The huge group of siblings behind two of Manchester’s best drinks brands are teaming up to open a new bar, with 11 Central set to launch in Salford very soon.
The bar will form part of the new Central Bay site at MediaCityUK and comes from the teams behind Seven Brothers Brewery and the Sisters Distillery.
11 Central will take its name from the fact that all 11 siblings are joining forces to create a new watering hole for Salford.
The bar will have a mix of food, drink, live music, bar games and waterside views across a 2000sq ft terrace.
On the menu you will, of course, find Seven Brothers Brewery bees, brewed just a few miles away near where the McAvoy brothers – Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg – were raised.
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There’ll be a microbrewery on site too so that customers can enjoy exclusive limited-edition beers made just metres from the bar.
The four sisters behind the Sisters Distillery will be bringing their full range of award-winning flavoured gins, plus artisan tonics, to the menu too.
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There’ll be distilling sessions at 11 Central for gin enthusiasts who want to learn the craft of making gin.
Seven Brothers was founded in 2014 after the McAvoy siblings were inspired by their dad’s home-brewing in their cellar at home (how that man had time for inspiring hobbies while raising 11 children is a miracle).
Seven Brothers Brewing Co was founded by seven brothers.
Since then, they’ve gone on to open bars and beer houses at Middlewood Locks and MediaCityUK in Salford, in Ancoats and in Liverpool, as well as at Manchester Airport’s new T2 Departure Lounge.
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Keith McAvoy, CEO of Seven Brothers Brewing Co, said: “We’ve been excited to open our doors at 11 Central since announcing our plans earlier this summer, and we’re proud to add another great venue to our list of beerhouses and bars that give drinkers the chance to experience SEVEN BRO7HERS beer and now SISTERS gin all in one place.
“With this new venue we’re combining a mainstream beer offering alongside craftsmanship from our brewery and gin distilleries and offering an unexpected take on drinks classics, which will hopefully be something that visitors come back to us for time and time again.
“The venue offers more than just drinks and food and is a great entertainment space with music and acts as well as a huge terrace that’s perfect for grabbing the last few bits of sunshine this year!
“We’re also able to offer a gin tasting experience at our new venue, that makes this bar more than just a destination for an after work drink or a place to grab a cocktail, and instead those that want to understand how we create and blend flavours can take the gin experience on site and explore gin with our expert team.”
Stephen Wild, MediaCity Managing Director said: “11 Central is a fantastic addition to our new independent food and drink destination Central Bay and we couldn’t be more proud to see Seven Bro7hers’ successful expansion journey within MediaCity.
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“Starting out with the original tap room just off Broadway, they then launched a thriving beerhouse in the heart of MediaCity and now this wonderful new microbrewery, gin bar and pub concept for the people of Salford to enjoy.”
11 Central will open on Friday 17 November with dancers, live music, magic, and DJs across its launch weekend on the Saturday and Sunday.
They’ll give away 150 free drinks on Friday to the first 150 people to sign up and register their interest at 11central.co.uk.
Everyone who signs up will also be entered in to a competition to win a £50 bar tab, a meal for two and a gin experience for two as part of the 11 Central launch celebrations.
Inside The Head of Steam as huge new pub opens in Northern Quarter
Daisy Jackson
The Northern Quarter has a brand-new pub, as The Head of Steam moves into the city centre.
The craft beer brand has taken over what was formerly Cottonopolis (and then briefly the Lamb of Tartary), completely transforming the historic Grade II-listed space.
The Head of Steam has added a huge central bar into the building, surrounded by cosy booths and bar tables, plus six screens showing live sports.
There’s augmented reality darts and a photo booth, plus a VAST range of beers behind the bar, all packed into this 2,800 sq ft space in the heart of the city.
Expect 30 lines (24 keg and 6 cask) of beers, including The Head Of Steam’s own British-brewed range and an extensive selection of Belgian favourites.
And on the food menu, you’ll find USA-style smash burgers and a gigantic sharing platter of sides, from Salford street food favourite That Burger Place – previously named among the top burger joints in the UK.
