Were you forced to celebrate your birthday inside your four walls this year without the company of your family and friends?
There’s plenty of high street retailers and chains that want to make it up to you.
Most of us can pretty confidently say that the concept of a ‘lockdown birthday’ is not one that had ever really entered our heads before March this year, but it’s a reality that many have had to come to terms with over the past few months. Whether it was a socially-distanced celebration through Zoom, a household/social bubble party, or a quiet day to yourself, birthdays during lockdown have undoubtedly been different.
Now that an element of normality is beginning to resume though, there’s a number of high street retail chains and restaurants/bars that are offering belated freebies, treats and loyalty perks to those who marked their big day cooped up indoors.
It’s never too late to celebrate right?
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Here’s everything you need to know and all the details on how to redeem your reward:
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Greggs
Free Sweet Treat
Greggs UK
It’s time to satisfy that sweet tooth craving.
If you sign up to Greggs Rewards via the bakery chain’s free app, then you’ll be sent a voucher on your birthday for a free sweet treat. Not only does this include a doughnut, cookie, or yum yum – costing up to £1 – you don’t even have to buy anything else to get this freebie either.
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What’s more is that as Greggs closed its branches for the majority most lockdown, it has automatically extended the birthday treat vouchers until the end of 2020 too.
You just need to show the date of your voucher on your phone when you next pop into your nearest branch.
More information can be found via the Greggs Rewards website here.
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Build-A-Bear
‘Count Your Candles’ Discount Scheme
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Build-A-Bear
A little something for the kids.
Build-A-Bear’s Count Your Candles scheme is free to join and lets all Bonus Club members buy a bear for the same price as the age of their child on their birthday, so for example, if your child turns two, you would only be pay £2 as opposed to the usual price of around £14.
For members whose children had a birthday during lockdown, you’ve now got until 30th September to redeem the offer (although the scheme could be later extended) and you can get your discounted bear from any store that has reopened by just letting a member of staff know you are redeeming the offer.
You can find more information via the Build-A-Bear website here.
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Pizza Express
Free Prosecco
Facebook / Pizza Express
What’s a birthday without some bubbly? Pizza Express knows this all too well, which is why the Italian chain restaurant is offering those who create an online account a free bottle of Prosecco on your birthday when you buy two meals.
Pizza Express has also confirmed that anyone with a birthday between March and August can still redeem the freebie retrospectively and members will be sent an email this month detailing how to do so, and the deadline it must be redeemed by.
The offer is subject to availability and you unfortunately cannot stack this offer with any other discounts.
There’s plenty of birthday perks for those who register with the Frankie & Benny’s Rewards scheme.
Diners can get two mains for the price of one on their birthday, or a bottle of Prosecco for the reduced price of £10 down from £16.49.
To redeem the offer, you just need to show the code emailed to you ten days prior to your birthday and you normally have 50 days to use the discount. You usually get the cheapest meal free when you eat in and the scheme is valid on any mains, although the discount only applies to two meals. The scheme is currently paused due to the coronavirus (COVID-19) pandemic, but Frankie & Benny’s has said will allow customers to redeem vouchers that expired during lockdown when it is back, although there is no date for this yet.
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You can register with the Frankie & Benny’s Rewards scheme here.
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Brewer’s Fayre
Free Birthday Meal
Brewer’s Fayre / TripAdvisor
Are you a member of the Brewer’s free ‘Bonus Club’?
If not, you might want to consider signing up as members of the restaurant chain’s rewards scheme can redeem a free meal on their bithday.
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This can be redeemed in-branch by either using a printed voucher that has been emailed to you prior, or by displaying a copy on your phone. Those who had a birthday during lockdown were previously given extra time until August 31 to redeem belated vouchers, so if you’ve missed this new deadline, you may have to wait till next year.
You can find out more information via the Brewer’s Fayre website here.
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H&M
25% Off Birthday Discount
Wikimedia Commons / Billie Ward
To make the most of this birthday benefit, all you’ll need to do is download the free H&M app and become a member to get 25% off one item on your big day.
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As this voucher can be used both online and in store, the fashion chain hasn’t extended this particular extended as shoppers could still use the discount on its website during lockdown. The discount unfortunately cannot be used on designer collaborations, special collections or on gift cards, and you must also select standard delivery if ordering online.
