The huge group of siblings behind two of Manchester’s best drinks brands are teaming up to open a new bar, with 11 Central set to launch in Salford very soon.
The bar will form part of the new Central Bay site at MediaCityUK and comes from the teams behind Seven Brothers Brewery and the Sisters Distillery.
11 Central will take its name from the fact that all 11 siblings are joining forces to create a new watering hole for Salford.
The bar will have a mix of food, drink, live music, bar games and waterside views across a 2000sq ft terrace.
On the menu you will, of course, find Seven Brothers Brewery bees, brewed just a few miles away near where the McAvoy brothers – Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg – were raised.
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There’ll be a microbrewery on site too so that customers can enjoy exclusive limited-edition beers made just metres from the bar.
The four sisters behind the Sisters Distillery will be bringing their full range of award-winning flavoured gins, plus artisan tonics, to the menu too.
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There’ll be distilling sessions at 11 Central for gin enthusiasts who want to learn the craft of making gin.
Seven Brothers was founded in 2014 after the McAvoy siblings were inspired by their dad’s home-brewing in their cellar at home (how that man had time for inspiring hobbies while raising 11 children is a miracle).
Seven Brothers Brewing Co was founded by seven brothers.
Since then, they’ve gone on to open bars and beer houses at Middlewood Locks and MediaCityUK in Salford, in Ancoats and in Liverpool, as well as at Manchester Airport’s new T2 Departure Lounge.
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Keith McAvoy, CEO of Seven Brothers Brewing Co, said: “We’ve been excited to open our doors at 11 Central since announcing our plans earlier this summer, and we’re proud to add another great venue to our list of beerhouses and bars that give drinkers the chance to experience SEVEN BRO7HERS beer and now SISTERS gin all in one place.
“With this new venue we’re combining a mainstream beer offering alongside craftsmanship from our brewery and gin distilleries and offering an unexpected take on drinks classics, which will hopefully be something that visitors come back to us for time and time again.
“The venue offers more than just drinks and food and is a great entertainment space with music and acts as well as a huge terrace that’s perfect for grabbing the last few bits of sunshine this year!
“We’re also able to offer a gin tasting experience at our new venue, that makes this bar more than just a destination for an after work drink or a place to grab a cocktail, and instead those that want to understand how we create and blend flavours can take the gin experience on site and explore gin with our expert team.”
Stephen Wild, MediaCity Managing Director said: “11 Central is a fantastic addition to our new independent food and drink destination Central Bay and we couldn’t be more proud to see Seven Bro7hers’ successful expansion journey within MediaCity.
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“Starting out with the original tap room just off Broadway, they then launched a thriving beerhouse in the heart of MediaCity and now this wonderful new microbrewery, gin bar and pub concept for the people of Salford to enjoy.”
11 Central will open on Friday 17 November with dancers, live music, magic, and DJs across its launch weekend on the Saturday and Sunday.
They’ll give away 150 free drinks on Friday to the first 150 people to sign up and register their interest at 11central.co.uk.
Everyone who signs up will also be entered in to a competition to win a £50 bar tab, a meal for two and a gin experience for two as part of the 11 Central launch celebrations.
The Greater Manchester book café serving literary afternoon teas and build-your-own bouquets
Daisy Jackson
If you like your afternoon tea with a side of good books, there’s a Greater Manchester café where you can quite literally have your cake and read it too.
Tucked inside this charming bookish spot, afternoon tea arrives with an unexpected twist. Rather than being presented with the usual three-tiered stand, you’re handed a stack of heavy hardback books.
But don’t start worrying that you’ve accidentally wandered into a very niche library club. The books are hiding something.
Lift the covers in Peony & Parchment – or, more accurately, open the book-shaped boxes – and you’ll discover a full afternoon tea concealed inside.
There are dainty sandwiches to get stuck into, including tiny egg mayo, herby chicken salad, ham and mustard, and cheese and tomato focaccia, alongside a little quiche.
