A pub chain in the UK has introduced a new ‘dynamic pricing’ structure, with prices for its drinks changing throughout the day.
Stonegate Pubs, which has over 4,500 bars, pubs, and nightclubs across the UK including Slug & Lettuce and Be At One, has introduced the new pricing structure at around a fifth of its sites.
The pub said it is using the tactic to cover extra costs such as bar staff or bouncers during busy times, having previously introduced the scheme during its screening of the World Cup.
It means that during busier times in the evenings and weekends punters could be paying much more for a pint, with some unhappy drinkers branding it an “unhappy hour”.
Polite notices have already been posted around pubs where the surge pricing structure, which is also used by taxi companies like Uber, is set to be introduced.
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The price rises will not just apply to alcohol drinks, either, but to anyone purchasing a drink in a selected Stonegate pub at a surge time.
While the move has undoubtedly sparked some debate on X, formerly known as Twitter, Alex Reilley, chairman and co-founder of restaurant and bar group Loungers, tweeted that several other businesses already used dynamic pricing.
He wrote: “A number of city centre brands do this already (and have done for some time) – at least Stonegate have been honest about telling their customers. Maybe hotels and airlines should charge a flat fee and maybe Greggs and Costa should charge the same in service stations as they do on the [high street].”
Reilley added: “In this case Stonegate are being criticised for being transparent – tons of businesses in a number of sectors operate dynamic pricing and don’t tell their customers.”
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A spokesperson for Stonegate said: “Stonegate Group, like all retail businesses, regularly review pricing to manage costs but also to ensure we offer great value for money to our guests.
“Across the managed business our dynamic pricing encompasses the ability to offer guests a range of promotions including happy hours, 2 for 1 cocktails, and discounts on food and drink products at different times on different days throughout the week.
“This flexibility may mean that on occasions pricing may marginally increase in selective pubs and bars due to the increased cost demands on the business with additional staffing or licensing requirements such as additional door team members.”
A huge new Irish bar has opened in Manchester city centre (yes, another one)
Daisy Jackson
There’s another new Irish pub in Manchester city centre, this time on one of our busiest nightlife strips, Peter Street.
Katie O’Brien’s has officially thrown open the doors to its enormous two-storey venue, taking over and transforming the former Peaky Blinders bar.
Inside, there are three bars pouring both Guinness AND Murphys, a huge elevated stage on its own mezzanine level, which will host live musicians seven nights a week, and walls packed with decor transporting you to the Emerald Isle.
The makeover they’ve given this massive unit really is quite something, creating all sorts of cosy corners and snug areas where you can nurse a pint of stout.
Faux fireplaces, leather booth seating, and low ceilings all set the tone for a relaxed pint in the snugs.
Or if you want something a little livelier, head to the heart of the bar, where you can dance the night away to the live entertainment above your head.
Manchester’s Katie O’Brien’s is set to be their largest Irish bar yet, with existing locations all over the UK, including in Leeds and Sheffield.
Their rapid expansion has now brought them to the heart of Manchester, where they’ll be neighbouring bustling nightlife spots like Albert’s Schloss, Manahatta, and Impossible.
Katie O’Brien’s has opened on Peter StreetIt’s taken over the old Peaky Blinders barCosy snugs in Katie O’Brien’sIt serves both Murphy’s AND Guinness
The venue has taken over what was once the Peaky Blinders bar, which shut down back in March.
The previous occupier had themed its venue and menu around the hit gangster show, with cocktails named after characters.
They wrote at the time: “It is with an extremely heavy heart that we unfortunately have to announce the closure of Peaky Blinders Manchester with immediate effect. On behalf of our entire team, we are truly thankful to every guest who has stepped through our doors since opening in 2018.
“We are devastated it has had to end this way, but grateful for the journey. Thank you so much for your continued support over the years. It’s been a blast, Manchester!”
Katie O’Brien’s is open now on Peter Street in Manchester.
One of Manchester’s most popular brunch spots is opening its second location
Daisy Jackson
A brunch spot with queues down the street, and an edible Labubu French toast on the menu, is opening a second location this summer.
Bruncho has revealed plans to expand from its home on Deansgate and take on the Northern Quarter.
The all-day brunch cafe is set to move into the huge unit left empty by the shock closure of Feel Good Club.
Bruncho is known for its brunch dishes that have a real knack for going viral on social media, including New York-style breakfast rolls in croissant bread; fresh coconut water and matcha served in the coconut; and its absolutely stacked French toasts.
It’s consistently packed out at its original location on Deansgate, and now it’s taking over a 4,378 sq ft unit in the Northern Quarter too, set to open this June.
Omer Umut Mutlu, owner of Bruncho, said: “Manchester has shown Bruncho so much love, and expanding into the Northern Quarter feels like the natural next step for us.
“Hilton House gives us the space to elevate what we do – more covers, more events, and a new home for the kind of food and atmosphere people will make the journey for.
The viral Labubu French toast at Bruncho in ManchesterA breakfast spread at Bruncho
“We’re excited to bring something fresh to the neighbourhood, with the opening scheduled for June 2026.”
Paul Shakeshaft, Head of Property Management at CERT, commented: “We’ve found the ideal tenant to join the Hilton House community. Bruncho provides a new focal point for the building and for the community.
“They’re a fantastic operator with big plans that bring the right fit and the right atmosphere to the building and neighbourhood.
“Signing Bruncho brings Hilton House back to full occupation, including a full refit in just seven months, underpinning our neighbourhood vision for our commercial properties, and their continued success and appeal far beyond their completion.”
Bruncho will open their second Manchester cafe in the Northern Quarter this June.
Georgina Pellant -
13th September 2023 
