Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Police appeal after teenage girl reports being sexually assaulted in a Stretford park
Emily Sergeant
An urgent appeal for information has been issued after a teenage girl reported being sexually assaulted in a park in Stretford.
Greater Manchester Police (GMP) explained that officers attended Victoria Park, in the Stretford area, earlier this week on Tuesday night (21 July) following reports that a teenage girl had been sexually assaulted.
The incident is reported to have happened between 5:30pm and 5:44pm, and the offender is described to be an older white male of a large build who was wearing a black t-shirt.
No arrests have been made at this time, GMP confirmed, and enquiries are ongoing.
As police continue their investigation at pace, a public appeal for information has been issued in the hopes that someone can come forward and provide the details needed to track down the offender.
“Detectives are pursuing multiple lines of enquiry and the victim is being fully supported by specially trained officers,” explained Detective Superintendent Suzanne Keenaghan, from GMP’s Trafford district.
“There will be an increased police presence in and around Victoria Park while officers continue their investigation and provide reassurance to the local community.”
Police say they are ‘particularly keen’ to hear from anyone who was in the park at the time, or who may have CCTV, doorbell, mobile phone or dashcam footage from the area.
Anyone with information can speak to police officers at the scene, call 101, or contact GMP via LiveChat at gmp.police.uk, quoting log 3029 of 21/07/26.
Featured Image – Wikimedia Commons
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Business rates for pubs, clubs, and live music venues to be slashed by 20% next year
Emily Sergeant
Business rates for pubs, clubs, and live music venues across England are set to be slashed by 20% next year.
Continuing on with his week of, seemingly, introducing a new measure a day amid the cost of living crisis, Prime Minister Andy Burnham has now announced that he has taken action to cut business rates for pubs, social clubs, and live music venues across England from April next year.
It’s expected that these new business rate cuts will benefit nearly 32,000 pubs, clubs and live music venues, saving the typical pub an estimated £1,100 in the next financial year.
“For too long, the pubs, social clubs, and live music venues that form the backbone of local high streets have been replaced by boarded up windows and for sale signs,” the Government said in a statement as the cuts were announced today.
Andy Burnham is slashing business rates for pubs, clubs, and live music venues by 20% next year / Credit: John Arano (via Unsplash) | Wikimedia Commons
These changes are set to be fully funded by the Government – including through reviewing reliefs for businesses that do not make a positive contribution to local communities, such as vape shops for example.
The Government says it also plans to crack down on businesses that sell through online marketplaces but do not comply with their tax obligations, which therefore puts them at an unfair advantage over businesses that do play by the rules.
I’m giving thousands of pubs, clubs and music venues a 20% cut in business rates.
I won’t stand by while these cherished local spaces disappear, replaced by boarded-up windows and ‘For Sale’ signs.
They’re the heart of our communities and it’s time we backed them.
“Pubs, clubs and live music venues are at the heart of communities across the UK,” explained Chancellor John Healey. “They help make a place what we love. They bring people together, support local jobs and help keep high streets, and town centres busy, which is why we will back them all the way.
“We are determined to bring hope back, give businesses the support they need and generate growth in every postcode.”
Prime Minister Andy Burnham added: “For too long, Governments have stood by while cherished venues have disappeared from our local high streets. So today I am changing that.
“This Government will back the businesses that people want to see in their communities. I said I would protect pubs and local high streets, and that’s what we will do. What we’re announcing today is just the start as we work to bring back hope across the country.”
Georgina Pellant -
19th May 2022 