You can find out more information about H&M Membership here.
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Paperchase
£5 ‘Treat Me’ Loyalty Card Discount
Paperchase
This one isn’t just exclusive to lockdown birthdays.
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Ever-popular stationary retailer Paperchase lets shoppers pick up a free Treat Me loyalty card in stores and activate it online to get a range of perks, crucially including a free £5 voucher to use on their birthday.
The £5 off is applied to cards automatically on your birthday and can be used both in store and online for 28 days, but if you did turn a year older during lockdown, you now have until 30th September to use the discount (although some stores may extend this further).
There’s no minimum spend, but do be aware you won’t get the difference refunded if you purchase something for less than £5.
Find more information about the Treat Me loyalty card via the Paperchase website here.
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Krispy Kreme
Free Doughnuts
Krispy Kreme UK
Did you know Krispy Kreme UK is offering a free Original Glazed doughnut to everyone who celebrated a birthday during lockdown?
If it was your birthday during lockdown until 31st August, you’ll have been given 150 loyalty points – known as Smiles – which is enough to redeem a free doughnut of your choice as normally you’ll need 100 for the standard Original Glazed version. For those with birthdays from 1st September onwards however, you’ll be sent a voucher on the first day of the month you were born, which lasts until the end of the following month.
This offer is only available from Krispy Kreme stores and you can find out more information here.
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The best Christmas party food and picky bits from M&S this year
Daisy Jackson
Clear the tables, pop the oven on to pre-heat, and set the paper plates – it’s Christmas, and that can only mean it’s party food season again.
No one does silly little festive nibbles quite like M&S, with their Christmas party food range getting more and more extravagant every single winter.
2025 is absolutely no exception – expect the likes of cubed rice, snowman-shaped bao, tiny Yorkie puds and plenty more delicious madness besides.
We’ve been down in the aisles of everyone’s favourite posh supermarket to see exactly what concoctions they’ve conjured up this year, and did not leave disappointed.
This is not just party food, this is M&S Christmas party food.
A very Marbella Christmas
Have you ever seen a square paella before? No? You haven’t lived mate.
These angular rice bites are one of three Spanish-influenced picky bits in M&S this Christmas, alongside tiny tortillas and patatas bravas stacks (tiny potato rostis topped with tomato sauce and chorizo then served with a garlic sauce on the side).
Don’t be put off by the hot pink prawn curled up on the rice bed like a dog that’s been bought a bed two sizes too small…
A little fishy on a little dishy
Everyone knows that the M&S salmon and potato salad is one of their most elite items, so those hot smoked salmon rosti bites are going STRAIGHT in my basket.
If you like your fish dishes really bite-sized, there’s also the smoked salmon appetisers that look like they’ve been lifted right out of a 1960s cookbook.
And of course, tiger prawns wrapped in various shapes and sizes of pastry, too.
Jingle baos
If you’d told me three years ago that bao would become a staple on every posh Christmas buffet, I’d have sent you to the hospital.
But they’re back for a third year in a new novelty festive shape, and this time, M&S has gone to new heights.
Presenting – double decker bao in the shape of a snowman, complete with cosy green scarf and a veggie pad Thai filling.
Some of them look like they’ve been through the wars, don’t they?
Pam Shipman would buy these
If you’re not a Gavin & Stacey fan, just imagine the following section being read aloud by a flapping (ideally Essex) mother with a fresh blowdry and a waft of YSL Libra about her.
“Those, Bryn, are M&S mushroom vol-oh-vohnts.”
“A little goat cheese tart for you, Smithy?” (“Who you calling a tart Pamelarrr you minx!”)
Basically, these are the posh little nibbles your mums will gravitate towards to show off their hosting gravitas.
Merry Texmexmas
M&S always seems to lean over to the States for inspiration for its party food and this year is no different.
They’ve got a real Tex-Mex flavour going on in 2025, with Christmas party food including mini vegetable tacos filled with peppers and sweetcorn.
There are also those impossible-to-eat-why-are-you-sliding-everywhere miniature beef burgers, back to piss me off for another year.
Ee by gum it must be Christmas
‘Ey up! Has M&S recruited an actual Northerner to help put together the party food for Christmas this year?!
