One of the hardest parts about getting organised for a major tournament is finding the right place to watch all the games. Planning is one thing but actually getting in somewhere is a battle in of itself.
We’ve been racking our brains over the best places in town to watch England at the 2022 World Cup in Qatar and after being invited along to ‘Road to Victory’ on Tuesday, we might just have a winning candidate for you.
Road to Victory is the flagship event from fledgling entertainment company AIX Live (Amplified Immersive eXperience), who will be bringing the biggest fan zone anywhere in Europe to Depot Mayfield.
And when we say biggest, it really is massive. Try over 100,000 square feet.
It really is the biggest fan zone in Europe
With a capacity of over 6,000, Road to Victory (RtV) is set to bring the most immersive, multi-sensory football experience we have ever come across besides being in the stadium itself to hordes of England fans living in Manchester.
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Playing England games only (because it’s win or bust as far as they’re concerned), the immense space being used for the fan park will be familiar to those who have been to Warehouse Project before, though it’s never been quite like this.
Even walking in was quite the experience.
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Credit: The Manc
Stretching across three rooms promising crowds of between 1,500 and 2,500 each, the transformed venue promises music, light shows and, most importantly, giant screens on almost every wall to watch the games. You literally can’t miss it.
With everything from burgers and dirty fries to nachos, wings and more – catered by Manchester food brand Oh My Glaze – not to mention all the booze you’ll need to launch into the air when we score, you’ll have everything you could ask for in this unprecedented supporter space.
Credit: The Manc/Supplied
Those paying for seated tickets in the main room or purchasing one of 200 VIP tickets each game via donation can even pre-order food and drink more than an hour and a half before kick-off.
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An interactive audio-visual experience
But it’s just more than tables, chairs and a big telly – you can get that at pretty much any pub. What we were most blown away by were the production levels AIX have delivered for this event.
In addition to the sea of neon lights and huge speakers echoing around the room, our sneak preview included a glimpse at the stunning AV packages promised both before, during and after the game.
As well as visual team sheet presentations which will see the starting 11 read out by an announcer, there will be live match stats throughout the game, running ticker tape around the room and dynamic moments such as a 4D virtual heartbeat should Southgate‘s side win a penalty. Very, very cool.
Credit: The Manc
There’s also plenty of audience participation, not just in terms of cheering on the Three Lions but with quizzes, prize competitions, special guests, DJs and more.
There are even digital activities accessible via a simple QR code such as a virtual game of Pong, where thousands of audience members can play a giant multiplayer game against whoever England’s opponents are that day. They’re really trying to deliver an all-around fan experience.
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It goes beyond just a game
Perhaps the thing we were most impressed with was AIX’s collaboration with the sporting charity Football Beyond Borders (FBB), an organisation dedicated to improving the young people and local communities through the beautiful game.
Credit: The Manc/Football Beyond Borders
But this isn’t just a publicity partnership, RtV and AIX will be donating £500 for every goal England scores in the group games directly to FBB and, better still, a whopping £1,000 for every goal scored in the knockout stages — which will be getting to, thank you very much.
It’s this kind of dedication and confidence in the project and its sheer scale that we admire, as they’re just as convinced it’s coming home as we are. Moreover, they’re making sure that fans and football lovers across the country will benefit regardless of the end result come the final on 18 December.
Tickets for Road to Victory are going to fly
England’s first game against Iran kicks off at 1pm on 21 November but Road to Victory at Depot Mayfield will be open from 10:30am and won’t be kicking people out until the last drink is sunk, “or the license kicks in” — their words, not ours.
Credit: Supplied
In short, the Depot and AIX plan to put on after-parties when England wins each game, not if. This is strictly an over-18s fan zone designed for limbs, limbs and more limbs.
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Standing tickets for Road to Victory start at just £9.50 and seated packages from £15 (plus booking fees), with more information on drink and food pre-order packages set to be released soon.
You’ll be able to buy passes from the likes of Kaboodle, Ticketmaster and See Tickets, so make sure to keep an eye out on their socials for updates and you can find out more info at roadtovictory.co.uk.
But don’t lose all hope if you miss out, there is also Escape to Freight Island’s ‘Festival of Football’ just next door should tickets go wanting and you’re still in search of those fan park vibes.
Tickets go on sale at 10am this Friday, 14 October 14, 2022, so you best be quick if you wanna be there to watch the boys bring it home.
Featured Image — The Manc
Sport
Medlock Square: Manchester’s new £300 million entertainment destination on the Etihad Campus
Danny Jones
Manchester’s newest entertainment destination, located over at the ever-growing Etihad Campus, has finally been given a name ahead of its launch later this year.
Alongside the recently announced and Radisson-run hotel, Medlock Square will see the Manchester City-partnered mini leisure district aim to become a new must-visit part of the city.
Hoping to draw in crowds beyond just matchdays and those heading to concerts across the way, approximately £300 million is being pumped into the project.
