Earlier this year, an additional £25.2m was added to Factory International’s budget to allow it to complete its ambitious building work, taking its original estimate from £110m to £210.8m.
Manchester City Council said it could ‘recover a significant proportion of these capital costs through a long-term naming rights agreement’.
And today, insurance company Aviva, the council, and Factory International have announced a long-term partnership that will include naming the arts hub Aviva Studios.
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The huge waterfront space, spanning 13,350 sq metre space and using supersized moveable walls to create different performance spaces, is predicted to add £1.1bn to the economy of Manchester over a decade.
It will support up to 1500 direct and indirect jobs and provide training and engagement opportunities for people of all ages and backgrounds.
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(Left to Right) Chief Executive of Aviva Amanda Blanc with the Leader of Manchester City Council Bev Craig in front of the newly named Aviva Studios which was announced today as part of a new partnership. Picture date: Tuesday June 20, 2023. PA Photo. The new arts venue, which will be the permanent home to Factory International, is located in the St John’s neighbourhood of the city and will host world leading artists and performances when it opens fully in October this year. Photo credit should read: Dilantha Dissanayake/PA Wire
Factory International, now known as Aviva Studios, will officially open in October with Danny Boyle’s large-scale immersive The Matrix-inspired production, Free Your Mind.
The programme and operation of Aviva Studios will still fall to Factory International, who promise a year-round programme of original creative work, music and special events by some of the world’s leading artists.
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Aviva says it will work closely with Factory International and Manchester City Council on sustainability and community projects, like skills training programme Factory Academy.
Amanda Blanc, Group Chief Executive Officer, Aviva said: “Aviva is thrilled to be backing this new, world-class arts building in Manchester. It builds on Aviva’s leading role in the UK, serving more than 15 million customers, employing 16,000 people, and investing billions each year into the UK’s regional economy.
“The new Aviva Studios will help make arts and culture more accessible and inclusive and follows the significant investment Aviva Investors has already made in Manchester, such as the development of Enterprise City.”
Bev Craig, leader of Manchester City Council said: “Aviva Studios, as the home of Factory International, will be a nationally and internationally important cultural attraction in the heart of Manchester.This multi-year, multi-million-pound partnership reflects the magnitude of the venue not just for the city but for the north of England and the UK as a whole.
“This will be a momentous year for the venue as audiences experience its wow factor and enjoy inspiring art in its incredible spaces for the first time. It has undoubtedly been a challenge to create this remarkable building with its unique design against a difficult construction context, including rocketing inflation, without diluting the ambitious vision behind it.
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CGIs of inside Factory International. Credit: OMA 10
“The new partnership helps make this possible, as well as supporting Factory International’s ongoing success and work with the community to open up access to the arts and training opportunities. The Council will receive the largest share of funding, supporting our up-front investment in the venue and the wider St John’s neighbourhood, as well as adding social value.
“Aviva has the credentials to be an ideal partner. We are looking forward to collaborating with them on this amazing venue and welcome the expansion of their existing commitment to Manchester.”
John McGrath, Chief Executive & Artistic Director of Factory International, said: “This historic new partnership will provide vital support for the construction and future life of our landmark new home, building on the generous public funding support already pledged to the project.
“Aviva’s values and commitment align with our own and we will also be working together on a range of initiatives, from sustainability to our £10 ticket scheme to ensure that our programme of work is accessible to all. They will also be principal partner on Factory Academy, a programme that is changing the landscape in terms of access to jobs in the creative industries for people from every background.
Factory International. Credit: Pawel Paniczko
“With the city council, we are all committed to strengthening Manchester’s reputation as a nationally and internationally important centre for culture and creativity, as well as bringing jobs, skills, training and creative opportunities for local people and artists.”
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Sir Nicholas Serota, Chair, Arts Council England, said: “We are delighted at the news of this major support from Aviva to the landmark new home of Factory International, the most significant cultural venue to be built in the UK in recent years. The creative and cultural sector in this country is founded on the relationship between public and private sector investment.
“The newly named Aviva Studios has benefited from very significant public sector investment throughout its development, from HM Government, Manchester City Council and Arts Council England, and we very much welcome the commitment of Aviva to support the venue going forward.”
Featured image: OMA 24
Art & Culture
Stretford’s free neighourhood festival returns this weekend
Danny Jones
Stretford’s still fledgling and completely free all-day festival is BACK for 2026 and is happening this coming weekend.
So, if you didn’t have plans this Saturday, you do now.
Simply named StretFest, this is the third edition of the now annual celebration in one of Manchester’s fastest growing neighbourhoods – and an increasingly up-and-coming one at that.
