The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi – and there have been mad scenes in shops across the UK.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
One person joked that they ‘drop kicked a granny and threw a child out of the window’ to buy a bottle, saying their local store sold out in just 20 minutes.
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Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: “THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You’ll be able to grab one of each flavour while stocks last! @KSI meet you there?”
KSI – a YouTube star turned boxer and rapper – responded: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”
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THIS IS NOT A DRILL 🚨 @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there? pic.twitter.com/rRZWvTVlVO
Prime is available in Aldi in three different flavours – Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it’s rolling out as part of its Specialbuy offers.
Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
“The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
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“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
Managed to get the last two bottles of Prime this morning at 8.04am in #aldi The store had only been open 4 minutes and it had all gone! Reminded me of the movie Charlie and the Chocolate Factory and the rush for the golden ticket 😂 @PrimeHydration@AldiUKpic.twitter.com/EgFqdYO03d
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It’s shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Role Model at O2 Apollo, Manchester – a night where everyone wanted to be Sally | Review
Clementine Hall
The O2 Apollo was a sea of cowboy hats and gingham for Role Model’s return to Manchesteron his No Place Like Tour.
If you don’t know who Role Model is, then you’re probably not a 20-something year old girl addicted to TikTok and strawberry matcha like me – and that’s absolutely fine, but Role Model, aka Tucker Pillsbury, is more than just a social star with a couple of viral hits.
His steep incline to stardom, especially through his latest album Kansas Anymore released last summer, and the follow-up deluxe Kansas Anymore (The Longest Goodbye), earlier this year, has recently seen him perform on SNL with Charli XCX, as well as this week featuring in People’s Magazine Sexiest Man Alive 2025 edition in the centrefold spot, no less.
So it’s safe to say, he really is the man of the moment.
Role Model on stage at O2 Apollo Manchester in November 2025 / Image: The Manc Group
The all-American heartthrob wasted no time getting into his catalogue of hits, kicking things off with ‘Writing’s On The Wall’, before transitioning smoothly into ‘Look At That Woman’ and ‘Scumbag’, all taken from his 2024 album.
Guitar firmly in hand, Role Model shimmied across the stage effortlessly as a sea of adoring fans sang every single word back without fail.
The highlights from the show are never-ending, like taking a seat and singing the beautiful ‘Something, Somehow, Someday’ from a leather notebook – which he tells us is “my favourite song I’ve ever written, and I’m going to read it to you like a story”.
His vocals are identical to the studio recordings, and the energy in the room was just how you wanted it to be, especially during the iconic bridge in ‘Some Protector’.
Presuming you’re not familiar with the Role Model lore? Well, allow me to fill you in.
Each night during the undeniable smash-hit, ‘Sally, When the Wine Runs Out’, Tucker brings out a special guest to be that night’s so-called ‘Sally’ and dance on stage with him.
On the European tour so far, London were treated to Lewis Capaldi and Niall Horan back to back, so it’s safe to say we were waiting with baited breath to be introduced to our very-own Sally.
Although we didn’t get anyone famous (we were hoping he’d go super meta and get Sally from Corrie, but alas), what did get was arguably better. A lovely, smiling fan who held Tucker’s hand and had the absolute time of her life for that one-minute where all eyes were on her – this is what it’s truly all about, at the end of the day.
If anyone in that crowd went home without feeling a bit in love with Role Model, then I’d be very surprised.
His effortless charisma oozed throughout the performance, and we can’t wait to welcome him back in Manchester again.
Maybe next time, I’ll be Sally.
Featured Image – The Manc Group
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Jamie Carragher fires back at journalist after being turned away from Etihad away end
Danny Jones
Jamie Carragher has fired back at a tabloid journalist after he reported on the ex-footballer being turned away from the Borussia Dortmund away end during their meeting against Manchester City at the Etihad Stadium this week.
The former Liverpool and England player was reporting on the Champions League match as part of his usual ‘Golazo’ duties for the US on Wednesday, 5 November, and was hoping to join in with travelling fans during the game.
Carragher became part of the ‘yellow wall’ last year during their UCL fixture against Chelsea, being adopted as a Dortmund supporter for the day, but was not granted the same privilege upon arriving at the Etihad this time around.
Daily Mail journalist Mike Keegan wrote a piece explaining how the working presenter was turned away due to safety concerns raised by security at Man City, but the 47-year-old has now given his own retort.
Just trying to have a good time with the Dortmund fans Mike, it was no problem it wasn’t allowed. Next time message me & I’ll tell you all you need to know, rather than Simon at Man City giving you a story. Probably explains why you’re so sympathetic around the 115 charges.
As you can see, the retired defender turned Sky Sports and CBS pundit was less than pleased with the piece, clarifying that there was “no problem” over the decision, asking instead why he didn’t contact him directly for a comment.
In addition to seemingly naming names, he also couldn’t resist the urge as a rival Red to take a jab at City’s ever-looming FFP breaches, suggesting that the outlet has been somewhat biased in its coverage of the ongoing saga.
However, Keegan didn’t let the spat pass without his own right of reply.
Reacting directly underneath the response, the sports writer added: “I already knew the facts, Jamie, but you clearly don’t.
“Next time you’re covering a game at City, you should probably apologise to Simon for wrongly accusing him of being the source on the story.”
Either way, this is as far as Carragher got on his way to the ground:
While it is still unclear as to who exactly ‘Carra’ and Keegan are referring to in their exchange, many have speculated that it could be Simon Pearce: a non-executive director at the club and part of the CFG (City Football Group) board; he has been tied to the ongoing allegations of financial deception.
Onto the action pitchside, not only did scoring machine Erling Haaland come back to haunt his former team once again, but the Blues ran, maybe not riot, but much closer to their vintage best, with Stockport’s very own bagging a brace and Rayan Cherki scoring his first UCL goal under Pep Guardiola.
Daisy Jackson -
29th December 2022 
