How a ‘mind-bendingly daft’ Goats on Zoom service made a Manc farm famous
Cronkshaw Fold Farm started hiring out goats to Zoom meetings back in April 2020 as a joke. But the service has now raised thousands and kept staff in work.
Zoom meetings have become part and parcel of everyday life during the pandemic.
In lieu of face-to-face contact, millions have turned to video conferencing platforms to host virtual meet-ups – with Joe Public, MPs and even Royal Family members communicating via video link.
But Zoom sessions – regardless of whether they’re for work meetings or social catchups – tend to follow a predictable pattern.
At least one person is impatiently urged to take themselves off mute. Other participants verbally bump into one another at deafening volume. And some bits of the conversation are permanently lost in a garbled, pixelated, blurry vortex.
Sometimes there’s a quiz, too.
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It’s the same thing day in, day out. So it’s no wonder, then, that one farm’s attempts to change the Zoom status quo have gone down so well.
Cronkshaw Fold in Rossendale – around 40 minutes north of Manchester city centre – is home to sheep, chickens and dogs, but it’s their resident goats who have catapulted the farm into the news headlines.
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The farm has been hiring out their goats for Zoom meetings right around the UK – offering some refreshing comic relief from video conferencing cliches in the process.
Cronkshaw Fold Farm
It all started back in April 2020.
Farmer Dot McCarthy decided to pop a message on the website that confirmed Cronkshaw Fold’s goats would be happy to get involved in any video calls moving ahead.
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If anyone wanted to invite a goat onto their next Zoom call, they could pay £5 and staff would make it happen.
But Dot didn’t actually expect people to get in touch.
“It was a joke!” she tells The Manc.
“Bored mates stuck doing home-working had shared stories about the mundanity of video calls so I said they should add a goat and see what their boss does.
“And now, yeah, it’s got a bit out of hand!”
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It definitely has – but in the best possible way.
Cronkshaw Fold’s goats have proven so camera-friendly that they’ve netted the farm over £50,000 – a vital lifeline at a time when doors have been shut to visitors.
The first two members of staff were hired just before the pandemic began, and whilst things looked bleak initially, the Goat Zoom service has successfully kept the duo in work.
Any extra money beyond the payroll will be put towards making the farm more eco-friendly – switching to renewable energy, electric vehicles and greener farming practices for the lowest carbon food production.
Almost one year on from launching, Zoom Goats is still a wild success – with people from all walks of life requesting the company of these furry farm animals for all kinds of reasons; from family breakfasts to butting in on marketing meetings.
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“The pranksters are the best!” says Dot.
“Anyone sneaking a goat in without any pre-explanation. The confusion and mild panic – ‘Is it a troll? No it’s a goat!’ – that ensues is hilarious.
“We’ve had all sorts; stag dos, toddler birthdays, family catch-ups – Gran and Grandad’s reactions are golden.
“We’ve even had meetings where there’s so many people the goat can go unseen… until it bleats in the middle of a speaker’s presentation.”
Anyone hoping to get themselves an interrupting goat can also take their pick from the different personalities on the farm – with a webpage packed with info dedicated to each individual animal.
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“Obviously this service is completely ridiculous, but that’s kind of the point,” says Dot.
“It’s funny because it is so mind-bendingly daft.”
Cronkshaw Fold has also grabbed headlines for running other innovative services involving its animals since lockdown – including virtual farm tours and bee adoption services.
Staff have also run Goat Yoga sessions in the past – where participants can “snuggle some goats at a safe distance from other humans”.
Naturally, with the current rules in place, this service is paused right now. But the farm is looking at potentially bringing back the exercise classes when restrictions are loosened a little later in the year.
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For now at least, Cronkshaw Fold Farm is focused on connecting people with animals via camera.
They’ve introduced bleating to meetings. And it’s tickled Britain pink.
Learn more about Cronkshaw Fold Farm’s Goats on Zoom service on their website.
Feature
A masterclass in The Art of Loving: Olivia Dean brings two unforgettable nights to Co-op Live
Emily Johnson
Olivia Dean took over Co-op Live for not one, but two nights this weekend – and what she delivered felt like a full-circle celebration of The Art of Loving, her incredible sophomore album.
From the moment Olivia’s silhouette appeared behind the curtain on night two, opening with the album’s title track, it was clear this evening was going to be special.
With a sea of polka dots on arrival, it’s evident that the 27-year-old already has great influence when it comes to style with her fans, and you could spot anyone who was attending Olivia Dean around Manchester city centre immediately.
Despite performing to a crowd of over 20,000 people, the performance felt incredibly intimate, with interactions with the crowd through the evening, even pointing out a fan’s banner saying they had been a fan of Olivia since 2019, which she was humbly taken aback by.
Her voice carried effortlessly around the arena, somehow still managing to feel soft and personal, like she was singing directly to you.
No Dean show would be complete without her incredible outfits either, and last night we were truly spoilt, with two outfit changes throughout the evening, which split the night into three chapters.
