KSI has issued a public apology after using a racial slur in a recent YouTube video, insisting there’s “no excuse” for his actions.
The hugely-successful YouTuber and influencer, turned boxer, rapper, and entrepreneur, was starring in challenge video inspired by British gameshow Countdown on the Sidemen channel – a collaborative group of YouTube personalities formed in 2013 – when he used a four-letter derogatory word for people of Pakistani origin.
The 29-year-old – whose real name is Olajide Olayinka Williams Olatunji, better known as ‘JJ’, and has more than 29.1 million subscribers on his personal YouTube channel – has been a member of the Sidemen since the group was formed in 2013.
The Sidemen consists of seven members who have a combined total of over 138 million subscribers on their individual channels, and 18.2 million subscribers on the group channel where they post weekly videos that general see them involved in various challenges, sketches, and video game commentaries every Sunday.
YouTube star KSI apologises for using racial slur in video / Credit: Sidemen (via Twitter)
In the group’s most recent video – which was shared to the Sidemen YouTube channel yesterday – KSI was seen constructing the racial slur from the selection of letters provided in the gameshow’s famous word round.
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The rest of the group members were also seen laughing after KSI said the slur.
The video has since been taken down from YouTube and social media as a result of the growing backlash, and both KSI and the group have issued apologies.
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KSI took to Twitter today to apologise for “messing up”, urge his fans not to “put [him] on a pedestal, and confirm he will be taking a break from social media for the foreseeable to reflect on the situation and his actions.
I wanna apologise for saying a racial slur in a recent Sidemen video. There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry.
I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not…
“I wanna apologise for saying a racial slur in a recent Sidemen video,” he said in his tweet.
“There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry. I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not perfect, I’m gonna mess up in life, and lately I’ve been messing up a lot, so I’ve decided I’m gonna just take a break from social media for a while.”
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The Sidemen also issued an extended statement and apology via the group’s social media platforms this afternoon, acknowledging that the incident was “completely unacceptable and inexcusable” and going on to “truly apologise”.
“We have reflected on this incident both collectively and individually and are truly ashamed that we have let you guys down in this way,” the statement reads.
“We want to use our channels to promote positivity and great entertainment. We stand against racism and discrimination of any kind, and we failed to do that.
“Again, we are truly sorry and promise to do better.”
Since the video was shared to YouTube, there has been widespread backlash and condemnation expressed by fans, famous names, and critics alike on social media – with many branding it “horrifically disappointing”.
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TV personality Dr Ranj Singh is one of several famous names to have spoken out on the situation, calling KSI’s use of the slur “simply unacceptable” and adding that he’s “not just upset, I’m disgusted”.
In response to the YouTuber’s apology, which he said was “appreciated”, Dr Ranj said: “Actions speak louder. You’re not the only one in this video. How was this even allowed to go out on YouTube. The number of people (especially POC) saying this word isn’t an issue is a problem.”
He added that some “serious discussions are needed”.
Several others have pointed out that this isn’t the first instance where KSI has used race-related derogatory terms online.
Featured Image – KSI (via Instagram)
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A beloved Manc gig venue is hosting a special afterparty following Manichester tribute festival
Danny Jones
A much-loved live music institution in Manchester is set to host a dedicated afterparty for the inaugural ‘Manichester’: the live tribute festival in memory of Gary ‘Mani’ Mounfield.
Seeing the grassroots music scene gathering together in moments like this is the kind of stuff that would make the man himself SO proud.
With Manichester 2026 announced this past March and set to take place later this month in honour of the legendary Stone Roses and Primal Scream bassist, tickets for the main event sold out very quickly.
This came as no surprise, of course, but now other Manc venues are joining in toasting the life and career of Mani for one very special evening.
Shared by Madchester.com, who are helping organise the Manichester ’26 along with surviving members of the Mounfield family, as well as Mani’s friends and peers such as his brother Greg and Damon Minchella of Ocean Colour Scene, gig space Gorilla are hosting it.
The small-cap live music room, bar and restaurant has hosted many a special night over the past decade or so – hosting multiple War Child charity shows in the past few years, for instance – and even when they’re not hosting a set themselves, they’re always more than happy to join in the celebrations.
