Art & Culture
Watch Lowry’s ‘Going to the Match’ come to life at this new immersive experience in Salford
Not sure about the match but we'll definitely be going to this.
Danny Jones -
7th March 2025 
L. S. Lowry is one of Greater Manchester’s most famous sons, so much so that he has two statues, a hotel, as well as an entire theatre named after him, and now you can see one of his greatest works brought to life as part of an immersive new art experience over Salford Quays.
Just across from the main MediaCity campus, The Lowry Theatre is celebrating its 25th anniversary with a whole host of new additions, including what looks to be an exciting series of immersive gallery experiences entitled ‘LOWRY 360’.
Although world-renowned creative studio Layers of Reality has developed the large interactive exhibition room to bring almost any manner of artwork to life, the first couldn’t be anything else besides what is widely considered the local artist’s most iconic piece, Going to the Match.
Put simply, the new installation will fully surround audiences with the sights and sounds of Going to the Match, transporting them into the painting before they experience the original artwork firsthand.
This ambitious and starting new sensory experience has come to fruition thanks to the Law Family Charitable Foundation (LFCF), who support a wide variety of artistic, educational, cultural; health-based and environmentally-driven institutions like The Lowry.
It was LFCF who made the sizeable donation necessary for the theatre to purchase Lowry’s legendary depiction of matchday crowds and Northern life for a total of £7.8 million back in October 2022, bringing back home to Salford permanently.
Speaking on the immersive Lowry exhibit, Lowry’s CEO Julia Fawcett said: “This is one of the most ambitious and exciting projects we have ever undertaken.
“We’re transforming our gallery space in partnership with a world-class creative studio to create an unforgettable experience that will bring new audiences to L.S. Lowry’s work. We can’t thank Andrew Law enough for helping us realise this vision”
The best part of all is, since their goal in bringing the painting to Salford in the first place was for as many people to see it as possible, LOWRY 360 will remain completely FREE to access for its entire duration. Picture this but stood right in the middle of it as ‘The Matchstick Man’s world comes to life around you:
Like a Lowry painting come to life. 🤯
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Layers of Reality is known for creating virtual and immersive experiences revolving around everything from Frida Kahlo and Salvador Dali to Tutankhamun, so you can trust in the pedigree being brought to the Lowry Theatre.
Moreover, this isn’t the only thing on at the Lowry during their 25th-anniversary programme by any means: families will be drawn to a free exhibition of Quentin Blake’s illustrations, featuring his most beloved characters and even a special portrait of the man himself drawn by Blake.
The Promenade Gallery will be transformed into a large-scale mural by French artist, Camille Walala; Manchester-born writer Jeannette Winterson will be hosting an insightful lecture on what makes Lowry’s world and history so special.
Visitors will also have an opportunity to see the new production of James Graham’s Olivier Award-winning play, Dear England, with a rewritten ending following the European Championships in 2024. There’s all this and plenty more to be found on the Lowry events page.
Touching on the rest of the 25th-anniversary events, Fawcett went on to add: “We’re deeply committed to reaching out to the local community and our learning and engagement programmes have been at the centre of our mission for the past two and a half decades.
“Gods of Salford takes this to a new level, combining social impact with the creation of an ambitious, challenging and professional production. It will foster new skills, create pathways into the arts for disadvantaged young people and sell tickets!”
“Over the past 25 years, Lowry has been on a remarkable journey. An ambitious plan to create a new home for arts and culture in the North West at the turn of the millennium is today the most visited attraction in Manchester and the cultural heart of one of Europe’s most successful regeneration projects.
“We are marking the moment with a spectacular programme that showcases the very best art and theatre. 2025 promises to be Lowry’s biggest and best year as we set our sights on the next 25.”
Hear, hear. LOWRY 360 opens on Saturday 3 May, so make sure to visit when you can – you can grab your free tickets HERE.
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Featured Images — Press Shot (supplied)/John Hickey-Fry (via Flickr)
