Ways in which Manchester’s businesses are adapting to the COVID-19 crisis
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The COVID-19 crisis sabotaged the global economy and brought the superpowers to their knees.
Businesses have been floundering and trying out different means to stay afloat in the midst of the crisis. While some have been able to survive and absorb the shock, many have not.
Now, with newer and mutated strains of the coronavirus at large, pressures on the economy are mounting. That being said, we shall now look into the scenario of Manchester’s businesses and see how they are adapting to the new normal.
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The UK government had lifted the restrictions for a while, and this allowed people to enjoy themselves, and for businesses to make revenue. However, a mutated strain of the coronavirus is wreaking havoc on the country.
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Therefore, businesses will once again have to go through an ordeal and try to adjust to the new normal all over again. Therefore, without any further ado, let us delve right into the scenario of the businesses in Manchester.
Shut down of businesses in Manchester:
According to a recent survey report, about 18 per cent of the jobs in Greater Manchester have shut down for an indefinite period of time. And now, with the possibility of a second wave of the COVID-19 crisis, this figure is only assumed to go up.
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The CEO of The Growth Company said that most of the businesses in Manchester had to deal with the unavailability of more than 20% of their workforce during the lockdown. This resulted in massive losses and even led to the shutting down of several businesses.
However, amidst all the negativity and hopelessness, one thing that has come as a welcome relief is that the big businesses in Manchester have extended their support to the smaller companies. They have supported the businesses with helpful resources and sponsorship to help them stay afloat and make it through the hard times.
The shift towards the use of technology to make it through the crisis:
Most businesses, all around the world, have started resorting to cutting-edge technology to make it through the period of crisis. As mentioned earlier, more than 20% of Manchester’s workforce was not available during the lockdown. This put the businesses at a precarious condition. Therefore, the only saving grace at such times was technology.
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More and more businesses in Manchester have made a move towards Artificial Intelligence and Machine Learning to see their way through the pandemic. These innovations of technology make it possible to reduce the need for human labour and handle the work pressure better. Artificial Intelligence has seen magnanimous growth in all types of industries. From online casinos and safest poker sites accepting US players to the sector of hospitality and tourism, AI has made the tough times easier.
The Use of Social Media in the Hours of Crisis:
Local businesses in Manchester have resorted to the use of social media more than ever in these hours of crisis. Local and small-scale businesses do not have funds similar to the big businesses to absorb the shock. Therefore, their need for social media is more than the other bigger businesses. Studies have hinted that small-scale businesses in Manchester have made greater use of social media platforms to reach out to more clients and customers.
It has also been observed that communities that have robust local businesses are eco-friendlier, sustainable and economically wholesome. Therefore, it is important for them to thrive even during the pandemic. And Manchester’s small-scale and local businesses have used the weapon of social media to cross the hurdles.
Summing up…
It is true that the scene in Manchester looks worrisome – now more than ever – with the new strain of Coronavirus at large. However, businesses have changed their core values and reworked on their dynamics to stay put amidst the hullaballoo.
That said, while some have been able to see their ways through the crisis, some have not. However, the fight against this invisible and seemingly invincible force of nature is still on, and Manchester is doing a wonderful job at that. It is now only a wait of time to see how the second phase of lockdown, if levied upon, works out for the businesses in Manchester.
Business
Manchester Marathon found fresh community fund following milestone charitable efforts
Danny Jones
The Manchester Marathon has begun a new community fund following more than a decade of incredible charity efforts.
Known as the Trafford Active Fund for the last 10 years or so, the initiative covers not only the city and its wider boroughs’ annual 26.2-mile long race, but various other sports and activity-based schemes across the region.
Now, though, the fresh Manc Marathon Fund is evolving in partnership with the existing Trafford Moving Fund and MCRactive arm of Manchester City Council by expanding its vital charity work further afield than ever before.
Launching ahead of the 2026 event this spring, runners will once again be behind crucial funding across the Greater Manchester region and beyond.
The new Manchester Marathon Community Fund logo (Credit: Supplied)
For context, back in 2024, the MCR Marathon raised nearly £30 million for the local economy and roughly £3.7m for charities like the Alzheimer’s Society; last April, that figure surpassed more than £4m, and the fundraising numbers only continue to increase with every year.
With that in mind, more than £60k is distributed to various partner programmes that “inspire movement, improve wellbeing, and create meaningful change for local people”.
Moving forward, not only will £1 from every paid entry into the Manchester Marathon and Manchester Half continue to go directly into the Manchester Marathon Community Fund (MMCF).
Andrew Smith, Chief Executive of A.S.O. UK – organisers of the MCR Marathon and Half – said: “We’re incredibly proud of the positive impact the Trafford Active Fund has delivered locally over the years, and we’re excited to extend that impact across both Trafford and Manchester City [Centre].
“By broadening our reach, the MMCF will help even more people to get active and contribute to a legacy of movement and wellbeing. Our relationship with Trafford remains as strong as ever, and we look forward to continuing to support the brilliant community projects that make a real difference there.”
Community groups and projects in Trafford or the City of Manchester can apply for funding via the Trafford Moving Fund and MCR Active (dependent on their location).
A panel from each organisation reviews applications and selects projects that best demonstrate lasting impact.
We share stories from funded projects throughout the year, so you can see the difference your event entry makes.
We love how much the North West regularly dedicates its charitable efforts, both socially and physically, towards important causes throughout the year.
Featured Images — Press shots (supplied via Manchester Marathon/ASO UK)
Business
Deansgate bar Simmons closes just over a year after opening
Danny Jones
London-born bar brand Simmons has closed their Manchester site just over a year after opening their first Northern location.
They’ve lasted roughly 15 months on one of our busiest nightlife strips.
Opening on Deansgate back in October 2024, Simmons Manchester wasn’t just their first foray here up in this half of the country but their only other venue outside of the capital.
An otherwise well-established and popular chain down south, they have a total of 15 different bars in central London, but things clearly haven’t quite taken off as planned here in Manchester.
Placing a poster in the unit’s shopfront besides the likes of Be At One, Yours, The Moon Under The Water Spoons and the Deansgate branch of Slug and Lettuce, as you can see, the fellow franchise founded over a decade ago said: “After much consideration, we’ve made the difficult decision to close our doors.
“It’s never easy to say goodbye”, they add, “We’re incredibly proud of what the team built here and so grateful to them, as well as everyone who joined us over the past year.
“We’ve had some unforgettable nights. We love Manchester, and we hope to be back under the right conditions.”
They go on to thank everyone for being “part of the journey”, but for now, it looks like the room has closed effective immediately.
Simmons started back in 2012 when founder Nick Campbell opened the first bar below his flat in Kings Cross, and their presence has grown hugely since then. The closing sign was spotted and shared on social media earlier this week.
Offering everything from stylish cocktails to New York-style pizza, live music and even private karaoke booths, the place had plenty going on.
With rising business rates, energy bills and more dovetailing with the continuing cost of living crisis that is still hampering both hospitality and the nightime economy, they are just one of many to unfortunately close their doors of late.
For instance, it was only earlier this month that we saw multiple well-known names shut up shop here in the city centre or elsewhere in Greater Manchester, including another long-standing late-night favourite, Revolution.
It’s a shame for any business to close, and we certainly hope they’ll return someday with a model that can be sustained in the current climate.
The Manc -
28th December 2020 
