It’s an age old debate amongst the British public and it’s one that we just can’t seem to settle on, no matter how hard we try. Now though, it’s time to throw a new element into the mix and it’s one that is probably only going to make things worse.
What is the correct way to eat a Jaffa Cake?
You’re likely not alone if you’ve never actually considered if there is a correct and incorrect way to eat a Jaffa Cake, but McVities itself – the manufactures of the leading Jaffa Cake variety – has responded to a fan who asked them this very question and people just can’t believe the answer.
The question asked relates to if there is a top and a bottom to a Jaffa Cake, as in, is the chocolate side the top? Or is the cake side the top? And therefore, which way up should it be held when eating?
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It’s a confusing concept.
So, to get to the bottom of this, a Jaffa Cake fan – who goes by the name of David on social media – went directly to the verified official Jaffa Cake page and simply asked “What side of the Jaffa is the bottom?”.
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A screenshot of the conversation – which was then shared to the ever-popular Family Lockdown Tips & Ideas page on Facebook – shows the company’s response and it reads: “Hi David, our Jaffa Cakes go through a reservoir of chocolate, so the chocolate is on the bottom.
“Thanks, Jaffa Cakes.”
Flickr
Well, then.
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Does this mean we’ve actually been eating Jaffa Cakes wrong our entire lives?
David – who was clearly shocked by the confirmation – responded to Jaffa Cakes by aptly writing: “WTF dude” and he’s certainly not the only one, as not only has the post gone on to receive thousands of interactions and shares in the Facebook group, but it seems to have blown people’s minds a bit.
One person wrote: “OMG just turned my world upside down,”
Another wrote: “Am I the only one who always thought the chocolate was the bottom anyway?”
And a third – who appeared to add some confusion into the mix due to the box shows the chocolate on top – said: “on the box it’s on the top?”
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But the response we can relate to most reads: “Who cares? Just shove ’em in your gob,” because let’s face it, despite this “correct” revelation, Jaffa Cakes are tasty whichever way you eat them and you can continue consuming them in the same way you always have done.
You do you.
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Tens of thousands queue for exclusive new Selfridges Jellycat toy
Daisy Jackson
Selfridges has today unveiled a brand-new, exclusive Jellycat toy – and it’s proving so popular an online queue has had to be put in place.
At the time of writing, a whopping 28,000 people are currently in a virtual queue to purchase the adorable new Jellycat character, with a wait time of more than an hour.
Today, Selfridges debuted a world-exclusive toy for the department store – a plushie version of its iconic yellow bag.
The Jellycat Amuseables toy comes in a soft yellow fabric, with the signature Jellycat smile, plus corded handles and legs.
And it does function as a miniature bag too, perfect for storing other pieces from your collection.
It’s been launched to celebrate a milestone 25 years of partnership between the two brands.
The Jellycat Amuseables Selfridges Bag. Credit: The Manc GroupThe Jellycat Amuseables Selfridges Bag. Credit: The Manc Group
The Selfridges x Jellycat exclusive retails at £48 – and its price has done absolutely nothing to deter people from shopping.
As well as being stocked online, the Selfridges bag soft toy is available in store in Exchange Square and at the Trafford Centre in Manchester, as well as in Birmingham and London.
Judd Crane, Selfridges Executive Director, Buying and Brand, said: “We are very proud to be part of Jellycat’s incredible story, as one of the brand’s first stockists, launching at Selfridges in 2000,” reports The Industry.Fashion.
The current queue on the Selfridges website for the Jellycat exclusive
“We have watched the Jellycat brand, and family, evolve as its loyal and inclusive community of fans and collectors continues to grow and grow. Twenty five years later, Jellycat is a firm favourite with our customers, who come to us for characters and experiences which make their day brighter.
“The Selfridges yellow bag is perhaps the most recognisable part of our brand personality, and we are excited be able to share it with Jellycat!”
You can pick up the Jellycat Amuseables Selfridges Bag in-store and online from today.
To celebrate 25 years of @Jellycat and @Selfridges, there’s a brand new character on the shelf and she’s beautiful 🥹💛 📍 Available now at both Selfridges Exchange Square and Trafford Centre #manchester#selfridges#jellycat#jellycatcollection#manc
There’s a FREE Children in Need event coming to MediaCityUK
Thomas Melia
An all-new and completely free to enjoy Children in Need event is making its way to MediaCityUK later this November, and it’s bringing along some iconic brands.
Everyone’s favourite yellow bear is returning to Manchester to take over MediaCityUK and rename it Pudsey’s Piazza for one night only.
Pudsey Bear is heading down to MediaCityUK and he’s bringing all the best activities, games, famous food, live music and more for four hours of FREE family-oriented fun.
You can expect to see Pudsey and the team alongside a whole host of celebrities, brand partners and lots of friends when Children in Need hosts its celebration later this November.
Some of the brands which have been announced include staple high street bakery Greggs, a collaboration between McDonald’s and its sports counterpart, Fun Football UK.
DJ AG is just one of the special guests preparing to take over MediaCityUK this November for Children in Need (Credit: Supplied)
Also joining the bill is viral TikTok potato-loving duo Spud Bros, who will be serving up their famed jacket potatoes with an array of fillings to choose from inside their recognisable big red van.
Greggs will be bringing a huge double-decker bus to Pudsey’s Piazza at MediaCityUK with treats on hand throughout this evening celebration, as well as interactive games for you to play.
You’ll also be able to catch a glimpse of a replica Red Arrows jet, which will be situated on the piazza all night long courtesy of aerial experts Royal Air Force.
If that wasn’t enough for you, your night will be soundtracked by the one and only viral nomad music maker DJ AG, who’ll be playing out tunes as part of a charity livestream at the bandstand.
MediaCityUK is the home of BBC Children in Need, so it’s only fitting that Pudsey would throw one of his biggest parties yet right here in Greater Manchester.
Pudsey and his friends are transforming MediaCityUK into Pudsey’s Piazza on Friday, 14 November from 4pm to 8pm, and they’re encouraging anyone to come along, especially since it’s FREE.
Emily Sergeant -
6th November 2020 