Kicking off in the morning and running right into the wee small hours thanks to a healthy dose of varied daytime activities, evening events and de facto afterparties, there’s plenty on the cards.
🎉 It's the big one on Saturday! Stretfest is back & we're thrilled to have a fab selection of LIVE Music on from 3pm – 8pm for it!
We can't wait to greet loads of faces, old and new. #Stretford will be buzzing with activity so come on down & make a day of it ! 🍻 pic.twitter.com/16Rnn5w1qj
StretFest only started back in July 2024, but it has quickly grown into a cult favourite not only among locals living in and around the Trafford town, but also among plenty of people from all over Greater Manchester, with last year seeing more visitors than ever.
Based not just over at Stretford Mall but the surrounding parks, Public Hall, across the bridge and an area they dub ‘The Beach’, there are several distinct but equally vibrant hubs, all offering something different.
For instance, venues like Longford Tap, Head Bar and Stretford Canteen are all involved, as are the likes of the Library and Martin Luther Church, but also recently opened cafes like Swig and Cuppello’s, as well as many, many more.
To be honest, we’ll probably be popping over for all the food and drink alone.
And, of course, there’s going to be plenty of live music, DJ sets, other bits of entertainment, and all-around fun to be enjoyed; there’s even going to be everything from arts, crafts and workshops, to pirates and boat rides.
Getting underway from as early 9am – thanks to the likes of the regular Stretford parkrun crew teaming up with the festival, and Mr & Mrs hosting a coffee morning for their first birthday – there really is going to be something for everyone from start to finish.
You can see the full StretFest schedule or build your own personal day-into-night programme HERE.
As for what else is on the cards for the final few days of March (give or take a couple), you can find out what else is on in and around the ten boroughs down below.
Featured Images — Publicity pictures/Adrian Michael (supplied)/The Manc Group
Art & Culture
Four Manchester museums and galleries shortlisted for the ‘Oscars of the museum world’
Danny Jones
It’s official: four museums and galleries in Manchester have been shortlisted for what this particular scene dubs as the ‘Oscar’ equivalent of annual awards.
All located right here in the city centre, the quartet of cultural institutions are all famous not only in their own specific fields here in the North West, but nationwide and, indeed, all over Europe and beyond.
That being said, having this fantastic four-piece all nominated for the 2026 Museums + Heritage Awards together in the same year is a testament to just how blessed the Greater Manchester region is in this department.
Sponsored by Altair Media Ltd, the places in question are the Science and Industry Museum, Manchester Art Gallery, as well as the National Football and Manchester Museum. Congratulations!
Credit: Publicity picture/Lee McLean/PA Media Assignments (supplied)
While the National Football Museum and Manchester Art Gallery have been nominated for group-wide accolades – the Visitor Welcome and Team of the Year awards, respectively – the other two have been selected for a pair of specific projects.
In the case of Science and Industry (SIM), they’ve been spotlighted for the highly anticipated opening of the new and improved ‘Power Hall’, finally relaunched this past October, along with the accompanying Andrew Law Gallery, which could win both Permanent Exhibition and/or Sustainable Project of the Year.
What a haul that would be.
As for Manchester Museum, their memorable world premiere of The Cat That Slept for a Thousand Years has been shortlisted for ‘Temporary or Touring Exhibition of the Year’.
Debuting back in July 2025, it wrapped up last September and has since moved over to the likes of the Wakefield Exchange in Yorkshire, where it’s still on display until Sunday, 12 April.
If you fancy a day trip to see a big, glowing and very cute cat, it’s well worth booking a day out to go and see it for yourself.
Shazia Butt, Manchester City Council‘s Executive Member for Culture, Corporate Property, Crime and Policing, said: “We’re very lucky in Manchester to have so many incredible, creative and world-class museums and galleries right here on our doorstep, providing inspiration, learning, energy and fun, as well as spaces to rest and reflect, free of charge every day of the week.
“We know that visiting museums and heritage sites is the most popular cultural pastime for our residents, with over 73% of people saying they loved to visit in a recent survey – and with the calibre of these amazing spaces and what they offer in the city, it’s not hard to understand why.
“It’s fantastic to see this backbone of our cultural offer in Manchester being recognised in this way up there amongst the very best of museums and galleries nationally and internationally.”
Once again, well done to all those involved in making these venues so amazing and well worthy of the already award-winning status, as this particular nomination is just the latest in a lasting lineage of recognition that all of these wonderful spaces have earned over decades. Long may it continue.
The awards ceremony itself will take place on Wednesday, 13 May at the Park Lane Hilton down in London; best of luck to those flying the Manc flag for us – not that they need it.
Daisy Jackson -
20th June 2023 
