Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this Easter holidays.
After first introducing the initiative to huge success back in July of last year during the school summer holidays, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons once again to relaunch the ‘Ask for Ellen’ initiative this Easter, and serve up a whopping 100,000 crumpets for free.
It means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons Cafes across the UK will be given toasted crumpets with butter and jam, completely for free with “no questions asked”.
The offer will be available all day every day of the Easter holidays, while stock lasts.
Warburtons and Morrisons are giving 100,000 free crumpets across the UK this Easter (Credit: Morrisons)
With 300,000 portions of free crumpets having already been provided as part of the much-needed scheme, and even more set to be given away over these next couple of weeks too, the ‘Ask for Ellen’ initiative aims to help “alleviate holiday hunger“.
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This comes after research revealed that over six million families notice an increase in their weekly shopping bill during school holidays.
This is the kind of retail and high-street news we like to hear.
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It also works to ease the additional financial strain often put on parents, carers, and guardians when children are not at school.
This latest ‘Ask for Ellen’ giveaway, which is running UK-wide from Monday, 25 March to Sunday, 14 April, comes as stark new research was commissioned by The Warburtons Foundation, and polled 2,000 parents of school-aged children.
The study detailed that over six million British families notice an increase in their weekly shopping bill during school holidays, with an overwhelming 82% of parents stating they have to spend more on snacks to “keep up with the demand” from their children too.
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Research also highlighted that, on average, children ask their parents for a snack three times a day during the school holidays and because of this, more than a third (35%) have to go shopping more often to keep their children satisfied.
When taking into account the ongoing cost of living crisis as well, initiatives like this are so crucial.
Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with butter and jam. (Credit: Warburtons)
“With families continuing to feel the financial pinch as we head into the Easter break, we’re looking forward to providing a little support for those who might need it,” commented Jonathan Warburton, who is the Chairman of Warburtons,as the ‘Ask for Ellen’ initiative relaunches from Monday.
“We are expecting to serve a further 100,000 free portions of crumpets to families up and down the country as part of the scheme this Easter holiday too.”
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As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the Easter holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £4.50 or more.
To get your free Warburtons crumpets this Easter, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.
Featured Images — Warburtons
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Manchester’s big wheel is returning to Exchange Square for the summer… sort of
Emily Sergeant
Manchester is set to reach new heights, as the big wheel that once stood proudly in the city centre is making a comeback this summer.
Well… sort of.
That’s because it’s not quite the same big wheel that many will remember from its glory days in locations like Piccadilly Gardens and Exchange Square throughout the 2000s, and more recently Albert Square during last year’s Manchester Christmas Markets – but it is a big wheel and it’s a big wheel that you’ll be able to hop on for a ride.
Celebrating the launch of its new Cloud Frappuccino blended drinks range, Starbucks’ Summer in the Clouds arrives in Exchange Square next Friday and Saturday (24 and 25 July), inviting people to escape the hustle and bustle and enjoy panoramic views of the city below from a big Ferris wheel.
The two-day takeover will give customers the chance to unlock a ride on the big wheel with the purchase of any Grande or Venti iced drink from participating Manchester city centre Starbucks stores.
Both in participating stores – which in Manchester are Starbucks stores in the Arndale, City Tower Offices, on Market Street and on Fennel Street – and at the Ferris wheel itself in Exchange Square, you can expect complimentary Cloud Frappuccino-inspired candy floss, live music from DJ and presenter Ethan Porte, and a free photobooth with digital and printed photos.
Alongside the big wheel ride, there’ll also be the chance for members to win exclusive Starbucks merchandise across the two days too.
A limited number of additional ferris wheel ride tokens will also be available to win via the fairground-style Plinko game on site.
The new Starbucks Cloud Frappuccino blended drinks range includes a range of bespoke creations like the Strawberry Matcha Cloud Frappuccino, the Brown Sugar Cloud Frappuccino, and the Caramel Mocha Cloud Frappuccino.
With skyline views and summer sips, Starbucks says its Summer in the Clouds is set to be one of Manchester’s must-visit experiences this month.
Starbucks’ Summer in the Clouds arrives in Exchange Square next Friday 24 and Saturday 25 July.
Featured Image – Cédric Dhaenens (via Unsplash)
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Liam Fray says ‘yes’ to Courteeners supporting Oasis on tour amid rumoured 2027 dates
Danny Jones
Liam Fray has said that the Courteeners are ready to “answer the call” if/when it comes to supporting Oasis on their next big live tour, with rumours of dates for shows in 2027 ramping up.
The fellow Manc favourites were heavily suggested as potential support acts for the Live ’25 reunion gigs, but Cast and Richard Ashcroft were ultimately selected as the warm-ups for the world tour.
With that in mind, when asked if Courteeners would be ready to open up for Oasis on their still only hypothetical tour next year, Fray had a very quick answer:
Not to speak for the Middleton musician, but it’s a bit of a no-brainer, really.
As you can see, in a recent interview with Radio X host Johnny Vaughan promoting the indie rockers’ new single, ‘Plus One Forever’, the 41-year-old frontman made it clear that he and his bandmates would bite hands off if the other Liam and/or his brother Noel offered a slot to them.
The younger Gallagher brother definitely had plenty of fun teasing supports last time around, before making some fairly more obvious posts and then seemingly just announcing them on social media according to his own timeline.
LG does what he wants, after all.
As for the supposed ’12 nights at the Etihad Stadium’ reported recently, not to mention all the other sets across the country that would no doubt follow should they come to fruition, Fray could say little else other than simply “Yes” to the prospect.
Joking, “Well, it is from me – I don’t know if someone else has said no!”, there have been no other indications on this front, but it’s safe to say it’d be a huge booking for everyone involved and a HUGE crowd-pleaser; Liam looks to be working on one of his own, elsewhere, too…
The two lead singers have both graced the stage of the Emirates Old Trafford stadium at Lancashire County Cricket Club, as well as Heaton Park, respectively.
Liam noted that he was at Heaton Park himself for that unforgettable summer last year, and also praised Wigan’s very own Ashcroft for being “unbelievable” when he caught him at Wembley. Big shoes to fill. The question is, who would you like to see supporting Oasis on their possible tour dates in the future?
In the meantime, we’ll have to be satisfied with gearing up for the release of the highly-anticipated reunion documentary, with the title and a first trailer now revealed.