Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this Easter holidays.
After first introducing the initiative to huge success back in July of last year during the school summer holidays, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons once again to relaunch the ‘Ask for Ellen’ initiative this Easter, and serve up a whopping 100,000 crumpets for free.
It means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons Cafes across the UK will be given toasted crumpets with butter and jam, completely for free with “no questions asked”.
The offer will be available all day every day of the Easter holidays, while stock lasts.
Warburtons and Morrisons are giving 100,000 free crumpets across the UK this Easter (Credit: Morrisons)
With 300,000 portions of free crumpets having already been provided as part of the much-needed scheme, and even more set to be given away over these next couple of weeks too, the ‘Ask for Ellen’ initiative aims to help “alleviate holiday hunger“.
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This comes after research revealed that over six million families notice an increase in their weekly shopping bill during school holidays.
This is the kind of retail and high-street news we like to hear.
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It also works to ease the additional financial strain often put on parents, carers, and guardians when children are not at school.
This latest ‘Ask for Ellen’ giveaway, which is running UK-wide from Monday, 25 March to Sunday, 14 April, comes as stark new research was commissioned by The Warburtons Foundation, and polled 2,000 parents of school-aged children.
The study detailed that over six million British families notice an increase in their weekly shopping bill during school holidays, with an overwhelming 82% of parents stating they have to spend more on snacks to “keep up with the demand” from their children too.
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Research also highlighted that, on average, children ask their parents for a snack three times a day during the school holidays and because of this, more than a third (35%) have to go shopping more often to keep their children satisfied.
When taking into account the ongoing cost of living crisis as well, initiatives like this are so crucial.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with butter and jam. (Credit: Warburtons)
“With families continuing to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it,” commented Jonathan Warburton, who is the Chairman of Warburtons,as the ‘Ask for Ellen’ initiative relaunches from Monday.
“We are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday too.”
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As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the Easter holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £4.50 or more.
To get your free Warburtons crumpets this Easter, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Images — Warburtons
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Greggs renames one of its bestselling bakes after Andy Burnham says it’s his favourite
Emily Sergeant
Greggs has decided to rename one of its bestselling bakes in honour of Andy Burnham.
In case you didn’t know, the new Number 10 North offices in Manchester’s Heron House share a building with lots of other businesses, some independent, some chains – and one of those businesses is the ever-popular high street bakery Greggs.
And we wouldn’t put it past Andy Burnham, being the northerner he is, to have chosen those offices specifically for that reason.
Okay, we’re obviously kidding, but considering the Prime Minister really doesn’t have to venture that far for a Greggs when he’s at work in Manchester now, he’s been asked in a recent interview this week what his go-to order is from the bakery chain.
When asked to name his favourite Greggs bake, Andy replied: “That sausage, bean, and cheese thing,” which, of course, refers to the popular Sausage, Bean & Cheese Melt.
Greggs has renamed one of its bestselling bakes after Andy Burnham said it’s his favourite / Credit: Supplied | gov.uk
According to Greggs, sales of that bake have doubled following the interview, particularly at the Heron House store, as curious Mancs and Number 10 North staff queued to sample the PM’s preferred pasty – so naturally, Greggs has decided to rename the item the ‘Sausage, Bean and Cheese Thing’ in his honour.
Workers at the Heron House shop were photographed changing the signage of the bake yesterday morning, and digital screens in the shop were also updated following the interview.
Andy himself has approved the change, taking to Instagram to say: “Has a nice ring to it tbf. Thanks [Greggs], that’s my order baked in for life now.”
Warren McCarrick, shop manager at the Greggs outside Number 10 North, said: “Our shop has been buzzing with Mancs getting their hands on Burnham’s favourite bake. Sales have gone through the roof this morning – cheers, Andy.
“We thought we’d repay the favour and rename it to what the Prime Minister seems to fondly know it as, that Sausage, Bean and Cheese Thing.
“We’ve also dropped off a few outside Number 10 North, in case he’s too shy to be seen in the queue.”
Featured Image – Supplied
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Manchester City’s Stadium Tours are back for the summer and bigger than ever
Danny Jones
Manchester City stadium tours are back for summer 2026, with more to see from the home of the Blues than ever, and with 15% off all tickets until the end of August, too.
It’s safe to say that Man City are going through a HUGE period of change right now: embarking on a new era under Enzo Maresca following the dynasty of Pep Guardiola, vast redevelopments of the wider Etihad Campus, a new club hotel, and the expansion of the North Stand – now named after said Catalan coach.
With that in mind, there’s so much new stuff going on over in East Manchester and arguably more of it all happening in one place than we can recall in recent memory, making it the perfect time for Cityzens to return to the famous home ground – indeed, your Etihad debut if you haven’t made one already.
Giving you greater access to areas usually reserved for players and staff only than ever, this exclusive, interactive and virtual tour will take you through the very bones of the storied sporting arena, all the way through to pitchside.
Fans can explore the dressing room and follow in the footsteps of their favourite City players as they walk through the iconic glass players’ tunnel, before walking out into the open air and sitting in the dugout to take in that incredible view.
You can also try out the latest ‘Beyond the Blue Moon’ experience – an immersive VR adventure that sees supporters journey through Manchester City’s past, present, and future.
Following on from Pep lending his likeness, using innovative technology, you can now even have the chance to put your questions to Erling Haaland in the Press Conference Room.
There aren’t many teams on the planet that offer this level of stadium tour, let alone just here in the UK, so it’s no wonder they remain award-winning almost every single year.
Whether you’re a lifelong City fan, a football lover or visiting this wonderful place we call Manchester for the very first time, there’s something for everyone.
For instance, with The Medlock Hotel and accompanying Medlock Square already lining up its maiden events, the City Football Group (CFG) are once again committing to make the wider Etihad Campus an all-year-round entertainment destination.
That being said, plenty of people online have been generating a lot of buzz about the aforementioned Medlock’s new stadium-view rooms since clips appeared on social media.
Pitch view rooms coming to the Radisson Blu Medlock Hotel at #ManCity’s Etihad Stadium. 🤯
As for the tickets themselves, the club have also taken steps to keep the cost affordable.
Standard prices start from just £32 for adults and only £20 for under-16s, with larger family packages available from £60.
BUT, with the 15% discount mentioned earlier, adults currently cost just £27; kids go for just £17, and those family passes start from just £51.
You can find all the options when it comes to stadium tour passes and grab the type of admission that suits you right HERE.
Speaking of tickets, City have also been met with praise for the introduction of new discounted seats for local residents; find out all the details below.
Emily Sergeant -
21st March 2024 
