Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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A sneak peek at the first pour: Greater Manchester celebrates the return of Boddingtons
Danny Jones
Greater Manchester has every reason to drink and jubilate this Friday and toast the perfect excuse for an early dart as the first fresh pours in a new chapter for Boddingtons beer have been sunk.
And by’eck if ain’t still bloody gorgeous.
That’s right, in case you didn’t hear the latest news about ‘Cream of Manchester’, we can now officially and ever-so gladly confirm that Boddingtons Bitter is properly back on draught in the region.
With the iconic cask ale making a glorious return decades on from its glory days in the 1990s, the new and improved Boddies beer is flowing from the taps – just in time for the weekend, no less.
Yes, with local brewery and pub chain J.W. Lees taking over the manufacturing and distribution, leaving the Budweiser Group to take over the licensing, the updated recipe Boddingtons – which clocks in at a 4.0% ABV – is about to be rolled out across the 10 boroughs.
Better yet, with five native pubs having already reinstalled honey yellow and black pumps, and with Lees looking to deliver it to the ale-loving masses across the North West, this could be the biggest Manc comeback since, well, those two lads from Burnage…
Speaking of: we were invited along to Founder’s Hall on Albert Square (formerly Duttons and now home to every one of the brand’s beers, not to mention serving as a tribute to John Lees himself), for a special ceremony to celebrate the inaugural public pints of Boddies being poured.
Let’s just say we were honoured to be part of the grand resurrection.
Obviously, there have been some holdouts hanging onto the classic Mancunian brew, and we certainly had fun trying to track them down over the past couple of years, but we’re just glad we don’t have to do as much work to find one now.
Managing Director of JW Lees, William Lees-Jones, said on the relaunch: “When I joined JW Lees in 1994, Boddingtons was ‘The Cream of Manchester’ and we were in awe of their position in leading the cask beer revolution.
“We’re proud to bring it back home, starting with Founder’s Hall, and we’re planning to restore Boddington’s as one of the UK’s leading premium cask beers, particularly here in the North West.” Well said, sir.
Available from Founder’s Hall, The Black Friar in Salford, Stables Tavern; Sams Chop House, The Circus Tavern, Oxford Road Tap, Piccadilly Tap and Victoria Tap from today, as well as Corbières and Stockport pubs like The Crown and The White Lion, we can’t wait to see Boddingtons take over the nation.
In the meantime, why not look back at the storied history behind one of our finest exports?
Subway launches make-your-own jacket potato concept ‘Spudway’ across UK
Emily Sergeant
Subway is finally launching its viral make-your-own jacket potato concept ‘Spudway’ at all its restaurants in the UK.
That’s right – you can now walk into any Greater Manchester Subway and order a jacket potato instead of a sandwich, and you get to choose exactly what goes on top of it.
Britain has always been a nation of ‘jacket fanatics’, with almost half of Brits claiming the spud to be a British cultural icon, but according to new research by Subway, it’s been found that nearly a quarter (23%) of us have argued with family and friends over how to prepare or serve one.
So it’s fair to say that, yes, us Brits do love ourselves a jacket potato, and this is why ‘Spudway’ is launching nationwide.
The UK-wide rollout of Spudway comes after it was trailed in select sites earlier this year, and then proved so popular that the trail was extended to include more locations.
Now, those fluffy jacket potatoes are available everywhere.
You can choose topping options like the simple Cheese & Beans or Tuna Mayo, or you can opt for Subway specialities like Meatball Marinara, and Chicken Tikka, but the beauty of Spudaway is it’s all fully customisable.
This means you can pick, quite simply, from whatever you fancy at the protein and salad counters, and finish it with your choice of Subway’s wide selection of signature sauces.
“The nation’s love of Jacket Potatoes is unparalleled,” commented Cathy Goodwin, who is the Interim Director of Culinary & Innovation Subway EMEA.
Subway has finally launched its make-your-own jacket potato concept ‘Spudway’ all across the UK / Credit: Subway
“The enthusiasm we’ve seen on social media and the strong demand from our guests throughout the trial made it clear that Spudway deserved a permanent place on our menu.
“Made with British potatoes, Irish salted butter, a double portion of cheese, and fully customisable with any of our many toppings, Spudway is the perfect freshly-made, high-quality lunch choice.”
Spudway jacket potatoes are freshly baked in-store daily and can be enjoyed on their own, or as part of a meal deal – which includes a spud, drink, plus crisps or a cookie.
Emily Sergeant -
20th September 2023 
