world beyond that.
Spanish journalist rubbishes reports of Barcelona debating ending Marcus Rashford’s loan deal early
Danny Jones
Spanish journalist Guillem Balagué has come out to rubbish reports that FC Barcelona have been considering ending Marcus Rashford’s loan deal early.
The well-known football reporter, who regularly works with the likes of Sky Sports, CBS Sports, BBC and more, is one of many to have publicly decried false claims made about the Manchester United loanee, who joined the La Liga giants at the start of this summer.
Barca themselves are also said to have quashed the rumours, with Balagué’s quotes having now been widely circulated online.
Speaking via X over the weekend, the 56-year-old put it simply: that the rumblings are nonsense, reassuring that the club have plenty of faith in his abilities.
Absolutely rubbish that Barcelona is planning to end up early @MarcusRashford loan deal
Barça told his representative that they have a lot of confidence in Rashford’s potential and that they believe he will recover as a top player
As you can see, the Catalan-born RCD Espanyol fan also chose to publicly align himself with former England footballer, Gary Lineker, who has suggested that a targeted and discriminatory narrative against Rashford has developed in recent years.
Though he didn’t state it verbatim, Balagué added: “No more to say, apart from the fact I agree with Gary Lineker and his treatment by some media.”
In case you were unaware of what he’s precisely referring to, Lineker said in a chat with the Man United forward on his The Rest Is Football podcast that he believes Rashford “wouldn’t face the same criticism if he was white.”
Having also made the move from Britain to Barcelona back in 1986 (spending a total of three seasons there), the 64-year-old knows plenty about adjusting from playing in one country to another.
You can see the interview in full here.
The interview was conducted shortly after Rashford’s loan deal was completed, and he had plenty to say about his boyhood team.
Responding to Balagué’s social media post, one commenter wrote: “This nonsense is coming from racist journalists in England who refuse to leave [Rashford] alone. They bullied him when he was in England, especially during times when he seemed unhappy.
“Now, these haters have followed him to Barcelona. Rashford is one of the kindest players in the world, but these clowns just won’t let him live his life in peace.”
It is worth noting, however, that the original reports in question and ultimately aggregated by media across Europe and here in the UK come from a domestic outlet, El Nacional.
While he is yet to rediscover the form of his peak years in United red at the Camp Nou, he is now entering what are traditionally seen as the ‘prime’ period in a footballer’s career and did show more positive signs on loan at Aston Villa during the second half of the previous campaign.
At 27, there is still plenty of time to turn things around; that being said, after being brought back into the national team and with his parent club holding an option to buy clause for around a reported £20 million, the question remains whether he will be returning to Old Trafford at the end of the term. Speaking of…
Emily Sergeant -
3rd April 2023 
