Manchester City have become the first Women’s Super League team ever to secure an official stadium naming rights deal, with the formerly known Academy ground nowcalled the Joie Stadium.
Unveiling their new stadium partnership with baby gear brand Joie on Thursday, 14 September, Man City‘s Academy Stadium was given its new moniker, making them not only the first purpose-built women’s stadium in the league but the only club to boast an official naming partner.
The new multi-year agreement is an extension of Joie’s current partnership with City’s women’s team which began back in March when the brand was first named as the Club’s Official Family Partner.
Now set to bear their name around their home ground for the foreseeable, the expanded commercial collaboration has arrived just in time for the new WSL season.
Credit: Supplied
The deal comes after City Football Group pledged to “introduce and improve family-friendly services and building on the club’s commitment to delivering the best possible matchday experience for fans of all ages across all stadium facilities.”
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Lionesses Chloe Kelly, Steph Houghton, Demi Stokes and various other City stars were in attendance, with the first-team trio helping cut the giant ribbon to celebrate the newly renamed Joie Stadium on a rainy morning in Manchester.
Opened in 2014 as part of the club’s continued investment into East Manchester and further development of the wider Etihad Campus, the 7,000-capacity stadium is also home to many Elite Development Squad and youth team matches.
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Manchester City Women’s Managing Director, Gavin Makel, said of the unveiling: “It is a further reflection of the importance, growth and commercial appeal of Manchester City Women and the wider women’s game and we are excited to work together with Joie to maximise opportunities for families at our matches.”
As for the company renowned across Europe for the brand of prams, children’s car seats, highchairs and more, Joie’s senior MD David Welsh added: “We believe that football offers an unforgettable experience for families and by partnering with Manchester City Women…We aim to make it truly accessible for all – whether that’s families with babies or parents of older children who will love playing in the Fan Zone.
“We’re incredibly proud of the steps we are making to help provide an all-inclusive experience and are committed to further developing our offer and ensuring that the Joie Stadium is one of the most family-friendly in the Women’s Super League.”
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The Joie logo will be rolled out across stadium assets and during various City Women’s fixtures, with the brand also promising to offer exclusive prizes and experiences to fans alongside creating bespoke content with members of the first team this year.
The 2023/24 WSL season gets underway on Sunday, 1 October with Man City, who came fourth in last year’s tightly-run campaign, playing West Ham away at 1pm. You can the full list of fixtures HERE.
‘Enough is enough’: Marcus Rashford calls out fans for ‘months’ of abuse
Danny Jones
Manchester United star Marcus Rashford has put his foot down in a social media post, calling for an end to ‘months of abuse’ from both his own supporters and beyond.
It’s fair to say that the 26-year-old hasn’t been enjoying his best season in a United shirt and while he has had his moments this year – his goal against Arsenal and stunning opener in the Manchester derby, just to name a couple – he’s come under a lot of pressure from supporters.
Rashford previously came out to address the situation in a Players Tribune interview back in February, stating, “I can’t have people questioning my commitment to Man United”, but now the England international has reiterated the point after someone came to his defence on X.
Quoting a fan who wrote that “the way Marcus Rashford is being treated is absolutely disgusting”, calling the behaviour online and on matchdays in some cases as “cruel” and downright abuse”, he responded by declaring: “Enough is enough”.
I appreciate your support! It is abuse and has been for months. Enough is enough https://t.co/MUfiU0JwEb
The Wythenshawe winger has already labelled doubts over his effort levels, love and loyalty to the club “ridiculous”, reiterating time and time again that he’s a boyhood Red, but that hasn’t stopped people continuing to criticise him online.
Sadly, while he’s also insisted that he “can take criticism” and headlines when his performances aren’t quite up to scratch, the negativity hasn’t just been limited to social media and has been spilling out into the matchday stands.
Reports of Rashford being booed off the pitch by his own supporters at Wembley during United’s admittedly chaotic performance against Coventry City in the FA Cup semi-final were confirmed by multiple sources at the time.
