KSI has issued a public apology after using a racial slur in a recent YouTube video, insisting there’s “no excuse” for his actions.
The hugely-successful YouTuber and influencer, turned boxer, rapper, and entrepreneur, was starring in challenge video inspired by British gameshow Countdown on the Sidemen channel – a collaborative group of YouTube personalities formed in 2013 – when he used a four-letter derogatory word for people of Pakistani origin.
The 29-year-old – whose real name is Olajide Olayinka Williams Olatunji, better known as ‘JJ’, and has more than 29.1 million subscribers on his personal YouTube channel – has been a member of the Sidemen since the group was formed in 2013.
The Sidemen consists of seven members who have a combined total of over 138 million subscribers on their individual channels, and 18.2 million subscribers on the group channel where they post weekly videos that general see them involved in various challenges, sketches, and video game commentaries every Sunday.
YouTube star KSI apologises for using racial slur in video / Credit: Sidemen (via Twitter)
In the group’s most recent video – which was shared to the Sidemen YouTube channel yesterday – KSI was seen constructing the racial slur from the selection of letters provided in the gameshow’s famous word round.
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The rest of the group members were also seen laughing after KSI said the slur.
The video has since been taken down from YouTube and social media as a result of the growing backlash, and both KSI and the group have issued apologies.
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KSI took to Twitter today to apologise for “messing up”, urge his fans not to “put [him] on a pedestal, and confirm he will be taking a break from social media for the foreseeable to reflect on the situation and his actions.
I wanna apologise for saying a racial slur in a recent Sidemen video. There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry.
I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not…
“I wanna apologise for saying a racial slur in a recent Sidemen video,” he said in his tweet.
“There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry. I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not perfect, I’m gonna mess up in life, and lately I’ve been messing up a lot, so I’ve decided I’m gonna just take a break from social media for a while.”
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The Sidemen also issued an extended statement and apology via the group’s social media platforms this afternoon, acknowledging that the incident was “completely unacceptable and inexcusable” and going on to “truly apologise”.
“We have reflected on this incident both collectively and individually and are truly ashamed that we have let you guys down in this way,” the statement reads.
“We want to use our channels to promote positivity and great entertainment. We stand against racism and discrimination of any kind, and we failed to do that.
“Again, we are truly sorry and promise to do better.”
Since the video was shared to YouTube, there has been widespread backlash and condemnation expressed by fans, famous names, and critics alike on social media – with many branding it “horrifically disappointing”.
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TV personality Dr Ranj Singh is one of several famous names to have spoken out on the situation, calling KSI’s use of the slur “simply unacceptable” and adding that he’s “not just upset, I’m disgusted”.
In response to the YouTuber’s apology, which he said was “appreciated”, Dr Ranj said: “Actions speak louder. You’re not the only one in this video. How was this even allowed to go out on YouTube. The number of people (especially POC) saying this word isn’t an issue is a problem.”
He added that some “serious discussions are needed”.
Several others have pointed out that this isn’t the first instance where KSI has used race-related derogatory terms online.
Featured Image – KSI (via Instagram)
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Manchester crowned UK’s best-value stag do destination for 2026
Emily Sergeant
Prague, Amsterdam, Benidorm, and now… Manchester?
Jetting off to some of Europe’s cheapest capital cities for a boozy night out with your mates before tying the knot is pretty common-place in the world of stag do culture nowadays.
But some new research has now revealed the UK cities that deliver a legendary last hurrah without the price tag, or the need to hop on a plane.
Chillisauce, the UK’s leading hen and stag organiser, has analysed 81,000+ recent group bookings alongside survey feedback from 4,738 stag groups, cross-referenced against live 2026 travel fares, accommodation, and pint prices.
To devise its top 10 list, real price data has been blended with verified group satisfaction to guarantee stags and their pals the best experience.
With the pull of a major city with music, sport, food, and nightlife without London prices, Manchester was crowned the best-value city for a stag do in 2026 overall.
Manchester has been crowned the UK’s best-value stag do destination for 2026 / Credit: Manchester City Council | shawnanggg (via Unsplash)
The average pint runs a little higher in Manchester than the smaller cities on the list, but groups rated the sheer scale and quality of the night out well above the cost, calling it ‘much more affordable than the South of England’ and ‘cheaper than London’.
For a weekend in Manchester, research found that the average cost per person includes £86.36 for accommodation, £36.66 for an activity, £25.08 for a drinks package, £29.35 for a meal, and the average pint coming in at £6.
“We send thousands of groups to Prague, Amsterdam, and Benidorm every year,” said Robyn Davis, Head of Stag and Hen at Chillisauce,”but Manchester keeps delivering nights out that groups tell us beat their expectations.
“There are also those only-in-Manchester touches too, like catching a match at Old Trafford or the Etihad on the same trip.
“Groups describe the locals as up for a laugh and the whole city as ‘built for a stag weekend,’ with a huge number of them already planning to go back, which is the real test of a great destination.”
Other northern destinations on the top 10 list include Newcastle, Leeds, and Liverpool.
Manchester furniture outlet LOFT is hosting a major closing-down sale with up to 70% off
Emily Sergeant
Manchester furniture outlet LOFT is hosting a major closing-down sale with up to 70% off.
Okay, so it’s not technically closing down per se, but the current LOFT premises off Hyde Road near Piccadilly will officially close doors on 30 September, as the business consolidates its operations and relocates to its newly completed headquarters over at Trafford Park.
Unlike a typical closing-down sale, the stock isn’t old or unwanted. Instead, it’s a live snapshot of LOFT’s day-to-day business, and everything must go.
LOFT is known for furnishing properties across the build-to-rent, student accommodation, co-living, private rented, and social housing sectors, and that constant turnover naturally generates surplus – whether it be project overstock, end-of-line pieces or discontinued items making way for new collections.
The move over to Trafford Park is said to be a moment to clear the warehouse ‘completely’ and start the new chapter with a clean slate.
Manchester furniture outlet LOFT is hosting a major closing-down sale with up to 70% off / Credit: Supplied
This means that everything, from sofas and beds, to dining sets, armchairs, and home accessories, must go before the move, with prices already reduced by 50 to 70% below RRP.
Benjamin Hall, who is the Founder and CEO of LOFT, says this is the ‘biggest and best value’ sale the company has ever offered.
He explained: “As we settle into our new home at Trafford Park, we want a completely clean slate. Whether you’re a homeowner after a one-off bargain, or a landlord, agent or developer furnishing multiple units on a budget, there has never been a better time to visit.”
Emily Sergeant -
3rd April 2023 
