Krispy Kreme has launched a new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative, which is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
You can get a box of free Krispy Kreme doughnuts if you donate Easter eggs to those in need / Credit: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
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14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
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The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
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There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
Featured Image – Krispy Kreme
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Manchester City announced signing of top Premier League defender Marc Guehi
Danny Jones
It looks like they’ve finally got a done deal: Manchester City have finally announced the transfer of highly sought-after defender Marc Guehi.
Man City reached an agreement with Crystal Palace to sign the increasingly established Three Lions star after emerging as a suitor in recent weeks.
Pep Guardiola’s pursuit of the impressive Premier League centre-back ramped up earlier this month, as it became apparent that they were hoping to hijack Liverpool’s prospective move for Guehi.
The Ivory Coast-born England international looked all set to arrive at Anfield back in the summer, but the deal never materialised, and now rivals City have sealed his signature instead.
Finally confirmed and fully announced on Monday, 19 January, Palace and Man City are said to have reached an agreement in principle for a base fee of approximately £20 million.
However, rumoured add-ons are thought take that total closer to £30m; either way, it’s fair to say that it’s an absolute bargain for a player of his quality.
On the other hand, the acquisition will also see Man City’s total spending reach roughly half a billion pounds over the past year alone. Staggering sums for any sporting outfit.
Not that his former London team will mind one bit, of course, as it became increasingly clear that Guehi would be leaving eventually; manager Oliver Glasner – who also seems set to depart at the end of his contract – even addressed the sale ahead of completion in a recent press conference.
Guehi will wear the number 15 shirt for Man City and has penned a deal until 2031.
With Man City currently facing multiple absences, particularly in their backline with both Josko Gvardiol and Ruben Dias out injured, Guehi’s arrival is no doubt a welcome one.
Although many debated whether or not Pep needed to sign another centre-half, especially with two promising youth players returning from loan, supporters will nevertheless be glad to have snatched him from the clutches of Liverpool.
Over in the women’s team, they’ve also brought in a new member of the squad who could help spur on their title charge.
Can you see any more deals being down befor the end of the window?
New survey reveals half of Mancs have already given up their new year’s resolutions
Emily Sergeant
We’re into our third week of 2026 now, and according to a new survey, half of Mancs have already ditched their new year’s resolutions.
New year’s resolutions are always made with the best intentions, and it’s not like we intentionally set ourselves up to fail with them, but more often than not, that tends to be the case – and now a new survey of 1,000 Brits carried out over the past few weeks has found that 35% of us have already admitted to giving them up.
That percentage rises to a whopping 50% when narrowed down to the people of Greater Manchester.
Belfast, Bristol, Cardiff, and Glasgow are the other four major cities joining Manchester in the top five list of people in each area that have stopped their 2026 challenge early.
Half of Mancs have apparently already given up their new year’s resolutions / Credit: PICRYL | Pexels
On the other end of the spectrum, it’s the cities of Southampton, Newcastle, and Edinburgh that are staying strong, with just 25%, 26% and 26% giving their new year’s resolutions up respectively, and some of the other northern cities on the list including Liverpool and Leeds.
According to new research from greetings card marketplace, Thortful, more than half of Brits (53%) expect to give up within the first three months of the year – with the hustle of busy schedules, work commitments, families, and social activities being given as reasons why.
When it comes to the reasons people provided for why they’ve given their resolutions up this year, lack of discipline tops the list at 43%, followed by just being too busy to consider them at 21%, and different mental or physical barriers in third place, as well as a change of personal circumstances and a lack of money also cited.
The majority of people cited a lack of discipline as being the reason they gave up / Credit: Andrea Piacquadio (via Pexels)
Looking forward to next year, it seems many of us want to reframe how we set our new year’s resolutions in the future.
According to the research, 32% of respondents want to ‘improve their existing qualities rather than set an unrealistic challenge’ next time around, and 16% ‘feel like there’s social pressure to change in the new year’, when in reality, they ‘don’t have to’.
Emily Sergeant -
5th April 2023 
