Ways in which Manchester’s businesses are adapting to the COVID-19 crisis
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The COVID-19 crisis sabotaged the global economy and brought the superpowers to their knees.
Businesses have been floundering and trying out different means to stay afloat in the midst of the crisis. While some have been able to survive and absorb the shock, many have not.
Now, with newer and mutated strains of the coronavirus at large, pressures on the economy are mounting. That being said, we shall now look into the scenario of Manchester’s businesses and see how they are adapting to the new normal.
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The UK government had lifted the restrictions for a while, and this allowed people to enjoy themselves, and for businesses to make revenue. However, a mutated strain of the coronavirus is wreaking havoc on the country.
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Therefore, businesses will once again have to go through an ordeal and try to adjust to the new normal all over again. Therefore, without any further ado, let us delve right into the scenario of the businesses in Manchester.
Shut down of businesses in Manchester:
According to a recent survey report, about 18 per cent of the jobs in Greater Manchester have shut down for an indefinite period of time. And now, with the possibility of a second wave of the COVID-19 crisis, this figure is only assumed to go up.
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The CEO of The Growth Company said that most of the businesses in Manchester had to deal with the unavailability of more than 20% of their workforce during the lockdown. This resulted in massive losses and even led to the shutting down of several businesses.
However, amidst all the negativity and hopelessness, one thing that has come as a welcome relief is that the big businesses in Manchester have extended their support to the smaller companies. They have supported the businesses with helpful resources and sponsorship to help them stay afloat and make it through the hard times.
The shift towards the use of technology to make it through the crisis:
Most businesses, all around the world, have started resorting to cutting-edge technology to make it through the period of crisis. As mentioned earlier, more than 20% of Manchester’s workforce was not available during the lockdown. This put the businesses at a precarious condition. Therefore, the only saving grace at such times was technology.
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More and more businesses in Manchester have made a move towards Artificial Intelligence and Machine Learning to see their way through the pandemic. These innovations of technology make it possible to reduce the need for human labour and handle the work pressure better. Artificial Intelligence has seen magnanimous growth in all types of industries. From online casinos and safest poker sites accepting US players to the sector of hospitality and tourism, AI has made the tough times easier.
The Use of Social Media in the Hours of Crisis:
Local businesses in Manchester have resorted to the use of social media more than ever in these hours of crisis. Local and small-scale businesses do not have funds similar to the big businesses to absorb the shock. Therefore, their need for social media is more than the other bigger businesses. Studies have hinted that small-scale businesses in Manchester have made greater use of social media platforms to reach out to more clients and customers.
It has also been observed that communities that have robust local businesses are eco-friendlier, sustainable and economically wholesome. Therefore, it is important for them to thrive even during the pandemic. And Manchester’s small-scale and local businesses have used the weapon of social media to cross the hurdles.
Summing up…
It is true that the scene in Manchester looks worrisome – now more than ever – with the new strain of Coronavirus at large. However, businesses have changed their core values and reworked on their dynamics to stay put amidst the hullaballoo.
That said, while some have been able to see their ways through the crisis, some have not. However, the fight against this invisible and seemingly invincible force of nature is still on, and Manchester is doing a wonderful job at that. It is now only a wait of time to see how the second phase of lockdown, if levied upon, works out for the businesses in Manchester.
Business
Manchester Airport to host big jobs fair with more than 500 roles on offer
Emily Sergeant
Hundreds of careers are set for take-off, as Manchester Airport’s popular jobs fair is returning early next month.
Manchester Airports Group (MAG), which owns and operates Manchester Airport as well as East Midlands and London Stansted Airports, is one of the largest of its kind in the UK, and for its first jobs fair of the year is promoting vacancies in areas like airport security, lounge hospitalitylmand terminal operations, as well as other roles on offer with third-party employers based at the airport.
Some of these roles range from airline support and check‑in, to airside operations, logistics and ground handling, retail, and special assistance services for passengers with restricted mobility.
