Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Ex-Man United man Louis Saha says Old Trafford’s deterioration shows a ‘lack of respect’ for the fans
Danny Jones
Former Manchester United striker Louis Saha has come to claim that the deterioration of Old Trafford is disrespectful to the fans.
The retired French forward, who represented the club 120 times and scored 42 goals during his time at the club between 2004-08, has come to the defence of the Man United faithful, insisting that the stadium is simply no longer up to the standard.
Speaking to Paddy Power earlier this week, the Red Devils old number nine said, “The state of Old Trafford shows a lack of respect to the supporters. They pay for tickets, create the atmosphere, and they need to have a better experience.
“The images of the roof leaking are ridiculous for those who are proud of the club, it’s unacceptable. It’s a bad sign that the investment has not been made in the right place at the right time.” In case you missed it, the Theatre of Dreams looked more like some kind of drowning nightmare after last week’s flooding.
“I’ve heard Gary Neville complain about it many times, and he’s been warning the club about it for a while”, Saha continued. “For it to get to that point, it was really embarrassing.
Flooding was just spotted in the stands but there were various reports and clips posted on social media showing interior leaks, including in the away dressing room.
The 45-year-old went on to say: “It’s symbolic, but it means a lot. For a fan that has paid so much for their membership and ticket, they haven’t been respected. It needs to be addressed – fans should not be seeing this.”
Fans have been complaining about various problems with Old Trafford‘s infrastructure for years now as despite being one of the most valuable football clubs in the world, Man United’s home ground and various other facilities are widely considered to be pretty outdated.
Saha, like many of the fans, believes the deterioration of Old Trafford symbolises the Glazer’s neglect. (Credit: Wikimedia Commons)
New co-owner Sir Jim Ratcliffe has already intimated that he would rather build an entirely new stadium than renovate Old Trafford, especially since it has been estimated that it would cost more to repair and redevelop the existing structure than it would start from scratch.
There have also been plenty of mock-ups as to what a ‘New Trafford’ might look like should the prospective plans be greenlit. Mayor Andy Burham has already been appointed as part of the new stadium ‘taskforce’ and says it could prove to be the biggest regeneration scheme in the country.
Be it giving the iconic football stadium some much-needed TLC or providing the fans with an entirely new one, it’s fair to say the club can’t expect to return to their glory days by allowing Old Trafford to continue deteriorating and letting its legacy slip into squalor.
Featured Images — Web Summit (via Flickr)/Wikimedia Commons/The Manc Group
Sport
Man City confirm Ederson will miss rest of the season following fractured eye socket
Danny Jones
Manchester City have revealed that goalkeeper Ederson will miss the final two games of the season after suffering a fractured eye socket following a hefty collision earlier this week.
City’s second-choice keeper Stefan Ortega was forced to come on and produce some heroics against Tottenham on Tuesday night after Ederson was on the receiving end of a forceful challenge from centre-back Cristian Romero, ultimately being hooked off despite trying to play on for a few more minutes.
The Brazilian number one was left visibly upset by the decision, thrashing his seat on the bench and planting his head in his hands following the understandably cautious substitution, but it proved to be the right move the club has now confirmed a bone-break around his eye.
With manager Pep Guardiola having already to press after the game that Ederson has a “problem with his eye” and “could not see” properly, the club have now confirmed that he will now be out for the rest of the season.
We can confirm that Ederson will miss the final two games of the season due to a small fracture of his eye socket.
Everyone at the Club wishes Ederson a speedy recovery 🩵
As detailed in the update, scans revealed a “small fracture” of his right eye socket and being struck by the leg and hip of the Spurs defender.
It was clear that all was not well in the immediate aftermath of the two players clashing as the 30-year-old was left lying on the floor for some time and medical staff were rushed over.
Although concussion was ultimately ruled out and only the fracture has been confirmed, Ederson did go on to slip with his first kick of the ball and was seen shaking his head as if to shrug off the impact in the following moments.
He was also pictured with a very noticeable black eye following the full-time whistle.
This obviously means that in addition to missing Man City’s last Premier League game of the season against West Ham this weekend, where they might very well lift their fourth consecutive title, he will also miss the FA Cup final against Man United.
With it being just the second Manchester derby cup final in history, a second in a row as it happens, he, the team and the fans will obviously be gutted to be without their go-to shot-stopper.
Nevertheless, it’s a relief to see his safety being prioritised not only during the same on Tuesday night but in the days since and if there’s one thing it proved it’s that Ortega is more than capable of filling in for him when needed.
As any fan would following a scary injury like that, we join the club in wishing him a speedy recovery.