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Massive warehouse near Manchester Victoria to be turned into World Cup fan zone – and loads more

Complete with a Classic Football Shirts exhibition, themed pies, and even Singing Terraces. (This article contains affiliate links).

Daisy Jackson Daisy Jackson - 27th October 2022

A huge warehouse on the industrial outskirts of Manchester city centre is set to host a huge Qatar World Cup 2022 fan zone.

Love Factory, a new cultural building on Dantzic Street, will show the games on a huge indoor central screen and projectors throughout the venue.

As well as actually screening the matches, Love Factory’s commitment to football will continue with a huge exhibition of World Cup jerseys from Classic Football Shirts.

There’ll also be a range of local food and drink traders, including Ate Days A Week, who’ll create a rotation of pie fillings inspired by the different countries competing in the tournament.

Love Factory is set to open its doors this winter and will operate as an adaptive events venue, kicking things off with its Qatar World Cup 2022 programming.

VIP booths at Love Factory’s World Cup celebrations in Manchester. Credit: Supplied

An Official Carling Fan Zone will take over the huge space, alongside general seating, and even dedicated Singing Terraces as a nod to the days when football grounds rarely had seating.

All the zones will have uninterrupted views of the action and will be within easy reach of the food and drink offerings.


There are also hospitality boxes for group hire, with flatscreens, fine-tuned sound systems, and food and drink packages.

At halftime, there’ll be live halftime punditry from talkSPORT, with commentators providing match commentary.

Exclusive items like Copa90 boots, classic football shirts worn by legendary squads throughout history, archive images and rare posters will be displayed.


Classic Football Shirts, the sporting treasure trove on Deansgate, will be creating an exhibition celebrating past iconic World Cup moments, including match-worn England shirts including 1990 Home, 1998 Home, and more.

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Limited coaching sessions with Football Kings will be available for kids between five and 13 years old outside the ticketed match days.

There’ll be a five-a-side pitch campaign on Thursday 17 November made up of teams of influencers, including Stretford Paddock, Habitat, EATMCR, Love Factory, Classic Football Shirts, Football Kings, and Miss Kick.

Tickets for Love Factory x Qatar World Cup 2022 are £5 for standing; £7 for seating; £10 per person for hospitality seating. Tickets are available to purchase HERE: lovefactory.uk/theworldcup

Private Suites are also available at £75 per person which includes private space with champagne on arrival, complimentary food and drinks, state-of-the-art flatscreen, fine-tuned sound systems, and access to cocktail bars. For further enquiry, please email [email protected].


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Featured Image — Supplied