The band formerly known as Easy Life have now officially changed their name following a legal battle with easyJet’s owners.
In case you aren’t quite up-to-speed with the ongoing controversy, the alternative indie pop group – which formed in Leicester in 2017 – announced back in October of last year that they were being sued by easyJet airline’s owners, easyGroup, due to their name being too similar and therefore supposedly infringing on copyright.
After fans initially thought the band may have been joking about the legal battle, presuming the budget airline group couldn’t possibly be that bothered about the use of the word ‘easy’, it soon transpired that this wasn’t the case, and that it was, unfortunately, all very genuine.
As well as the band’s name, easyGroup – which is owned by Cypriot billionaire Stelios Haji-Ioannou, and has many companies within its conglomerate using the prefix ‘easy’ – also pointed out that the band had used an image of an orange and white plane, similar to the branding for easyJet, on a poster promoting their ‘Life’s A Beach’ tour.
Mr Haji-Ioannou labelled the band “brand thieves” in a statement at the the time.
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Frontman Murray Matravers then issued an emotional statement in a video posted to the band’s Instagram a few days later, admitting that the case was going to be “extremely expensive to fight in the High Court”.
“We would be undertaking an absolutely massive, potentially two-year-long fight against a billion-dollar corporation,” he continued. “We’re not a limited company. It’s our name on the lawsuit, they could take everything and we could be completely financially ruined – they know that and they are extremely aggressive”.
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Easy Life have officially changed their band name following a legal row with easyJet / Credit: Hard Life (via Facebook)
While the group had initially hoped to fight the case, they were later forced to concede defeat due to finances and realising it was essentially a case of, what they called, “David vs Goliath – and our British legal system favours Goliath”.
And now, coming up to nine months since the initial announcement, the group has officially relaunched and released their first single under their new name, Hard Life.
The new single is called ‘tears’, and it’s essentially one big diss track to easyJet.
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Announcing the new single, alongside an accompanying music, with a short statement shared to their official social media platforms yesterday, Hard Life briefly explained what had been happening during their absence.
“Hey it’s been a while. Safe to say the last 9 months haven’t been easy. New song tears out now,” the statement reads.
The band’s new single, ‘tears’, is instead how they’ve chosen to delve further into the legal battle situation, and, as fans have been thoroughly dissecting in the less than 24-hours since its release, contains a handful of lyrics referencing both their new name, as well as some which are obviously directed and poking fun at easyJet.
“It’s a hard life, I can’t lie, it’s been a rush. In the hard times, luck I got friends that I trust. It was easy in my twenties, now I got to lawyer up, give me air-miles or a fair trial,” one of the most prominent lyrics reads.
Another lyric reads: “There’s no use crying over oat milk, seen artists come and go, now I’ve got survivor’s guilt, but I’ll (keep those teardrops from falling).”
It’s uncertain, at this moment in time, what the band – who released their first single, ‘pockets’ under their former name in 2017, and has two UK top 10 albums – intends to do next, but it’s expected that more music under the name Hard Life is to be shared with the world in due course.
Credit – Island Records / Hard Life (via Facebook)
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Liam Gallagher says he’s ‘ready’ to make a surprise appearance at the World Cup final
Danny Jones
Liam Gallagher has said that he is “ready” to play at the World Cup final should England make it all the way to the last two later this month.
He may have just been having some fun on social media as usual, but you never know – after all, we never actually thought we’d see him and his brother reconcile, but look how that turned out…
In his words, he may have “Irish blood”, but the Manchester-born Britpop and rock icon has an English heart, and after one person online said it’d only be right for him to fly out for the conclusive fixture if Thomas Tuchel’s side make it all the way, he gave a typically off-the-cuff response:
You could argue there’s not much in this besides an impromptu comment from a famously keyboard-happy lead singer, but stranger things have happened.
For instance, it may have come after a gradually increasing barrage of old tweets, pestering and a bit of positive peer pressure in full view of the public eye, but we did at long last get to witness an Oasis reunion with the ‘Live ’25’ world tour; however surreal it felt, it’s soon set to be relived in a documentary.
