The Vurger Co – one of the last fully vegan spots standing in Manchester – has announced its sudden closure.
The national restaurant brand arrived here in Manchester in the spring of 2022, serving up its established menu of plant-based burgers, shakes and sides.
The Vurger Co took on a pretty prominent site in Manchester city centre, putting down roots on the ground floor of a new building on the corner of Tib Street.
The restaurant did a pretty good job of impersonating a normal burger joint with its meatless patties, fake bacon, and plant-based fried chicken.
Highlights on the menu included its buffalo ‘chicken’ burger, its loaded chicken and waffle tater tots, and its delicious vegan milkshakes.
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The eight-year-old business said it has spent 50% of its time in the trade ‘in total turmoil’, faced with ‘unfathomable’ turmoil from the pandemic to the economic crisis.
They wrote in a detailed statement, signed by co-founders Rachel Hugh and Neil Potts, that they were ‘flying’ until March 2020, when they were struck with ‘infuriating government policy’ and ‘indescribable suffering’.
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Manchester Vegan burger joint The Vurger Co. Credit: The Manc GroupManchester Vegan burger joint The Vurger Co. Credit: The Manc Group
The Vurger Co said: “To say that the industry is in crisis doesn’t even come close right now.”
Their statement also touched on the current news stories around the ‘death of veganism’, which has no doubt been fuelled by several closures of other plant-based restaurants (Manchester alone has lost V Rev, Zad’s takeaway, and Frosts Burgers).
As well as opening restaurants across the UK, The Vurger Co had its sauces in supermarkets, launched a recipe book, and even served Billie Eilish twice.
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Their statement continued: “We have grafted every single day, to ensure people were employed, paid and our communities were served. We’ve given it absolutely everything we’ve got, in all possible ways, and we are extremely proud. We won’t ever let anything take away from the magic of the journey of the last 8 years.”
The Vurger Co signed off by urging people to support their local vegan business, and called on the Government to lower VAT and take other measures to help the hospitality industry.
When we began, we truly didn’t have a playbook, we had no competitor to replicate, no other small vegan restaurant business to ask about crowdfunding, no one to ask about how to scale a vegan restaurant brand – and everything in between. Throw in a global pandemic into the mix and we’ve basically lived 50% of the 8 years in total turmoil. The amount of adversity we have had to overcome year on year is unfathomable, I couldn’t even begin to describe.
We set out to create an awesome burger restaurant that welcomed everyone, with a goal of being mainstream and providing the most incredible working environment. Until March 2020, we were flying! From 2016, we were amongst the brands helping to generate early momentum in this space. We had opened two restaurants in less than a year, and were scheduled to open our third, in Brighton, in March 2020, but the universe had other plans.
Like every other hospitality brand, we muddled through the pandemic as best we possibly could. We prioritised our staff and their wellbeing to the max. We battled through infuriating government policy. Like everybody else in our industry, the suffering was indescribable, leaving us as business operators, and our teams, stressed, exhausted, and desperately hoping things could return to some sort of normality.
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However the last couple of years have seen seemingly endless domestic and international crises in the world, which have all created truly a perfect storm for hospitality. Soaring costs due to international and domestic inflationary factors, plunging sales due to customers’ spending power being dramatically reduced, and the complete absence of investor confidence in the sector all of a sudden. To say that the industry is in crisis doesn’t even come close right now.
Then combined with the most recent anti-vegan misinformation charting ‘the death of veganism’ and ‘the end of the trend’ etc. The result is that it has completely unjustifiably, incorrectly and needlessly hammered consumer confidence.
Our incredible customers that are so loyal, passionate, and incredibly supportive.
From our very first market stall in the summer of 2016, through to pop ups, events, multiple restaurants, meal kits in the pandemic, mayos in supermarkets around the world, your support has meant the absolute world to us. We’ve had the most wonderful time serving you all, and providing you all with a space to enjoy great hospitality. Throughout all of it, you’ve shown up, and kept showing up and kept shouting about us, and helped us win so many awards over the years. Every comment, review, referral, every tip you’ve given our wonderful staff, every burger you’ve purchased – every single thing matters so much to us, and we’re incredibly grateful for your loyal support for so many years.
From absolutely nothing but an idea in 2016, we opened 4 stores and a whole production site, we got our sauces into Ocado, Whole Foods, Co-op, stores in LA, NYC and Dubai, we launched our recipe book with the most amazing publisher, our brand served hundreds of thousands of burgers to people up and down the country and yes we even served Billie Eillish and family not once but twice! Proud of what we achieved would be an understatement.
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On a personal level for us, it has been the most incredible emotional rollercoaster. Building this brand for the last 8 years has been a real privilege. We’ve done nothing else, thought about nothing else, and worked on nothing else, but The Vurger Co, for 8 years. We have grafted every single day, to ensure people were employed, paid and our communities were served. We’ve given it absolutely everything we’ve got, in all possible ways, and we are extremely proud. We won’t ever let anything take away from the magic of the journey of the last 8 years.
