The Britpop bands of the 90s have a lot to answer for. As the likes of Oasis, The Verve and Blur rose to the dizzying heights of fame, an entire style of dress was popularised alongside their music.
Impelled by the band’s casual fashion statements, fans in Manchester went ‘mad fer’ parkas, polos and retro Adidas jackets. And some still haven’t quite grown out of them.
But of course, it’s not the first time music has led such a fashion revolution. Music, culture and fashion have had a longstanding relationship.
From the mods and rockers subcultures of the 60s and 70s, to the emo and scene kids of the 00s, it’s always been about identity, expression and feeling inspired.
Starting out as a club residency, the brand is now committed to capturing the vibe around Manchester through streetwear – putting a contemporary twist on musically-influenced clothing.
Typical Gallagher fashion altus apparel t-shirt
Tom Horner, founder of altus tells us how his inspirations have shaped his designs.
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“After what started out back in the day as a DJ residency at a club in West Yorkshire in my student days, Altus has always had firm roots in house and techno,” he said.
“Previous pieces that I’ve released have donned DJs that have inspired me, or lyrics from samples or tracks that are synonymous with those genres. My apparel will always give a little nod to house and techno in some way.”
“I go through stages where I’ll hammer disco sounds for a good month, then move in a completely different direction into something darker and more progressive. I think this comes across in some of the apparel I’ve released recently.
altus apparel fitsCanal view in Castlefield. Image: altus apparel
Tom is also a keen photographer and gathers plenty of inspiration from the industrial and gritty backdrop of Manchester itself.
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“I’ve been doing a lot of street photography in and around Manchester, mainly around the canal in Castlefield where I live,” he said.
“The street art has been something that has definitely inspired some of my recent designs and I’m pretty sure that will continue into future drops.”
“My latest piece is a classic beanie hat. This is a very simple design and something that I think reflects my surroundings and recent inspiration from listening to a lot of minimal techno.
“Music is such a powerful way to communicate feelings and emotion. I think both industries have kind of gone back to basics. There’s nowhere to hide anymore. So, unless you’re doing something original or something that you’re passionate about, then it’s quite transparent.”
The altus beanie Image: altus apparel
To maintain the brand’s music-based values, Tom makes sure music remains at the heart of everything altus does.
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He immerses altus in the scene by producing relevant playlists, promoting DJs and mixes, supporting events and gigs and sharing content on social media.
Meanwhile, he remains humble at the thought of people buying his designs and sharing his passions.
“I really hope that my interests and messages resonate with likeminded creatives,” he said.
“It’s a weirdly fulfilling feeling when someone buys a piece that you’ve designed. To say that someone holds similar values, or a common interest with you is one thing, but for someone to invest in a piece that I’ve created feels very special.
“Lockdown has given me the opportunity to realign and really focus on my designs and growing the brand. I’ve got a capsule of hoodies and new tees dropping before Christmas, and each piece is improving in terms of design and quality.”
To get your hands on some altus garms, head over to their website.
Style
Manchester City release new ‘The Decade Collection’ celebrating 10 years of Pep Guardiola
Danny Jones
Manchester City and PUMA have just released a new clothing line celebrating 10 seasons of Pep Guardiolaat the club.
Simply entitled ‘The Decade Collection’, the new PUMA range revolves entirely around Pep as he marks his 10th anniversary in charge of the Blues, focusing on minimalistic style.
Guardiola has always been a trendy bloke, often being highlighted for his fashion choices on the touchline – even some of the questionable ones…
But with a much plainer approach this time around, the Pep clothing collab
Debuting the lifestyle drop on Wednesday, 15 April, Man City wrote on social media, “Ten seasons on the touchline. Ten seasons of setting the standard.
“Introducing the Puma Football Decade Collection with the Pep Team – celebrating Pep’s ten seasons as our manager and inspired by memorable moments from his tenure at the Club.”
While it’s unclear how much (if any) of these new clothes the Catalan coach has helped design or had influence on, but given its exclusive nature, you can expect it to sell out pretty quickly.
They go on to add: “Created to honour a defining chapter that reshaped the club’s modern identity, this exclusive collection is available in limited quantities.
