Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this Easter holidays.
After first introducing the initiative to huge success back in July of last year during the school summer holidays, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons once again to relaunch the ‘Ask for Ellen’ initiative this Easter, and serve up a whopping 100,000 crumpets for free.
It means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons Cafes across the UK will be given toasted crumpets with butter and jam, completely for free with “no questions asked”.
The offer will be available all day every day of the Easter holidays, while stock lasts.
Warburtons and Morrisons are giving 100,000 free crumpets across the UK this Easter (Credit: Morrisons)
With 300,000 portions of free crumpets having already been provided as part of the much-needed scheme, and even more set to be given away over these next couple of weeks too, the ‘Ask for Ellen’ initiative aims to help “alleviate holiday hunger“.
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This comes after research revealed that over six million families notice an increase in their weekly shopping bill during school holidays.
This is the kind of retail and high-street news we like to hear.
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It also works to ease the additional financial strain often put on parents, carers, and guardians when children are not at school.
This latest ‘Ask for Ellen’ giveaway, which is running UK-wide from Monday, 25 March to Sunday, 14 April, comes as stark new research was commissioned by The Warburtons Foundation, and polled 2,000 parents of school-aged children.
The study detailed that over six million British families notice an increase in their weekly shopping bill during school holidays, with an overwhelming 82% of parents stating they have to spend more on snacks to “keep up with the demand” from their children too.
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Research also highlighted that, on average, children ask their parents for a snack three times a day during the school holidays and because of this, more than a third (35%) have to go shopping more often to keep their children satisfied.
When taking into account the ongoing cost of living crisis as well, initiatives like this are so crucial.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with butter and jam. (Credit: Warburtons)
“With families continuing to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it,” commented Jonathan Warburton, who is the Chairman of Warburtons,as the ‘Ask for Ellen’ initiative relaunches from Monday.
“We are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday too.”
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As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the Easter holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £4.50 or more.
To get your free Warburtons crumpets this Easter, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Images — Warburtons
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Role Model at O2 Apollo, Manchester – a night where everyone wanted to be Sally | Review
Clementine Hall
The O2 Apollo was a sea of cowboy hats and gingham for Role Model’s return to Manchesteron his No Place Like Tour.
If you don’t know who Role Model is, then you’re probably not a 20-something year old girl addicted to TikTok and strawberry matcha like me – and that’s absolutely fine, but Role Model, aka Tucker Pillsbury, is more than just a social star with a couple of viral hits.
His steep incline to stardom, especially through his latest album Kansas Anymore released last summer, and the follow-up deluxe Kansas Anymore (The Longest Goodbye), earlier this year, has recently seen him perform on SNL with Charli XCX, as well as this week featuring in People’s Magazine Sexiest Man Alive 2025 edition in the centrefold spot, no less.
So it’s safe to say, he really is the man of the moment.
Role Model on stage at O2 Apollo Manchester in November 2025 / Image: The Manc Group
The all-American heartthrob wasted no time getting into his catalogue of hits, kicking things off with ‘Writing’s On The Wall’, before transitioning smoothly into ‘Look At That Woman’ and ‘Scumbag’, all taken from his 2024 album.
Guitar firmly in hand, Role Model shimmied across the stage effortlessly as a sea of adoring fans sang every single word back without fail.
The highlights from the show are never-ending, like taking a seat and singing the beautiful ‘Something, Somehow, Someday’ from a leather notebook – which he tells us is “my favourite song I’ve ever written, and I’m going to read it to you like a story”.
His vocals are identical to the studio recordings, and the energy in the room was just how you wanted it to be, especially during the iconic bridge in ‘Some Protector’.
Presuming you’re not familiar with the Role Model lore? Well, allow me to fill you in.
Each night during the undeniable smash-hit, ‘Sally, When the Wine Runs Out’, Tucker brings out a special guest to be that night’s so-called ‘Sally’ and dance on stage with him.
On the European tour so far, London were treated to Lewis Capaldi and Niall Horan back to back, so it’s safe to say we were waiting with baited breath to be introduced to our very-own Sally.
Although we didn’t get anyone famous (we were hoping he’d go super meta and get Sally from Corrie, but alas), what did get was arguably better. A lovely, smiling fan who held Tucker’s hand and had the absolute time of her life for that one-minute where all eyes were on her – this is what it’s truly all about, at the end of the day.
If anyone in that crowd went home without feeling a bit in love with Role Model, then I’d be very surprised.
His effortless charisma oozed throughout the performance, and we can’t wait to welcome him back in Manchester again.
Maybe next time, I’ll be Sally.
Featured Image – The Manc Group
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Jamie Carragher fires back at journalist after being turned away from Etihad away end
Danny Jones
Jamie Carragher has fired back at a tabloid journalist after he reported on the ex-footballer being turned away from the Borussia Dortmund away end during their meeting against Manchester City at the Etihad Stadium this week.
The former Liverpool and England player was reporting on the Champions League match as part of his usual ‘Golazo’ duties for the US on Wednesday, 5 November, and was hoping to join in with travelling fans during the game.
Carragher became part of the ‘yellow wall’ last year during their UCL fixture against Chelsea, being adopted as a Dortmund supporter for the day, but was not granted the same privilege upon arriving at the Etihad this time around.
Daily Mail journalist Mike Keegan wrote a piece explaining how the working presenter was turned away due to safety concerns raised by security at Man City, but the 47-year-old has now given his own retort.
Just trying to have a good time with the Dortmund fans Mike, it was no problem it wasn’t allowed. Next time message me & I’ll tell you all you need to know, rather than Simon at Man City giving you a story. Probably explains why you’re so sympathetic around the 115 charges.
As you can see, the retired defender turned Sky Sports and CBS pundit was less than pleased with the piece, clarifying that there was “no problem” over the decision, asking instead why he didn’t contact him directly for a comment.
In addition to seemingly naming names, he also couldn’t resist the urge as a rival Red to take a jab at City’s ever-looming FFP breaches, suggesting that the outlet has been somewhat biased in its coverage of the ongoing saga.
However, Keegan didn’t let the spat pass without his own right of reply.
Reacting directly underneath the response, the sports writer added: “I already knew the facts, Jamie, but you clearly don’t.
“Next time you’re covering a game at City, you should probably apologise to Simon for wrongly accusing him of being the source on the story.”
Either way, this is as far as Carragher got on his way to the ground:
While it is still unclear as to who exactly ‘Carra’ and Keegan are referring to in their exchange, many have speculated that it could be Simon Pearce: a non-executive director at the club and part of the CFG (City Football Group) board; he has been tied to the ongoing allegations of financial deception.
Onto the action pitchside, not only did scoring machine Erling Haaland come back to haunt his former team once again, but the Blues ran, maybe not riot, but much closer to their vintage best, with Stockport’s very own bagging a brace and Rayan Cherki scoring his first UCL goal under Pep Guardiola.
Emily Sergeant -
21st March 2024 