It only seems right to finish with our wishes for the industry….
Please support your favourite vegan business! Even if you aren’t able to afford spending with them right now, remember, a like on social media, a positive google review, a nice comment, speaking positively about them to others or a recommendation are all free and could make all the difference too. Less hatred towards vegan businesses who are doing their utmost and more love is needed!
Government to WAKE UP – Lower VAT, Hospitality business rates reform, Reduction in National Insurance Contributions, Energy support – it’s all needed and all needed right now so desperately.
We’re here for anybody who wants advice or support, whatever we can do to help keep the overall vegan train on the track, we’ll be doing from here forwards. Sending all our love to our fellow vegan restauranteurs, you’re amazing.
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All our love, Rachel and Neil.
Featured image: The Manc Group
Eats
Chorlton’s Horse and Jockey is reintroduced to the suburbs after stunning transformation
Danny Jones
The much-loved Horse and Jockey in Chorlton is back open for business following a major and marvellous refurb, which has seen the heart and soul of the pub restored to its former glory.
Opening just in time for the bulk of cosy boozer season, we’re about to spend A LOT of time in here.
With an impressive culinary pedigree to boot, the ‘new and improved’ Horse and Jockey was always bound to be a hit with critics and natives alike, we just weren’t expecting them to knock it quite so far out of the park – or, in this case, Chorlton Green.
Giving the already gorgeous 200-year-old structure a new lick of paint and then some, the new Horse and Jockey looks set to reassert itself as one of the prettiest, cosiest and tastiest pubs you’ll find in central Manchester.
Benefitting from sitting just outside the city centre, you’ve still got plenty of footfall from those who have seen Chorlton become a foodie destination all of its own, and those who have lived there all their lives.
Yes, you’ll still find plenty of old boys sipping their well-deserved pints and dogs curling up on the carpets here.
Now boasting up to 82 covers outside in the familiar evergreen beer garden, with table service in the summer, you can see this being a go-to spot for grub and a reliable watering hole for all year-round.
It’s also worth noting that it’s a pretty roomy venue inside as well, with an entirely refurbished upstairs seating area and a dedicated private dining space now, too.
The Horse and Jockey is glistening once again ahead of reopening this month. (Credit: The Manc Group)
Other touches we especially liked are bringing Chorlton Pale Ale – which used to be brewed right here in the Jockey itself prior to Covid – back on draught. It may be made elsewhere nowadays, but we’re glad to see it being shipped back to and served out of its ancestral home.
And it just gets better.
As well as supporting the local art scene by sourcing works from Greater Manchester creatives, they really are aiming to make this a community cornerstone.
They’ve taken the holistic idea of a public house right back to its roots, providing not only a place to meet, eat and drink for regulars, but also a real social outlet right in the middle of the suburb.
It’s also about supporting and celebrating traditional British pubs and the Northern working-class culture that goes along with it.
There’s still a recognisable style and familiar feel to the Horse and Jockey refurb. (Credit: The Manc)
The majority of the furniture is even salvaged from the pubs we sadly lost up and down the country, not to mention other businesses that have unfortunately closed post-pandemic and the continuing struggles facing the industry.
We’re lucky to have people like this putting drinks in our hands and keeping our bellies full, so we’re glad that they’re doing what they can to pay homage to those who have come before them as well.
Perhaps most heartwarming is that not only have they kept pre-existing staff in post during the switch-over, but they’re all welcoming back familiar faces from the past. Once again, this is about championing the beauty of British pub culture in all of its facets.
This is a proper foodie pub at its core, boasting cosy vibes just in time for the colder months; they even restored three of the five original fires that used to burn through the autumn and winter back in the day.
Bookings are live already, and if you’ve tried the Sunday roast at The Black Friar, you expect this place to fill up just as quickly – we’d reserve our tables early if we were you…
The food offering is substantial, filling and full of flavour. (Credit: The Manc Eats)
This may be a big rebrand and transformation, but there are also still the same old Joseph Holt favourites on the taps for those who love the classic lineup, and they’ve even used their ‘Trailblazer’ stout glaze on one of their cheesecakes. Safe to say, they have our undivided attention with that one.
Owner Neil Burke, who formally acquired The Black Friar two years ago and now heads up the revamped Horse and Jockey, said of the reopening: “I have a personal history with the Horse & Jockey and it’s always held a special place in my heart.
“It’s such a beautiful building, but it hasn’t been shining the way it should in recent years. As a local myself, I felt Chorlton deserved a proper foodie pub – somewhere that delivers brilliant food in a setting that does justice to the building’s history.”
To top things off, they’ve got Michelin-trained head chef Paolo Bianchileading things in the kitchen.
“The Horse & Jockey is an iconic part of Chorlton’s history and I’m proud to be leading its kitchen with the brilliant Black Friar team”, says Bianchi. “After gaining years of experience in Paris, Dubai and London, it feels great to be rooted in Manchester, a city I’ve really fallen in love with.”
