As transformation works continue at the future £3.5m Central Bay site, the new food and drink neighbourhood has revealed a major update to its ever-growing offering – a new waterfront bar and microbrewery to be launched by Salford brewing legends SEVEN BRO7HERS BREWING CO.
Named 11 Central after the family’s seven brothers and four sisters, the bar will offer visitors a mix of drink, food, live music, bar games and waterside views from the striking 2,000 square foot terrace, as well as gin making classes available to book this summer.
Staying true to the siblings’ ethos and inspired by their father’s home brewing, 11 Central by SEVEN BRO7HERS will serve authentic artisan beer, expertly brewed just a few miles away in Salford where they grew up and where some of the family still lives.
With a state-of-the-art microbrewery on site, customers are also set to enjoy limited edition beers made just metres away from the bar – available exclusively at Central Bay.
The huge new bar will face the waterfront. / Image: Kargo Mkt
Image: Seven Brothers Beer
Extending the menu to gin lovers, the SISTERS DISTILLERY will have a key role behind the bar with its full range of award-winning flavoured gins available plus an assortment of artisan tonics to pair with.
The SISTERS DISTILLERY will also host distilling sessions at 11 Central for gin enthusiasts who want to learn the craft of making unique gins from the experts themselves. Ideal for those looking for an exciting date night or groups of friends looking for a fun activity, the classes will be available to book via the SIS4ERS website in the coming months.
11 Central will run events in partnership with Central Bay, including family-friendly day time activities during the school holidays, live music nights, and it will also offer food within the bar area.
Building upon the hugely popular SEVEN BRO7HERS bar offering which has become a well-known and loved part of the Salford and Manchester social scene, the new site will also boast games like pool and shuffle tables as well as a wider beer offering to cater to all tastes.
Earmarked for a summer 2023 launch and with 25,000 square feet of exciting culinary experiences, Central Bay will be one of the biggest independent food and drink operations in the North and a first for Salford.
It will house four new independent restaurants, 20 kitchens, pop-up events, indie markets, live music performances, and recreation space for children, with more announcements set to be made in the coming months.
Palestinian favourite Baity will be arriving at Kargo Mkt this summer, after closing its Didsbury site. / Image: Kargo Mkt
Ad Maiora will also be moving into Kargo in August. / Image: Kargo Mkt
Blend Family, the operator behind the British Street Food Awards 2022 – ‘Food Hall of the Year, Cutlery Works’, in Sheffield and The GPO in Liverpool, has been brought on board to run and develop the food hall, which will be known as Kargo.
They will also oversee the street vendor elements of Central Bay, branded Kargo Mkt – aligning with the area’s rich history, with Central Bay named after the original stretch of dock which was once a thriving loading bay during the industrial revolution.
Food traders confirmed to arrive at Kargo Mkt so far include sandwich dealers Ad Maiora, Korean bimbimbap trader Bab K, Tang’s Hot Pot, Palestinian favourite Baity, Manchester burger lads What’s Your Beef, Monton pizzeria Leopard Pie and many more.
Keith McAvoy, CEO of SEVEN BRO7HERS BREWING CO, said: “It’s an exciting time for us as we take our bar offering to a new level and create a diverse, theatre-led experience. To date we have had great success in the beerhouse space, 11 Central gives us the opportunity to build an entertainment hub for the quays – the chance to work on a brand-new concept.
“This project is close to our hearts, as it’s our third site in Salford down the road from where all the family grew up. There is the added satisfaction knowing that our grandfathers were part of the Salford Docks community, being dock workers and our parents were born and raised a stone’s throw away from where the bar is situated. It just feels right to be working here bringing something new and exciting to the area. To be able to play a major role in what will be an incredible destination in Salford.”
Stephen Wild, Managing Director for MediaCity, added: “Central Bay is a major project for us, and we are putting everything we can into it, to give the local and wider Greater Manchester community a leading food and drink destination just a walk or short tram ride away.
“Having the 11 Central team on board is an absolute pleasure; we’ve watched them grow exponentially since setting up their first brewery down the road, to now having two different bars on MediaCity grounds. 11 Central at Central Bay will make a huge positive impact on MediaCity and our current and future residents – making it the place to work, live and visit.”
Manchester sandwich specialists Bada Bing strike up new sponsorship deal with local football team
Danny Jones
Beloved city centre sandwich shop Bada Bing has struck up a somewhat unexpected but exciting new partnership with local football team, FC United of Manchester, who are now sponsored by the sub specialists.
