“There was absolutely nowhere one could go to buy simple, functional and climate-friendly abayas or hijabs… unless one wants to wear the thin black abaya and freeze in the harsh UK winter months.”
Shahida could see there was a style obstacle for Manchester’s Islamic community. And she thought she knew how to fix it.
In 1995, she embarked on a mission to develop style-conscious yet wearable Islamic clothing – working with her husband Altaf to launch Abayas Boutique – and the city’s leading luxury ‘House of Hijab’ was born.
Today, the Rusholme-based clothing brand is the go-to spot for garments that conform to Islamic guidelines without compromising on style, specialising in beautiful hijabs and abayas that are fashion-forward; with chic options made from luxurious fabrics.
The business idea originated from Shahida’s need for an abaya that allowed her to feel confident, and she enlisted the help of her fashion designer husband to create one.
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What started as a simple idea soon skyrocketed to popularity in Greater Manchester.
“Word spread and my friends were placing orders for customised abayas and hijabs – we were inundated with orders from the local community,” Shahida explained.
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Abayas Boutique is now run as a family business, with their eldest daughter assisting Shahida and Altaf in creating the garments.
The brand puts a new spin on what Islamic clothing usually entails, adopting luxurious and trendy designs that still allow for modest dressing.
“We offer exclusive stylish designs for the modern Muslim woman demonstrating that conformity to Islamic guidelines need not compromise on elegance and style”, says Shahida.
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The abayas and hijabs from the brand also befit any occasion, whether it’s a casual streetwear composition or a more formal style.
The founding couple are proud Mancunians – Altaf was born and bred in Longsight whereas Shahida has lived in Manchester for most of her life – and they’re both dedicated to catering for the city’s Muslim communities and style-conscious students.
Rather than being inspired by the city, they firmly believe that they’ve made a difference to Manchester’s fashion scene.
“We have paved the way to modest fashion and luxury abaya fashion,” says Shahida.
“We are literally bringing the trends and so forth to the city.”
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Abayas Boutique has recently launched their Ramadan spring collection, which adopts flowy silhouettes and pastel colours that are befitting of the spring weather whilst still in keeping with their luxurious style.
“We are in Ramadan right now, so clients are looking to purchase one or more of a fancier abaya to wear for Eid or to gift,” states Shahida, who is keen to provide customers with only the best of luxury modest Islamic wear for this occasion.
“Our new collection’s inspiration has been derived from distinct fusions of different periods in history, cultural art and fashion, as well as cultural trends.”
Sephora confirms opening date for new megastore at Manchester’s Trafford Centre
Daisy Jackson
Beauty fans rejoice – Sephora has finally announced plans to open a store in Manchester, and soon.
The world-famous retailer, which stops luxury skincare and makeup brands as well as cult items, has secured a spot in the Trafford Centre.
This will be the third UK store for Sephora, which currently has two shops down in London, and its first trip up north.
And after a fair bit of teasing and plenty of rumours, they’ve confirmed that their next megastore will be right here in Greater Manchester.
Hoardings have appeared inside the Trafford Centre, plastered in Sephora’s black and white branding, around a unit next to AllSaints.
The signs read: “Manchester, you called it. Our first Northern store in 2024.”
Sephora says it will ‘redefine the beauty landscape in the North with an extraordinary product range that caters to the diverse needs of beauty enthusiasts’.
Cult brands stocked at Sephora include Huda Beauty, Charlotte Tilbury, The Ordinary, Glossier and Makeup by Mario.
Sephora wrote on Instagram: “You heard correctly — Sephora is coming to the TRAFFORD CENTRE, MANCHESTER.
“Get your shopping baskets ready as we’re on our way up north! More to be revealed soon, see you in 2024…”
The Trafford Centre shared: “You asked, we listened! The wait is over….your @sephorauk opens late Spring 2024.”
Sarah Boyd, managing director of Sephora UK, said: “We are extremely excited to bring Sephora to Manchester, one of the most vibrant cities for beauty in the UK.
“Expanding our presence beyond London is something that consumers have been screaming out for, and we are listening hard to them when deciding where to go next.
“The Trafford Centre, known for its iconic atmosphere and diverse retail offering, is the perfect location for our third store.”
Russell Loveland, managing director at Pradera Lateral – Trafford Centre’s Asset Managers, said: “This iconic beauty giant already has a cult following, and our own social media has been blowing up with enquiries from excited customers eager for Sephora to open.
“We are very proud Sephora chose the Trafford Centre for its next location, which will be its first store in the North of England, and know it will be a fantastic success and a great addition to our strong international brand lineup.”
One person commented on Sephora’s Instagram post: “This is the best news I’ve heard all year!”
Another said: “OMG ITS HAPPENING, STAY CALM”
And someone wrote on Trafford Centre’s post: “Omg omg can’t wait.”
Manchester’s Club de Padel claps back at ’embarrassing’ copycat ASOS product
Daisy Jackson
A local Manchester business has sarcastically pointed out the glaring similarities between a new t-shirt on ASOS and one of its own designs.
Club de Padel has a range of retro-inspired merch with UN:IK, a small independent streetwear brand also based here in Manchester.
Its collection of t-shirts, hoodies, tracksuits, hats and bags often feature a design of an illustrated padel ball (which to the untrained eye is basically a tennis ball) in motion.
But this week a t-shirt appeared on ASOS that also featured an illustrated padel ball in motion, just in a slightly different colour palette.
The ASOS version, which has now been removed from sale, also undercut Club de Padel’s price by £6.
Since Club de Padel took the ’embarrassing’ copycat product public on their Instagram page, ASOS has launched an investigation and taken it off their website.
The sports venture, based at Deansgate Square and the only padel club in Manchester, wrote: “Love the new designs ASOS, kinda reminds us of something though…
“Ah. Well that’s embarrassing… We’ve got a new line coming soon with UN:IK Clothing you’re just gonna love ASOS.
“In the meantime we made this for you @asos, save your design team a job.”
An ASOS spokesperson said: “We take intellectual property issues very seriously and have removed this product from sale while we investigate further.”
Of the Club de Padel and UN:IK collaboration, aka the real deal, UN:IK says it has ‘served up a staple for us, retro inspired leisure pieces with Manchester’s first ever padel club’.
Club de Padel in Manchester has gone public to poke fun at ASOS
They wrote: “Inspired by owners after a trip to Spain, Club de Padel has hit the city with a wave and the lifestyle brand we have created with them reinforces the fastest growing sport across Europe.
“Our classic vintage washes and oversized fits, working with independent designs as always on this local independent partnership. Don’t be afraid to the sport, we’ll guarantee you love it as much as these clothes.”