Ways in which Manchester’s businesses are adapting to the COVID-19 crisis
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The COVID-19 crisis sabotaged the global economy and brought the superpowers to their knees.
Businesses have been floundering and trying out different means to stay afloat in the midst of the crisis. While some have been able to survive and absorb the shock, many have not.
Now, with newer and mutated strains of the coronavirus at large, pressures on the economy are mounting. That being said, we shall now look into the scenario of Manchester’s businesses and see how they are adapting to the new normal.
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The UK government had lifted the restrictions for a while, and this allowed people to enjoy themselves, and for businesses to make revenue. However, a mutated strain of the coronavirus is wreaking havoc on the country.
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Therefore, businesses will once again have to go through an ordeal and try to adjust to the new normal all over again. Therefore, without any further ado, let us delve right into the scenario of the businesses in Manchester.
Shut down of businesses in Manchester:
According to a recent survey report, about 18 per cent of the jobs in Greater Manchester have shut down for an indefinite period of time. And now, with the possibility of a second wave of the COVID-19 crisis, this figure is only assumed to go up.
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The CEO of The Growth Company said that most of the businesses in Manchester had to deal with the unavailability of more than 20% of their workforce during the lockdown. This resulted in massive losses and even led to the shutting down of several businesses.
However, amidst all the negativity and hopelessness, one thing that has come as a welcome relief is that the big businesses in Manchester have extended their support to the smaller companies. They have supported the businesses with helpful resources and sponsorship to help them stay afloat and make it through the hard times.
The shift towards the use of technology to make it through the crisis:
Most businesses, all around the world, have started resorting to cutting-edge technology to make it through the period of crisis. As mentioned earlier, more than 20% of Manchester’s workforce was not available during the lockdown. This put the businesses at a precarious condition. Therefore, the only saving grace at such times was technology.
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More and more businesses in Manchester have made a move towards Artificial Intelligence and Machine Learning to see their way through the pandemic. These innovations of technology make it possible to reduce the need for human labour and handle the work pressure better. Artificial Intelligence has seen magnanimous growth in all types of industries. From online casinos and safest poker sites accepting US players to the sector of hospitality and tourism, AI has made the tough times easier.
The Use of Social Media in the Hours of Crisis:
Local businesses in Manchester have resorted to the use of social media more than ever in these hours of crisis. Local and small-scale businesses do not have funds similar to the big businesses to absorb the shock. Therefore, their need for social media is more than the other bigger businesses. Studies have hinted that small-scale businesses in Manchester have made greater use of social media platforms to reach out to more clients and customers.
It has also been observed that communities that have robust local businesses are eco-friendlier, sustainable and economically wholesome. Therefore, it is important for them to thrive even during the pandemic. And Manchester’s small-scale and local businesses have used the weapon of social media to cross the hurdles.
Summing up…
It is true that the scene in Manchester looks worrisome – now more than ever – with the new strain of Coronavirus at large. However, businesses have changed their core values and reworked on their dynamics to stay put amidst the hullaballoo.
That said, while some have been able to see their ways through the crisis, some have not. However, the fight against this invisible and seemingly invincible force of nature is still on, and Manchester is doing a wonderful job at that. It is now only a wait of time to see how the second phase of lockdown, if levied upon, works out for the businesses in Manchester.
Business
First look – Manchester-founded fashion brand Represent opens flagship store in city centre
Daisy Jackson
Represent will open the doors to its first-ever UK store this weekend – and of course, the proudly Manc business picked Manchester for its flagship location.
The luxury menswear brand, which is on track for a £100m turnover by the end of this year, is opening a beautiful 5,419sq ft store on New Cathedral Street.
Set to throw open the doors on Saturday 26 October, the stylish space has been decorated with neutral textured walls and parquet floor tiles, with the shape of a giant ‘R’ carved into the staircase.
In this exquisitely designed space, shoppers will be able to browse the range in person, with a second store to follow in London next year.
An entire floor of the new Manchester shop will be dedicated to the Represent performance wear range, 247.
Founded back in 2011 by Bolton-born brothers, George and Mike Heaton, Represent has gone from strength to strength, and has become, far and away, one of the UK’s best-loved luxury fashion labels – proving itself to be a proper local success story for the Greater Manchester region.
It has collaborated with numerous big-name celebrities since its launch, including Justin Bieber, the Kardashians, and even Manchester’s very-own Liam Gallagher.
Inspired by retro Mancunian designs, Represent’s popular ranges of t-shirts, hoodies, and trainers are regularly showcased at top fashion destinations worldwide.
Represent has been stocked in major department stores like Selfridges, Harrods and END, but this will be their biggest step away from their hugely successful online business model to date.
It will join neighbours such as Louis Vuitton, Selfridges, Paul Smith, Canada Goose, and Harvey Nichols in the heart of Manchester’s shopping district.
Represent Manchester opens this weekend. Credit: SuppliedRepresent Manchester opens this weekend. Credit: Supplied
George Heaton, Creative Director and Founder of Represent: “As we continue to grow as a brand, opening our first physical UK store was a natural progression.
“Given that Represent was born in Manchester, and it’s where our global HQ is based, the city was the only choice – it is in our DNA.
“The Represent Manchester location marks an important and iconic milestone for the brand; having spent the past three years planning physical retail footprints, trialling the senses of energy, look, feel, and scent through our partners such as Selfridges and Harrods along the process.”
Popular city centre coffee house Michaels to open new Manchester Arndale cafe
Emily Sergeant
Manchester Arndale is set to welcome another new resident very soon.
Michaels Coffee House is already one of the best-loved places to get your caffeine fix and a bite to eat in the city centre, but now it’s been announced this week that it’ll become the next independent Manchester business to move into Manchester Arndale after signing a 10-year lease to occupy a space on Halle Place.
The beloved business was founded by Thanasis Michael back in 2017, and has been serving up high-quality and ethically-sourced coffee in Manchester’s Royal Exchange ever since.
As well as offering an extensive range of hot and cold coffee drinks, you can also get smoothies, milkshakes, and juices, as well as curb your hunger cravings with toasties, breakfast buns, soups, pancakes, and so much more.
Popular city centre coffee house Michaels is opening a new Manchester Arndale cafe / Credit: Michaels Coffee House (via Instagram)
You can also satisfy your sweet tooth with a collection of different pastries, cakes, and cookies.
Everything you know and love about Michaels, including all of the limited-edition seasonal specials launched each year, will be moving to the city’s biggest shopping centre very soon.
Speaking on the announcement of Michaels’ move to the Arndale, Scott Linard, who is the Portfolio Manager for M&G Real Estate – one of the joint asset management companies for Manchester Arndale – said: “It’s great to welcome another growing Manchester-based business to the centre as we continue our commitment of supporting local independent brands who are seeking to grow their presence in the city.”
Steve Gray, who is the Head of European Retail Asset Management at Global Mutual, called Michaels an “exciting independent cafe” providing shoppers with a great choice of food and drink options.