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This is apparently the ‘correct’ way to eat a Jaffa Cake

So, have we been eating Jaffa Cakes wrong our entire lives then?

Emily Sergeant Emily Sergeant - 6th November 2020
McVities

Is the Jaffa Cake a biscuit or a cake?

It’s an age old debate amongst the British public and it’s one that we just can’t seem to settle on, no matter how hard we try. Now though, it’s time to throw a new element into the mix and it’s one that is probably only going to make things worse.

What is the correct way to eat a Jaffa Cake?

You’re likely not alone if you’ve never actually considered if there is a correct and incorrect way to eat a Jaffa Cake, but McVities itself – the manufactures of the leading Jaffa Cake variety – has responded to a fan who asked them this very question and people just can’t believe the answer.

The question asked relates to if there is a top and a bottom to a Jaffa Cake, as in, is the chocolate side the top? Or is the cake side the top? And therefore, which way up should it be held when eating?

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It’s a confusing concept.

So, to get to the bottom of this, a Jaffa Cake fan – who goes by the name of David on social media – went directly to the verified official Jaffa Cake page and simply asked “What side of the Jaffa is the bottom?”.

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A screenshot of the conversation – which was then shared to the ever-popular Family Lockdown Tips & Ideas page on Facebook – shows the company’s response and it reads: “Hi David, our Jaffa Cakes go through a reservoir of chocolate, so the chocolate is on the bottom.

“Thanks, Jaffa Cakes.”

Flickr

Well, then.

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Does this mean we’ve actually been eating Jaffa Cakes wrong our entire lives?

David – who was clearly shocked by the confirmation – responded to Jaffa Cakes by aptly writing: “WTF dude” and he’s certainly not the only one, as not only has the post gone on to receive thousands of interactions and shares in the Facebook group, but it seems to have blown people’s minds a bit.

One person wrote: “OMG just turned my world upside down,”

Another wrote: “Am I the only one who always thought the chocolate was the bottom anyway?”

And a third – who appeared to add some confusion into the mix due to the box shows the chocolate on top – said: “on the box it’s on the top?”

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But the response we can relate to most reads: “Who cares? Just shove ’em in your gob,” because let’s face it, despite this “correct” revelation, Jaffa Cakes are tasty whichever way you eat them and you can continue consuming them in the same way you always have done.

You do you.

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Yorkshire Tea is Manchester’s ‘favourite’ brand of teabags, according to new data

Danny Jones Danny Jones Yorkshire Tea is Manchester's favourite teabag

The Great British debate of which teabag is best is one that will rage on for millennia, that’s just the way it is, but according to new data, it sounds like we might at least have an answer to which brand makes for Manchester’s favourite brew.

It won’t be a surprise to many of you and we can certainly confirm it on our end but the one and only Yorkshire Tea looks to have taken the cuppa crown when it comes not only to Manchester’s preferred teabag but seemingly the best-loved in Britain as a whole.

This is according to numbers pulled by local firm, TonerGiant. The Atherton-based ink and toner suppliers decided a poll around the office wasn’t enough and instead chose to turn their knowledge of the market and consumer trends into a bit of online research.

At the end of the day, tea is has got to be the most important of all the office supplies, surely?

mancunians favourite brand of teabags
According to the stats, Yokrshire Tea is Manchester’s favourite brand of tea bags. (Credit: Yorkshire Tea)

Using data from trusted online source Statista, which nailed down the top 25 teabag brands in the UK, each make was then ranked in relation to its average monthly searches via Google Keyword Planner to reveal that Yorkshire Tea was clearly the top dog.

With roughly 390 searches per month in Manchester alone, compared to PG Tips as the next best (260), it seems us Mancs have to concede at least one thing to our fellow Northern county: Yorkshire makes a bloody good brew.

The Roses rivalry raged for centuries but if there’s one thing that brings us together, it’s a good cuppa.

