Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
NHS says it’s the busiest it has ever been heading into winter as ‘damaging’ strikes begin
Emily Sergeant
The NHS has claimed it’s currently the ‘busiest it has ever been’ as we head into the winter.
While it has been revealed that the health service’s waiting list is 230,000 lower than this time last summer, and down 15,845 compared to the previous month, figures released this week show that the NHS is ‘approaching its limit’ as we head into winter – with A&E, ambulances, and more all facing record demand.
As the colder months edge closer, and a likely spike in flu cases is expected in the coming weeks, the NHS says it’s the ‘busiest it has ever been’.
It also comes during what officials are describing as ‘damaging’ industrial action.
From Friday and into next week, some NHS services will be affected due to strike action. Please continue to come forward for NHS care.
If you need urgent medical help, use 111, and if it is a serious or life-threatening emergency, please call 999. pic.twitter.com/ym87CQ3CRR
Last month, both A&E attendances and ambulance incidents were at a record high for October, with A&E attendances at 37,000 higher than October 2024, equating to over 1,200 more attendances per day this October.
Ambulance incidents also jumped nearly 50,000 compared with October last year (806,441), the NHS has confirmed.
“It is fantastic news that the health service managed to get the waiting list down in September, but there’s no doubt NHS staff will be approaching their limits this winter,” commented Professor Meghana Pandit, who is the NHS National Medical Director.
The NHS says it’s the busiest it has ever been heading into winter amid ‘damaging’ strikes / Credit: Stephen Andrews (via Unsplash)
“Flu is peaking early and looking like it will be long lasting, while industrial action comes on the back of the busiest October in A&E in NHS history.
“Staff continue to work incredibly hard and, as ever, the public can play their part.”
Despite the health service being stretched during this time, the public are still advised to attend any planned appointments that are scheduled during the ongoing strikes, unless they have been contacted to reschedule.
Primary and urgent and emergency care services will continue to be available for those who need them.
The public should use 111 online as the first port of call for urgent but not life-threatening issues during industrial action so that they can be directed to the best place for their needs, but patients who do need emergency medical care should continue to use 999 or come forward to A&E as normal.
Featured Image – Pxhere
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Government sets date for ‘historic’ no-fault evictions ban next year
Emily Sergeant
The Government has officially set the date for the ban of no-fault evictions next year.
Renting in England is expected to be ‘transformed’ with a raft of major changes coming into effect as part of the new Renters’ Rights Bill from 1 May 2026 for 11 million people across the country – and this, crucially, includes the end of Section 21 evictions at no-fault of the tenant.
As it stands, Section 21 notices leaving thousands of people vulnerable to homelessness every year, but in just under six months’ time, private renters will no longer face this threat.
To the vast majority of renters and landlords who play by the rules, this government has got your back.
Further measures announced as part of the new Renters’ Rights Bill – which has now been passed in law – include a ban on rental bidding wars, making landlords and letting agents legally required to publish an asking rent for their property and prevented from asking for, encouraging, or accepting any bids above this price, and also a ban on in-tenancy rent increases written in to contracts.
The latter will prevent landlords from implementing higher rents mid-tenancy, and only allow them to raise the rent once a year to the market rate.
Landlords will also no longer be able to unreasonably refuse tenants’ requests to have a pet, nor will they be able to discriminate against potential tenants, because they receive benefits or have children.
‘No-fault’ evictions are now banned in England under historic new legislation / Credit: Maria Ziegler (via Unsplash)
On the flip side, however, the new Bill means landlords will have stronger legally valid reasons to get their properties back when needed – whether that’s be to move in themselves, sell the property, or deal with rent arrears or anti-social behaviour.
The Government says this will work to deliver a fairer system for both sides.
“We’re calling time on no fault evictions and rogue landlords,” commented Housing Secretary, Steve Reed. “Everyone should have peace of mind and the security of a roof over their head, and the law we’ve just passed delivers that.
“We’re now on a countdown of just months to that law coming in, so good landlords can get ready and bad landlords should clean up their act.”
Alongside the Renters’ Rights Act, an ‘improved’ Housing Health and Safety Rating System, which will better assess health and safety risks in homes and making it more efficient and easier to understand, will also be introduced.
And there are also planned new standards to ensure privately rented properties are warmer and cheaper to run.
Georgina Pellant -
19th May 2022 