Initially appearing in a black sequin number, before reappearing in the middle of the crowd in an all-white outfit, evocative of an angel – a moment that felt intimate even in a room that size.
Later, with disco balls lowered and the energy lifted, she returned in another glitzy look for the more upbeat tracks, including a crowd-pleasing cover of ‘Move On Up’. With her band behind her, the sound filled the arena beautifully.
Everyone was on their feet having a good time, but no one was having as much fun as the woman herself, Olivia Dean.
And that’s the thing with Miss Dean, no one at her gigs is having half as much fun as she is. She’s always smiling, always glowing.
Put simply, she’s a proper ray of sunshine on stage. Towards the end of the show, Olivia looked up at the crowd and stated, “It’s magic in here tonight, Manchester”, and we all believed her.
Looking around at the crowd, arms around each other, best friends, couples – it was hard not to feel the magic too.
Highlights included ‘UFO’ with a sea of lights, which in the moment gave the whole room goosebumps, and of course, the confetti cannon, which was the grand finale to an incredible evening.
Yungblud channels a bit of magic that’d make Ozzy proud on huge headline night in Manchester
Lonnie Bowes
A darkened arena erupts into life as Yungblud storms the AO Arena main stage for his biggest Manchester show to date.
He flickers across the giant screens, projected against a curtain that stretches the full width of the AO Arena. Then that unmistakable Doncaster drawl cuts through the noise, urging the audience to make some noise (even more of it), and they oblige – gladly.
When the lights come up, a barrage of lights flickers, pyrotechnics explode, and chaos ensues. Manchester crowds are no strangers to Yungblud; he’s a livewire performer with seemingly endless energy, a proclivity for raw emotion, and a fiercely loyal fanbase: the self-proclaimed ‘Black Hearts Club’.
Dressed in a grungy pair of Chrome Hearts leather trousers, a leopard-print waistcoat and sunglasses so thick he could look directly at the sun with no issues, he tears straight into the opening track (Hello Heaven, Hello) with barely a second to breathe.
He then pauses – hands extended to the crowd, a cheeky grin – and bang: confetti fills the room.
If previous Manchester shows hinted at his stamina, this one confirms it. The scale may be bigger, but the intensity hasn’t dipped. The floor quickly becomes a sea of movement, with mosh pits swelling and collapsing in waves, sending bodies ricocheting across the arena.
It’s the kind of gig where you’re never quite safe from getting drenched either – water cups are less for drinking and more for launching, with sprays arcing out over the front rows like some kind of punk rock baptism of fire. So many flames.
The audience was on the ball; at one point, Yungblud’s comb was hurled into the crowd. Showgoers in the area tussled over the item for a minute before returning to the mayhem unfolding around them.
Part conductor, part chaos agent, part mic-wielding cowboy, he commands the room with ease. The mic stand, placed in front of him between each song by the production team, is repeatedly cast to the back of the stage, and he flails the mic above his head on more than one occasion – always catching it again before it can strike anyone else. It’s reckless, but never careless.
Because beneath the sweat and noise, there’s something more deliberate at play. His speeches on identity, equality, belonging and mental health feel less like interludes and more like the backbone of the entire night.
This isn’t just performance: it’s a space he’s actively shaping, one where thousands feel seen. Towards the back end of the set, he invites the whole crowd to look left and right and tell each other how much they f***ing love one another.
Tracks like ‘Loner’, ‘Lowlife’ and ‘Zombie’ land with particular weight, their messages amplified by a crowd that knows every word. At one point, the lights swing out over the audience, and for a moment the focus shifts – not just to the performer, but to the community he’s built.
With a touching tribute to the late, great Ozzy Osbourne, Yungblud is visibly emotional, with tears in his eyes for his dearly departed friend. And if the ringing in my ears is anything to go by, I’m pretty sure Ozzy heard it and was looking down with pride.
If you haven’t guessed by now, Yungblud knows how to command a room, but things definitely took a turn when he invited a member of the crowd on stage.
Holding a poster that read something along the lines of “I can play guitar”, she was brought up and proceeded to absolutely bring the house down, performing alongside him for a song. Daisy, hats off – you absolutely SMASHED it.
Congratulations are in order as well to the happy couple who got engaged at the gig. We really hope your first dance is to a Yungblud track.
Even in a venue of this size, he moves like he’s trying to outpace it; sprinting, leaping, barely standing still long enough to catch a breath. It’s hard not to feel like this is still just a stepping stone. Because if he can command a room like this with such force, it’s not a stretch to imagine Yungblud scaling even bigger stages before long.
Loud, relentless and emotionally charged, this wasn’t just a gig, it was a statement – a place to escape the struggles of day-to-day life and bolster an ever-growing community built on all the right things: acceptance, harmony, and just a little bit of chaos. In short, he’s welcome back anytime.
The Manc -
3rd February 2021 
