People in the UK are buying more frozen food to keep their costs down, it has been revealed, as figures show UK annual food bills have risen by £1,378.
The average weekly food shop has risen by £26.50, almost three times the national living wage, as it’s revealed that worrying shoppers are turning to the frozen aisles to save money.
The increase means that food shoppers will be spending an additional £1,378 a year on their annual food bill and, according to new research, the rising price of fresh food is worrying 87% of Brits as the cost-of-living crisis starts to impact their shopping habits.
The average household size in the UK means that homeowners are now spending, on average, £132 on their weekly food shop.
With prices rising and Brits feeling the pinch, shoppers have now turned to buy more frozen goods.
According to the research conducted by Kirsty’s, three quarters of Britons are now buying more frozen products than ever before to save money.
UK shoppers said that, aside from the cost saving, other reasons for this switch to buying frozen is that the food lasts longer (77%), it’s cheaper (60%) and it makes for less fresh food waste (39%).
Kirsty Henshaw, founder of Kirsty’s said: “The cost-of-living crisis is having a huge impact on shopping habits, and whilst shoppers still like the convenience of chilled meals when making choices for their evening meal, but when it comes to the weekly shop, we are seeing more shoppers than ever buying frozen.
“The increases in costs are also obviously impacting food manufacturers, earlier this year we were prompted to start making frozen meals because of a global free-from manufacturer deciding to no longer serve the UK due to spiraling transport costs.”
Londoners have been hit the hardest when it comes to their food bill with their weekly shop rising £33.20, whilst in the north west shopping bills have risen to an average of £27.40.
Kirsty’s recently addressed the cost-of-living crisis amongst its own staff and handed all factory-based colleagues a 5% wage increase.
Despite efforts to fend off inflation, British consumers continue to suffer from spiking prices on essentials like grocery shopping.
According to Kantar, food prices reached 13.9% inflation in September 2022 – the highest figure ever recorded
Recent news also shows shoppers are resorting to purchasing discounted produce to help battle price rise with “Tesco Perfectly Imperfect” and “Morrisons Naturally Wonky” sales rising drastically.
Research from grocery retail app Ubamarket indicates that 60% of shoppers in Britain carry out their weekly food shop across multiple retailers in a bid to keep their expenditures down.
Nonetheless, a shocking 64% of respondents revealed supermarket price matching and on-shelf offers don’t go far enough to alleviate their increasing food bills during the cost-of-living crisis.
Although most retailers have begun national discounts and promotional campaigns, consumers are still finding it hard.
Drake-backed fried chicken brand Dave’s Hot Chicken is opening in Manchester
Daisy Jackson
The huge LA-based fried chicken brand backed by Drake is heading to Manchester for the very first time this summer.
Dave’s Hot Chicken is set to open in the Printworks this August – the first UK branch outside of London and Birmingham.
The cult chicken brand has said that its new venue will feature an ‘industrial design inspired by Manchester’s rave scene’ (if we had a pound every time a new venue used that design style, we’d be as rich as Drake…).
Dave’s Hot Chicken is famed for its signature Nashville-style hot chicken, which is served in seven different spice levels from No Spice to Reaper.
Expect sliders, tenders, ‘next-level’ top-loaded shakes and slushes.
It’s grown so quickly that in 2021, it caught the eye of none other than rapper Drake, who is a ‘significant investor’ in the brand.
The fried chicken spot will be moving into the large corner unit at Printworks, which has previously been Busaba Thai, and Floripa, with 139 covers.
Dave’s Hot Chicken is coming to Manchester
Inside, it will feature towering ceilings, exposed steelwork, and laser lights, claiming to be a ‘full-on sensory trip, where music, light and fried chicken will come together to create a high-voltage experience’.
There will also be custom graffiti inspired by L.A.-based street artists Splatterhaus and Dehm.
Dave’s Hot Chicken still has hour-long queues down in London, several months after opening on Shaftesbury Avenue – next up will be a Birmingham branch in July before Manchester opens later this summer.
And this is just the start of a nationwide expansion.
Jim Attwood, Managing Director of Dave’s Hot Chicken UK, said: “Printworks Manchester is the ideal setting for our next UK site – right at the heart of one of the country’s most exciting cities.
“The new restaurant pays homage to Manchester’s legendary warehouse rave scene, with an industrial-inspired design and bold, high-energy atmosphere to match our signature flavours.
“We can’t wait to bring something fresh to this iconic venue and its vibrant mix of entertainment, food and culture.”
Dave’s Hot Chicken will open at Printworks Manchester on 8 August.
Burger King is giving away FREE vegan burgers to meat lovers to prove how ‘tasty’ they are
Emily Sergeant
Reckon you could swap out meat for a vegan alternative?
Now we know there’ll be droves of meat-lovers who read that question with their noses turned up, immediately dismissing the possibility that it would ever be something they’d consider… but what if we told you it was free?
That’s right – Burger King has announced that for the next week or so, it’ll be delivering its delicious Vegan Royale burgers to meat-loving customers for free, all with the aim of giving them a chance to experience just how tasty and satisfying plant-based foods can be, and prove that they won’t miss out by giving it a go.
The Vegan Royale is Burger King’s take on its legendary Chicken Royale burger, and sees a crispy vegan patty – that’s meant to be an alternative to chicken – topped with iceberg lettuce, vegan mayo, and crowned with a toasted sesame seed bun.
Burger King is giving away free vegan burgers to meat lovers to prove how ‘tasty’ they are / Credit: Burger King UK
The fast food chain‘s campaign is in partnership with The Vegetarian Butcher, and comes as shocking new research has revealed that more than 40% of meat eaters admit to having never tasted a plant-based burger.
On the other hand, that same research also found that the UK appears to eb embracing plant-based foods more than ever, as nearly 60% of the population say that are open to trying it.
67% of those who once thought plant-based food wasn’t for them say a great meat alternative burger was what changed their mind – so maybe this is what the Vegan Royale can be for you, if you’re willing to give it a chance.
So, to give hungry customers a taste of what the fuss is all about, Burger King will be offering anyone who orders on UberEats or Just Eat, with a minimum spend of £20, a Vegan Royale burger for free of charge along with the rest of their order.
Georgina Pellant -
18th October 2022 