Although he didn’t comment on the response from the travelling Reds at the time, it’s now clear he was abundantly aware of the frosty reception as he was substituted, with many within the fan base and beyond calling the decision to boo your own players “classless” and “shameful”.
We were in the west press box (among Coventry fans) so amid the din after the equaliser and anticipation of ET, the booing of Rashford wasn't as audible as on TV. Relationship between player and matchgoers is broken. In the interests of all parties he goes in the summer. #mufc
Fans play a part in performances! Especially with social media, you can say players shouldn’t be on twitter or whatever but that’s not the point. How could rashford possibly perform when half the fanbase is calling him THE problem???
With seven goals and five assists to his name across all competitions this season, it’s fair to say Marcus Rashford has been a far cry away from the heights he has managed to hit in recent years.
It was only last season that he hit a career-high record of 40 goal contributions, sitting as one of the most prolific players in all of Europe during another difficult season for the club, even managing to surpass club legend Andy Cole’s record.
Just goes to show how short people’s memories can really be – especially when it comes to football – and Erik ten Hag has already urged patience from his fans when it comes to his players, and not just his number ten.
‘The Beautiful Game’ is and always will be a fickle sport but it’s worth reminding of just how much the academy product has already delivered during his time at Man United. Anyone can have a tough season.
You can ‘run and rave’ as part of this new charity-driven social in Manchester city centre
Danny Jones
If you’re looking for a fun new way to spend a night out or thinking about getting into running but maybe haven’t quite found the right way in for you just yet, this new Manchester run socialthat starts and ends with a good old-fashioned party might be right up your street.
Run The Streets MCR is a community-led and charity-driven fitness and social event that recently launched in Manchester and has already developed a bit of a cult following in the space of only a couple of months.
The concept is simple: it’s a running social where you can meet new people whilst getting your yards in, just not quite as you know it. Instead of people turning up for a 5k and then heading home, the fun carries on at a host venue where people can keep chatting and mingling whilst having a boogie.
And the best part is that not only is it more of a causally paced, low-pressure jog and crucially social-first, but it’s all for a good cause too.
Started out by East Manchester locals and lifelong mates, Liam Parker-Worsley and Sarah Edwards, (‘Sezzle’ to those who know her among the Manc running circles), Run The Streets started out as a running social concept at its very core but has now become truly bigger than the sum of its parts.
While the ‘run and rave’ idea has been done before, this particular event is the first of its kind in Greater Manchester and after facing some serious obstacles to get it off the ground and plenty of adversity at the very first hurdle – for lack of a less punny phrase – they’ve managed to turn it into a force for good.
After pivoting the model at the start of 2024 to be completely non-profit, the monthly event is now helping bring people together for a good time, from the tarmac to the tiles, all whilst raising money for the likes of The Running Charity (TRC).
Not only do all the proceeds from the super affordable tickets – we’re talking the same price you’d pay for a decent pint in town these days – go straight back into running the next social, but they also help fund the chosen charity for that month.
Be it national causes like TRC, which recently received huge support from the incredible ‘Hardest Geezer‘s run across Africa, or charities strictly local to Manchester, everyone involved is striding towards a goal – quite literally.
Meet the team behind the new non-profit run social in Manchester.
Offering a different kind of night out
Speaking to The Manc, co-creator Sezzle says the mission statement is simple: “Everyone’s welcome and you can meet new people whilst running but at the same time we’re giving back to the community.
“We’re supporting local charities, artists and DJs, as well as local running clubs who want to get involved. Essentially, it’s just about bringing people together, which is what run clubs do, but we’re also in a big city and not everyone wants to go out and just drink at a bar all night.
“You want to keep fit, it’s good for your mental health, but you also still want to be social and enjoy yourself. Run The Streets is that Mancunian through and through but everyone’s invited.”
Sober for five months now, she acknowledged that outlets like this are crucial, insisting: “I don’t want to stop going out and having a good time or meeting new people, so this is a way that you can still go out on a Friday night and enjoy a party atmosphere with no pressure to drink”.
