A new interactive AR trail celebrating Salford’s music and culture has just launched

A tour of the city like never before.

Emily Sergeant Emily Sergeant - 9th September 2023

Salford has just got its first-ever interactive trail that celebrates the incredible legacy of the city’s music and cultural footprint.

Made possible through The National Lottery Heritage Fund, thanks to money raised by National Lottery players, Echo Salford is is a brand-new and immersive augmented reality (AR) experience that takes users all across Salford to the places and spaces that best showcases the city and borough’s iconic musical and cultural history.

Starting at MediaCity, and taking in the sights of Salford Lads Club, Islington Mill, and Maxwell Hall along the way, before ending at the infamous Kings Arms, the trail promises to take people on a “mind-opening visual and audio journey”.

The ultimate aim of the trail is to “inspire and educate” people, all while showing just how important Salford is to the culture of Greater Manchester.

Accessed via the Echo Salford app, the trail will enable users to launch an AR experience at each location, view never-before-seen images, create musical content and other digital takeaways, and downloadable memorabilia too.


From exploring the Edwardian elegance and Smith’s room at the Salford Lads Club, with history spanning over 100 years, to immersing yourself in the artistic epicentre of Islington Mill – which is creating a new wave of artists and creators to this day – Echo Salford is also said to be a “celebration” of the “diversity and inclusion that runs through the city”.

You’ll event get to submit a poem in the style of the wondrous John Cooper Clarke at The Lowry, which he’ll also personally review and award prizes to the best of.


Not enough to get you hooked?

How about the fact that you’ll even be able to enjoy the dulcet tones and supporting commentary of some local and national treasures around the trail too? Think guidance from the likes of Peter Hook, Maxine Peake, and John Cooper Clarke, as well as the next generation of incredible talent from the city such as Priya Matharu, and Cheddar Gorgeous. 

Ultimately, the creators of Echo Salford say the app is about “sharing, uncovering, and restoring” heritage content.


It will so this all while supporting new and future music in Salford, as well as providing career opportunities for both students and early-stage professionals as they start their media production careers too.

Salford City Mayor Paul Dennett says the Echo Salford app is “a perfect example of the world-class innovation produced here in Salford”.

He continued: “This wonderful immersive trail shows off Salford’s vibrant cultural and musical past, present and future.

“Bringing buildings and people to life in front of our eyes, there are many Salford greats to spot along the route [and] I would encourage residents and visitors interested in music, culture, or local history to download the app.

“It really is a fun way to explore Salford at your own pace.”


Read more:

The Echo Salford project has begun rolling out and will continue over the coming months, with a dedicated website now set up for the app.

You can download the app and find more information here.

Featured Image – James Johnstone (via Flickr)