We can’t think of any better matchday scran than a massive butty, to be fair.
Confirming that they will be sponsoring FC United for the 2025/26 season, Bada Bing is taking its first foray into football, with their branding already up on the advertising boards around the ground.
While they’re yet to confirm any more specific details apart from that they’re joining forces with the Moston-based outfit, supporters are already licking their lips at the mere thought of their famous hoagies coming to Broadhurst Park stadium.
Having plenty of fun with the announcement online with a classic Sopranos reference (why break the habit of a lifetime?), Sam and Josh – both big footy fans, themselves – stood proudly beside the hoardings this week.
Although we still know very little about what FC United fans can expect from the latest Manc brand marriage, we’d bet on the odd game-defining hero appearing both on the pitch and in the hands of ‘Red Rebels’ stood watching and, hopefully, eating just beside it.
Of course, this is by no means the only noteworthy crossover Bada Bing has enjoyed since reopening last year; their viral merch is famously made by Stretford-based fashion label, UN:IK Clothing.
In fact, it isn’t even their sole step in sports, either. Regularly teaming up with outdoor content creator and trail runner, Sam Matthew – a.k.a. Peaks and Pubs – they’ve already held charity relays, pop-up events with New Balance, and we’re sure there is more to come with the Northern Premier League side.
They are, after all, the king of collabs and tapping into local, contemporary culture in the area just at the right moment.
Commenting underneath the social media post, FC United simply replied: “Thanks for your support! Great to have you on board!”
Once again, please just give a hint—ANY kind of sign that Bada Bing menu items are coming to Lightbowne Road, because if so, Greater Manchester’s ‘Footy Scran‘ game is about to level up big time.
As for FC games, they’re still some of the most affordable in the region, and you don’t need to be a disillusioned Man United fan to get invested in the now 20-year-old phoenix club.
Go support a local grassroots team if you can, and fingers crossed, you can grab a Bing while you’re at it.
Featured Images — Bada Bing (via Instagram)/The Manc Group
Eats
A sneak peek at the first pour: Greater Manchester celebrates the return of Boddingtons
Danny Jones
Greater Manchester has every reason to drink and jubilate this Friday and toast the perfect excuse for an early dart as the first fresh pours in a new chapter for Boddingtons beer have been sunk.
And by’eck if ain’t still bloody gorgeous.
That’s right, in case you didn’t hear the latest news about ‘Cream of Manchester’, we can now officially and ever-so gladly confirm that Boddingtons Bitter is properly back on draught in the region.
With the iconic cask ale making a glorious return decades on from its glory days in the 1990s, the new and improved Boddies beer is flowing from the taps – just in time for the weekend, no less.
Yes, with local brewery and pub chain J.W. Lees taking over the manufacturing and distribution, leaving the Budweiser Group to take over the licensing, the updated recipe Boddingtons – which clocks in at a 4.0% ABV – is about to be rolled out across the 10 boroughs.
Better yet, with five native pubs having already reinstalled honey yellow and black pumps, and with Lees looking to deliver it to the ale-loving masses across the North West, this could be the biggest Manc comeback since, well, those two lads from Burnage…
Speaking of: we were invited along to Founder’s Hall on Albert Square (formerly Duttons and now home to every one of the brand’s beers, not to mention serving as a tribute to John Lees himself), for a special ceremony to celebrate the inaugural public pints of Boddies being poured.
Let’s just say we were honoured to be part of the grand resurrection.
Obviously, there have been some holdouts hanging onto the classic Mancunian brew, and we certainly had fun trying to track them down over the past couple of years, but we’re just glad we don’t have to do as much work to find one now.
Managing Director of JW Lees, William Lees-Jones, said on the relaunch: “When I joined JW Lees in 1994, Boddingtons was ‘The Cream of Manchester’ and we were in awe of their position in leading the cask beer revolution.
“We’re proud to bring it back home, starting with Founder’s Hall, and we’re planning to restore Boddington’s as one of the UK’s leading premium cask beers, particularly here in the North West.” Well said, sir.
Available from Founder’s Hall, The Black Friar in Salford, Stables Tavern; Sams Chop House, The Circus Tavern, Oxford Road Tap, Piccadilly Tap and Victoria Tap from today, as well as Corbières and Stockport pubs like The Crown and The White Lion, we can’t wait to see Boddingtons take over the nation.
In the meantime, why not look back at the storied history behind one of our finest exports?
Georgina Pellant -
27th July 2023 