Starting at £30 for the cheapest item – a ‘P’ logo baseball cap – the most expensive part of the collection clocks in at £110: his special anniversary edition ‘Majesty Low Decade’ PUMA trainers.
You can see some more examples of what we’ve already seen him wearing, and what we’ll no doubt see him in pitchside very soon, down below.
Obviously, City has plenty of other brand partnerships when it comes to both official sports apparel and more casual clothing, many of which we’ve already seen the 55-year-old football manager wear, but you can almost guarantee he’ll be donning them for the coming fixtures.
You can see Man City x PUMA x Pep Guardiola ‘Decade Collection’ in full HERE.
Speaking of which, up next for Pep and co is what could prove to be THE big twist in this year’s Premier League campaign, with his squad of serial winners taking on league leaders Arsenal at home.
Not only did the Gunners’ surprise loss to Bournemouth last weekend help City close the gap on the top spot, but with them refinding their form ahead of hosting the title hopefuls at the Etihad Stadium, it all looks to be shifting back in their favour at the moment.
With seven games left, and one in hand compared to Arsenal, do you see them beating Mikel Arteta’s side to another trophy?
Featured Images — Manchester City Football Club (publicity pictures)
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The Speak In Code team ‘Double Down’ on their cocktail making craft with new basement bar
Danny Jones
Just over on Jackson’s Row, an often overlooked side street in Manchester city centre, cult favourite late-night drinking spot and cocktail connoisseurs, Speak In Code, have just launched a new basement bar called Double Down, and it’s already living up to its title.
Taking that moniker seriously, not just in name but by nature, Double Down is an entirely new concept that is centred around just a few core but simple pillars: really good drinks, great service, and strictly “no gimmicks”; they save all that for behind the curtain.
Oh, and hip-hop – they love great, old school hip-hop, and it really does add to the overall levels of chill.
There’s a lot of focus and decades of expertise that go into this place, but fortunately, they’ve done all the work for you, and far ahead of time, meaning you don’t have to think; you can just drink.
If you’ve been to SiC, it’ll feel familiar, but they’re taking things a step further (Credit: The Manc Group)
In here, cocktails aren’t just treated like part of the menu or even ‘an art’, as so many places claim these days: this is pure science and craftsmanship approached with the utmost calm and precision, and it shows in the whole experience.
From freezing and carefully cutting their own ice with a rather large state-of-the-art machine and batching their own mixes served on tap – you heard us right – to perfecting aromatics and distillates with chemistry set-ups that Heisenberg would be proud of, we were blown away by the attention to detail.
They’re even training up an ex-alum from another award-winning bar in Manchester to specifically become their ice expert, with each different type of cube, ball, oblong, crush, etc. adding its own effect.
Seriously, it’s the real deal in here…
For instance, all of their various and equally delicious mixes are kept at different pressures and temperatures on separate taps. It takes 28 hours in the full cycle, but just six seconds to pour, saving everyone time so they can crack on with the good times.
We’ve seen the ‘pornstar martini on draught’-type approach before, but nothing quite like this.
There’s a whole workshop with chemistry flasks and beakers behind creating these. (Credit: The Manc)
As well as monitoring the gauges on a regular cycle like clockwork and preparing literal gallons’ worth of the stuff in advance, they’ve also got single lines for everything (yes, even the Guinness), so not a drop is anything less than perfection.
They still, of course, have very gifted bartenders making things in front of you for those who love watching magicians at work, but these batched drinks are designed not only to maximise flavour but also the amount of time you spend with your people, sipping your bevs and enjoying the truly charming room.
It’s also more than capable of turning the party levels up when called upon; the hope is that the capacity will soon jump up above 140, plus they’re already gearing up to replace some of the tables and chairs with extra comfy booths, bank seating and other 1970s-influenced flourishes.
Best of all, although this is a super stylish and laid-back, mid-century modern space, with low-lit vibes – not to mention the utmost lo-fi soundtrack you’ll find in town – you’re invited to take as much interest in the full process as you like.
They don’t just love this stuff; they live for it, and to repeat a phrase that the team themselves have taken to using, your job is simple: “Don’t think, just drink.”
You’ll have to visit for yourself and walk over ‘The Well’. (Credit: The Manc)
Hannah Starkie -
16th November 2020 
