Despite the difficulties that Manchester’s businesses have faced over the course of the last year, there has been a little bit of a sense of optimism building that the end of the coronavirus is near.
That may be overstating things a bit, and it is also of course important to note that the new mutation has intensified the spread of the virus for now. Currently, new shutdowns are in effect, and those local businesses that had managed to reopen have shuttered once again.
Nevertheless, the feeling is that as the UK continues to progress toward mass vaccination, life will return to normal and businesses will follow.
Even if this is a realistic hope though, the fact remains that it will be a challenge for local businesses to get back up to speed — particularly if they’re not part of larger chains with robust online businesses.
Because of this, we decided to look ahead at some of the challenges that may linger, not to be overly pessimistic but rather as a means of honestly assessing what’s ahead.
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Lingering COVID Cases
The good news regarding the virus specifically is that the UK is among the world leaders when it comes to distributing the vaccine.
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The bad news, however, is that the UK is also near the top of the list in new cases. According to a recent update from The Guardian, the nation trails only the U.S. in recent cases diagnosed, indicating that spread is still rampant — and outpacing vaccinations.
It is hoped, of course, that this is more of a short-term problem than a long-term challenge for businesses. But right now the raw numbers indicate that the UK will be dealing with lingering cases and outbreaks for some time yet. Even if local businesses in Manchester and other cities are able to open, they’ll need to undertake precautions and prepare for potential mini-shutdowns in the future.
Online Shopping Habits
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Another cold, hard fact for high-street retailers in places like Manchester is that consumers have had time over the course of the pandemic to get even more used to online shopping than they already were. Though there have been some occasional issues with supply chains, product availability, and shipping times, store delivery has held up fairly well overall.
Amazon has thrived throughout much of the world by maintaining its typical high-speed online shopping capability during the pandemic. And in the UK specifically, Groupon recently highlighted Very for its “range of delivery options,” “speedy and easy to track” orders, and affordable shipping.
Stores like these have efficiently provided consumers with everything they need, and local businesses will need to actively persuade some of those consumers to return.
In-Store Trust
Part of persuading consumers to return to brick-and-mortar businesses will mean establishing a trust factor regarding safety and cleanliness.
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The BBC asked last summer if the high streets would get their shoppers back, and noted the “conspicuousness of precautions” as a design of retailers — a means of making shoppers feel safe and protected. Now another half year into the pandemic, this appears to be even more important.
Local businesses both in Manchester and elsewhere will likely have to go to extensive lengths to reassure customers and establish suitable but appealing post-COVID spaces.
Endurance of Adaptations
The last point, and maybe the most interesting, is that local businesses will also need to find ways to sustain positive adaptations that they’ve made during COVID once the virus is under control.
That’s a good thing — but it won’t work the same way after COVID.
The same businesses will have to continue engaging through social media, but shift their messaging and outreach efforts to reflect a more normal society, and ultimately to drive consumers to locations.
This is an opportunity, but one more challenge as well.
Business
Manchester Airport to host big jobs fair with more than 500 roles on offer
Emily Sergeant
Hundreds of careers are set for take-off, as Manchester Airport’s popular jobs fair is returning early next month.
Manchester Airports Group (MAG), which owns and operates Manchester Airport as well as East Midlands and London Stansted Airports, is one of the largest of its kind in the UK, and for its first jobs fair of the year is promoting vacancies in areas like airport security, lounge hospitalitylmand terminal operations, as well as other roles on offer with third-party employers based at the airport.
Some of these roles range from airline support and check‑in, to airside operations, logistics and ground handling, retail, and special assistance services for passengers with restricted mobility.
Attendees will have the opportunity to learn more about a career at the airport by speaking to employers operating on-site.
More than 500 roles will be advertised at the event, and more than 20 leading employers will be represented.
Manchester Airport is hosting a big jobs fair with more than 500 roles on offer / Credit: MAG
Running from 10am to 2pm on Tuesday 3 March at Wythenshawe Forum, some of the other employers who will be represented at the fair include retailers and franchise operators like Boots, Costa Coffee, JD Wetherspoon, WHSmith, Pasta Evangelists, Monsoon, HMSHost SSP, and World Duty Free, as well as airport service providers like PrimeFlight, 36T HUB, Mitie, Swissport and ABM.
The Airport Academy, which is run in partnership by Manchester Airport and Trafford & Stockport College Group, will also be in attendance on the day to promote its free pre-employment support programmes and fully accredited training schemes.
Jobseekers who secure a role within MAG can take advantage of a wide range of benefits during their employment.
These include discounts on public transport when travelling to work, free on-site car parking whilst working and when going on holiday, an excellent pension scheme, training programmes, retail discounts, and many more.
There’ll also be a wide range of third-party employers present at the event / Credit: MAG
“We’re proud to serve the North, not just by flying people to the places they want to travel to, but by helping local people find their way into rewarding and fulfilling careers,” commented Tina Edwards, who is the People Director at Manchester Airport.
“The airport directly employs more than 3,400 people and indirectly supports almost 20,000 jobs, so we’re a major contributor to the local economy and our ambitious growth plans mean we’re always looking for more talented people to join our teams. The same is true of our fantastic partners who are represented at this jobs fair.
“It’s an exciting time to be embarking on a career at Manchester Airport as our £1.3bn, decade-long expansion programme wraps up this year, giving us the platform to realise our potential as a truly global hub.”
Manchester Airport’s spring careers fair is free for all to attend, but you’ll need to book your ticket online first here.
Featured Image – MAG
Business
Manchester’s tiny new tiramisu hatch Layr speaks out after receiving influx of ‘hostile’ hate messages
Emily Sergeant
Manchester’s tiny new tiramisu hatch has spoken out after receiving a recent influx of ‘hostile’ hate messages and reviews.
Having only opened its doors – or should we say, shutters – at the end of last month (29 January) over in Acoats, Layr is one of Manchester’s newest independent businesses that is selling purely tiramisu, with a menu of three different flavours, each served in individually portioned pots.
Here you can expect classic tiramisu where sponge is soaked in espresso, then layered with vanilla marscapone and cocoa dust.
These freshly-made, alcohol-free and Halal desserts have gone down an absolute treat with residents and visitors to the city alike since opening, but unfortunately, it hasn’t been completely smooth sailing for founder Moona who has admitted over the weekend that they have been receiving a number of ‘hostile’ hate comments and reviews that don’t reflect the service they are providing.
The statement comes after the business teamed up with The Couture Club and influencer Farron Clark for a Valentine’s collaboration over the weekend.
Layr said in its Instagram statement: “As a small independent business, we can’t stay silent when things aren’t right. It’s hard to share, but it has to be said.
“With a heavy heart, we need to address something that’s been happening behind the scenes. Over the past few days, we’ve noticed a pattern that’s been difficult to process. Hostile hate-messages, comments, and reviews. A number of one-star reviews have appeared that don’t feel reflective of real customer experiences… with some of our genuine customer photos have been screenshotted and reposted elsewhere.
Layr has spoken out after receiving an influx of ‘hostile’ hate messages / Credit: The Manc Group
“As a small, new independent business, we take all feedback on board. However instances that appear not to be genuine are disheartening to see.”
They then shared a couple of screenshot images of reviews and comments they were referring to, before adding that: “The industry is already a challenge without these instances. We all need each other’s support and I hope we all succeed in what we set out to achieve.”
The statement concluded: “Let’s spread love… not hate.”
The Manc -
13th January 2021 