With that in mind, there always likely to pay their respects to the late, great and iconic local musician in some way, but now they’re teaming up with Madchester directly.
Positioned as the official ‘aftershow’ following the mini tribute festival, as you can see, there will be just 600 tickets available, with general admission for the main event already gone as mentioned.
At one point, it looked like the kind-spirited and well-meaning idea might be scrapped altogether after some confusion between the organising partners.
Thankfully, that all looks to have been put to bed, and all those involved can focus on what’s important: honouring Mani in the best way possible – with a load of live tunes and a good time.
In terms of those who will be playing on the night ahead of the aftershow, the likes of the equally legendary Peter Hook, Rowetta, The Kowloons, Jon McClure from Reverend and the Makers, plus many more, have been announced as part of the lineup.
There is also still a ‘AAA’ headliner still yet to be confirmed, so watch this space.
As for the Manichester afterparty at Gorilla, keep an eye out on socials for the ticket link to drop and, hopefully, we’ll see you there for a night to remember.
The Manchester-born clothing brand being worn by some brilliant Northern sporting talents
Danny Jones
Back in 2020, HEX MCR burst onto the casualwear and sporting apparel scene and quickly became a cult favourite not just around Greater Manchester, but within the boxing and combat sports world as a whole.
They may have been away for a little while, but now under new ownership and hoping to venture even further out into the fashion industry than ever, they’re definitely ones to watch.
We wouldn’t quite call it a comeback fight, but they’re definitely starting to make a splash on their return to the scene.
Having been acquired by Craig Chiocci, a Wigan-based entrepreneur who owns a telecommunication company of the same name, 2026 looks set to be the year you’ll see more of their label out and about than ever – in fact, they’re already teaming up with some more British boxing talents once again.
Calvin Moyo wearing HEXThe worker bee insignia is never far away*Adds to basket*HEX hoodies have always been popularCredit: HEX MCR (supplied)
Continuing their trend of backing Northern fighters, in particular, they’ll be backing Doncaster-born boxer, Dave ‘The White Rhino’ Allen, for his hometown bout against top heavyweight, Filip Hrgović.
Allen, 34, will face off against the Croatian pugilist at the Eco-Power Stadium on Saturday, 16 May – donning the latest HEX MCR gear ahead of the fight, of course.
It’s far from the first time their casualwear will have been worn by a well-known face, either; the Manc brand has also been represented by the likes of Bare Knuckle Fighting Championship star Luke Brassfield – who’ll be fighting at BKFC Birmingham on Saturday, 30 May – as well as plenty of boxers.
Joe Howarth, Kian Hamilton, Liam Carrigan, and many others have all pulled on their hats, hoodies, graphic t-shirts and more.
Crediting the original founders, Luke Powell and Andy Gibson – who started the company as a pandemic project in 2020 – Chiocci said: “They did a fantastic job getting HEX to where it is. It grabbed my attention as I was a consumer first, who simply appreciated the exceptional designs and premium quality.
“Manchester and the North West are a hive of activity at the moment, producing the best creative people who are developing fantastic brands and designs in the fashion industry. HEX is one of those brands that has the potential to truly make an impact.”
Craig has made it abundantly clear that he’s got big plans for the future of the already popular independent business moving forward.
For instance, as part of this revival, they’ve just released a new line of headwear to their clothing range, made more premium than ever and with each piece showcasing the ‘HEX Worker Bee’ logo design on the side panel as a nod to the Northern Quarter and the city’s industrial origins.
Speaking to The Manc, he went on to add: “This is just the start, Dave has been very helpful to us in supporting our growth and seeing our vision for HEX within the Boxing scene, we can’t wait to repay the favour in supporting him in his upcoming fight.
“We think he will surprise a lot of people and get the result. He’s in fantastic shape. We are a brand formed from the back streets of Manchester, and we feel that the brand is suited to fighters who have to show true grit and resilience.”
If you fancy adding their latest stuff to your fits, you can help support a rising local indie by checking out the full HEX MCR collection right HERE.
Their new Hybrid Sports HatActor Adam Thomas wearing HEX(L-R) Dave Allen, Craig Chiocci, Liam CarriganWill ‘Brasshammer’ Brassfield win in HEX this month?Credit: Supplied
Emily Sergeant -
3rd April 2023 
