KSI has issued a public apology after using a racial slur in a recent YouTube video, insisting there’s “no excuse” for his actions.
The hugely-successful YouTuber and influencer, turned boxer, rapper, and entrepreneur, was starring in challenge video inspired by British gameshow Countdown on the Sidemen channel – a collaborative group of YouTube personalities formed in 2013 – when he used a four-letter derogatory word for people of Pakistani origin.
The 29-year-old – whose real name is Olajide Olayinka Williams Olatunji, better known as ‘JJ’, and has more than 29.1 million subscribers on his personal YouTube channel – has been a member of the Sidemen since the group was formed in 2013.
The Sidemen consists of seven members who have a combined total of over 138 million subscribers on their individual channels, and 18.2 million subscribers on the group channel where they post weekly videos that general see them involved in various challenges, sketches, and video game commentaries every Sunday.
YouTube star KSI apologises for using racial slur in video / Credit: Sidemen (via Twitter)
In the group’s most recent video – which was shared to the Sidemen YouTube channel yesterday – KSI was seen constructing the racial slur from the selection of letters provided in the gameshow’s famous word round.
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The rest of the group members were also seen laughing after KSI said the slur.
The video has since been taken down from YouTube and social media as a result of the growing backlash, and both KSI and the group have issued apologies.
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KSI took to Twitter today to apologise for “messing up”, urge his fans not to “put [him] on a pedestal, and confirm he will be taking a break from social media for the foreseeable to reflect on the situation and his actions.
I wanna apologise for saying a racial slur in a recent Sidemen video. There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry.
I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not…
“I wanna apologise for saying a racial slur in a recent Sidemen video,” he said in his tweet.
“There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry. I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not perfect, I’m gonna mess up in life, and lately I’ve been messing up a lot, so I’ve decided I’m gonna just take a break from social media for a while.”
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The Sidemen also issued an extended statement and apology via the group’s social media platforms this afternoon, acknowledging that the incident was “completely unacceptable and inexcusable” and going on to “truly apologise”.
“We have reflected on this incident both collectively and individually and are truly ashamed that we have let you guys down in this way,” the statement reads.
“We want to use our channels to promote positivity and great entertainment. We stand against racism and discrimination of any kind, and we failed to do that.
“Again, we are truly sorry and promise to do better.”
Since the video was shared to YouTube, there has been widespread backlash and condemnation expressed by fans, famous names, and critics alike on social media – with many branding it “horrifically disappointing”.
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TV personality Dr Ranj Singh is one of several famous names to have spoken out on the situation, calling KSI’s use of the slur “simply unacceptable” and adding that he’s “not just upset, I’m disgusted”.
In response to the YouTuber’s apology, which he said was “appreciated”, Dr Ranj said: “Actions speak louder. You’re not the only one in this video. How was this even allowed to go out on YouTube. The number of people (especially POC) saying this word isn’t an issue is a problem.”
He added that some “serious discussions are needed”.
Several others have pointed out that this isn’t the first instance where KSI has used race-related derogatory terms online.
Featured Image – KSI (via Instagram)
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Four North West towns named among Britain’s top 10 seaside ‘property hotspots’ for 2026
Emily Sergeant
Four North West towns have been named among Britain’s top 10 ‘property hotspots’ by the sea for 2026.
You may already be familiar that, every year, leading property listing website Rightmove takes a look at all the cities, towns, and residential areas across the UK where house prices saw a significant hike on average last year, and puts together a top 10 list.
The ‘hotspot’ table is made up of a variety of locations where prices rose the most, when compared to the end of the year prior.
But now, they’ve done a special seaside version too.
Of course, “Manchester‘s got everything except a beach” so it won’t come as a surprise that no Greater Manchester towns are featured on this list, but that isn’t the case for the rest of the North West though, as Merseyside and Cumbria are well represented.
In fact, it’s actually the North West that’s taken the top spot, as Bootle in Merseyside has been named Britain’s top seaside house price hotspot, with asking prices having risen 11% in the past year alone, and that’s even with an average house price still way below the national average at £141,680.
Four North West towns have been named among Britain’s top 10 seaside ‘property hotspots’ for 2026 / Credit: James Feaver | Gabe Fender (via Unsplash)
Second place can be found just 10 minutes further up the coast in the town of Crosby, where the average asking prices are up 9% compared to last year, reaching £330,900.
Wallasey comes in at sixth place on the list, with house prices rising 7% to £200,753 on average, while Barrow-in-Furness in Cumbria ranks at number nine with house prices increasing 6% to an average of £185,169.
Rightmove says the data shows that coastal living remains ‘relatively accessible’ in several areas, with nine of the top 10 fastest growing seaside locations still priced below the national average, and across more than 100 coastal areas analysed, more than 80% also have an average asking price below the national average (£378,304).
“The fastest-growing seaside markets this year show that demand for coastal homes in many areas remains resilient, even as overall price growth across the UK stays more modest,” commented Colleen Babcock, who is Rightmove’s property expert.
“While some locations are seeing strong price increases, there are still many areas where living by the sea is more affordable, giving buyers a wider range of options depending on their budget.”
Featured Image – Mitchel Orr (via Unsplash)
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Lottery Winners help debut new hometown anthem ‘Song For Leigh’ at massive stadium gig
Danny Jones
Indie pop favourites Lottery Winners smashed their first-ever solo stadium show at Leigh Sports Village at the end of May, and they also helped debut a dedicated hometown anthem for the town.
One of several current stars coming from in and around the Wigan music scene, it’s been a big few years for the Greater Manchester band, and their biggest-ever headline show on Saturday was yet more proof of just how much they’ve achieved in their career thus far.
That being said, however, this lot will never, EVER forget where they’ve been and, most importantly, where they come from.
You’ll find no better example of that than their sold-out LSV gig, which saw multiple celebrations of their local area, than one particular moment…
Posting on social media in the aftermath of the landmark live performance for the four-piece, frontman Thom Rylance wrote: “Little old Leigh, I haven’t slept a wink. I’m not sure I ever will again. I’ve never felt such a powerful punch of love hit me like that before, and I’m not even sure what to do with it all.
“Thanks isn’t enough, but let’s start there. Thank you for carrying us all this way. Thank you for making us feel special. Thank you for making all of this feel proper. Thank you to the grown-ups who trusted us with such a mammoth thing. Absolutely stupid that you let us do that, but I hope we made you proud.
“The feeling I get from looking across and seeing my best mates on the planet literally living their dream, in full HD, makes me so happy I could burst into bubbles. And thank you to Leigh. Our home. Our people. Nobody does it better. Last night was proof that ordinary people can achieve extraordinary things.”
But as mentioned, perhaps the most wholesome part of the entire event was when they aired a brand-new tune created by Spirix Collective – a group of local musicians, dancers, and all-round creatives based in the heart of Leigh. Here’s what they’ve made:
What a lovely thing for everyone tied to this place.
Produced partly in an effort as part of the historic Lancashire county village’s bid to become the UK’s next first Town of Culture, it’s a track created on behalf not just of Leigh itself but to further help shine a light on the often criminally-overlooked borough of Wigan.
As for natives themselves, they signed off the milestone by adding in the caption: “Lottery Winners are massive. KOKO [Keep on keeping on].”
It’s fair to say that after seeing some of the scenes from over the weekend, we tend to agree.
Who was there on the night and, whether you were lucky enough to be or not, what do you make of the ‘Song For Leigh’ now you’ve heard it?
Emily Sergeant -
3rd April 2023 