“My vision is simple, to serve British classics that people know and love, elevated with seasonal local ingredients, touches from my Italian heritage and international experience. The menu will be ever-changing, so guests can expect something fresh every time they visit.”
As for your job, it’s simple: expect great, hearty pub grub classics elevated to a gourmet level, with all the welcoming warmth of a traditional English pub.
This isn’t just a metropolitan boozer trying to be acountry-style pub; the Horse and Jockey is a Chorlton gem reborn. It opens on Monday, 20 October, and you can guarantee you’ll be seeing us there.
The best foodie freebies you can get in Manchester on your birthday
Danny Jones
Nothing says ‘Happy Birthday’ quite like free food and drink simply for being born, especially when you can get it right here on your doorstep in Manchester, don’t you think?
There’s no doubt tonnes of different places that do special complimentary offers on your big day throughout the 10 boroughs, but that inevitably gargantuan list is for another day.
For now, we thought we’d simply put together a quick and easy round-up of the best birthday freebies you can get in and around central Manchester.
You can thank us later when you’re all full up and your wallet isn’t even the tiniest bit lighter.
Places that offer free stuff on your birthday in Manchester
1. Money off at J.W. Lees
Start your birthday off right with a pint from one of Greater Manchester’s most famous beermasters: J.W. Lees Brewery, who’ll give you a tenner off when you visit the bar on your birthday.
All you have to do is quickly sign up for their mailer to get your £10 voucher; they’re also the legend behind the ongoing Boddingtons revival, so you already know how best to spend it.
Next up is a Manc favourite that’s never shyed away from dishing out the odd freebie – spoilers, but it usually involves some kind of chicken…
In all seriousness, be it free wings for students with ‘Yard Card’ or kids eating at no cost when the adults book in a family meal, the kings and queens at the Coop are always looking out for us Mancs. It’s not different on you’re birthday either, when you get a free main meal by signing up to the newsletter.
Next up, you’re going to need something to wash down all that lovely salty fried chicken, so why not queue up some cocktails at Simmons over on Deansgate?
These still relatively recent London exports are so kind as to offer a £25 bar tab when you book a table with them for your birthday; you can sort yours HERE.
4. Nell’s Pizza freebies
Ok, so now you’ve whetted the whistle and can probably line up your next bit of scran – we’re assuming you’re going to do what we do and cram all these into one single day – so it’s time to grab some pizza at Nell’s if you ask us.
Better yet, not only are their slices reasonably priced, but you can also cop yourself a voucher free ‘Birthday Cake’ flavour (yes, the pretty one with the sprinkles) ice cream sandwich when booking online. You’ve also got a new venue you can enjoy this deal at, too.
We’ve had a free ice cream sandwich at Nell’s in Manchester on our birthday for at least the last three years.
5. Bonus baked goods at Gail’s
If a little ice cream sandwich hasn’t quite satiated your sweet tooth, then you’ll be glad to know that the growing presence of Gail’s Bakery in Greater Manchester not only involves some unreal tastes and smells, but some brilliant birthday freebies, too.
For those who are members of Gail’s Loyalty Programme, where customers can also collect stamps to earn back coffees, cakes and more completely gratis, you are also entitled to a free sweet from their baker’s table treat during your birthday month. Say no more.
Question is, which treat will it be?… (Credit: The Manc Group)
6. Good old Greggs
Room for more dessert (they do say it’s a second stomach, after all)? Well, if there is, you can’t go wrong with a Northerner’s first love: Gregg’s, who also keep things nice and straightforward by simply congratulating you on being born by giving you a free sweet treat you can claim via the app.
Oh, and by the way, I was once genuinely given a Gregg’s gift card by a mate for my birthday and don’t sleep on it – that was genuinely one of the best things in the haul that year.
Left it too late to buy a Mother’s Day present and now all the shops are shut? We do digital gift cards. Just saying... https://t.co/46ETSh1gc0
Ok, it’s all feeling a bit sugar-heavy at the minute, so let’s swap back onto the savoury and another brilliant chain that isn’t just beloved here but actually started the fast-food burrito culture here in 0161.
Many of you may have already copped this freebie in the past, but in case you still need to be initiated, Barburrito have been handing out free birthday burritos since like forever – the only catch nowadays is you need to download the app and make sure you’ve spent at least £6 before the date rolls around.
8. Chopstix for cheap
Last but not least, how about some late-night noodles to finish things off? We here at The Manc (Eats, specifically) are guilty of getting a last-minute takeaway to round off a long work day or spice up a weekend evening spent at home.
That being said, it’s a very easy plan to fall back on during your birthday week if you don’t have much booked in for an insignificant number in your 20s, let’s say; simply sign up for the newsletter and select the small box of your choosing. It isn’t just food they’re doing these days either…
Daisy Jackson -
21st February 2024 
