Salford has just got its first-ever interactive trail that celebrates the incredible legacy of the city’s music and cultural footprint.
Made possible through The National Lottery Heritage Fund, thanks to money raised by National Lottery players, Echo Salford is is a brand-new and immersive augmented reality (AR) experience that takes users all across Salford to the places and spaces that best showcases the city and borough’s iconic musical and cultural history.
Starting at MediaCity, and taking in the sights of Salford Lads Club, Islington Mill, and Maxwell Hall along the way, before ending at the infamous Kings Arms, the trail promises to take people on a “mind-opening visual and audio journey”.
The ultimate aim of the trail is to “inspire and educate” people, all while showing just how important Salford is to the culture of Greater Manchester.
Accessed via the Echo Salford app, the trail will enable users to launch an AR experience at each location, view never-before-seen images, create musical content and other digital takeaways, and downloadable memorabilia too.
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From exploring the Edwardian elegance and Smith’s room at the Salford Lads Club, with history spanning over 100 years, to immersing yourself in the artistic epicentre of Islington Mill – which is creating a new wave of artists and creators to this day – Echo Salford is also said to be a “celebration” of the “diversity and inclusion that runs through the city”.
You’ll event get to submit a poem in the style of the wondrous John Cooper Clarke at The Lowry, which he’ll also personally review and award prizes to the best of.
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A new interactive AR trail celebrating Salford’s music and culture has just launched / Credit: The Lowry | Wikimedia Commons
Not enough to get you hooked?
How about the fact that you’ll even be able to enjoy the dulcet tones and supporting commentary of some local and national treasures around the trail too? Think guidance from the likes of Peter Hook, Maxine Peake, and John Cooper Clarke, as well as the next generation of incredible talent from the city such as Priya Matharu, and Cheddar Gorgeous.
Ultimately, the creators of Echo Salford say the app is about “sharing, uncovering, and restoring” heritage content.
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It will so this all while supporting new and future music in Salford, as well as providing career opportunities for both students and early-stage professionals as they start their media production careers too.
Salford City Mayor Paul Dennett says the Echo Salford app is “a perfect example of the world-class innovation produced here in Salford”.
Launch day is finally here for @EchoSalford – the first ever Salford immersive culture and music trail app! 📱
He continued: “This wonderful immersive trail shows off Salford’s vibrant cultural and musical past, present and future.
“Bringing buildings and people to life in front of our eyes, there are many Salford greats to spot along the route [and] I would encourage residents and visitors interested in music, culture, or local history to download the app.
“It really is a fun way to explore Salford at your own pace.”
Little Simz announces biggest-ever Manchester gig ahead of new album
Danny Jones
The queen of British rap, the one and only Little Simz, is coming back to Manchester for what will be her biggest headline show in this city to date.
A whole three years on from her last album No Thank You, the rapper from Islington is heading back out on the road after wrapping up the recording of her sixth studio LP, Lotus.
The first single ‘FREE’ has already dropped, and despite the release date itself being pushed back, news of a new Little Simz tour later this year more than makes up for it, if you ask us.
Little Simz already has two NME Awards to her name for Best British Solo Act and Best British Album, not to mention a BRIT itself for Best New Artist in 2022; oh yeah, and she won the Mercury Prize as well as a BET Hip Hop Award over in the States for ‘Best International Flow’ – all before she turned 30.
With that in mind, you can understand why so many are frothing at the mouth to hear her new record when it does finally drop.
There doesn’t appear to be any problems with the album itself: Simbiatu Abisola Abiola Ajikawo, to use her full name, is simply busier than ever and has just booked a role in a film because, yes, she acts too.
Lotus will now drop on Friday, 6 June, just in time for fans to get learning the lyrics ahead of festival season, which we have no doubt she’ll play a big part in.
You can hear the first taste of the next chapter down below:
Little Simz returns to Manchester for a Co-op Live debut on 16 October with tour supports still yet to be announced.
Pre-sale goes live on Wednesday, 9 April from 10am for official Co-op members and general admission will be available from the same time on the following Friday (11 April).
AJ Tracey is playing a VERY intimate gig in Manchester next month
Thomas Melia
London rapper and respected grime artist AJ Tracey is ‘live and direct’ once again, announcing a whole host of UK dates, one of which is a rather intimate gig right here in Manchester.
It’s official: one of UK rap’s leading gents is getting back on the road and he’s showing a ‘Little More Love’ to lots of cities, including Manchester.
In a post on the UK star’s socials, AJ Tracey trades his music persona for that of a sports pundit as he announces the dates for his upcoming tour while impersonating an F1 commentator.
Anyone looking to attend Tracey’s ‘Not Even A Tour’ can catch the star up and down the country on his over 20-date tour with a stop in Manchester as soon as this month.
The rapper has reached phenomenal heights since dropping the unforgettable ‘Ladbroke Grove’ in 2019 and is heading out across the nation to make sure everyone knows about it.
Get ready to spit bars left and right as this rapper’s discography is stacked with serious tunes like ‘Dinner Guest’, ‘West Ten’, ‘Thiago Silva’ and more.
More recently, he collaborated with Walsall’s finest Jorja Smith for a flirty garage beat also known as ‘Crush’ with the video being the two artists talking it out in a good old fashioned caff.
The latest collaboration with Smith marks the start of a new era for Mr. Live and direct as it fell in line with the announcement of his third studio album.
Titled Don’t Die Before You’re Dead, we’re sure he’ll be “building a vibe” wherever he goes and probably previewing a few exclusive tracks from his upcoming project too.
This gig may come as quite a surprise for any hardcore fans of the ‘Ladbroke Grove’ star as the venue in which he’s performing is definitely intimate only, holding just over 250 guests.
This rap giant is bringing his unbelievable beats to none other than the legendary small-cap city centre live music venue, The Deaf Institute, at the end of this month.
It’s safe to say you won’t get many more chances, if any, to see him in such a tight-knit space again.
AJ Tracey is bringing ‘Not Even A Tour’ to Deaf Institute in Manchester on 30 April, with tickets on sale Friday 4 April from 12 noon.
Emily Sergeant -
9th September 2023 
