Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this Easter holidays.
After first introducing the initiative to huge success back in July of last year during the school summer holidays, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons once again to relaunch the ‘Ask for Ellen’ initiative this Easter, and serve up a whopping 100,000 crumpets for free.
It means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons Cafes across the UK will be given toasted crumpets with butter and jam, completely for free with “no questions asked”.
The offer will be available all day every day of the Easter holidays, while stock lasts.
Warburtons and Morrisons are giving 100,000 free crumpets across the UK this Easter (Credit: Morrisons)
With 300,000 portions of free crumpets having already been provided as part of the much-needed scheme, and even more set to be given away over these next couple of weeks too, the ‘Ask for Ellen’ initiative aims to help “alleviate holiday hunger“.
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This comes after research revealed that over six million families notice an increase in their weekly shopping bill during school holidays.
This is the kind of retail and high-street news we like to hear.
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It also works to ease the additional financial strain often put on parents, carers, and guardians when children are not at school.
This latest ‘Ask for Ellen’ giveaway, which is running UK-wide from Monday, 25 March to Sunday, 14 April, comes as stark new research was commissioned by The Warburtons Foundation, and polled 2,000 parents of school-aged children.
The study detailed that over six million British families notice an increase in their weekly shopping bill during school holidays, with an overwhelming 82% of parents stating they have to spend more on snacks to “keep up with the demand” from their children too.
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Research also highlighted that, on average, children ask their parents for a snack three times a day during the school holidays and because of this, more than a third (35%) have to go shopping more often to keep their children satisfied.
When taking into account the ongoing cost of living crisis as well, initiatives like this are so crucial.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with butter and jam. (Credit: Warburtons)
“With families continuing to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it,” commented Jonathan Warburton, who is the Chairman of Warburtons,as the ‘Ask for Ellen’ initiative relaunches from Monday.
“We are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday too.”
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As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the Easter holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £4.50 or more.
To get your free Warburtons crumpets this Easter, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Images — Warburtons
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When Manchester City’s cheap tickets for £10 or less go live, and how to get your hands on them
Danny Jones
For those who missed the news, Man City recently announced a new tier of affordable tickets for those living in the East Manchester area, essentially providing those living in the local area with match experiences for just a tenner.
In fact, those eligible for concessions can grab a seat for only £7.50 and nearby kids under 18 for merely a fiver as part of the scheme.
Now THIS is the kind of stuff we want to see from football clubs.
Essentially based on postcode proximity to the Etihad Stadium, Manchester City supporters who fit the native criteria can put their name in for numerous Premier League, domestic cup and European games this season; but how exactly does it work?
Put simply, Mancs living in the Manchester City Council wards listed below, which immediately surround the ever-expanding home ground and wider Campus, can apply:
Miles Platting & Newton Heath
Ancoats & Beswick
Ardwick
Clayton & Openshaw
Gorton & Abbey Hey
Man City local residents scheme – how does it work?
For starters, it’s worth noting that between 100-500 unreserved tickets will be put aside for each game in the coming 2026/27 campaign, all of which will be assigned via a random ballot.
Those who meet the criteria (i.e. live in the aforementioned areas) also don’t need to have an official Matchday Membership; you simply need a Cityzens account, which can be created totally free.
Once your address has been verified, you can enter the ballots for your chosen fixtures, and then it’s just a case of keeping your fingers crossed that your name gets pulled out of that.
You can see a full list of FAQs, along with the relevant terms and conditions, right HERE.
You can expect even more Man City Women’s matches on the biggest stage following their latest title.
When do they go live?
At present, tickets for upcoming Manchester City games will be available across the board from 10am GMT on Tuesday 21 July.
However, fans are being encouraged to sign up to the club’s mailing list for all news and ticketing updates, especially when it comes to this new localised discount category.
With the Etihad currently in the middle of a major redevelopment, including even more seats up in the newly expanded North Stand, Blues should stand an even better chance of getting along to a game or two than ever.
It’s also worth noting that the section of the arena has been officially named after their beloved manager and club legend, Pep Guardiola, who left the serial winners this summer after a decade – a farewell period which will now be covered in an upcoming documentary.
With new head coach Enzo Maresca having now returned to the club in the top position after previous roles as assistant and U23s/EDS boss, plenty will be hoping to be there for the start of this next chapter for the Blues.
They’ll also be welcoming back their Champions League, Ballon d’Or, Euro 2024, Club World Cup and now World Champion in Rodri for the fast-approaching 26/27 term.
Aitch wells up in trailer for inspiring Netflix documentary about Kilimanjaro charity climb
Danny Jones
Mancunian musician Aitch has shared a brand-new trailer for his upcoming Netflix documentary charting his inspiring charity climb of Mount Kilimanjaro.
Tissues at the ready.
In case you missed it, the Manchester rapper took on the incredible challenge of summiting the highest peak in Africa last year, all on behalf of the Down’s Syndrome Association.
Sharing the first true glimpse at his moving mountain voyage, the Moston-born artist looks to reveal all in this candid chronicling of his fundraising feat.
Writing in the caption, the 26-year-old said: “Gracie, this is for you and the 40,000 other beautiful people just like you. Don’t Be Afraid!”
For anyone unaware of the context, a couple of years back, Aitch – Harrison James Armstrong, to give the Manc his full given name – announced that he would be embarking on the difficult journey that only 40-60% of trekkers ever successfully reach the top.
Beloved by upwards of 3.1 million followers across his various social media platforms, Grace has become a bit of a community icon and hero all of her own.
Here he is video calling her before his most recent challenge:
They have such a lovely bond.
The inspiration for the 2022 track ‘My G’ with Ed Sheeran on his debut album, Close to Home, the song itself also ended up serving as a significant fundraiser, going on to complete a skydive over Old Sarum airfield with his dad, Mike.
A few clips have been shared on Aitch’s YouTube channel since he first confirmed he would be taking on ‘Kili’, such as his altitude training and other glimpses behind the scenes, but until now, we’ve seen very little footage from the infamous trail itself.
Set to drop later this month, Aitch’s Kilimanjaro doc, entitled Don’t Be Afraid, is releasing on Netflix on Sunday, 26 July – which also just so happens to be ‘Manchester Day‘; we’ll be making sure we don’t miss either of them.
He’s not the only local lad taking on huge obstacles for a good cause.
Emily Sergeant -
21st March 2024 
