The huge group of siblings behind two of Manchester’s best drinks brands are teaming up to open a new bar, with 11 Central set to launch in Salford very soon.
The bar will form part of the new Central Bay site at MediaCityUK and comes from the teams behind Seven Brothers Brewery and the Sisters Distillery.
11 Central will take its name from the fact that all 11 siblings are joining forces to create a new watering hole for Salford.
The bar will have a mix of food, drink, live music, bar games and waterside views across a 2000sq ft terrace.
On the menu you will, of course, find Seven Brothers Brewery bees, brewed just a few miles away near where the McAvoy brothers – Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg – were raised.
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There’ll be a microbrewery on site too so that customers can enjoy exclusive limited-edition beers made just metres from the bar.
The four sisters behind the Sisters Distillery will be bringing their full range of award-winning flavoured gins, plus artisan tonics, to the menu too.
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There’ll be distilling sessions at 11 Central for gin enthusiasts who want to learn the craft of making gin.
Seven Brothers was founded in 2014 after the McAvoy siblings were inspired by their dad’s home-brewing in their cellar at home (how that man had time for inspiring hobbies while raising 11 children is a miracle).
Seven Brothers Brewing Co was founded by seven brothers.
Since then, they’ve gone on to open bars and beer houses at Middlewood Locks and MediaCityUK in Salford, in Ancoats and in Liverpool, as well as at Manchester Airport’s new T2 Departure Lounge.
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Keith McAvoy, CEO of Seven Brothers Brewing Co, said: “We’ve been excited to open our doors at 11 Central since announcing our plans earlier this summer, and we’re proud to add another great venue to our list of beerhouses and bars that give drinkers the chance to experience SEVEN BRO7HERS beer and now SISTERS gin all in one place.
“With this new venue we’re combining a mainstream beer offering alongside craftsmanship from our brewery and gin distilleries and offering an unexpected take on drinks classics, which will hopefully be something that visitors come back to us for time and time again.
“The venue offers more than just drinks and food and is a great entertainment space with music and acts as well as a huge terrace that’s perfect for grabbing the last few bits of sunshine this year!
“We’re also able to offer a gin tasting experience at our new venue, that makes this bar more than just a destination for an after work drink or a place to grab a cocktail, and instead those that want to understand how we create and blend flavours can take the gin experience on site and explore gin with our expert team.”
Stephen Wild, MediaCity Managing Director said: “11 Central is a fantastic addition to our new independent food and drink destination Central Bay and we couldn’t be more proud to see Seven Bro7hers’ successful expansion journey within MediaCity.
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“Starting out with the original tap room just off Broadway, they then launched a thriving beerhouse in the heart of MediaCity and now this wonderful new microbrewery, gin bar and pub concept for the people of Salford to enjoy.”
11 Central will open on Friday 17 November with dancers, live music, magic, and DJs across its launch weekend on the Saturday and Sunday.
They’ll give away 150 free drinks on Friday to the first 150 people to sign up and register their interest at 11central.co.uk.
Everyone who signs up will also be entered in to a competition to win a £50 bar tab, a meal for two and a gin experience for two as part of the 11 Central launch celebrations.
First look inside Social Osteria, Stockport’s buzzy new Italian restaurant
Lydia Mastrolonardo
That’s right Stopfordians – we’re gaining yet another brand new addition to our town’s blooming food and drink scene, as Social Osteria opens its doors at Weir Mill.
It’s safe to say we’re in good hands, with the geniuses behind The Social Trattoria, named best Trattoria at the Italian Awards UK 2025, being the ones to bring this new taste of Italy to South Manchester.
Just because we are no longer experiencing the weather to match an Italian summer, doesn’t mean we can’t continue eating like we’re there.
Social Osteria can now be found overlooking the River Mersey, as a beautiful 2,000 sq ft space within the buzzing new canalside development, fully equipped with the classic exposed red brickwork, vaulted ceilings and even the restored original kiln.
As you approach the restaurant, you are greeted by a sunken courtyard and riverside seating, making for the perfect alfresco dining spot, when the warmer weather finally rolls back around.
With the meaning of Osteria being an Italian tavern, for locals to gather and enjoy each other’s company, good wine and honest, flavourful food – the team have stayed true to the name. You can expect dim, ambient lighting, an open kitchen, fresh small plates, flavourful 48-hour pizzas, and traditional pasta.
Vibrant dishes at Social Osteria in Stockport. Credit: The Manc Group
This glamorous new restaurant is promising a spectacular menu, from cacio e pepe butter beans to guanciale topped pizzas and their very own slow-cooked beef shin and pork shoulder paccheri ragu, you know we’re in the right place.
With Italian food running in the family, the team’s cooking practices are rooted in traditional methods, passed down through the generations and then presented to us, with the freshest of ingredients.
It suits Capital&Centric, who’ve taken the same approach to Weir Mill itself – embracing the character of the historic mill whilst transforming it into a vibrant community, for generations to come.
Inside Social Osteria at Weir Mill. Credit: The Manc Group
Set below Stockport’s iconic viaduct, the £60m neighbourhood is now home to 253 apartments alongside bustling cafés, wine bars and stunning restaurants akin to Social Osteria, accompanied by plenty of outdoor seating, green spaces, and riverside viewpoints.
Where Osteria Social now calls home is part of Stockport’s £1 billion Town Centre West masterplan, adding to the town’s growing reputation as one of the best locations to live in the UK.
Social Osteria will officially open Thursday 22 October, at Weir Mill. Be sure to book your tables early as we fear this one might get a little booked up.
Traitors star and comedian Joe Lycett is putting cash behind the bar at two Manchester pubs
Daisy Jackson
Comedian Joe Lycett is putting money behind the bar at two Manchester pubs this week, as he continues to encourage people to get out and support their local boozers.
The TV favourite – who is also currently one of the stars on The Traitors – announced the news as he bid farewell to his fictional TV pub The Lycett Arms.
On the show, he said: “There are 45,000 pubs in the UK – go and give them some love.”
Joe Lycett then proceeded to list 30 brilliant pubs up and down the country, including two in Manchester, and announced that the drinks are on him this week.
He told audiences: “[This] Friday I’ll be putting a little bit of money behind the bar in all the pubs you’ve just seen. I hope you can have a drink on me.”
The pubs he picked out in Manchester are the iconic old boozer The Peveril of the Peak, and the excellent pub and comedy venue The Old Monkey.
The Peveril of the Peak on Great Bridgewater Street is a real icon in the city centre, with its green tiled exterior and its cosy interiors.
Until recently, it was run by legendary local landlady Nancy Swanick, who died in July at the age of 96.
The Peveril of the Peak pub in ManchesterInside The Pev
Commenting on Joe Lycett’s post about his pub offer, they wrote: “You are all more than welcome at The Pev. Give me a shout and I will sort you out with a pie, Joe.”
The Old Monkey, meanwhile, is famed for its comedy nights run by Trapdoor Comedy Club, and for its open mic sessions, as well as award-winning beers.
The Portland Street pub has also very kindly agreed to match Joe Lycett’s donation, which means double the budget for pints for Mancs.
Daisy Jackson -
31st October 2023 