We all know the deal with British pub food – a little bit stodgy, very comforting, and incredibly filling. Okay, now picture that, but not remotely filling.
M&S has brought back a couple of its miniature bites inspired by classic British fare – pies that fit in the palm of your hand (beef and ale, or chicken and leek), and Yorkshire puddings so small they must’ve been baked in a cupcake tin. Cute.
The most important picky bit of the day
Whether or not to bother with breakfast on Christmas morning seems to be a bit of a hot topic – what’s the point in a bowl of cornflakes when you’re readying to slam the biggest meal of the year in a matter of hours?
Well, M&S is making sure the most important meal of the day infiltrates all the way through to party time with these two.
A stack of miniature pancakes and slivers of bacon, plus pint-sized ham and cheese croissants. Has anyone ever handed you a croissant on a dancefloor before? This might be the year.
Better than your mum’s turkey curry
Oh now we’re cooking with tandoor! Not one, but two picky bits inspired by Britain’s national dish – curry. And the most British curry of all, a chicken tikka masala.
For Christmas this year M&S has created the world’s smallest naan breads, which are topped with tikka chicken and pickled pink onions.
And in the other hand, there are spiced potato and spinach dosa rolls, which we have literally never seen on any buffet spread before ever, but sure.
Get it before it’s scone
If your hand impulsively twitches towards a Christmas sandwich every time you’re shopping for a meal deal, get a load of this – tiny mini turkey feast toasties. Yay!
These tiny square sarnies have got pulled turkey, stuffing, ham hock, Emmental cheese, cranberry sauce AND gravy in them, somehow. When did M&S unlock a cheat code to overcome sandwich physics?
There are also miniature mature Barber’s cheddar scones, with honey and mustard pulled ham inside. They sound like a sheer winner.
That’s not a hambush, it’s a charcutertree!
Oh, look who’s back to make a mockery of your flat cheese board again. It’s the Christmas Charcuter-tree. Sigh.
Real fancy people present their cured meat and cheese selection in the shape of a Christmas tree (obviously) and M&S have got a build-you-own kit available for £23 (that’s actually two quid cheaper than last year).
I can only begin to imagine the meltdown I’d have as another piece of salami refused to act like tinsel and unravelled onto the table.
UK’s ‘happiest’ job is recruiting and will pay you £30k to travel and review holiday cottages
Emily Sergeant
Looking for a career change? Is 2026 the year you finally want to get yourself a side hustle? We might have just what you’re looking for.
That’s because holidaycottages.co.uk is on the hunt for one lucky individual for what could, quite frankly, be the dream job and is launching a nationwide search to find the UK’s first ‘Joy Seeker’ – a year-long content creator role offering £30,000 to explore the nation’s happiest destinations and share the joy along the way.
What exactly is a ‘Joy Seeker’ then? Well, the lucky applicant will become the face of the holiday cottage rental company’s new Happy Place campaign, and will embark on a 12-month journey to the UK’s 10 happiest destinations as voted for in a recent survey.
This will include stays at properties in some of the country’s most-popular holiday destinations like Cornwall, Pembrokeshire, and North Yorkshire.
The role requires the successful individual to share their adventures through photography, long and short-form social media content, and blog writing, all with the aim of ‘showcasing the joy’ of these places through ‘authentic’ storytelling.
From wandering the cobbled streets of Devon’s coastal villages, to hiking hidden trails in Welsh national parks, the role is about uncovering local stories and the country’s most unique charms.
All throughout 2026, the Joy Seeker’s content will be shared across holidaycottages.co.uk’s social media channels.
The UK’s ‘happiest’ job is recruiting and will pay you £30k to travel and review holiday cottages / Credit: Marie M (via Unsplash)
As part of the contract, the chosen candidate will receive a £30,000 content creator contract, get to stay for free in a minimum of 12 stunning holiday cottages, and have all travel expenses covered in the process.
Thinking of applying? You’ll need to be a confident and creative storyteller with a passion for travel, the outdoors, and celebrating local culture within the UK, and you’ll also need to be experienced in creating engaging content across various formats.
“This is more than just a job,” said Sarah Pring, who is the Digital PR Manager at holidaycottages.co.uk.
Emily Sergeant -
3rd September 2020 
