The Vurger Co – one of the last fully vegan spots standing in Manchester – has announced its sudden closure.
The national restaurant brand arrived here in Manchester in the spring of 2022, serving up its established menu of plant-based burgers, shakes and sides.
The Vurger Co took on a pretty prominent site in Manchester city centre, putting down roots on the ground floor of a new building on the corner of Tib Street.
The restaurant did a pretty good job of impersonating a normal burger joint with its meatless patties, fake bacon, and plant-based fried chicken.
Highlights on the menu included its buffalo ‘chicken’ burger, its loaded chicken and waffle tater tots, and its delicious vegan milkshakes.
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The eight-year-old business said it has spent 50% of its time in the trade ‘in total turmoil’, faced with ‘unfathomable’ turmoil from the pandemic to the economic crisis.
They wrote in a detailed statement, signed by co-founders Rachel Hugh and Neil Potts, that they were ‘flying’ until March 2020, when they were struck with ‘infuriating government policy’ and ‘indescribable suffering’.
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Manchester Vegan burger joint The Vurger Co. Credit: The Manc GroupManchester Vegan burger joint The Vurger Co. Credit: The Manc Group
The Vurger Co said: “To say that the industry is in crisis doesn’t even come close right now.”
Their statement also touched on the current news stories around the ‘death of veganism’, which has no doubt been fuelled by several closures of other plant-based restaurants (Manchester alone has lost V Rev, Zad’s takeaway, and Frosts Burgers).
As well as opening restaurants across the UK, The Vurger Co had its sauces in supermarkets, launched a recipe book, and even served Billie Eilish twice.
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Their statement continued: “We have grafted every single day, to ensure people were employed, paid and our communities were served. We’ve given it absolutely everything we’ve got, in all possible ways, and we are extremely proud. We won’t ever let anything take away from the magic of the journey of the last 8 years.”
The Vurger Co signed off by urging people to support their local vegan business, and called on the Government to lower VAT and take other measures to help the hospitality industry.
When we began, we truly didn’t have a playbook, we had no competitor to replicate, no other small vegan restaurant business to ask about crowdfunding, no one to ask about how to scale a vegan restaurant brand – and everything in between. Throw in a global pandemic into the mix and we’ve basically lived 50% of the 8 years in total turmoil. The amount of adversity we have had to overcome year on year is unfathomable, I couldn’t even begin to describe.
We set out to create an awesome burger restaurant that welcomed everyone, with a goal of being mainstream and providing the most incredible working environment. Until March 2020, we were flying! From 2016, we were amongst the brands helping to generate early momentum in this space. We had opened two restaurants in less than a year, and were scheduled to open our third, in Brighton, in March 2020, but the universe had other plans.
Like every other hospitality brand, we muddled through the pandemic as best we possibly could. We prioritised our staff and their wellbeing to the max. We battled through infuriating government policy. Like everybody else in our industry, the suffering was indescribable, leaving us as business operators, and our teams, stressed, exhausted, and desperately hoping things could return to some sort of normality.
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However the last couple of years have seen seemingly endless domestic and international crises in the world, which have all created truly a perfect storm for hospitality. Soaring costs due to international and domestic inflationary factors, plunging sales due to customers’ spending power being dramatically reduced, and the complete absence of investor confidence in the sector all of a sudden. To say that the industry is in crisis doesn’t even come close right now.
Then combined with the most recent anti-vegan misinformation charting ‘the death of veganism’ and ‘the end of the trend’ etc. The result is that it has completely unjustifiably, incorrectly and needlessly hammered consumer confidence.
Our incredible customers that are so loyal, passionate, and incredibly supportive.
From our very first market stall in the summer of 2016, through to pop ups, events, multiple restaurants, meal kits in the pandemic, mayos in supermarkets around the world, your support has meant the absolute world to us. We’ve had the most wonderful time serving you all, and providing you all with a space to enjoy great hospitality. Throughout all of it, you’ve shown up, and kept showing up and kept shouting about us, and helped us win so many awards over the years. Every comment, review, referral, every tip you’ve given our wonderful staff, every burger you’ve purchased – every single thing matters so much to us, and we’re incredibly grateful for your loyal support for so many years.
From absolutely nothing but an idea in 2016, we opened 4 stores and a whole production site, we got our sauces into Ocado, Whole Foods, Co-op, stores in LA, NYC and Dubai, we launched our recipe book with the most amazing publisher, our brand served hundreds of thousands of burgers to people up and down the country and yes we even served Billie Eillish and family not once but twice! Proud of what we achieved would be an understatement.
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On a personal level for us, it has been the most incredible emotional rollercoaster. Building this brand for the last 8 years has been a real privilege. We’ve done nothing else, thought about nothing else, and worked on nothing else, but The Vurger Co, for 8 years. We have grafted every single day, to ensure people were employed, paid and our communities were served. We’ve given it absolutely everything we’ve got, in all possible ways, and we are extremely proud. We won’t ever let anything take away from the magic of the journey of the last 8 years.
It only seems right to finish with our wishes for the industry….
Please support your favourite vegan business! Even if you aren’t able to afford spending with them right now, remember, a like on social media, a positive google review, a nice comment, speaking positively about them to others or a recommendation are all free and could make all the difference too. Less hatred towards vegan businesses who are doing their utmost and more love is needed!
Government to WAKE UP – Lower VAT, Hospitality business rates reform, Reduction in National Insurance Contributions, Energy support – it’s all needed and all needed right now so desperately.
We’re here for anybody who wants advice or support, whatever we can do to help keep the overall vegan train on the track, we’ll be doing from here forwards. Sending all our love to our fellow vegan restauranteurs, you’re amazing.
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All our love, Rachel and Neil.