Then comes the scone – classic, fluffy and ready for the obligatory dollop of clotted cream and jam. And, because no afternoon tea should leave you feeling like you’ve been short-changed in the cake department, there are five miniature slices to work through.
Afternoon tea concealed in a stack of booksSome of the other bakes on display
There’s a Victoria sponge with a dreamy vanilla cream, lemon drizzle, rich chocolate cake, a Bakewell slice and a pecan pie, all sourced from a local bakery just across the alleyway.
It’s all served with a pot of tea or coffee, with the option to add a glass of prosecco.
And the bookish theme doesn’t stop at the afternoon tea.
Downstairs you’ll find shelves packed with books, including the intriguing ‘blind books’. Instead of judging a book by its cover, you’ll be given clues and a short summary of what lies inside before taking a gamble on your mystery read.
Downstairs in Peony & Parchment‘Blind books’A role playing village for kids
There’s also plenty here to keep younger visitors entertained, thanks to a children’s area complete with a mini role-playing village.
And if books and cake weren’t enough, there’s another string to this café’s bow.
The Bloom Bar lets you build your own bouquet. Choose the size you want, then wander around selecting your own stems and foliage to create something that’s uniquely yours.
You can build your own bouquetThe Bloom Bar at Peony & Parchment
Of course, you don’t have to be visiting specifically for the afternoon tea. The wider menu includes tapas, full breakfasts and sandwiches, making it just as suitable for a leisurely brunch, lunch or coffee-and-cake stop.
So whether you’re there to discover your next favourite novel, assemble a bouquet, entertain the kids or simply eat your way through five different miniature cakes, this is one café where there are plenty of chapters to explore.
Major pop star crowns humble rice and three cafe as ‘Jewel of Manchester’ ahead of sold-out gig
Thomas Melia
A beloved city centre takeaway has been given the title of ‘Jewel of Manchester’ by chart-topping UK singer Sam Smith.
Known for hits like ‘Stay With Me’, ‘I’m Not The Only One’ and more recently ‘Unholy’, UK pop-ballad act Sam Smith also likes to drop a food review every once in a while.
Currently on the road with a run of shows in Manchester and London for their ‘To Be Free’ live shows, Sam Smith is stopping off at some of our city’s much-loved spots.
On their food-reviewing account titled ‘Sam Served’, where they adopt the aptly-fitting nickname ‘Ham Smith’, Sam has visited restaurants across the globe – and most recently turned their attention to Manchester’s own This & That.
Smith decided to pop in and grab a cheeky rice and three from long-standing backstreet food business This & That, and it certainly went down a treat.
After sampling their amazing selection of meat, vegetable and vegan curries, the musician crowned this family-run Indian takeaway a ‘Jewel of Manchester’.
The hitmaker described this Northern Quarter Indian eatery as ‘Everything food should be’ and definitely enjoyed all the curries on offer ‘leaving belly and heart full’.
This & That prides itself on affordable and comforting food with its ‘Rice and Three Curries’ starting from just £6 – not bad for a city centre foodie spot.
Sam has racked up an impressive 490k followers via their ‘Sam Served’ profile, with famous faces like Lily Allen, Denise Welch and CMAT all wanting to know the superstar’s foodie thoughts.
After enjoying a curry or three, Sam Smith also made sure to feed their soul to by venturing down to Afflecks and getting lost in the music at Mars Tapes.
Recognised as one of the UK’s only cassette and tape shops, Mars Tapes lets you flick through their crates of physical media and even preview tracks before you buy with its dedicated listening areas.
It’s safe to say that Smith has ‘Latched’ onto Manchester’s independent business scene and we’re here for it.
The London-born artist has just released their latest album Hazel Eyes and is currently amid a UK residency tour with two dates in Manchester’s Albert Hall and eight shows set for London Coliseum.
Daisy Jackson -
31st October 2023 
