Yorkshire Tea has teamed up with an award-winning kombucha brand to launch its very own take on the fermented drink.
Less than a decade ago, most people weren’t really that familiar with the phenomenon that is kombucha – a fermented drink made from tea, sugar, and a bacterial culture called a SCOBY (symbiotic colony of bacteria and yeast) – but today, a walk around any local supermarket or health food store sees shelves stacked full of the fizzy beverage.
While kombucha may only have recently made its way onto the popular drinks market, it’s actually been around for nearly 2,000 years.
It was first brewed in China and then spread to Japan and Russia, before becoming popular in some European countries in the early 20th century, and then seeing sales in the UK and the US skyrocket from late 2000s onwards due to its reputation as a wellness drink.
Kombucha is often mixed with natural sugars and spices to create countless different flavours, with many people praising it for its health benefits.
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Kombucha is a fermented drink made from tea, sugar, and live culture / Credit: Rohtopia | Megumi Nachev (via Unsplash)
Given that kombucha could be considered one of the next big things on the UK drinks scene, Yorkshire Tea has decided to join forces with award-winning kombucha brand, HOLOS Komucha, to launch its very-own take on the fermented drink.
Coming in two different flavours, ‘Yorkshire Tea Kombucha’ is described as being a tangy and lightly-sparkling chilled drink with a gentle fermented kick.
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HOLOS has used its traditional small-batch brewing methods and all-natural ingredients within the process to create the two limited-edition drinks – with the ‘Original’ flavour said to highlight the “depth, complexity, and orange notes” of the classic tea beverage known and loved by millions of Brits nationwide, and the ‘Ginger’ flavour delivering “extra warmth and spice”.
“Being passionate about a proper brew also means caring deeply about its long-term future and innovation in tea is central to this,” explained Ben Newbury – Head of Marketing at Yorkshire Tea.
“We asked HOLOS to help us create something unique because they make some of the best kombucha around and because they share our values when it comes to trading responsibly, so we’re delighted with the resulting brew.
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“We hope it goes down well with consumers looking for something new and different and with Yorkshire Tea fans alike.”
Despite looking set to be a popular addition to the market – or at least a talked-about addition, if nothing else – Yorkshire Tea Kombucha is only in the trial phase at this moment in time, and you won’t actually be able to get your hands on it from shops and supermarkets anytime soon.
Jimmy Bradbury, Reuben Haycocks, Aoife Anson O’Connell, and Paddy Murphy – better known together as Westside Cowboy – formed back in 2023 when they were students at the Royal Northern College of Music, so while they may not all be from Manchester, they definitely have the spirit of our city at the heart of everything they do.
After playing in different bands across the city throughout their student years, the four-piece joined forces to create Westside Cowboy – an indie rock collective credited with self-coining the genre of ‘Britainicana’.
Put simply, Britainicana is a cultural concept that mixes the hazy, mythic feel of American country and folk, with the sound of raw British punk, indie rock, and small-town life.
Westside Cowboy have released their debut album, It Goes On / Credit: Clementine Schniedermann (Press Shots – Supplied)
If that sounds like your cup of tea, then you’ll be pleased to know that Westside Cowboy have released their debut album, It Goes On, to the world today (21 August).
And the reception from critics, arguably, couldn’t be better.
Prior to the release of their debut album, the band had released two EPs, including So Much Country ‘Till We Get There in January earlier this year, and had started to make a name for themselves with their popular debut single ‘I’ve Never Met Anyone I Thought I Could Really Love (Until I Met You)’ in 2024.
They went onto make even further waves when they supported equally-rising American rock band Geese on their UK and Irish tour back in March – with many fans calling it one of the best support and main act combinations in some time.
Three singles from their debut album were shared with the world ahead of its release – ‘Kick Stones (The Boys)’ came first, followed by ‘Pin Up Boys’ and ‘Dobro’.
So, it’s fair to say the anticipation for album was high… and if the reviews are anything to go by (which we think they are), it looks like the band has very much delivered what they set out to achieve.
Westside Cowboy’s debut album It Goes On is now available to stream, or you can purchase a physical copy in a range of formats from their website here.
Take a listen👇
Featured Image – Press Shot (Supplied)
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BBC Introducing LIVE is back with events across the North for grassroots music artists
Emily Sergeant
BBC Introducing’s flagship live event will return with a huge lineup of activities for aspiring musicians and music creators this autumn.
To celebrate and champion undiscovered talent across the country, BBC Introducing LIVE will include an array of live performances, immersive workshops, educational panels, and networking opportunities for grassroots artists, DJs, and music creators, all at the start of their careers.
Introducing LIVE will head across the UK, including hosting four special gigs in Leeds and a songwriting camp in Manchester.
The BBC Introducing Songwriting Camp is an invite-only event offering an ‘unparalleled’ experience for artists and creatives to develop skills and collaborate with industry professionals in a real music studio.
Then, on Saturday 28 November, BBC Introducing will host four showcases across Leeds, celebrating some of the best new music from across the UK – with independent music venues The Wardrobe, Belgrave Music Hall, and Oporto all taking part.
While up in Sunderland, following the success of BBC Radio 1’s Big Weekend there earlier this year, a special takeover event will take place at The Fire Station – with a day of panels, workshops, open mics, and an industry feedback centre planned, all designed to support and inspire the next generation of musicians and music industry professionals.
Other northern cities hosting events during this year’s programme are Gateshead, and major music city Liverpool.
Many successful artists, including the North’s very-own Sam Fender, as well as big names like Ed Sheeran, Raye, Olivia Dean, and Loyle Carner, all began their careers with support from BBC Introducing.
“Championing and nurturing artists and creatives is at heart of everything BBC Introducing does, and so I’m excited that Introducing LIVE will be returning in November for our biggest year yet,” commented Kelly Betts, who is the Editor of BBC Introducing.
“BBC Introducing will be at events, panels, and gigs across the UK giving emerging talent the opportunity to learn from industry experts, make music and connect with fellow artists.
“Music has the power to unite, inspire, and shape our culture and BBC Introducing’s flagship event will help some of the UK’s rising stars on their journey to achieve this.”
Emily Sergeant -
18th April 2023 
