ShinDigger: The ‘Best Lockdown Delivery’ service that drops fresh beer to your door in average time of 81 minutes
With Greater Manchester recent shift up to Tier 3 and the subsequent closure of 1,800 local pubs, people are turning back to beer delivery services - and Shindigger have three new brews ready just in time.
Seven months ago, breweries in Britain were left staring down the barrel.
Every single pub had locked their doors and pulled down the shutters, leaving hundreds of litres’ worth of beer just stewing in warehouses all across the country.
The whole world was taking shelter – and there was no telling when it would be safe to come back out.
Local brewers, ShinDigger, suddenly had a tough decision to make.
Their main market had been temporarily wiped off the face of the planet, and whilst the obvious decision was to mothball, a number-crunching exercise revealed that going into hibernation would more likely harm than help their chances of survival.
Whilst the pandemic dictated that pubs didn’t need beer any more, residents definitely did.
ADVERTISEMENT
This prompted ShinDigger’s founders George Grant and Paul Delamere to flip their business model upside-down overnight.
They swapped kegs for cans and pubs for homes; taking their recipes out on the road in smaller containers as part of a brand new service they’ve called ShinDigger Live.
It’s been a revelation – and the bigwigs have recognised it as such.
ADVERTISEMENT
At the Manchester Food & Drink Awards 2020 – ShinDigger scooped the prize ‘Best Lockdown Delivery Service’ – and after temporary foray back into local bars, the brand is preparing to return the emphasis back to tins – with home delivery demand rising again after Manchester’s move to Tier 3.
ShinDigger have enough drivers on the road and crates at the ready to guarantee delivery to any address inside the M60 within just three hours – but the most recent data shows customers are waiting an average time of just 81 minutes for cans to be dropped on their doorsteps.
The demand for ShinDigger has even stretched beyond Greater Manchester – with drivers now whisking beer to thirsty customers all over the UK.
The region’s move to ‘very high’ risk has brought about the closure of around 1,800 local pubs, meaning more residents are turning back to beer delivery services instead.
ShinDigger have released three new brews just in time, including:
ADVERTISEMENT
Pio – a fruited sour with 100kg of each passion fruit and pineapple puree added to the fermentation tank, with founders comparing the tropical zing to a Haribo Tangfastic.
Different Gravy – Juicy hazy IPA that functions as an ‘homage to the greatest condiment the world has ever seen’
La Vida Coco – rich desert stout with 120kg coconut and 20kg cocoa nibs, plus milk sugar.
Co-founder George said that the team has been working hard behind the scenes to develop the service ahead of winter, with ShinDigger constantly collaborating with other brands to come up with new recipes – investing in the latest tech to keep delivery times truncated.
“The product range has been extended with the addition of guest breweries and premium canned cocktails from Vacay,” George explains.
“We’ve integrated a customer service AI chatbot on Facebook messenger and customers get alerted when their order is top of the queue and can GPS track their driver.”
The brewery has recruited dozens of drivers (and is advertising for more right now) – creating vital income for many freelancers / artists who previous work has been left high and dry by the pandemic.
ADVERTISEMENT
They’ve even sent out free crates to students forced to isolate in halls following coronavirus outbreaks.
To view the ShinDigger menu, try the new cans, and book a delivery slot – head on over to their website ShinDigger Live.
It’s going to be a tricky old winter, this. A good stock of beer is absolutely essential.
Eats
Hawksmoor issues statement after ‘kicking out’ Tommy Robinson from one of its restaurants
Daisy Jackson
Hawksmoor has issued a statement after a viral video captured far-right activist Tommy Robinson being asked to leave one of its restaurants.
In the video, staff at the acclaimed British steak house told Robinson – real name Stephen Yaxley-Lennon – that he would have to go because members of staff feel uncomfortable serving you’.
The supervisor then politely told the party not to worry about the drinks and that they had been paid for, also handing over a business card for Hawksmoor CEO Will Beckett in case they wanted to discuss the matter further.
Robinson was dining in one of the group’s London restaurants with former prominent EDL member Guramit Singh Kalirai who challenged the staff and asked: “Is it because of the colour of my skin?”
The supervisor responded: “No, no, no. We have a duty of care to our members of staff. We like to look after our people, as I’m sure you can understand.”
After the video went viral on X, Hawksmoor went on to share a statement in response, saying that guests and staff ‘felt uncomfortable and complained’.
The statement, signed by CEO Will Beckett, added that the Hawksmoor team has faced ‘a huge amount’ of ‘quite concerning’ fallout from the Tommy Robinson incident.
He added that ‘this was not about politics or beliefs’.
Hawksmoor’s statement reads: “Our focus is always to give the best restaurant experience to the most people possible.
“On Thursday, a public figure was asked to leave one of our restaurants because guests and staff felt uncomfortable and had complained. The party left peacefully and politely on request.
“This was not about politics or beliefs. Hawksmoor is not a political organisation; we’re a group of restaurants. We want to welcome as many people as possible, regardless of background or views, to our teams or as our guests.
“We’re not trying to engage in a public debate. The team has had to deal with a huge amount of fallout from this, some of which is quite concerning. We would like to get back to focussing on looking after those people, and our guests. Thank you to them, and the many of you who have been so supportive.”
Indie food and drink festival to return to popular Greater Manchester town for second year
Emily Sergeant
A food and drink festival shining a spotlight on independent businesses is returning to Greater Manchester this summer.
Following the success of last year’s tasty debut, Urmston’s very-own independent food and drink festival, YUM! – Your Urmston Matters, is back for its second serving later this month, and will once again be transforming the Trafford town’s M41 site on Railway Road into a buzzing hub of ‘flavour, fun, and local pride’.
Organised by Love Urmston and hosted by Urmston resident and food and drink presenter, Matty White, this community celebration will bring together top local street food vendors, artisan producers, and drink retailers, alongside live cooking demos, family activities, and loads of entertainment.
Now in its second year, YUM! continues to shine a spotlight on Urmston’s indie food scene and the passion of the people behind it, but as well as local residents, it also invites the rest of Trafford and the wider Greater Manchester community to come together.
So whether you just live down the road, or you are discovering the town for the first time, everyone is welcome to pop down.
“Bringing YUM! back for a second year is incredibly exciting,” commented Fred Davids, who is the Chair of the Love Urmston committee.
“It’s a brilliant way to celebrate what makes Urmston special – its community, and fantastic food and drink scene, welcoming people from near and far to experience the town at its best.
“And as a committee, we’re proud to support our incredible local independent businesses who put their heart and soul into everything they do.”
YUM! is returning to Urmston for another delicious festival this month / Credit: Emma Boyle (via Supplied)
Just some of the independent businesses you’ll find at the festival throughout the day include English Rose Bakery, Inforno Pizzeria, Dan’s Cookies, Banga Curries, JJ’s Caribbean Kitchen, The Greek Village, Pomona Island Brewery, Kelder Wines, and so many more.
The festival is also proudly sponsored by Gecko Homes – a north west property developer that specialises in creating affordable and shared ownership homes across many of Manchester’s most popular suburbs.
You can read more about what Gecko Homes is doing across the region here.
The Manc -
24th October 2020 
