KSI has issued a public apology after using a racial slur in a recent YouTube video, insisting there’s “no excuse” for his actions.
The hugely-successful YouTuber and influencer, turned boxer, rapper, and entrepreneur, was starring in challenge video inspired by British gameshow Countdown on the Sidemen channel – a collaborative group of YouTube personalities formed in 2013 – when he used a four-letter derogatory word for people of Pakistani origin.
The 29-year-old – whose real name is Olajide Olayinka Williams Olatunji, better known as ‘JJ’, and has more than 29.1 million subscribers on his personal YouTube channel – has been a member of the Sidemen since the group was formed in 2013.
The Sidemen consists of seven members who have a combined total of over 138 million subscribers on their individual channels, and 18.2 million subscribers on the group channel where they post weekly videos that general see them involved in various challenges, sketches, and video game commentaries every Sunday.
YouTube star KSI apologises for using racial slur in video / Credit: Sidemen (via Twitter)
In the group’s most recent video – which was shared to the Sidemen YouTube channel yesterday – KSI was seen constructing the racial slur from the selection of letters provided in the gameshow’s famous word round.
ADVERTISEMENT
The rest of the group members were also seen laughing after KSI said the slur.
The video has since been taken down from YouTube and social media as a result of the growing backlash, and both KSI and the group have issued apologies.
ADVERTISEMENT
KSI took to Twitter today to apologise for “messing up”, urge his fans not to “put [him] on a pedestal, and confirm he will be taking a break from social media for the foreseeable to reflect on the situation and his actions.
I wanna apologise for saying a racial slur in a recent Sidemen video. There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry.
I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not…
“I wanna apologise for saying a racial slur in a recent Sidemen video,” he said in his tweet.
“There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry. I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not perfect, I’m gonna mess up in life, and lately I’ve been messing up a lot, so I’ve decided I’m gonna just take a break from social media for a while.”
ADVERTISEMENT
The Sidemen also issued an extended statement and apology via the group’s social media platforms this afternoon, acknowledging that the incident was “completely unacceptable and inexcusable” and going on to “truly apologise”.
“We have reflected on this incident both collectively and individually and are truly ashamed that we have let you guys down in this way,” the statement reads.
“We want to use our channels to promote positivity and great entertainment. We stand against racism and discrimination of any kind, and we failed to do that.
“Again, we are truly sorry and promise to do better.”
Since the video was shared to YouTube, there has been widespread backlash and condemnation expressed by fans, famous names, and critics alike on social media – with many branding it “horrifically disappointing”.
ADVERTISEMENT
TV personality Dr Ranj Singh is one of several famous names to have spoken out on the situation, calling KSI’s use of the slur “simply unacceptable” and adding that he’s “not just upset, I’m disgusted”.
In response to the YouTuber’s apology, which he said was “appreciated”, Dr Ranj said: “Actions speak louder. You’re not the only one in this video. How was this even allowed to go out on YouTube. The number of people (especially POC) saying this word isn’t an issue is a problem.”
He added that some “serious discussions are needed”.
Several others have pointed out that this isn’t the first instance where KSI has used race-related derogatory terms online.
Featured Image – KSI (via Instagram)
Trending
JD to host exclusive Josh Baker set at massive World Cup watch party in Manchester
Danny Jones
JD x JB: The well-known British and Manchester-founded sports fashion brand is teaming up with local artist Josh Baker for an exclusive pop-up set at a massive World Cup screening in the city centre tonight.
The two Manchester icons are teaming up at an otherwise sold-out Castlefield Bowl, getting the matchday vibes going ahead of the England vs Argentina game this evening.
With all eyes on the semi-final, keeping nerves steady will be a tall task, but Baker will be helping play his part in getting the energy up ahead of kick-off.
No matter what happens with the scoreline, it’s set to be a proper party atmosphere beforehand.
https://www.instagram.com/p/Da0FDI3tp3I/?hl=en
Fresh off the plane from his White Isle residency over in Ibiza, the 30-year-old Manc musician will be taking to the stage from 6:15pm at none other than Castlefield Bowl, where nearly 9,000 people will be watching the big game.
In case you missed it, after wrapping up Sounds of the City ’26, the Bowl is now being taken over for Road to Victory’s outdoor fan zone.
Doors will be open from 5:30pm ahead of the 8pm kick-off, and you’ll want to get down there with plenty of time to make sure you get a good view of the action – and by that, we mean both the game and Josh’s exciting set.
Better still, not only are those at the venue in for a night of amazing music and incredible vibes, but they’ll be cheering on Thomas Tuchel’s men straight after, in a crucial clash that could see England reach a second consecutive final in the last two major tournaments.
There’ll be plenty of entertainment before, during and after the breaks.
We will, of course, be keeping our fingers crossed for you and the boys tonight; the only thing we’re certain of is that the man himself will deliver on the night.
We had the honour of chatting with JB ahead of the BRITs back in February, and he’s only looking to bigger and better things this year.
For those looking to go along for this special one-off, once again, tickets to the event are already sold out, so your only chance is to sign up for the waiting list HERE. Fingers crossed for you and a result at full-time!
Last but not least, keep your eyes peeled on the JD Sports Instagram page and their other socials for all other updates ahead of the huge night. We can feel it: it’s coming home…
Featured Images — Press shots (supplied via JD Sports)
Trending
BBC’s popular Stockport-set sitcom Daddy Issues to return for third and FINAL series
Emily Sergeant
BBC’s popular Stockport-set sitcom Daddy Issues is set to return for its third and final series.
Daddy Issues follows Gemma, played by Manchester actress Aimee Lou Wood – most-known for her role on Netflix’s Sex Education – who lives for the weekend when she can ‘get blasted and party hard’ in Stockport, but after joining the mile-high club with a random hook-up on her way back from a holiday to Portugal, she finds out she’s pregnant.
The pregnancy couldn’t have come at a worse time for Gemma, as the only person she has left in her life is her dad Malcolm – played by David Morrissey – who is ‘kind hearted but useless’.
Gemma and her dad end up living together in Gemma’s flat, as she needs support at a critical time in a woman’s life… and he needs help microwaving rice without it exploding.
Aimee Lou Wood and David Morrissey are set to return for the third series of Daddy Issues / Credit: BBC
The second series followed Gemma coming to terms with motherhood and caring for baby daughter Sadie, and the third – and sadly, final – series sees Gemma 18-months on from where we left her in series two, and life has settled into a familiar rhythm.
Sadie is now in nursery, Gemma’s been promoted at the salon, and Malcolm has just ordered a fancy new washing machine to optimise the laundry. Things might finally be on an even keel… but it doesn’t take long for chaotic ‘old Gemma’ to rear her head.
Star Aimee Lou Wood says she’s ‘so happy to be back’ for series three.
🎬 Daddy Issues is returning for a third and final series!
Aimee Lou Wood and David Morrissey are back as Gemma and Malcolm
“Gemma and Malcolm are one of the funniest and sweetest comedy double acts on TV, and I’ve loved being a part of it,” Aimee said.
David Morrissey added: “I love doing Daddy Issues so much, such a great cast and crew! So I’m delighted to be coming back to have more adventures with Gemma, Malcolm, and the gang.”
Ahead of the show’s return, Jon Petrie, who is the Director of BBC Comedy, commented: “As Daddy Issues becomes a threenager, it’s been great seeing audiences take Gemma and Malcolm to their hearts. Danielle has created a brilliantly sharp, fearless comedy, and we can’t wait to see the Moscrips take the next, slightly wobbly steps in life with a toddler.”
Emily Sergeant -
3rd April 2023 
