Iceland has just launched hash browns the size of plates and fans are obsessed

A true culinary creation.

Emily Sergeant Emily Sergeant - 9th April 2024

In what can only be described as a true stroke of culinary genius, Iceland has just launched hash browns the size of a plate.

And fans are already absolutely obsessed with them.

Hash browns are an integral part of British cuisine at this point, right? Those little crispy potato creations prove time and time again to be an ideal snack for anyone who finds themselves a bit reliant on fried food to get through a hangover from hell, or merely just to wake up on a lazy Sunday morning.

You may remember a couple of years back that Icleand started selling Heinz’s two new hash brown creations, hash browns filled with Heinz Baked Beanz and hash browns filled with tomato ketchup, at its supermarkets across the UK, and it’s safe to say they’ve been going down a treat ever since, so we can only imagine these new plate-sized variations will be just as well-received.

If the hundreds of comments from hungry shoppers are anything to go by already, it looks like we’re right too.


Instead of being the little triangular or oval-shaped side accompaniments we’ve come to expect from a regular hash brown, Iceland’s Plate Sized Hash Browns are exactly what they say on the tin – hash browns the size of the plate you’ll probably need to serve them on.

Described as being “ridiculously crispy”, these new plate-sized hash browns come in boxes of two, and are suitable for cooking from frozen in either the oven, a pan, or the air fryer.


The best bit? It’ll only set you back £2 for a box, so you won’t need to break the bank either.

Reviews from foodies who’ve already been able to head on down to their nearest Iceland and get their hands on the new potato creation seem to be glowing already, with one fan summing the experience up simply by writing on Iceland’s official Instagram post introducing the new creation that they’re “the stuff of dreams”.

Others have been taking to the comments to share their thoughts and tips on how best to serve them, or give ideas on quirky ways to incorporate them into meals.


“Wrap it in a Yorkshire pudding and you’re sorted,” one person wrote, while another added: “Fill it with the rest of a full breakfast,” and a third commented: “Two of these with crispy smoked bacon sandwiched between. Absolutely delicious”.

Other fans chipped in with suggestions like: “Yummy with bacon, beans, sausage, egg, and brown sauce all on top”, and “I see a hash brown pizza creation in the future.”

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The Iceland Plate-Sized Hash Browns are now available across the UK for £2, and you can find the opening times of your local Iceland here.

Featured Image – Icleand Foods