Featured image: The Manc Group
Eats
Beloved plant-based independent street food business Herbivorous is set to close imminently
Danny Jones
We hate writing this, but we have news of yet another local hospitality closure as beloved Manchester-born and pioneering plant-based brand Herbivorous has confirmed they’ll soon be calling it a day.
If you can hear us sighing through the screen, apologies – we’re just getting really fed up of saying farewell to our favourites, so god knows how rubbish those involved feel.
As you can see, the team behind the multi-location vegan street food specialists began by writing: “It’s a long one so stay with me… It seems you can’t open social media at the moment without reading about another hospitality business closing down.
“Throughout 8 years of Herbivorous years we’ve come up against many challenges from Covid 5 years ago to watching all the big vegan brands from London and beyond come to Manchester and largely disappear again to the closure of Hatch our busiest site, but with continually increasing costs its becoming really difficult to maintain a thriving business.”
Herbivorous started out life back in 2016 as a cult hit at the old outdoor food, drink and entertainment hub centring around a ‘container village’, the first of its kind in the city and soon to reopen under new owners and a new name.
Since then, co-founders Robyn and Damian have gone on to expand not just to one permanent site over in Withington but with outposts in Sheffield and York, having gained a strong reputation with stalls and pop-ups all over.
Their hospitality story might not have the ending we personally would hope for, but it’s been a brilliant one for so many foodie fans – us lot included.
Nevertheless, they go on to add in the emotional statement that external pressures such as a recent bereavement and their own ever-growing family have also contributed to the decision which, despite being an understandably hard one, “feel like the right time.”
“We are so incredibly proud of how far we’ve come from spending long days slinging duck wraps from our green vintage horse box at festivals to three Herbi locations across the North of England”, they continue, “and with that we’ve also met so many fantastic people!”
“Whether you worked for us at a few festivals over [the] summer or for years at our restaurant, we just wanted to say and massive thank you! The memories will stay with us forever and, of course, how can we not mention our fabulous customers!
“Thank you all so much for choosing Herbivorous over the years. Those of you who had our food at Festivals and then found us at one of our permanent locations, those of you who came back week after week to Hatch, Spark, Withington and beyond.”
They signed off by detailing their final business days, with their Sheffield Kommune spot having already shut for refurbishment; meanwhile, their spot in SPARK York will be wrapping up on Saturday, 19 April.
As for their flagship brick-and-mortar venue here in Greater Manchester, Herbivorous Withington will be shutting on Friday, 25 April.
Once again, there’s nothing we can say other than thank you for years of delicious food, that we’re guttted to see you go, and that everyone at The Manc Group wishes you the best whatever comes next.
Cult favourite food spot Desert Island Dumplings is set to close their Manchester shop
Danny Jones
A much-loved Manc spot is bidding a reluctant farewell, and to be honest, we’re not ready to say goodbye to Desert Island Dumplings either, as it’s been announced that they’ll soon be closing.
What started as a lockdown idea has gone on to become a cult favourite of the city centre and among vegans in the area, with countless foodies heading to their quiet little third-floor corner.
Delivering the gutting news at the start of this week on social media, founder Lucy Linford had to assure fans that this sadly isn’t an April Fool’s before going on to share a lengthy and stirring statement.
Taking up ten whole slides and numerous paragraphs in what is one of the most emotional Instagram posts the local hospitality industry has seen so far this year, she confirmed that Desert Island Dumplings will be closing in the coming months.
She began by stating, “This news might come as a shock to you”, adding that “we’ve rolled with the punches these past couple years of years and the shop is busier than ever”, but insisted that closing this particular chapter “is the right decision”.
The little dumpling shop that could hasn’t just been one of the most popular vendors inside Afflecks, an iconic Manchester attraction all of its own – it’s also gone through so many steps to get to where it is now, and it’s a local independent story that you can’t help but admire.
From the days of serving as a little pop-up at cricket grounds and various other street food stalls to establishing a dark kitchen in Liverpool, enjoying stints at GRUB, Sadler’s Cat, Ancoats General, Stretford Food Hall and more before settling down in the Palace’s emporium, it’s been a joy to watch.
Before explaining the reasons behind shutting up shop, Lucy wrote: “Thank you to every single person who has supported to Desert Island Dumplings over the past five years.”
We were left particularly moved and inspired by the recollections of the period shortly after she went “full-time-dumplings”, spending her hours learning about business, “trying to concentrate through webinars, scribbling words like ‘dividends’ and ‘GDPR?’ into notebooks.”
This part of the real hard work that you hardly ever get to see but that so many of those who start out with a dream to make it in the sector have to struggle through, and we couldn’t have more admiration for her graft if we tried – and look what it led to.
It’s also worth reminding the waves this place as made in terms of plant-based dining not just in Manchester but the North West and beyond, standing proudly as ‘the UK’s first vegan fusion dumpling joint’ and not sacrificing on flavour one single bit.
The brand even went on to pitch to Aldi, and you’ll be glad to hear that this isn’t curtains completely: Lucy and co. will still be serving right up until the last day, and as she prepares to take on a Masters up in Edinburgh, the dumps, noods, hash browns plus all the rest of will be a big hit in Scotland, no doubt.
As for the final chapter here in Manchester, the team will be bringing back some beloved specials and fan favourites, not to mention “putting on a few fun farewell events” ahead of their final day on 15 June.
Put simply, Lucy says she’s “loved every second of it”, and so have we. She signed off by adding, “Nothing good lasts forever but memories do.” We urge you to read the post in full, it’s really touching.
Make sure to give them a visit whilst you still can, and thanks again to Desert Island Dumplings for filling our bellies so many times. We hope to stumble across you in Scotland one day.