Despite the difficulties that Manchester’s businesses have faced over the course of the last year, there has been a little bit of a sense of optimism building that the end of the coronavirus is near.
That may be overstating things a bit, and it is also of course important to note that the new mutation has intensified the spread of the virus for now. Currently, new shutdowns are in effect, and those local businesses that had managed to reopen have shuttered once again.
Nevertheless, the feeling is that as the UK continues to progress toward mass vaccination, life will return to normal and businesses will follow.
Even if this is a realistic hope though, the fact remains that it will be a challenge for local businesses to get back up to speed — particularly if they’re not part of larger chains with robust online businesses.
Because of this, we decided to look ahead at some of the challenges that may linger, not to be overly pessimistic but rather as a means of honestly assessing what’s ahead.
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Lingering COVID Cases
The good news regarding the virus specifically is that the UK is among the world leaders when it comes to distributing the vaccine.
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The bad news, however, is that the UK is also near the top of the list in new cases. According to a recent update from The Guardian, the nation trails only the U.S. in recent cases diagnosed, indicating that spread is still rampant — and outpacing vaccinations.
It is hoped, of course, that this is more of a short-term problem than a long-term challenge for businesses. But right now the raw numbers indicate that the UK will be dealing with lingering cases and outbreaks for some time yet. Even if local businesses in Manchester and other cities are able to open, they’ll need to undertake precautions and prepare for potential mini-shutdowns in the future.
Online Shopping Habits
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Another cold, hard fact for high-street retailers in places like Manchester is that consumers have had time over the course of the pandemic to get even more used to online shopping than they already were. Though there have been some occasional issues with supply chains, product availability, and shipping times, store delivery has held up fairly well overall.
Amazon has thrived throughout much of the world by maintaining its typical high-speed online shopping capability during the pandemic. And in the UK specifically, Groupon recently highlighted Very for its “range of delivery options,” “speedy and easy to track” orders, and affordable shipping.
Stores like these have efficiently provided consumers with everything they need, and local businesses will need to actively persuade some of those consumers to return.
In-Store Trust
Part of persuading consumers to return to brick-and-mortar businesses will mean establishing a trust factor regarding safety and cleanliness.
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The BBC asked last summer if the high streets would get their shoppers back, and noted the “conspicuousness of precautions” as a design of retailers — a means of making shoppers feel safe and protected. Now another half year into the pandemic, this appears to be even more important.
Local businesses both in Manchester and elsewhere will likely have to go to extensive lengths to reassure customers and establish suitable but appealing post-COVID spaces.
Endurance of Adaptations
The last point, and maybe the most interesting, is that local businesses will also need to find ways to sustain positive adaptations that they’ve made during COVID once the virus is under control.
That’s a good thing — but it won’t work the same way after COVID.
The same businesses will have to continue engaging through social media, but shift their messaging and outreach efforts to reflect a more normal society, and ultimately to drive consumers to locations.
This is an opportunity, but one more challenge as well.
Business
IKEA announces decision to close popular Greater Manchester site
Emily Sergeant
It’s the end of the road for one of IKEA’s popular Greater Manchester sites.
The Swedish furniture giant has announced its decision to close its ‘Plan and Order Point’ over in Stockport in a couple of weeks time.
The store – which is located in Stockport town centre’s Merseyway Shopping Centre – launched to huge success back in March 2023, and at the time, was the second of this ‘test and trial’ format to open in the UK, becoming a smaller space dedicated to kitchen and home planning, as well as ordering items.
IKEA says the closure comes as a result of ‘valuable learnings’ which plan to take this conceptual format in a direction to ‘better suit the needs of UK customers’.
IKEA is closing its close popular Stockport site this month / Credit: Jon Super (via IKEA)
Since the opening of the Stockport Plan and Order Point, IKEA claims it has seen an increased demand for Click and Collect services, a desire by customers to shop a smaller selection of home furnishing accessories, as well as the ability to return goods to physical IKEA units, and this is all something which the current location is unable to offer.
Learning from this change in consumer habits, the company says its future Plan and Order Point openings – including in those in other northern cities like Hull and York – will offer these services.
IKEA says it also remains ‘committed’ to trialling new formats, such as its upcoming small stores, one of which will open in nearby Chester later this year.
Luckily for IKEA fans, the retailer has confirmed that its major Greater Manchester store in Ashton-under-Lyne, as well as the neighbouring store in Warrington, will remain open as normal, offering all the services available at Stockport and more.
The Swedish furniture says the closure comes as a result of ‘valuable learnings’ about customer needs / Credit: Jon Super (via IKEA)
In addition to the upcoming opening of a smaller store in Chester, IKEA has revealed that the North West continues to be an area of interest for future expansion.
“After careful evaluation, we’ve made the difficult decision to close the IKEA Plan and Order Point at Merseyway Shopping Centre,” explained Salma Azad, who is one of IKEA’s Area Managers.
“In the two years since opening, we’ve taken valuable learnings, including how our customers prefer to meet IKEA, and we’ll take these insights into future openings, to serve shoppers in a more impactful way.”
Thanks to last year’s Click and Collect expansion, Stockport residents can now pick up purchases from Tesco Extra Stockport and Tesco Extra Stretford, as well as the Manchester store and the upcoming small store in Chester.
Stockport Plan and Order Point’s final day of trading will be on 16 June.
Guide Dogs desperately needs people in Greater Manchester to ‘foster’ its dogs while they’re in training
Emily Sergeant
Guide Dogs desperately needs Greater Manchester residents to take on the volunteering role of Fosterers.
The charity – which has been providing mobility support, and raising awareness of and campaigning for the blind and partially sighted since 1934 – relies on the help of its network of its more than 14,000 volunteers across the UK to help it make a difference and improve the lives of those with visual impairments.
And Fosterers are a vital part of the journey for the hundreds of dogs trained each year.
As a Training Dog Fosterer, you’ll be giving a dog in training a loving home whilst they embark on their journey to become a guide dog.
You’ll get to see the progress your furry companion is making in their training and be a vital part of their journey, all without the commitment of looking after a dog full time.
Guide Dogs North West – which is based at the state-of-the-art training school in Atherton – has taken to social media this week to issue a desperate plea for new Fosterers to join its volunteer network in our region, and is calling on dog lovers who can commit to the important role to get in touch.
“Calling dog lovers around Atherton,” the post on Instagram reads.
“We desperately need volunteer Fosterers to look after our trainee guide dogs during the evenings and weekends. We take care of the training and costs, such as food and vet bills, and you take care of the play time and cuddles.”
One of the most crucial parts of the Fosterer role is being able to drop the dog off between 8-9am and pick them up between 5-6pm at a Guide Dogs site or a site near a trainers’ home each weekday – which means you will likely need to live nearby to the Atherton training centre or be fully-committed to travelling.
Guide Dogs desperately needs people in Greater Manchester to ‘foster’ its dogs while they’re in training / Credit: Guide Dogs
What will you get in return? Well, volunteering is a two-way street, so in return for your time, you’ll get a dedicated volunteer manager / key contact who will help you settle in and support you during your time with the charity.
And of course, you’ll get lots of cuddles from the new four-legged friend you’ve welcomed into your home.
This could be a chance to play your part in changing lives.
The Manc -
13th January 2021 
