Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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Ex-Manchester United player Brandon Williams issues public statement following sentencing
Danny Jones
Former Manchester United youngster Brandon Williams and his legal team have issued a statement following his recent sentencing over dangerous driving charges.
The Crumpsall-born defender left the club last year after being released following a 14-year stint in Red, graduating from Man United’s academy and making a number of first-team appearances before being sent out on a pair of loan spells.
After representing Norwich City 26 times and then making just 15 appearances for former youth coach Kieran McKenna‘s Ipswich Town, he hasn’t played professional football for more than 17 months.
Williams was officially given a 14-month prison sentence this past Friday, 23 May, but the term has been suspended for two years, and now Brandon himself has responded following the decision.
Once tipped to succeed Luke Shaw, Brandon Williams has not played a game for almost 18 months.
The free agent pleaded guilty to driving dangerously earlier this month after it was found had been driving at speeds of up to 99mph in a 70 zone prior to crashing his Audi A3.
Issuing a statement to The Manc via his lawyers at Blackfords LLP, he said: “I would like to thank my legal team headed by Richard Littler KC and Philip Williams of Blackfords LLP for establishing that I was not under the influence of any substance at the time of the accident.
“I have always accepted that my driving that day fell below the standard that is expected of me. It was never my intention to cause injury to anyone, but I am responsible for the standard of my driving. I make no excuses. I have learnt from this experience and will ensure there is no repetition.
“I wish to apologise again to those who were involved in the accident. Now that the case has concluded, I look forward to resuming my career with a new team later this year.”
Despite Chester Crown Court hearing that he and his female passenger at the time “appeared to have yellow balloons in their mouth” – typically associated with imbibing nitrous oxide a.k.a. ‘laughing gas’ – Williams has maintained that he was sober during the incident throughout the investigation.
On Friday, the former Manchester United defender Brandon Williams was given a 14-month sentence, suspended for two years, along with a three-year driving ban and 180 hours of community service after crashing his car while speeding at 99mph with a nitrous oxide balloon in his… pic.twitter.com/eeIKM6Z96n
— The Athletic | Football (@TheAthleticFC) May 24, 2025
The crash, which occurred on the A34 near Handforth in Cheshire back in August 2023, saw the left-back collide with a Ford Fiesta after a female motorist travelling behind him on the dual carriageway around 6pm claimed he seemed out of control of the vehicle. Both cars were heavily damaged.
While Williams will be avoiding jail time, his suspended prison sentence has not only seen him banned from driving for three years but will also see him have to complete 180 hours of community service.
In addition to the collision itself, Williams racked up a total of 30 points on his license for multiple offences, including twice failing to declare who was driving, operating a vehicle without third-party insurance, and now this latest development, having already paid a £1,000 fine in May 2024.
The 24-year-old has since spoken out about the incident in brief detail with Ben Foster (a fellow former United player) on his podcast.
Brandon Williams’ most recent statement isn’t the first time he’s touched upon the incident.
A local indie fashion brand is cleaning tired old trainers while handing out free shoes and ice cream
Danny Jones
A Manchester-based fashion brand is looking to give back to the community with a wholesome new initiative that will see a charitable trainer cleaning service swapped for a brand-new pair of shoes and free ice cream.
Nope, this is not a scam or some kind of prank, just a local indie label doing some lovely for the community and an important a crucial UK non-profit.
In case you’ve not come across the name before, we’re talking about rising sneaker makers KayKrepz, who are behind the increasingly popular model known as the ‘Kezy’, available in a select few colours.
Sneaker heads may have already spotted a select few pairs out on the streets of Manchester, where the designer’s story begins, but we have a very strong feeling you won’t get many other opportunities to get your hands on a pair of these for free.
The ‘Kezy’ in Earth GreenAnd in CreamA very fresh pair of creps, it has to be said – and who could say no to free shoes designed right here in Manchester? (Credit: Supplied)
Speaking to The Manc, creator Kezi told us that building a bit of a community and supporting the local area is just as important as growing the brand itself.
“I really wanted to have a shoe brand that people can afford to buy that are also still comfortable as well as look and feel nice, plus it’s a good way to gather unwanted items to give to Centrepoint.” We couldn’t agree more.
For anyone unfamiliar with Centrepoint, who have a big base here in Greater Manchester, they are a nationwide charity that combats rough sleeping and specialises in youth homelessness, in particular.
It goes without saying that collecting free articles of clothing is an integral part of their work.
So, with that in mind, Kezi and co will be holding ‘The Sweet Swap’, where those who attend can exchange their unwanted, old shoes for a free pair of KayKrepzAND a scoop of premium ice cream.
This is all in return for a free shoe cleaning service which will see those same trainers traded in, given some much-needed TLC, before being donated directly to Centrepoint. Love it.
We’ll back pretty much any small business trying to make it in our region, but it’s fair to say getting behind causes like these is especially easy.
Including the new ‘Butterscotch’ model, the Kezy shoe is usually priced at £69.99, making it arguably one of the most affordable high-end, top-quality trainers on the market at the moment.
Naturally, there will only be a limited number of pairs available and shoes handed in must be of a good enough quality to be passed on via the charity; KayKrepz’s Street Swap scheme will be operating on a strictly first-come, first-served basis.
Taking place at All Saints Park (M15 6BW). You can reserve your limited free tickets right now from the event page HERE.
Just make sure to leave your name and shoe size when signing up.
Emily Sergeant -
20th September 2023 
