Salford has just got its first-ever interactive trail that celebrates the incredible legacy of the city’s music and cultural footprint.
Made possible through The National Lottery Heritage Fund, thanks to money raised by National Lottery players, Echo Salford is is a brand-new and immersive augmented reality (AR) experience that takes users all across Salford to the places and spaces that best showcases the city and borough’s iconic musical and cultural history.
Starting at MediaCity, and taking in the sights of Salford Lads Club, Islington Mill, and Maxwell Hall along the way, before ending at the infamous Kings Arms, the trail promises to take people on a “mind-opening visual and audio journey”.
The ultimate aim of the trail is to “inspire and educate” people, all while showing just how important Salford is to the culture of Greater Manchester.
Accessed via the Echo Salford app, the trail will enable users to launch an AR experience at each location, view never-before-seen images, create musical content and other digital takeaways, and downloadable memorabilia too.
From exploring the Edwardian elegance and Smith’s room at the Salford Lads Club, with history spanning over 100 years, to immersing yourself in the artistic epicentre of Islington Mill – which is creating a new wave of artists and creators to this day – Echo Salford is also said to be a “celebration” of the “diversity and inclusion that runs through the city”.
You’ll event get to submit a poem in the style of the wondrous John Cooper Clarke at The Lowry, which he’ll also personally review and award prizes to the best of.
A new interactive AR trail celebrating Salford’s music and culture has just launched / Credit: The Lowry | Wikimedia Commons
Not enough to get you hooked?
How about the fact that you’ll even be able to enjoy the dulcet tones and supporting commentary of some local and national treasures around the trail too? Think guidance from the likes of Peter Hook, Maxine Peake, and John Cooper Clarke, as well as the next generation of incredible talent from the city such as Priya Matharu, and Cheddar Gorgeous.
Ultimately, the creators of Echo Salford say the app is about “sharing, uncovering, and restoring” heritage content.
It will so this all while supporting new and future music in Salford, as well as providing career opportunities for both students and early-stage professionals as they start their media production careers too.
Salford City Mayor Paul Dennett says the Echo Salford app is “a perfect example of the world-class innovation produced here in Salford”.
Launch day is finally here for @EchoSalford – the first ever Salford immersive culture and music trail app! 📱
He continued: “This wonderful immersive trail shows off Salford’s vibrant cultural and musical past, present and future.
“Bringing buildings and people to life in front of our eyes, there are many Salford greats to spot along the route [and] I would encourage residents and visitors interested in music, culture, or local history to download the app.
“It really is a fun way to explore Salford at your own pace.”
There’s a VR K-pop experience coming to a cinema in Manchester
Thomas Melia
A VR experience dedicated to a much-loved K-pop group, ENHYPEN, is making its way to a cinema screen in Manchester this Autumn.
After a stellar performance at AO Arena in Manchester earlier this week, a VR experience dedicated to K-pop group ENHYPEN is coming to a cinema screen in the city centre.
This upcoming experience with the fitting name ‘IMMERSION’, will mark the K-pop group’s first ever VR concert and is premiering across the globe, including right here in Manchester.
Featuring all-new performances, this pre-recorded concert experience allows you the chance to immerse yourself in never-before-seen content that has been specifically produced for VR.
This cinematic concert concept allows fans the chance to watch their favourite live bands and acts up close and personal without having to break the bank.
Made in partnership with Amaze, one of the world’s leading immersive concert creators, previous performers include fellow K-pop acts Aespa, Tomorrow X Together and KAI, as well as rap megastar Megan Thee Stallion.
Get ready to sing your heart out or ‘Scream’ as loud as you can when ENHYPEN take to the screen as they’re expected to perform all their usual classics, including ‘XO (Only If You Say Yes)’ and ‘Bad Desire (With or Without You)’.
If you’re worried about missing your chance to get ‘Loose’, don’t worry, because these seven K-pop stars will be on cinema screens for nine consecutive dates throughout September.
K-pop boy band ENHYPEN took to the AO Arena in Manchester earlier this week (Credit: BELIFT LAB)
This exclusive ENHYPEN VR concert experience is coming to none other than international cinema chain Odeon, which will be screening this event at one of its prime Manc locations: The Trafford Centre.
ENHYPEN are bringing ‘IMMERSION’, their first-ever VR concert experience, to Odeon Trafford Centre in Manchester from 19 September until 28 September.
You’ll catch us there ‘No Doubt’ – more information HERE.
In the meantime, why not read our review of ENHYPEN’s recent Manchester show, which served as yet more proof that we need to get properly into K-pop.
Featured Images – BELIFT LAB (supplied)/Krists Luhaers (via Unsplash)
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Honorary Manc Ariana Grande announces huge world tour – but skips Manchester
Daisy Jackson
Ariana Grande has announced details of a huge world tour, but the honorary Mancunian will be skipping Manchester again.
The 32-year-old, Grammy Award-winning star has instead booked five nights at The O2 in London for her only UK stop on the tour.
Ariana Grande was made an honorary Mancunian back in 2017, in recognition of her work following the Manchester Arena terror attack.
She is the first person to have ever received this honour.
Since the atrocity in the city, which took the lives of 22 people, Ariana has only performed here twice more – once at the One Love concert she organised as a fundraiser for the victims and their families, and once as a headliner of Manchester Pride.
It’s been six years since her last tour, but Ariana Grande is now back, sharing details of her hotly-anticipated The Eternal Sunshine Tour next summer.
As well as her five-night residency in London, she’ll play four nights in LA and Brooklyn, as well as cities right across North America.
Ariana Grande has announced The Eternal Sunshine Tour
Her London dates will be her only European shows on The Eternal Sunshine Tour.
Eternal Sunshine was released in 2024 and was her seventh studio album, spawning singles ‘Yes, And?’, ‘We Can’t Be Friends’, and ‘The Boy Is Mine’.
Ariana Grande is now also an Academy Award and Golden Globe-nominated actress thanks to her starring role in Wicked as Glinda the Good Witch.
Tickets for her tour will go on sale from Tuesday 16 September with an artist presale as well as an O2 Priority Presale. Remaining tickets will be available during the general ons-ale beginning Thursday 18 September at 10am.
Ariana Grande – The Eternal Sunshine Tour Dates 2026
Emily Sergeant -
9th September 2023 
