BrewDog has addressed the huge backlash it received this week, which stemmed from the brewery declaring itself an ‘anti-sponsor’ of the World Cup in Qatar while still screening the games in its bars.
The Scottish beer brand has been accused of hypocrisy and of profiting from the tournament, despite taking a very public stance against Qatar.
Its ‘World F*Cup’ campaign will see profits from all Lost Lager sold during the World Cup given to fight human rights abuse.
BrewDog said: “Football’s been dragged through the mud, before a single ball’s been kicked. Let’s be honest: Qatar won it through bribery. On an industrial scale.
“Football is meant to be for everyone. But in Qatar, homosexuality is illegal, flogging is an accepted form of punishment, and it’s OK for 6,500 workers to die building your stadium.
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“That’s why we’re kicking off. And we’re putting our money where our mouth is, with all the profits from our Lost Lager sold during the tournament going to fight human rights abuse.
BrewDog’s anti-World Cup posters. Credit: Saatchi & Saatchi / BrewDog
“We’re proud to be launching BrewDog as an anti-sponsor of the World F*Cup. To be clear we love football, we just don’t love corruption, abuse and death.
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“So join us. Let’s raise a glass to the players. To the fans. To free speech. And two fingers to anyone who thinks a World Cup in Qatar makes sense.”
The campaign has been described as ‘superficial and meaningless’ after the brewery confirmed its bars across the country would still be showing the games.
"Yeah Qatar sucks, so come watch it in our bars and if you buy this one specific drink we'll give some of the proceeds to a charity"
Brewdog is just repeatedly being shown as superficial shite, aren't they. What a meaningless stance to take. https://t.co/OXnUy99Pes
They replied to one critic on Twitter to say: “We are, because don’t want to stop people watching the football. Corruption shouldn’t stop this. Besides, the more football we show, the more Lost is sold, the more money goes to charity.”
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BrewDog co-founder James Watt has now addressed the criticism in a post on LinkedIn, saying that the company thought ‘long and hard’ about its decision to screen the World Cup matches.
He said that BrewDog didn’t want to ‘deny our loyal customers the chance to enjoy them together just because FIFA bizarrely chose to award the world cup to Qatar in very questionable circumstances’.
He also wrote: “All profits from Lost Lager sold during the tournament will be donated to human rights charities. The truth is, we will raise more money to do good if we show the matches in our bars.”
James’ post said: “People are still going to watch the games – so giving them the opportunity to watch the games both to raise awareness and raise money to drive positive change at the same time is worthwhile.
“To be very clear, in doing so we aren’t supporting FIFA or Qatar’s human rights track record, we are supporting those that love the game and hate to see it dragged through the mud like this.”
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He continued: “We will never please all the people all the time. We are now very used to our critics piling in. But in the space of 24 hours we’ve massively raised awareness of this incredibly important issue and we will follow this up, we hope, with a sizeable donation to charity to further support the cause.
“At BrewDog we have always taken a stand for the things that we believe it and that is something we will always continue to do.”
Featured image: Saatchi & Saatchi / BrewDog
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Teen sentenced after deliberately driving into a female police officer in Stockport
Emily Sergeant
A teen who deliberately drove into a female police officer at a retail park Stockport earlier this year has been sentenced.
Harvey Bell was at a retail park on Wilmslow Road in Cheadle back on 25 January 2025 when he seriously injured a Greater Manchester Police (GMP) officer during a shocking incident – which left the officer requiring hospital treatment.
At the time, the 19-year-old from Knutsford was present while police were investigating reports of class C drug use in a car park.
Police parked in front of an Audi and the officer signalled for Bell to remain stationary and turn the engine off, but instead he reversed, and as the officer approached the front windscreen, Bell drove at the officer, knocking her to the ground.
He then proceeded to drive over her legs with both sets of wheels, before heading out of the car park at speed.
#JAILED | A man who deliberately drove into a police officer in Stockport has been jailed.
Harvey Bell (12/08/2005) has been sentenced to 31 months in a Young Offenders Institute and was disqualified from driving for two years.
— Stockport Police (GMP) (@GMPStockport) June 4, 2025
Bell was subsequently arrested the following day and made no comment in his police interview, but then went on to plead guilty to causing serious injury by dangerous driving, as well as possession of cannabis on 27 March 2025.
The teen appeared at Manchester Crown Court this week where he was sentenced to 31 months in a Young Offenders Institute, and was also disqualified from driving for two years – which will take effect when he is released.
“What [Bell] did to me is permanently in the back of my mind, every call I go to, I feel the apprehension, the fear that any incident, no matter how innocuous it appears, can end with being assaulted or hurt,” the officer explained in a powerful victim impact statement read in court.
“This is an unseen result of Bell’s assault on me.”
She continued: “I know that Bell’s abhorrent behaviour is an exception, and the majority of the public we serve do not wish us harm, but assaults on police need to stop. An attack on a police officer is an attack on us all.
“Bell is a danger to society and had total disregard for my life.”
Featured Image – GMP
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IKEA announces decision to close popular Greater Manchester site
Emily Sergeant
It’s the end of the road for one of IKEA’s popular Greater Manchester sites.
The Swedish furniture giant has announced its decision to close its ‘Plan and Order Point’ over in Stockport in a couple of weeks time.
The store – which is located in Stockport town centre’s Merseyway Shopping Centre – launched to huge success back in March 2023, and at the time, was the second of this ‘test and trial’ format to open in the UK, becoming a smaller space dedicated to kitchen and home planning, as well as ordering items.
IKEA says the closure comes as a result of ‘valuable learnings’ which plan to take this conceptual format in a direction to ‘better suit the needs of UK customers’.
IKEA is closing its close popular Stockport site this month / Credit: Jon Super (via IKEA)
Since the opening of the Stockport Plan and Order Point, IKEA claims it has seen an increased demand for Click and Collect services, a desire by customers to shop a smaller selection of home furnishing accessories, as well as the ability to return goods to physical IKEA units, and this is all something which the current location is unable to offer.
Learning from this change in consumer habits, the company says its future Plan and Order Point openings – including in those in other northern cities like Hull and York – will offer these services.
IKEA says it also remains ‘committed’ to trialling new formats, such as its upcoming small stores, one of which will open in nearby Chester later this year.
Luckily for IKEA fans, the retailer has confirmed that its major Greater Manchester store in Ashton-under-Lyne, as well as the neighbouring store in Warrington, will remain open as normal, offering all the services available at Stockport and more.
The Swedish furniture says the closure comes as a result of ‘valuable learnings’ about customer needs / Credit: Jon Super (via IKEA)
In addition to the upcoming opening of a smaller store in Chester, IKEA has revealed that the North West continues to be an area of interest for future expansion.
“After careful evaluation, we’ve made the difficult decision to close the IKEA Plan and Order Point at Merseyway Shopping Centre,” explained Salma Azad, who is one of IKEA’s Area Managers.
“In the two years since opening, we’ve taken valuable learnings, including how our customers prefer to meet IKEA, and we’ll take these insights into future openings, to serve shoppers in a more impactful way.”
Thanks to last year’s Click and Collect expansion, Stockport residents can now pick up purchases from Tesco Extra Stockport and Tesco Extra Stretford, as well as the Manchester store and the upcoming small store in Chester.
Stockport Plan and Order Point’s final day of trading will be on 16 June.
Daisy Jackson -
9th November 2022 
