One of Manchester’s best-loved pasta spots has changed its name following a legal trademarking dispute with a Scottish restaurant.
Popular Manchester pasta kitchen Sugo has been embroiled in a legal challenge with a restaurant of the same name in Glasgow, leading it to change its name.
Whilst Sugo in Glasgow only opened at the end of 2019, it has still managed to secure the trademark for the name – leaving Manchester bosses with no choice but to rebrand despite their restaurant group having been established for much longer.
Sharing the news on Instagram this morning, the Manchester restaurants account posted that from hereon out it would be known not as Sugo, but as Sud – which translates to ‘South’ in Italian:
Owners wrote: “Same us, same mission, same pasta kitchen. From today our new name will be Sud Pasta.
“We’re aware that we can’t stop any speculation, however, all we’ll say is that our home is in the kitchen, not the boardroom.
“We love our new name. We love what it stands for. We love our ‘A Southern Italian Pasta Kitchen’
“By the way, Sud means ‘south’ in Italian. More importantly, we’ve got a brand new menu format starting in March. The Sud pasta Spring menu.
“Love, light and appreciation. Michael and Alex.”
First opened in 2015 in Altrincham, Sugo Pasta Kitchen has long been a favourite amongst the city’s pasta lovers. In fact, the furore for its strozzapreti and orecchiette is so intense that its fans are even known, affectionately, by owners as their ‘Sugo Army’.
However, it appears that even its ranks of pasta-munching soldiers have been unable to save the Southern Italian pasta kitchen from a rebrand eight years on from its first opening.
Commenting on the post, one follower wrote: “What’s the betting that we’ll still be calling it Sugo for years to come. Manchester institutions tend to retain their name… I still refer to Manchester Central as GMEX!”
Another person said: “As long as House Sud (sugo) tastes the same you could be called Nasty Pasta for all I care. Love the new name. #forzasud“
A third added: “Is it going to now be called “House Sud” like panicking here.”
It seems that the name conflict first came to light in 2019, after customers at the Glasgow restaurant mistakenly purchased vouchers for Sugo in Manchester, thinking that the two were connected.
In a Facebook post shared on 10 December 2019, Sugo shared a post in relation to this addressing their ‘brothers and sisters in Glasgow’:
The restaurant wrote at the time: “Beautiful people, epic city. Way too many of you peeps are landing on our website, looking at our menu, buying our vouchers and mistaking us for Sugo Pasta – unfortunately for you folk it isn’t us!
“We launched in Manchester back in 2015 so if you’re ever south of the border in our city come and check us out! The crazy thing here is your boys (the guys behind Paesano Pizza) are trying to sue us for using our own name, crazy world we live in eh!”
In a now-deleted post entitled ‘We’ve got beef’, the Glasgow restaurant responded – claiming that they had offered a ‘compromise’ to Manchester Sugo, offering them the chance to keep the name if they agreed to not open any further locations.
The post also claimed that Manchester Sugo had opened their Ancoats branch after the agreement was made, a claim that is disputed by the Manchester restauranteurs.
The Manchester restaurant owners were also accused of failing to respond to legal correspondence, to which owners responded by revealing that they had been sent a letter asking them to remove their signage, hand over their website, and withdraw their own trademark application amongst other things.
By contrast, the most recent post from the Manchester restaurant seems very tame by comparison, although the comment from owners that ‘our home is in the kitchen, not the boardroom’ seems to speak volumes.
The Manc has approached Sud, formerly Sugo Pasta Kitchen, owner Mike De Martis for comment.
Feature image – Google Maps
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Greater Manchester Mayors deliver update on Salford Red Devils situation
Danny Jones
Greater Manchester Mayor Andy Burnham revealed details from the minutes of his meeting with the Rugby Football League (RFL) over the August bank holiday, sharing key updates from the crucial sit-down in hopes of securing the future of Salford Red Devils.
The Mayor and his Salford counterpart, Paul Dennett, met with chief executive Tony Sutton and other key RFL figures to discuss the ongoing crisis at Salford Red Devils, who remain on the brink of collapse.