This reply comes as a response to LG’s initial post on X, in which he wrote: “It’s hard work that singing Harry Kane cmon ENGLAND cmon WONDERWALL.”
It also isn’t the only time he stoked the fire of this still only pie-in-the-sky idea, either, as after another user similarly asked if he’d fly out and sing it at the final, he simply responded, “Oh I’ll show Harry how it’s done.”
He’s not the only one to have made a rather big public proclamation this tournament, either.
The England and Man United legend set himself up for a fall.
As for the 53-year-old musician, he also jokingly quipped at the expense of those less keen on the idea with just as straightforward a clap-back: “Stop crying your heart out.”
Now, obviously, we’re taking this one with a big pinch of salt (enough to season ‘some lasagneee’, you could say), but who knows? There’s been plenty of big and strange showbiz stuff happening at this year’s competition in North America.
Maybe we all need to just keep tagging the Burnage boys, FIFA, England and the official World Cup page as much and hope for at least some kind of Oasis-centric surprise.
Come on, just imagine how much this would go OFF if even one of the Gallagher brothers was in the crowd, let alone this unthinkable hypothetical…
ITV to be bought out by Sky in transformational British broadcasting deal worth £1.6 billion
Danny Jones
In a watershed moment for British broadcasting, Sky has reached a transformational agreement worth more than £1.6 billion to buy out ITV in a landmark takeover deal.
With Sky already owned by US telecommunications corporation Comcast, this is set to be one of the biggest shakeups in TV and streaming for some time.
Talks actually started last November, but the process to complete a buyout like this has obviously taken a significant amount of time and money already.
It’s also worth noting that the deal is still pending full approval from the relevant regulators; nevertheless, it’s fair to say that it could change the face of the British media giants – who are based here in Greater Manchester over at MediaCity – but might signal a significant overhaul of our media landscape.
The Sky Group have assured there will be no immediate change to popular shows and will not be put behind a paywall at present (for now, anyway), with ITV still under a free-to-air service until 2034 as part of its public licensing contract.
Aquisitons/mergers of this size like this don’t come around very often, at least not across this side of the pond, with the growing Disney’s growing multinational monopolisation being one of the biggest examples of conglomerates mopping up major networks and huge brands over the past decade.
Writing in a statement, Sky said: “The UK media market is undergoing a profound and rapid transformation, and as competition for audiences intensifies, scale matters more than ever in order to compete with global streaming giants and YouTube in the UK.
“Viewers will continue to enjoy the shows they know and love, such as Coronation Street, Emmerdale, Love Island, I’m a Celebrity… Get Me Out of Here!, This Morning, Loose Women, Lorraine and News at Ten – alongside major live sporting events.”
That lattermost example feels particularly poignant at the moment, as this also means that the likes of ITV’s impressive World Cup coverage will come under the Sky umbrella in the near future.
ITV agrees sale of media and entertainment business to Sky for up to £1.6bnhttps://t.co/UtgO9REejy
It’s being seen as an ambitious attempt to shake up traditional terrestrial telly and digital platforms, with the ‘old guard’, as it were, having to move forward and fast to keep up with the mercurial market becoming evermore dominated by streaming services.
Of course, there are plenty raising questions and concerns over yet another domestic institution becoming deeper and deeper entwined with big American business; on the other hand, former ITV chairman Sir Peter Bazalgette, who still owns shares, says the deal was “essential” for its survival.
ITV will also receive £1.2bn in cash and Sky’s Love Productions business in return for ownership of their media and entertainment arm, whose shows include the Great British Bake Off.
Moving forward, ITV will also get a further £200m in 2028 if they meet revenue targets when it comes to advertising, with Sky promising to spend over £2.1bn on content from ITV Studios over a five-year period. You can read the full update from ITV right HERE.
Emily Sergeant -
12th June 2024 
