Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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Mancs stunned as Northern Lights glow above Greater Manchester in rare solar storm
Daisy Jackson
Greater Manchester was treated to a once-in-a-lifetime display of the Northern Lights overnight.
The skies above our region lit up in shades of pink and green in a shimmering spectacle that had the nation stunned.
The Northern Lights are normally only visible much further north, with many travelling to countries like Iceland and Norway to catch a glimpse – but last night, the show came to Manchester.
It’s all been caused by a ‘severe solar storm, which hit Earth on Friday night, and may continue into Saturday.
Space weather experts issued the rare geomagnetic storm warning – the first in 20 years – on Friday.
But most of us were blown away to actually see the Northern Lights dancing over Manchester.
The huge solar storm predicted by NOAA’s Space Weather Prediction Center (SWPC) supercharged the Aurora Borealis.
They said that ‘additional solar eruptions could cause geomagnetic storm conditions to persist through the weekend’.
Then here comes the science: “A large sunspot cluster has produced several moderate to strong solar flares since Wednesday at 5am ET.
The Northern Lights pictured over Greater Manchester. Credit: The Manc Group
“At least five flares were associated with coronal mass ejections (CMEs) that appear to be Earth-directed. SWPC forecasters will monitor NOAA and NASA’s space assets for the onset of a geomagnetic storm.
“CMEs are explosions of plasma and magnetic fields from the sun’s corona. They cause geomagnetic storms when they are directed at Earth.
“Geomagnetic storms can impact infrastructure in near-Earth orbit and on Earth’s surface, potentially disrupting communications, the electric power grid, navigation, radio and satellite operations.
“SWPC has notified the operators of these systems so they can take protective action.
“Geomagnetic storms can also trigger spectacular displays of aurora on Earth.”
If you look to the skies over Manchester tonight, there’s a chance you’ll see the Northern Lights again.
Just try not to cry as much as we did.
In pictures – the Northern Lights over Manchester
Joyful as a big kid. Mesmerising. Real life moment, never seen them before. Anyone else looking up? pic.twitter.com/a7B4kqBkfY
— NOT QUITE LIGHT – NQL (@NotQuiteLight) May 10, 2024
A company has created some extremely sarcastic greeting and birthday cards mocking Co-op Live
Danny Jones
A UK card company has decided to join in with the pile on over Co-op Live’s chaotic ‘opening’ weeks by creating a series of greeting and birthday cards mocking the arena and its ongoing saga.
If you’re a deeply sarcastic person who struggles to be sincere with those you hold nearest and dearest or simply want to get a co-worker something that says we care that you’re leaving but not so much as to let go without one final dig, these are right up your street.
So, with that in mind, greeting card company thortful – who are just as good at novelty as they are being actually thoughtful when it comes to words – have come up with a few clever little ways of wishing someone a happy birthday or congratulating them on their new home at the arena’s expense.
There’s a new home version of this one too.(Credit: thortful)
Not bad, to be fair.
Tim Leiweke, Chairman and CEO of Oak View Group (which owns and operates Co-op Live), recently released a statement offering his ‘sincere apologies’ and explaining the steps being taken during the venue’s ‘short pause’.
He admitted, “It’s not been the smooth start we had planned for, and I know that has caused a huge amount of disruption and frustration to thousands of people”, adding that they are “working incredibly hard to get the building up and running, and we look forward to welcoming you to the arena from 14 May 2024.”
The London-based card company is known for lots of comedy captions and with every Tom, Dick and Harry taking a pop at the venue already, they clearly thought ‘We might as well join in’.
In fact, they’ve been taking the mick ever since the whole thing kicked off.
The date mentioned above will see Manc music legends Elbow arrive as the venue’s new opening act artists after so many other acts ended up having their gigs pulled and we can only hope and pray that everything is on course for next week.
With more and more names being announced for their 2024 and 2025 calendar left right and centre, the most recent being rapper Travis Scott, it looks as though they’re confident that the arena will open and live up to the expectations it has built up given its billing as the biggest indoor entertainment in the UK.
As for thortful and everyone else, we just have to wait with bated breath to see if there’s set to be another twist in this tale and enjoy the light-hearted jokes in the meantime.