KSI has issued a public apology after using a racial slur in a recent YouTube video, insisting there’s “no excuse” for his actions.
The hugely-successful YouTuber and influencer, turned boxer, rapper, and entrepreneur, was starring in challenge video inspired by British gameshow Countdown on the Sidemen channel – a collaborative group of YouTube personalities formed in 2013 – when he used a four-letter derogatory word for people of Pakistani origin.
The 29-year-old – whose real name is Olajide Olayinka Williams Olatunji, better known as ‘JJ’, and has more than 29.1 million subscribers on his personal YouTube channel – has been a member of the Sidemen since the group was formed in 2013.
The Sidemen consists of seven members who have a combined total of over 138 million subscribers on their individual channels, and 18.2 million subscribers on the group channel where they post weekly videos that general see them involved in various challenges, sketches, and video game commentaries every Sunday.
YouTube star KSI apologises for using racial slur in video / Credit: Sidemen (via Twitter)
In the group’s most recent video – which was shared to the Sidemen YouTube channel yesterday – KSI was seen constructing the racial slur from the selection of letters provided in the gameshow’s famous word round.
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The rest of the group members were also seen laughing after KSI said the slur.
The video has since been taken down from YouTube and social media as a result of the growing backlash, and both KSI and the group have issued apologies.
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KSI took to Twitter today to apologise for “messing up”, urge his fans not to “put [him] on a pedestal, and confirm he will be taking a break from social media for the foreseeable to reflect on the situation and his actions.
I wanna apologise for saying a racial slur in a recent Sidemen video. There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry.
I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not…
“I wanna apologise for saying a racial slur in a recent Sidemen video,” he said in his tweet.
“There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry. I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not perfect, I’m gonna mess up in life, and lately I’ve been messing up a lot, so I’ve decided I’m gonna just take a break from social media for a while.”
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The Sidemen also issued an extended statement and apology via the group’s social media platforms this afternoon, acknowledging that the incident was “completely unacceptable and inexcusable” and going on to “truly apologise”.
“We have reflected on this incident both collectively and individually and are truly ashamed that we have let you guys down in this way,” the statement reads.
“We want to use our channels to promote positivity and great entertainment. We stand against racism and discrimination of any kind, and we failed to do that.
“Again, we are truly sorry and promise to do better.”
Since the video was shared to YouTube, there has been widespread backlash and condemnation expressed by fans, famous names, and critics alike on social media – with many branding it “horrifically disappointing”.
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TV personality Dr Ranj Singh is one of several famous names to have spoken out on the situation, calling KSI’s use of the slur “simply unacceptable” and adding that he’s “not just upset, I’m disgusted”.
In response to the YouTuber’s apology, which he said was “appreciated”, Dr Ranj said: “Actions speak louder. You’re not the only one in this video. How was this even allowed to go out on YouTube. The number of people (especially POC) saying this word isn’t an issue is a problem.”
He added that some “serious discussions are needed”.
Several others have pointed out that this isn’t the first instance where KSI has used race-related derogatory terms online.
Featured Image – KSI (via Instagram)
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Bury actress Kate O’Flynn wins big at 2026 Emmys with record-breaking comedy show
Emily Sergeant
Did you know that one of the big winners at the 2026 Emmy Awards last night was actually an actress from Bury?
In case it wasn’t on your radar, American television‘s biggest night, the Emmys, took place yesterday evening over in Los Angeles, and several records were broken in the process – including Apple TV’s comedy horror Widow’s Bay taking home the most Emmys ever for a single series of a comedy show, with 14 of them.
Widow’s Bay tells the story of mayor Tom Loftis, played by Welsh actor Matthew Rhys, who is trying to boost tourism on his rugged New England island, but must navigate several strange events that suggest it might be cursed.
Created by Katie Dippold, and executive produced and directed by Hiro Murai, Widow’s Bay was released in late April to widespread critical acclaim.
At the 78th Primetime Emmy Awards last night, the show scooped a record 14 awards, including for Outstanding Comedy Series, several acting wins, and wins for directing and writing too.
One of those acting wins was Kate O’Flynn for Best Supporting Actress in a Comedy Series – an actress who hails from the Greater Manchester town of Bury.
Kate stars as Patricia Moyer, mayor Tom’s eccentric assistant in the show.
She grew up in Holcombe Brook near Ramsbottom, and was educated at Bury Grammar School, before she went on to train at the Royal Academy of Dramatic Art (RADA) in London, graduating with a Bachelor of Arts (BA) in Acting in 2006.
Taking to the stage to accept her award last night, Kate said in her speech: “I want to thank our mayor [Matthew Rhys] and all the residents of Widow’s Bay, in front and behind the camera – you’re amazing. This is the role of a lifetime, thank you Katie and Hiro for trusting a Lancashire lass to play a sassy broad like Patricia. And thank you Apple [TV] for saying yes.
“Thank you Nicky and Tony for looking after me, my family back home, my mum and dad, and the loves of my life, my husband and our darling daughter – another sassy broad in the making.
“This is for all the Patricias out there, see you at Sunset Cocktails to celebrate. Thank you.”
Featured Image – The Television Academy (via YouTube)
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M&S launches new Too Good To Go partnership – with NINE Greater Manchester stores signed up
Emily Sergeant
M&S has finally decided to partner with food waste charity, Too Good To Go.
As of yesterday, a total of 350 M&S stores across the UK – including nine major sites in Greater Manchester – now offer new Too Good To Go ‘Surprise Bags’ that are made up of surplus bakery goodies, giving customers the chance to collect quality food at a reduced price at the end of the day directly from in-store bakeries.
The launch follows a trial in a select number of UK stores, and the Surprise Bags will include bakery treats such as pastries, cookies, and fresh bread.
The partnership with Too Good To Go is the latest move in M&S Food’s work to reduce surplus food and ensure good food doesn’t go to waste.
Greater Manchester stores that will be taking part in the new Too Good To Go partnership include Manchester Market Street, Trafford Centre, Stockport, Spinningfields, Prestwich, Wigan Robin, Bolton Middlebrook, Bury The Rock, and Ashton Moss.
Each of the Surprise Bags will include three to four bakery products to a minimum retail price of £10.20 for just £3.80.
Available Monday to Saturday, customers can order their Surprise Bags through the Too Good To Go app, and collect them one hour before their local store closes.
“It’s great to be involved in this new launch with Too Good To Go to help reduce food waste,” commented Chris Parker, who is the Store Manager at M&S Bolton Middlebrook.
“Our in-store bakeries are incredibly popular with customers, and at the end of the day, customers will now be able to order and collect surprise bags offering fantastic surplus bakery products at great value.
“By finding new ways to re-purpose surplus products, we’re helping ensure more food is enjoyed rather than wasted. This partnership is another positive step towards reaching our goal of halving food waste by 2030.”