With Co-op Live having already brought huge revenues into Greater Manchester, it isn’t just set to be a pricey development, but one that will look to serve as yet another money spinner for the wider City Football Group (CFG) and the City Region.
Credit: CFG (supplied)
Unveiling the first CGIs of the square this week, this new area will essentially see attractions and activities spill out of the Etihad Stadium, Co-op Live and the soon-to-open Medlock hotel and on to the campus as a whole.
With other parts of Sportcity already revolving around the footballing epicentre, such as the Manchester Regional Arena and National Squash Centre, this will not only see even more sporting events and supporters brought to the roughly 80-acre plot, but also fans of various other forms of entertainment.
For instance, within the plans that already include the food and drink offerings you would expect – with Radisson Blu backing more of the relaxation and indulgent side of things – other activities include everything from “an adrenaline-fuelled sky walk experience”, as well as zip-wire and abseiling.
We already knew about some of these from the details in Man City’s stadium expansion plans (including the likes of The Medlock and rooftop bar), and glimpses of the impending hotel opening gave us a better idea of the overall look, but there looks to be plenty more in the pipeline.
You can see a trailer for what they have in mind for Medlock Square down below.
Welcome to Medlock Square. Manchester’s newest entertainment destination. A place where mouthwatering cuisine and world class entertainment, experiences and events converge. Coming soon! pic.twitter.com/4bC7NQbMHT
As per an official press release by the fledgling team, more information on further business and employment opportunities has also now been confirmed, centring around the new ‘One Medlock Square’ structure that will be built on the campus.
“Designed to accommodate up to 300 employees, the state-of-the-art workspace will offer high-quality, modern office facilities alongside access to shared event spaces and wellness amenities, uniquely positioned within Manchester’s most exciting new destination”, the statement reads.
There’s certainly some ambitious stuff in the works, put it that way.
And, of course, these will also slot into a renovated club shop turned meagstore, an all-new Man City museum, the Co-op arena, live music and other open-air events, just to name a few. A specific opening date is yet to be scheduled, but you can guarantee it’ll be a big deal when it does launch.
Featured Images — Publicity pictures (supplied via City Football Group)
Sport
The EFL Championship set to expand playoffs to six teams in controversial move
Danny Jones
The English Football League (EFL) has confirmed that it will be expanding the Championship playoffs to six teams moving forward.
In one of the biggest changes, not just to the second tier but the domestic football pyramid in some time, it’s so far divided opinion – and that’s putting it mildly.
Starting from next season, the Championship will see half a dozen compete in its final knockout phase, meaning that the conclusion to the 2026/27 campaign has the potential to be even tastier than ever.
Besides the increased competition this will bring to the division itself, in turn, it could also help further mix things up in the Premier League too.
Revealing the watershed news on Thursday, 5 March, the EFL shared the update online, which has certainly left fans split over the decision.
Well, in truth, it seems the majority have been left shocked and angered by the announcement, with many responding with comments like, “Who asked for this?” and “Final nail in the coffin”, as well as citing “money” and “nothing but greed” as the main drivers for the changes.
EFL clubs obviously voted for the big shake-up as the added chance of fighting their way into the top flight will no doubt benefit them financially.
It remains to be seen whether this could signal similar adjustments made further down the ranks.
However, as many replied under the posts on social media, one key fear is that a team finishing in 8th – the new threshold for making it into the playoff stages – will be “slaughtered in the Prem” and that, if anything, it will highlight and/or widen the gap between the two leagues even more.
Most simply said that the current system is just “fine as it is” and “if ain’t broke don’t fix it”, but it looks like the wheels are already well and truly in motion.
Ruining the game. Finish 6th and have a chance to get promoted. People in charge are needing rid off. Every part of English football has out of touch people in charge coming up with awful ideas to keep their pay and clubs just go along with it. Tweet from 1987
Pure greed. Ultimately downgrades the look of the championship too when a team will inevitably finish 8th, probably a good 15-20 points behind autos and go up. Then get the lowest Premier League points ever
Safe to say that this is just a small taste of the overall reactions and almost universal consensus…
As detailed in the official statement by the EFL, Chief Executive, Trevor Birch, said: “Since their introduction in 1986/87, the Play-Offs have become a highlight of the domestic football calendar, capturing the drama, suspense and jeopardy that make the EFL so special.
“Following several months of discussion with Clubs and other stakeholders, we are confident this change will further strengthen the Championship as a competition and give more Clubs and their supporters a genuine opportunity of achieving promotion.”
They also clarified that “the exact final format will be agreed later in 2026.”
Are you a fan of a Championship club? Even if not, what do you make of the impending and controversial changes kicking off this year?
It’s mad how the EFL can sort a vote to increase the promotion opportunities for Championship clubs to the PL – yet still nothing on a second automatic place from the National League to L2.
No club promoted from the NL to L2 has ever come straight back down… https://t.co/tXy7aSOZ3l
Danny Jones -
12th October 2022 