In terms of other tea brands that came in high on the leaderboard, Pukka Tea (170), Twinings (140)and Teapigs (90) made up the rest of the top five most-searched tea brands in Greater Manchester. It’s also interesting to see how those figures looked when extrapolated nationwide. Here’s the full ranking:

RankTeaAverage UK monthly searches
1Yorkshire Tea27,100
2PG Tips18,100
3Pukka Tea14,800
4Twinings12,100
5Teapigs8,100
6Whittards Tea6,600
7Tetley4,400
8Clipper Tea4,400
9Lipton Tea3,600
10Barrys Tea3,600
11Thompsons Tea1,300
12Typhoo1,300
13Taylors Tea1,300
14M&S Tea1,300
15Tesco Tea1,000
16Tick Tock Tea880
17Sainsbury’s Tea720
18Lyons Tea720
19Asda Tea590
20Aldi Tea590
21Waitrose Tea590
22Lidl Tea480
23Morrisons Tea320
24Bewleys Tea90
25Cafedirect Tea40
Few of these on here we’ve never heard of. Taste test, anyone?

While Yorkshire Tea was found to be Manchester’s and the nation’s favourite, Belfast was the only UK city where Yorkshire Tea didn’t take the top spot. Instead, it was Irish-owned Barry’s Tea that came out as their favourite – we definitely need to hold a ‘brew-off’ between the two. The Hoot, you up for it?

As for supermarket’s own-brand offerings, out of the eight options on the list, Marks and Spencers teabags were found to be the most popular, closely followed by Tesco and then Sainsbury’s.

Commenting on the findings, TonerGiant’s Stuart Deavall said: “With so many office workers opting for tea to get through the day, it’s no surprise that the UK has a day dedicated to the drink.

“In light of National Tea Day on Sunday, 21 April, our new data shows that Yorkshire Tea is the nation’s favourite, with over 27,000 Brits searching every month… We can expect many Brits to be celebrating in style this Sunday, no doubt with a mug of Yorkshire tea in hand”. Speaking of, anyone fancy a brew?…

Read more:

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Featured Images — Yorkshire Tea/Rumman Amin (via Unsplash)

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Morrisons introduces new quiet hours to make stores less ‘overwhelming’ for shoppers

Emily Sergeant Emily Sergeant

Morrisons has decided to extend its popular ‘Quieter Hour’ across the UK to help make its stores less “overwhelming” for shoppers.

Introduced earlier this month to mark World Autism Acceptance Week, and in a bid to turn what can be a daunting task for many people into “a calmer and more enjoyable experience”, the supermarket chain has announced an extension to its already popular initiative by adding new ‘Quieter Hours’ during weekday afternoons.

In case you weren’t aware, Morrisons first introduced its Quieter Hour all the way back in July 2018, and has been welcoming people who may struggle supermarket shopping environments through its doors ever since.

The initiative – which initially took place between 9am and 10am on a Saturday, and for the first hour of trade on a Sunday – originally began as part of the National Autistic Society’s ‘Autism Hour campaign’, after it was found that some neurodiverse people, including those with autism, can find shopping in a supermarket “overwhelming”.

Morrisons has introduced new quiet hours to make stores less ‘overwhelming’ for shoppers / Credit: Morrisons

Supermarkets can lead many people to experience increased sensitivity to light and sound, such as loud music, bright lights, and busy environments, and in turn, this can cause anxiety or, in some of the worst cases, even physical pain.

But now, after the trial has proved to be so successful and well-received, Morrisons has made the decision to extended the initiative to weekdays too, as well as weekends – with ‘Quieter Hours’ now also running every week from Monday to Thursday between 2-3pm.

The company says the extension is all with the aim of “helping even more customers”.

During ‘Quieter Hours’, Morrisons stores operate lower levels of lighting, turn music and radios off, avoid making tannoy announcements, reduce movement of trolleys and baskets, and turn checkout beeps and other electrical noises down.

“The weekly shop can be a daunting task for those who may struggle with noises associated with it,” commented Charlotte Exell, who is the Business Sponsor of Ability at Morrisons.

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“At Morrisons, we are always looking for more ways to support customers, and as the Quieter Hour is incredibly popular in our stores across the nation, we have listened to customers and will now help more shoppers in our extended times.”

Featured Image – Morrisons

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