Earlier this year, an additional £25.2m was added to Factory International’s budget to allow it to complete its ambitious building work, taking its original estimate from £110m to £210.8m.
Manchester City Council said it could ‘recover a significant proportion of these capital costs through a long-term naming rights agreement’.
And today, insurance company Aviva, the council, and Factory International have announced a long-term partnership that will include naming the arts hub Aviva Studios.
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The huge waterfront space, spanning 13,350 sq metre space and using supersized moveable walls to create different performance spaces, is predicted to add £1.1bn to the economy of Manchester over a decade.
It will support up to 1500 direct and indirect jobs and provide training and engagement opportunities for people of all ages and backgrounds.
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(Left to Right) Chief Executive of Aviva Amanda Blanc with the Leader of Manchester City Council Bev Craig in front of the newly named Aviva Studios which was announced today as part of a new partnership. Picture date: Tuesday June 20, 2023. PA Photo. The new arts venue, which will be the permanent home to Factory International, is located in the St John’s neighbourhood of the city and will host world leading artists and performances when it opens fully in October this year. Photo credit should read: Dilantha Dissanayake/PA Wire
Factory International, now known as Aviva Studios, will officially open in October with Danny Boyle’s large-scale immersive The Matrix-inspired production, Free Your Mind.
The programme and operation of Aviva Studios will still fall to Factory International, who promise a year-round programme of original creative work, music and special events by some of the world’s leading artists.
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Aviva says it will work closely with Factory International and Manchester City Council on sustainability and community projects, like skills training programme Factory Academy.
Amanda Blanc, Group Chief Executive Officer, Aviva said: “Aviva is thrilled to be backing this new, world-class arts building in Manchester. It builds on Aviva’s leading role in the UK, serving more than 15 million customers, employing 16,000 people, and investing billions each year into the UK’s regional economy.
“The new Aviva Studios will help make arts and culture more accessible and inclusive and follows the significant investment Aviva Investors has already made in Manchester, such as the development of Enterprise City.”
Bev Craig, leader of Manchester City Council said: “Aviva Studios, as the home of Factory International, will be a nationally and internationally important cultural attraction in the heart of Manchester.This multi-year, multi-million-pound partnership reflects the magnitude of the venue not just for the city but for the north of England and the UK as a whole.
“This will be a momentous year for the venue as audiences experience its wow factor and enjoy inspiring art in its incredible spaces for the first time. It has undoubtedly been a challenge to create this remarkable building with its unique design against a difficult construction context, including rocketing inflation, without diluting the ambitious vision behind it.
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CGIs of inside Factory International. Credit: OMA 10
“The new partnership helps make this possible, as well as supporting Factory International’s ongoing success and work with the community to open up access to the arts and training opportunities. The Council will receive the largest share of funding, supporting our up-front investment in the venue and the wider St John’s neighbourhood, as well as adding social value.
“Aviva has the credentials to be an ideal partner. We are looking forward to collaborating with them on this amazing venue and welcome the expansion of their existing commitment to Manchester.”
John McGrath, Chief Executive & Artistic Director of Factory International, said: “This historic new partnership will provide vital support for the construction and future life of our landmark new home, building on the generous public funding support already pledged to the project.
“Aviva’s values and commitment align with our own and we will also be working together on a range of initiatives, from sustainability to our £10 ticket scheme to ensure that our programme of work is accessible to all. They will also be principal partner on Factory Academy, a programme that is changing the landscape in terms of access to jobs in the creative industries for people from every background.
Factory International. Credit: Pawel Paniczko
“With the city council, we are all committed to strengthening Manchester’s reputation as a nationally and internationally important centre for culture and creativity, as well as bringing jobs, skills, training and creative opportunities for local people and artists.”
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Sir Nicholas Serota, Chair, Arts Council England, said: “We are delighted at the news of this major support from Aviva to the landmark new home of Factory International, the most significant cultural venue to be built in the UK in recent years. The creative and cultural sector in this country is founded on the relationship between public and private sector investment.
“The newly named Aviva Studios has benefited from very significant public sector investment throughout its development, from HM Government, Manchester City Council and Arts Council England, and we very much welcome the commitment of Aviva to support the venue going forward.”