Attendees will have the opportunity to learn more about a career at the airport by speaking to employers operating on-site.
More than 500 roles will be advertised at the event, and more than 20 leading employers will be represented.
Manchester Airport is hosting a big jobs fair with more than 500 roles on offer / Credit: MAG
Running from 10am to 2pm on Tuesday 3 March at Wythenshawe Forum, some of the other employers who will be represented at the fair include retailers and franchise operators like Boots, Costa Coffee, JD Wetherspoon, WHSmith, Pasta Evangelists, Monsoon, HMSHost SSP, and World Duty Free, as well as airport service providers like PrimeFlight, 36T HUB, Mitie, Swissport and ABM.
The Airport Academy, which is run in partnership by Manchester Airport and Trafford & Stockport College Group, will also be in attendance on the day to promote its free pre-employment support programmes and fully accredited training schemes.
Jobseekers who secure a role within MAG can take advantage of a wide range of benefits during their employment.
These include discounts on public transport when travelling to work, free on-site car parking whilst working and when going on holiday, an excellent pension scheme, training programmes, retail discounts, and many more.
There’ll also be a wide range of third-party employers present at the event / Credit: MAG
“We’re proud to serve the North, not just by flying people to the places they want to travel to, but by helping local people find their way into rewarding and fulfilling careers,” commented Tina Edwards, who is the People Director at Manchester Airport.
“The airport directly employs more than 3,400 people and indirectly supports almost 20,000 jobs, so we’re a major contributor to the local economy and our ambitious growth plans mean we’re always looking for more talented people to join our teams. The same is true of our fantastic partners who are represented at this jobs fair.
“It’s an exciting time to be embarking on a career at Manchester Airport as our £1.3bn, decade-long expansion programme wraps up this year, giving us the platform to realise our potential as a truly global hub.”
Manchester Airport’s spring careers fair is free for all to attend, but you’ll need to book your ticket online first here.
Featured Image – MAG
Business
Manchester’s tiny new tiramisu hatch Layr speaks out after receiving influx of ‘hostile’ hate messages
Emily Sergeant
Manchester’s tiny new tiramisu hatch has spoken out after receiving a recent influx of ‘hostile’ hate messages and reviews.
Having only opened its doors – or should we say, shutters – at the end of last month (29 January) over in Acoats, Layr is one of Manchester’s newest independent businesses that is selling purely tiramisu, with a menu of three different flavours, each served in individually portioned pots.
Here you can expect classic tiramisu where sponge is soaked in espresso, then layered with vanilla marscapone and cocoa dust.
These freshly-made, alcohol-free and Halal desserts have gone down an absolute treat with residents and visitors to the city alike since opening, but unfortunately, it hasn’t been completely smooth sailing for founder Moona who has admitted over the weekend that they have been receiving a number of ‘hostile’ hate comments and reviews that don’t reflect the service they are providing.
The statement comes after the business teamed up with The Couture Club and influencer Farron Clark for a Valentine’s collaboration over the weekend.
Layr said in its Instagram statement: “As a small independent business, we can’t stay silent when things aren’t right. It’s hard to share, but it has to be said.
“With a heavy heart, we need to address something that’s been happening behind the scenes. Over the past few days, we’ve noticed a pattern that’s been difficult to process. Hostile hate-messages, comments, and reviews. A number of one-star reviews have appeared that don’t feel reflective of real customer experiences… with some of our genuine customer photos have been screenshotted and reposted elsewhere.
Layr has spoken out after receiving an influx of ‘hostile’ hate messages / Credit: The Manc Group
“As a small, new independent business, we take all feedback on board. However instances that appear not to be genuine are disheartening to see.”
They then shared a couple of screenshot images of reviews and comments they were referring to, before adding that: “The industry is already a challenge without these instances. We all need each other’s support and I hope we all succeed in what we set out to achieve.”
The statement concluded: “Let’s spread love… not hate.”
The Manc -
28th December 2020 
