Iceland has dropped its iconic slogan after more than 50 years, and has finally admitted that it’s “not just for mums”.
We all know that “that’s why mums go to Iceland” is one of the most famous slogans in British retail history… but, as of last week, more than 50 years since it was first uttered on TV, Iceland has decided to say farewell to the iconic phrase.
The headline-grabbing move is thought to be the supermarket‘s bid to become more inclusive, as it has cited the decades-old tagline as “outdated”.
Iceland’s first use of ‘mum’ in its’ marketing campaigns was all the way back in 1970 with the phrase “Mums love it”, before it was slightly changed to “Mum’s gone to Iceland” in 1988 ahead of its expansion into Europe in 1991.
Iceland has dropped its iconic slogan after more than 50 years / Credit: Iceland Foods
Then finally, in 2004, the frozen food retailer introduced its now most-iconic strapline, “So that’s why mums go to Iceland”, to coincide with introducing celebrity pop star Kerry Katona as the new face of its TV advertisements.
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But now, as part of its latest advertising campaign, the world ‘mum’ has been dropped once and for all in favour of the altered tagline “That’s why we go to Iceland.
Explaining its decision to part way with its use of ‘mums’, Iceland’s Executive Chairman Richard Walker commented: “Iceland’s always been number one with mums, but the reality is, people from all walks of life, and life stage, choose to shop with us. That includes everyone from students and seniors, to single-parent families, mums, dads, and fitness enthusiasts.
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“We’re a Great British institution, and open to all.”
Alongside the new slogan, Iceland is continuing its tradition of appointing celebrity mums as the face of the company.
TV presenter Josie Gibson has landed the role of the supermarket’s new ambassador.
“With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland,” Mr Walker continued, adding that the retailer is “delighted to have her onboard”.
Featured Image – Iceland Foods
Shopping
Søstrene Grene announces official opening date for new Manchester Arndale store
Emily Sergeant
Søstrene Grene has now confirmed the official opening date for its brand-new store inside Manchester Arndale.
In case you missed it, the beloved Scandinavian lifestyle and home decor retailer announced back in September that Manchester Arndale was the latest location to get the ‘Grene’ light for a new 4,952 sq ft store – with the shopping centre saying it was ‘delighted’ by the addition.
Known for its contemporary – yet surprisingly affordable – home decor, furniture, and stylish lifestyle products, stepping foot inside a Søstrene Grene is store is arguably unlike any other experience on the high street, thanks to its unique layout and winding aisles making it feel like you’re discovering something new around every corner.
The retailer offers a wide assortment of homeware, kitchen items, craft supplies, soft furnishings, toys, gift ideas, seasonal décor, and everything in between.
Søstrene Grene has just announced the official opening date for its new Manchester Arndale store / Credit: Supplied
The new Søstrene Grene store follows a recent flurry of other openings and announcements at Manchester Arndale, including Sephora, Alo Yoga, PureSeoul, Represent, and more, and also comes after the lifestyle brand announced that it would be opening a new store in Stockport.
And now, it’s been confirmed that the Arndale store will officially open its doors later this month on Thursday 26 March.
“Manchester has always had a special atmosphere and opening a second store here is a reflection of the city’s creativity and enthusiasm for design,” commented Mikkel Grene, who is the Group CEO and co-owner of Søstrene Grene, as the opening date was announced.
“Each new store allows us to bring more of our Scandinavian-inspired vision to communities across the UK, offering spaces that are calm, thoughtful and full of inspiration.
“This launch is another exciting step in our UK journey and we’re proud to continue sharing what makes Søstrene Grene unique.”
The official grand opening of Søstrene Grene at Manchester Arndale will take place on Thursday 26 March at the (very specific) time of 9:59am.
Featured Image – Supplied
Shopping
JD and Nike are hiding free pairs of Air Max shoes in InPost lockers at the Trafford Centre
Daisy Jackson
JD are celebrating the return of the Nike Air Max 95 ‘OG Neon’ with a major giveaway, hiding pairs of the limited trainers inside InPost lockers at the Trafford Centre.
There’ll be a chance for Mancs to unlock exclusive prizes, including those iconic shoes, plus Air Max 95 jackets, pants, and t-shirts.
JD started teasing the drop of the Neons last week, with a video of a stock room filled with Air Max boxes and a crew packing.
Then details started dropping too, with Liverpool grime star Kasst 8 revealing himself as the sender.
In the campaign, the unapologetically Northern artist appears stationed on JD x Nike Air Max branded lockers, firing off texts reading ‘I’ll be there soon’, ‘SHIPPED OUT’, and ‘Check your InPost’.
And now JD has revealed its major competition with Nike, giving you the chance to bag a pair of Air Max 95 OG Neons.
Special Air Max branded InPost lockers will be stationed in-store at JD at the Trafford Centre (and at Liverpool One), each one stuffed with Air Max shoes and apparel.
To be in with a chance of unlocking a locker, you just need to submit your details HERE.
Then select winners will be chosen from a random draw and sent a unique code, which you can take to your chosen locker and reveal what you’ve won.
The Air Max 95 OG Neons are an iconic shoe designed by Sergio Lozano, with a human anatomy-inspired design that includes ribcage laces and vibrant neon accents against grey gradients.
JD have been teasing the launch of this campaign, with the Air Max 90 and 95 Neons dropping in-store and online on Thursday 5 March.
If you missed last year’s Air Max OG Neon drop, JD’s throwing you a lifeline.
Enter before 9am on Tuesday 3 March HERE for your chance to unlock – winners will be picked at random and contacted this week to collect at JD Manchester Trafford Centre.
Emily Sergeant -
22nd April 2024 