Supporters marched on the streets of 0161’s second city in the immediate aftermath, expressing their dismay at the continuing struggles both behind the scenes and off the pitch, and Burnham was quick to call a meeting with the RFL as a result. The fans have remained in full voice throughout.
Posting a joint statement on social media, the pair wrote: “We would like to take the opportunity to thank the RFL and clubs across the Super League for their ongoing commitment to assist Salford Red Devils in fulfilling all other fixtures and get the club to the end of the season.
“Following that meeting, we have requested a meeting this Friday with the Jacobsen Management Group, the current owners, to discuss our serious concerns over the future of the club.
“The impending HMRC court hearing, the failure to meet tax obligations, the delay in payment of wages, and the lack of financial investment have resulted in a complete loss of confidence in the ownership among fans and the wider Salford and rugby community.”
Stating that “Salford Red Devils [still] face an uncertain future”, leading fan group The 1873 confessed that while it has been seen as a “welcome step”, it nevertheless “felt short of reassurance and commitment we’d hoped for.”
In short, they said: “We will no longer sit back while the club we love is reduced to a shell by those who do not speak to us, do not listen, and do not understand what Salford means.” They also called out the somewhat one foot in, one foot out ownership group and so-called current ‘stewards’ of the club directly.
You can read their response in full down below.
Yesterday’s statement from Andy Burnham & Paul Dennett is a welcome step, but not the one Salford fans wanted.
It felt short of reassurance and commitment we’d hoped for.
The future of the club and community deserves more.
Furthermore, Burnham and Dennett went on to add: “Following discussions between the parties involved, there is clear agreement that Greater Manchester Combined Authority, Salford City Council and the Rugby Football League are resolute in their commitment to safeguard the club.
“We are committed to working together to secure the long-term future of the club, to implement a city-wide rugby strategy, and to honour the generations of players, supporters, and communities who have carried its spirit through more than 150 years of rugby league.”
What about you, Salford Red Devils fans – what did you make of both statements, and how hopeful are you that the storm will clear around the club?
Plans to expand Greater Manchester’s tram network progress after £6m funding boost
Emily Sergeant
Plans for new tram and train connections across Greater Manchester have taken a big step forward after a £6m funding boost.
Last month, Mayor Andy Burnham and local council leaders pledged for 90% of people in Greater Manchester to be within a five-minute walk of a bus or tram that comes at least every 30 minutes by 2030 – and now, plans to deliver this strategy are one step closer to becoming reality thanks to significant investment.
Transport leaders have now confirmed a pipeline of ‘rapid transit’ schemes for the future.
£6 million of funding was signed-off by the Bee Network Committee earlier last week, following plans being discussed by Greater Manchester Combined Authority (GMCA).
The work is all part of a wider plan, known as the Greater Manchester Strategy, to link every borough in Greater Manchester up the Metrolink network – with a long-term plan for major expansion of the Bee Network.
Plans to expand Greater Manchester’s tram network have progressed after a £6m funding boost / Credit: TfGM
Some of the major projects this £6m funding will pay for advancing planning towards include finalising strategies for extending the Metrolink to Stockport from East Didsbury this autumn, with construction to begin in 2030, and beginning strategy work on the completion of the Metrolink Airport Line ‘Western Leg’ – which would serve a number of ‘key growth areas’ at the Airport, Wythenshawe Hospital, and Davenport Green.
Another important project the funding will go towards is the preparation of the Strategic Outline Case for expanding Metrolink connections to Salford Crescent and Salford Quays, and out to the north west of the region – including potential options for links to Leigh, Wigan, and Bolton.
Work will also continue on plans for an Oldham-Rochdale-Heywood-Bury tram-train route too – with Transport for Greater Manchester (TfGM) says its leaders are aiming for construction on the scheme to begin in 2028.
Mayor Andy Burnham says the funding with help connect all 10 boroughs to the Metrolink / Credit: TfGM
“This latest funding means we can develop the case for a pipeline of both tram and tram-train new lines and extensions – and ultimately underground infrastructure in the city centre – to make sure we get a public transport system befitting the global city region we are.”
Georgina Pellant -
13th February 2023 