Featured image: OMA 24
Art & Culture
Manchester’s ‘most energetic’ live art competition is back next month
Emily Sergeant
The city’s most energetic live art event is coming back to a Greater Manchester centre next month.
Art Battle Manchester will see artists battle both the clock and each other for a night filled with live art, delicious local street food and drinks, and plenty of entertainment.
If you’re unfamiliar with the event, Art Battle Manchester was first established in 2013 and has since seen more than 250 artists step up to the challenge in unique locations across Manchester, including the likes of Albert Hall, Victoria Baths, and London Road Fire Station – with no venue being used twice, which organisers say offers a ‘fresh and original’ experience.
It’s an evening of fast-paced art and entertainment, featuring painters, illustrators, tattooists, street artists, and other creatives in a head-to-head spectacle like no other.
Manchester’s ‘most energetic’ live art competition is back next month / Credit: Supplied
Set to take over Stretford Mall, in what is one of the last opportunities to explore the complex after hours and experience the building like never before, the space will be transformed into an artistic battle zone for 10 talented painters, who’ll have half an hour to create a masterpiece in front of a live audience.
Each of the artists will be elevated on individual stages, making it the very first promenade-style Art Battle – and a totally unique event.
Residents of Stretford and beyond are invited to take their place in the live audience at the hugely-popular event when it arrives next month and cast their votes for their favourite artistic creations, all before the created artworks get auctioned at the end of the competition.
Half of the funds raised from the auction go to the winning artist, and the other half are donated to a local charity.
The Art Battle’s collaboration with Stretford town centre is not only the latest in a long line of iconic artistic partnerships that have taken place in the town over the years, but it will also celebrate the future of the town’s unique creativity with an exhibition from Trafford College art students installed for the duration of the event.
“When the opportunity arose to bring the battle to Stretford Mall, we couldn’t resist,” commented John Macauley.
“As well as the painty shenanigans we’ll be bringing together some of Stretford’s finest independents serving an array of food and drink to the crowd.”
Art Battle MCR is coming to Stretford Mall next month on 20 June, and tickets are now on sale here.
Featured Image – Supplied
Art & Culture
A music festival is coming to a Manchester skate park
Danny Jones
With the sun starting to shine more consistently and the music festival season well and truly on its way, we’ll admit we weren’t expecting to see an event taking place on a Manchester skate park, of all places.
Projekts Skatepark, the long-standing skating hub and cultural hotspot located under Macunian Way, is set to host the fourth edition of the unapologetically named ‘Metlchester’.
Starting out life as little more than a small Oldham Street takeover, the city centre festival is returning for this year, bringing plenty of alternative music, skate vibes, bevs and more.
You can see the lineup confirmed so far down below:
The 2025 edition of the festival, a.k.a. ‘Metlchester Vol. 4’, is taking place later this month.
Projekts has been catering to local boarders for the past two decades, and along with their on-site cafe and bar, the space has been put to use for several other special events – case and point, Meltchester Festival, which first started back in 2022.
Bringing a healthy dose of garage rock, post-punk and psych music to NQ from the outset, now it’s expanded, you can expect even more variety when it comes to genre this time around, as well as a well-stocked in-house bar and street food stalls.
Oh yeah, and of course there’ll be the usual merch and skate shop for you to browse.
As for the aforementioned tunes, while last year’s festival was headlined by Night Beats and Frankie & The Witch Fingers, topping the bill this year are Snapped Ankles, along with a mix of grassroots artists, including local duo, Slap Rash, who recently featured as one of our Manc artists of the month for April.
Projekts opened back in 2004Slap RashCredit: Supplied
Set in collaboration with Sour Grapes Records, an equally longstanding regional promoter with hundreds of successful events to their name, they make up part of the Greater Manchester Music Commission.
Serving up an exciting springtime event full of energy, from the skate culture to the performances themselves, this is the perfect appetiser ahead of a busy summer schedule as we approach festival season.
They also happen to be the event coordinators for local music venue Big Hands, where not only are current Sicilian traders Rizzo’s are based (also set to join the festival for the day) but where this year’s after party will be held, which is free for ticket holders, by the way.
Set to kick off from 12 noon on 17 May, with a pro skater session running until 2pm before the tunage, Metlchester sounds like a belter.