Iceland has announced a new move to cut the cost of everyday essentials and help customers struggling with the cost of living emergency.
The budget supermarket has revealed that shoppers can get their milk, bread and butter for just 3p this weekend as part of its new ‘three items for 3p’ initiative.
Designed to help tackle the significant increases seen in the price of some budget food items, it’s hoped the offer will help shoppers to top up their shops with cheaper essentials.
The deal isn’t limited to just bread, milk and butter, either. Rather, it covers a whole host of different frozen and fresh foods, plus summery treats like burger buns, ice cream cones and fizzy drinks.
This isn’t the first time Iceland has launched an offer like this. The supermarket dropped the prices of its vegetables to 1p last Christmas and Easter, which proved incredibly popular with shoppers seeing the discount redeemed by nearly 10,000 households.
Following the popularity of these previous deals, Iceland has ensured all essentials are available at a fraction of the price, with the week-long deal taking place the week before most pay days, when customers will be really feeling the pinch in their spending.
This deal will allow customers to save up to 99p per product if a £1.00 product is selected on the offer.
Customers can choose up to three products, which will be discounted to just 3p when they checkout online.
Richard Walker, Managing Director at Iceland, said:“We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little this weekend.
“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost-of-living crisis. We’re committed helping our customers as much as we can at this difficult time and will continue to do so.”
Greater Manchester customers slam Sainsbury’s policy that makes them ‘feel like thieves’
Customers at a number of Sainsbury’s stores in Greater Manchester have been left fuming as the result of a policy requiring receipts to be scanned before they can exit
Upon leaving stores, shoppers at Sainsbury’s supermarkets in Fallowfield and Salford are being confronted with automated barriers that can only be opened by scanning their receipt – or by contacting a store assistant.
Many have taken to Reddit to slam the new policy, with several claiming it is a ‘pointless waste of money and time’ and others saying they have been left ‘feeling like thieves’.
The receipt barriers, some shoppers say, only ‘makes life harder’ – yet it appears that Sainsbury’s is planning to roll them out at other stores across the UK too, following on from the introduction of cameras at its self-service stations in recent years.
The move by the supermarket echoes similar moves by the American supermarket Walmart, which is notorious for staff approaching ‘random’ customers at its exits and asking them to produce their receipts as they leave stores.
A series of recent posts on Reddit exposes several threads in which users commented on the introduction of the receipt barriers, both here in Greater Manchester as well as further afield.
The social media site reveals that stores in Fallowfield and Salford have both become unpopular since they started adopting the policy, which requires customers to scan receipts in order for them to exit.
If receipts are not scanned, barriers prevent customers from leaving until a store assistant is contacted.
One Reddit user has posted a picture of a notice in one of the Sainsbury’s store, reading: “We’ve introduced new barriers as you leave this store.”
“You’ll need to take your receipt and scan this on the barcode reader in front of the barriers.”
The original poster said they were ‘not a fan of how this is spreading’, leading other users on the site to agree.
Another person said the policy was a ‘pointless waste of money and time’ that ‘just makes everyone’s life harder, whilst another customer added: “Looks like Sainsbury’s can get f****d then.”
The installation of the barriers has left some customers “feeling like thieves” since their arrival last year but it appears that the supermarket has no plans to suspend the rollout, despite the backlash from shoppers.
A Sainsbury’s spokesperson said that the barriers are “one of a range of security measures” installed in a “small number of stores” but would not disclose how many it has installed in the UK.
Featured image –Twitter
Walkers is opening a string of crisp butty cafes across the UK￼
We all love a crisp butty here in the UK. Or, at least 98% of us do, according to research conducted by Walkers.
There’s simply no denying how those crunchy slices of potato – be they deep-fried, air-fried or baked – add a lift to even the most humdrum sarnie.
So when we heard the news that Walkers is opening a host of crisp butty cafes across the UK we were pretty gassed, to say the least.
Locations are yet to be confirmed, with each shop set to run a unique menu of crisp-filled sandwiches alongside their own regionally-inspired offerings, reportsThe Hoot.
Loaded up with the likes of Quavers, Wotsits and Monster Munch, the new UK cafes will serve up the very best crunchy sandwiches created in collaboration with Max Halley, the guru behind the famous London sandwich shop Max’s.
Whilst most of the sandwich combinations are still being kept under wraps, we have heard talk of a fish finger Monster Munch hybrid with added chipotle mayo, Pic De Gallo and cabbage on focaccia, aka the ‘‘Might Monster Muncher’.
The decision to open the new UK crisp sandwich shops is inspired by Walker’s own research after the company discovered a whopping 98% of adults strongly believe that crisps make their sandwiches better.
Philippa Pennington at Walkers said: “Last year the residents of Sandwich voted “Crisp In” as the winning combination, but this year we’re widening the debate to showcase the wide range of crisp and sandwich combinations – from classic Walkers crisps through to Wotsits and Monster Munch.
“With Walkers Sandwich Shops located across the UK, we’re calling on people to head to their nearest shop, taste the sandwiches and have their say online by sharing their favourite combination from the menu, or favourite crisps to enjoy in a sandwich.”