Salford City FC has officially revealed its new shirt sponsor for the coming seasons as globally-known North American whisky brand Fireball is set to be splashed on the front of their home and away kits.
While Salford City‘s home kit for the 2024/25 season is still yet to be revealed, the away have now been debuted in line with Fireball Cinnamon Whiskey being announced as the Ammies’ latest commercial collaboration, which is said to be a “first-of-its-kind deal” for both parties.
The multi-year agreement will see the spicy cinnamon-infused whisky liqueur feature as the main sponsor on Salford shirts for the next three seasons as part of a “360-degree partnership”.
Confirming the front-of-shirt deal on Friday, 5 July, the two brands will also team up on “various touchpoints including broadcast and news media, custom social and digital content, in-store, and on-field branding experiences” on and off the pitch.
Salford City is excited to announce a new multi-year sponsorship deal with Fireball Cinnamon Whisky that will see the USA's #1 shot brand become the men's first team front-of-shirt sponsor for the next three seasons 🤝
It’s the Canadian alcohol brand’s first foray into English football and a landmark moment for the Greater Manchester club which has been looking to expand its commercial portfolio and generate more revenue.
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This comes since the Class of 92 group and co-owner Peter Lim opened the club to the floor for new investors earlier this year, with the club’s progress having slowed somewhat after they were promoted four times in five seasons following their 2014 takeover.
Fireball will replace nationwide property development and funding company, Salboy – which many Mancs will likely recognise from various bits of construction across the city centre and beyond – who served as Salford’s shirt sponsor for just one season to kick off their first year with Adidas as manufacturers.
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The 40-year-old brand can be found in most alcohol aisles in the UK and is shipped all over the world, making the partnership a huge deal for the local outfit, not to mention just the latest in a series of global drinks companies sponsoring clubs – e.g. Ryan Reynolds’ Aviation Gin on Wrexham kits and Red Bull partnering with Leeds United earlier this month.
Commenting on the new kit deal, Salford City CEO and Manchester United legend Nicky Butt said: “We are excited to welcome Fireball as our men’s team front of shirt sponsor for the next three years, and we are really looking forward to working with them.
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“Salford has a rich history of being creative and doing things in our way, so when this opportunity to partner with Fireball came about and we saw how they have made an impression on their sector, it resonated with us and the journey we have been on since taking over a decade ago.”
Lorenzo Farronato, Fireball’s European Marketing Director added: “Football is a game all about shots – taking them and making them is what the game is all about. So, as the number one shot brand in the USA, Fireball was inspired to enter the game but knew we needed to do it right.
“Fireball’s partnership with SCFC is a match made in heaven – just like our brand, Salford believes in working hard, playing hard and having a ton of fun every step of the way. We share similarly dedicated fanbases, too, and can’t wait to deliver unexpected moments of mischief and celebration to them all season long.”
Featured Images — Salford City (via X)/m01229 (via Flickr)
Sport
Leigh Leopards share update regarding Tesi Niu allegations
Danny Jones
Greater Manchester rugby league side Leigh Leopards have now issued an update addressing the allegations levelled at one of their players, Tesi Niu.
With the statement coming directly from the club’s owner, Derek Beaumont, the club have shed light on their understanding of the situation.
Beaumont, who bought the team over a decade ago and rebranded it from ‘Centurions’ to the Leopards back in 2022 (and also owns a local decking company based in Worsley), appeared to speak on behalf of the club following the accusations made last week.
Sharing an official communication on social media on Wednesday afternoon, 8 January, they open by saying that “the club is aware of social media activity of concern from one of its players’ accounts, that of Tesi Niu.”
“The club can confirm that the player’s account was accessed externally and without his knowledge or consent”, they continue, “and [was] deleted a short period thereafter.”
“We were instantly aware of this as it happened”, says the Leigh Leopards owner. “As a club, we have policies and procedures and employ a Player Welfare Manager who is a qualified counsellor.
“Our first port of call in these circumstances is to ensure the welfare of our player and any external party that may be involved. This was immediately initiated.
“Having since personally spoken with Tesi and Kiana individually and at length, and then our Player Welfare Manager and Head Coach, I am completely satisfied that they are both being fully supported.
“I can also confirm that there is no official complaint to the club regarding the player, nor to any relevant authorities. To that end, the club will make no further statements about the matter and would welcome supporters’ trust in the club’s processes and findings.”
For context, you can read what 24-year-old Niu has been accused of in full down below.
While the organisation has now insisted that nothing formal has been raised within the club nor with the police at this time, many supporters are still insisting that there must be a full investigation into the troubling claims.
At present, however, the statement seems to suggest that they won’t be taking the matter any further internally – at least not for now/until a proper case is opened.
Nevertheless, many Leopards supporters, rugby fans and people online in general have understandably raised more concerns following the statement.
Neither Tesi Niu himself nor Kiana Smith – his partner of more than five years, currently said to be pregnant with their third child – has yet to share any further message(s) following the initial declaration of alleged abuse.
Serving as yet another fitting tribute from his beloved football club, who already honoured the late, great, Manc musician at Old Trafford, it’s rumoured to launch later this year.
Snapped alongside United’s current third kit for the 25/26 season, the rumoured ‘lifestyle’ jersey is apparently coming very soon.
This pair of images has seemingly confirmed the claims made by trusted online kit source, Footy Headlines, who specialise in sharing pictures of the football shirts, boots and more, who had already reported on the release in 2025.
As you can see, not only does the design feature a striking blue take on the band’s iconic album art style (expanded from an original painting by guitarist John Squire), but if you look closely, it also features the band’s iconic song and overriding slogan, ‘I Wanna Be Adored’, built into the crest.
You can see the rest of the existing Stone Roses collection in full down below.
We’re sure there are loads of other little details besides the twist on the badge still to be spotted, but for now, all we know is that the world-famous sporting franchise is continuing to capitalise even further on The Stone Roses connection.
Since the last batch of officially licensed adidas x Stone Roses merch quickly became collector’s items, we can only assume that this latest shirt won’t be the only new addition.
For instance, one user already commented, ‘Where’s the bucket hat?’
As for Manchester United, they’re no doubt looking to generate as much revenue as possible after having to pay another sizeable severance package following the sacking of Ruben Amorim – the question is, who is going to be next?
Danny Jones -
5th July 2024 
