TV & Showbiz

Viewers in shock as ITV airs ‘awkward’ This Morning presenters question on Family Fortunes

Coincidence? We highly doubt it.

Emily Sergeant Emily Sergeant - 22nd May 2023

Viewers rushed to social media to share their shock as ITV aired an episode of Family Fortunes with a rather “awkward” This Morning-themed question.

In case you missed it, Phillip Schofield announced this past weekend that he was to step down from presenting the ITV daytime show, This Morning, with immediate effect after fronting the programme for the past 21 years.

The 61-year-old first took the presenting reins of the show back in 2002.

Alongside co-presenter Holly Willoughby, Schofield became a well-known face on daytime television and went on to win numerous awards for his presenting work over the past two decades – but in recent weeks, rumours began swirling within the media that his professional relationship and off-screen friendship with Willoughby has soured.

Schofield’s stepping down from the presenting role also comes after he had taken several weeks off-air recently – some as pre-planned leave, and some while his brother, Timothy Schofield, faced trial for sexual abuse against a teenage boy.

Viewers in shock as ITV airs ‘awkward’ This Morning presenters question on Family Fortunes / Credit: ITV

So, as you can gather, it’s been a bit of a whirlwind few weeks for Schofield and This Morning – which is probably why viewers who tuned in to watch a scheduled episode of Family Fortunes yesterday evening were shocked to see contestants asked a question about This Morning presenters.

In typical Family Fortunes question style, host Gino D’Acampo asked the contestants to “name someone who appears on the TV show This Morning”.


The coincidental (or not?) timing of the pre-filmed episode with that question in being aired seems to be what shocked viewers most though, as it’s probably not that shocking to find that the top two answers to the question where, of course, Phil and Holly.

And this irony didn’t go unnoticed on social media.

TV critic Scott Bryan said: “Oh god Family Fortunes on ITV just had the question ‘name somebody who regularly appears on the TV show This Morning.’ The top answers were Holly Willoughby and Phillip Schofield.”


Another viewer aptly called it “bad timing”.

“Unfortunate choice of Family Fortunes category tonight,” a third person said on Twitter, while a fourth added: “This is awkward. Family Fortunes got a question about This Morning, oh Lord and Philip Schofield is the spot prize…”

One viewer also questioned: “I wonder if Phillip Schofield is watching Family Fortunes right now?”

Addressing Schofield’s departure from This Morning, Kevin Lygo – Managing Director of Media and Entertainment at ITV – said in a statement over the weekend: “Phillip is hands down one of the best broadcasters of his generation and we thank him for his two decades worth of absolutely terrific television on the This Morning sofa.

“This Morning is made by one of the best and most diligent teams in television, who produce over 12 hours of live television each week.


Read more:

“We look forward to continuing our relationship with Phillip starting with The British Soap Awards in June and a brand new peak time series to come.”

Featured Image – ITV