To celebrate its launch – and to kick off its arrival into the city centre in style – The Head of Steam will be giving away 1,995 free pints.
Craft beer fans will have the chance of winning a free pint of the Head of Steam’s own IPA, Lager, or Gold.
That Burger Place platterThe mozzarella slabBeer and wine flight at The Head of SteamThe Head of Steam in the Northern Quarter
If beer’s not your thing, there’s also a cocktail menu, premium spirits range, and wine list – plus the option to order a beer or wine flight for the beer-curious.
The Head of Steam is set to open later this week, its 16th venue nationwide and second in Greater Manchester.
David Scott, Retail Director at The Head of Steam, said: “We’re incredibly proud to confirm our opening date in the Northern Quarter – it’s one of the most vibrant areas in Manchester and the perfect place to bring our craft beer community together.
“With some fantastic West Coast beers on offer, partnering with That Burger Place, a food brand who share that love for bold West Coast flavours, just made perfect sense.”
Ryan McDermott, Co-Owner of That Burger Place, added: “We’ve always loved The Head of Steam brand. I grew up in pubs as my parents ran several sites, so hospitality has always been in my blood.
“When the opportunity came to bring That Burger Place into The Head of Steam, it was a no-brainer. Working with the team feels like a perfect match, and we can’t wait to share our burgers with Manchester city centre for the first time.”
To sign up for a chance to claim a free pint when The Head Of Steam opens in the Northern Quarter on Friday 28 November, head HERE.
Global sensation Eggslut is FINALLY coming to Manchester
Danny Jones
After waiting what feels like a lifetime, worldwide viral sensation Eggslut is at long last coming to Manchester city centre.
Cracking news (sorry not sorry).
Honestly, there aren’t many big-name food chains that we’ve been waiting to arrive in Manchester longer than Eggslut, which started as little more than a food truck in LA and has gone on to become a truly global giant in the culinary scene.
Set to pop up at Centurion House over on Deansgate, which backs onto Lincoln Square, Eggslut is scheduled to make its Manchester debut very soon.
Literally drooling at the mere thought more than those drips. (Credit: Publicity pictures)
I mean, LOOK at it. Class, just class…
Aiming to launch in the new year, Manc foodies who have been clamouring for the brand’s arrival for more than a decade now will soon be able to get their chops around fan favourites and internet-famous items like the ‘Fairfax’ and ‘Gaucho’ sandwiches, as well as the standard but signature ‘Slut’.
Oh, and yes: having tried various parts of the menu down in London, we can assure you they are just as naughty as they sound – especially those truffle hash browns and those new dippy French toast sticks, which we cannot wait to sample for ourselves.
The video of founder Alvin Cailan talking us through the story behind Eggslut and the secret ‘off-menu’ special order that was so good that people just couldn’t stop forcing it into the mainstream is still one of our most-watched videos of all time.
Not only is this the eighth UK location, but Manchester will also be the first venue in the country outside of the capital.
With the first CGIs of the space having now been shared with the ravenous masses, we confirm it is set to take the place of the existing Starbucks site at the base of the Bruntwood SciTech building.
You can see more down below:
Credit: Supplied
Head of Operations at Eggslut, Pedro Ribeiro, says of the impending opening: “Manchester has been crying out for an Eggslut for too long, and we were only too happy to make that dream a reality.
“The city is the perfect place to bring our kind of breakfast to a brand new area of the UK, and we cannot wait to join such a fast-paced and buzzing food scene.”
Matt Pazos, as for Bruntwood SciTech‘s Retail Commercial Manager, Matt Pazoz, he commented on them taking up residence here: “We’re delighted to be welcoming the first Eggslut outside of London to Manchester and can’t wait for the team to crack open their doors on Deansgate.
“The brand has built a cult following thanks to their delicious chef-driven comfort food, and we know that it will fast become a go-to spot for businesses based in Centurion House as well as locals and visitors to the city.”
Coming to a mouth near you by the end of January 2026.
Daisy Jackson -
31st October 2023 
