Some of Greater Manchester’s most iconic locations are set to be featured as part of a new “milestone” M&S campaign.
Mancs will soon be able to spot our city taking centre stage in a new TV advert.
This is because M&S has launched its brand-new autumn menswear campaign today, and well-known sites such as the iconic exterior of Salford Lads’ Club, the industrial arches of Castlefield, and plenty of other familiar haunts, form what is a pretty integral part of the marketing of it all.
Titled ‘Anything but Ordinary’, this is M&S’s first standalone menswear campaign since all the way back in 2015 – which is why the retailer is calling it a “significant milestone”.
As M&S puts it, the new campaign has been “captured against the vibrant city of Manchester”.
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Iconic Manchester locations take centre stage in new M&S fashion campaign / Credit: M&S
As well as the Greater Manchester streets featuring front and centre in all the new promotional material, including editorial imagery, influencer partnerships, coordinated website and social media channel takeovers, and more, the new video advert for the campaign is also soundtracked by one of the city’s most famous bands.
New Order’s 1981′ B-side track, ‘Ceremony’, can be heard blasting out as the models in the commercial make their way around Manchester.
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M&S says the new campaign has been launched as it continues on with its “style perception journey”, and the company hopes it will inspire customers with outfitting ideas and different ways to wear key pieces throughout the season.
According to the retailer, the new clothing collection apparently focuses on what are “easy-to-style” and “versatile” wardrobe staples, as well as “elevated” outerwear and “tonal dressing” too, that’s all underpinned by the “quality and innovation” that M&S is known and loved for.
M&S’s Clothing & Home Marketing Director, Anna Braithwaite, said the marketing team’s main goal with the campaign was to create something “visually arresting”, which is why Greater Manchester was chosen as the backdrop.
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Speaking as the campaign launched this week, Anna explained: To reach new, lapsed, and younger audiences, we knew we had to create something that would challenge the existing male perception of M&S and take it to where we know our audience is consuming content and most engaged.
Manchester Storm’s ‘own and loan’ scheme returns for 2026/27
Danny Jones
Manchester Storm have relaunched their much-loved ‘own and loan’ programme once again ahead of the 2026/27 season.
Having gone from a cult favourite option for die-hards to an increasingly popular choice among their growing number of supporters, it’s a great way for fans to get their hands on what could go on to be priceless collectables.
Set up over a decade and a half ago, the initiative has gone on to be replicated by multiple clubs in the Elite Ice Hockey League, across the country, and indeed beyond.
For anyone unclear on what exactly this scheme means for them, here’s all you need to know.
The own and loan sponsorship is essentially an opportunity not only to support the club and your favourite player, but to essentially reserve a valuable piece of match-worn memorabilia.
Put simply, fans can buy a squad member’s jersey and then loan it back to them for the season.
The shirt – be it home, away, created for cup tournaments or a special limited-edition sweater (of which MCR Storm have designed many over the years) – will then be worn throughout the course of the campaign before being given back to the owner, i.e. you.
Not just simply buying the shirt, but helping back the team’s talent, it’s one of the most direct ways people can contribute to the club.
The Greater Manchester side pioneered the push for this initiative here in the UK in the early 2010s, and with the local side now set to return to the AO Arena, where their journey began way back in 1995, you can expect plenty to mark the comeback with a special sponsored jersey.
Anyone who purchases an away strip will have their name featured throughout home games for the duration of the season – not a bad gift or way to secure a potential future collectors’ item.
You can see every player available to sponsor and find out all the information you need right HERE.
For regular matchgoers at the ‘Storm Shelter’, we’re sure it’ll be bittersweet to say goodbye to Planet Ice Altrincham, but just how excited are you about heading home to the AO Arena later this year?
Emily Sergeant -
13th October 2023 