This is what the start of a night in trainers, hi-vis and glow sticks looks like. (Credit: Supplied)
The ‘by Manchester for Manchester’ ethos
Her partner in crime Liam echoed that party-run description, reiterating that whilst people can still get a bit boozy if they like, it’s all about “providing an alternative for anyone who doesn’t want to drink and want to be included but might have felt a little alienated otherwise”.
A fellow Tameside native, he explained how Run The Streets has already partnered with zero-alcohol brands like Clean Break for their inaugural event back in March and now alcohol-free favourite Lucky Saint for their sophomore social this month.
“It’s not about the financial aspect for us”, says Liam, “we only charge for tickets to sustain the event and pay for the talent, hiring spaces and so on… It might be different venues, different charities etc., but as long as we focus on core issues to Manchester with a cultural element that’s important to us, we’re happy with that”.
Sez couldn’t agree more, adding: “At the end of the day, we’re Mancs, we’ve watched the city grow into what it is today. When it comes down to it everyone knows about the Manchester spirit, it’s a hard-working area and there’s such a community to this place – we want to make sure everyone feels welcome.
“We look out for each other. That’s how it’s always been.”
Their recent running event with Matchroom ahead of the Gill vs Barrett fight at AO Arena. (Credit: Run The Streets MCR)
Roots in the running and wider Greater Manchester community
Chatting with Tom Lewis, founder of Manchester’s annual 24 Hour Run Against Homelessness and Chairman for the Run The Street’s official host club, Manchester Road Runners, he said that they became interested because they “really liked the idea of sponsoring different charities every month”.
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Confessing that it felt like “a natural crossover” given MRR’s size and ethos, as well as their own non-profit work with the British Heart Foundation and Greater Manchester Mayor’s Charity, he said the “overall response from the first event was incredible – everyone just loved it”.
“There were people dancing on the streets as they saw us come past and there were so many videos on social media. That sort of stuff can really help get people into running who wouldn’t necessarily consider it in the first place.”
“I think it’s going to grow really quickly; the first event sold out and I think the next ones will too, definitely. It’s great to see what just a random group of friends can accomplish when we come together.”
Manchester Road Runners is helping bring huge numbers to the event already.
Liam himself couldn’t speak highly enough of the Castlefield-based group, insisting that “me and Sez find a lot of happiness and solace” at MRR.
While they are affiliated with others like KOKO (Keep On Keeping On’s Manchester arm) and Stretford Run Club that they want to help promote, the hope is that events like this might help people who run but don’t attend a club might give them a try in the future.
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Regular ambassador and volunteer at both organisations, Natasha Barclay – who herself is over a year into her own sobriety journey – described the flagship event as “such good fun, really welcoming” and filled with plenty of people who had never even run before.
Nat also urged people not to be scared if they’re first-timers to run socials or running full stop, reassuring that “no one gets left behind; even if you can’t really run, you’ll always make it back, have a good time and meet others in the same boat”.
She went on to add: “Run The Streets MCR is all about giving back to the running community which I think can often get overshadowed by social media and certain brands. The spirit can sometimes get taken out of it but this run social puts its straight back in whilst helping Manchester business and DJs.”
When we asked the guys to sum this whole experience up in three words or less that weren’t ‘rave and run’, they came up with some pretty telling answers too. “Community, soul and fun”, “alternative Friday fun” and our personal favourite: “Simply for Manchester”.
It’s also worth reiterating that these guys have done it completely off their own backs and are doing so on an entirely voluntary basis on top of their full-time jobs, sometimes juggling two or three different roles. It’s been built over countless late nights and dinner hours, all for the love of running and the city.
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The second ever Run The Streets MCR running social and party kicks off this Friday, 26 April from 7pm at Joshua Brooks, with a light 5k around our lovely city centre starting at 7:30pm before heading back to the venue for more tunes, dancing, glowsticks and general good vibes from 8pm onwards.
You can grab the last few remaining tickets HERE and we hope to see a few of you there on the night.
Come rain or shine, there’s always tunes to keep you going.The turnout at the last Run The Streets Manchester social at The Deaf Institute.Credit: Supplied/The Manc Group
Danny Jones -
14th September 2023 
