In 2008, a pair of bright-eyed, bushy-tailed brewers entered the Dragons’ Den with an idea.
They had a refreshing brand that rebelled against the corporate approach of most breweries – and a product packed with flavour to match.
But what they didn’t have was funding.
James Watt and Martin Dickie applied to the BBC show and “pitched their hearts out” in an attempt to earn financial backing from some of the best-known businesspeople in Britain.
But it wasn’t to be. BrewDog’s owners didn’t make it past the screen test, and were “totally crushed” by the rejection.
ADVERTISEMENT
Fast-forward 12 years: BrewDog is worth more than £1bn.
According to Watt, the offer BrewDog planned to put on the Dragons table – 20% for £100,000 – would have pocketed the bidder a cool £360m today.
ADVERTISEMENT
But whilst the rebuff was a big blow at the time, it actually proved to be a blessing in disguise.
The producers’ snub forced BrewDog to build an entirely different funding community-style model – one that offered equity in exchange for investment.
Their most recent campaign saw 47,000 people pump more than £8.7m into the company.
ADVERTISEMENT
“Loads of you asked what happened after Dragon’s Den turned us down in ’08,” Watts wrote on Twitter.
“We went back to the drawing board & came up with a radically new business model based on community ownership.
“Instead of 1 Dragon, we got 130,000 Equity Punks [and] BrewDog is much better because of that.”
During a dizzying decade, BrewDog has branched out from brewing to build restaurants and bars across the world – with premises in the USA, Spain, Germany, Australia, Sweden, Italy, Brazil, South Korea, Belgium and France.
They’ve accrued a reputation for doing things differently, and even in the COVID climate – which according to Watts has been “incredibly tough” – BrewDog is still pushing boundaries.
ADVERTISEMENT
They were among the first to announce they’d be pouring their first pint at the stroke of 12.01 on 4 July to mark the historic reopening of English pubs after lockdown (tickets for the celebration in Manchester sold out in minutes).
But elsewhere, the brand is working with zero-emissions company Arrival to create a network of delivery trucks and become the “most sustainable brewery in the world.”
The BrewDog community – which might not have ever materialised if the brewers had met the Dragons – has also played a pivotal role in the Scottish brewery surviving the pandemic.
In an open letter on LinkedIn, Watt thanked his “brilliant teams” for delivering a “miracle against all odds.”
ADVERTISEMENT
He wrote: “We owe each other, and especially those leaving, a debt of gratitude.
“Their selfless act has allowed us to better safeguard the livelihoods of over 1,800 team members. Furthermore they all played a pivotal role in the development of a business that we, and millions of people all over the planet, know and love.
“Your contributions made a huge difference and you will forever be part of our story.”
Feature
Review | Leon Thomas at Manchester Academy – ‘Mutts Don’t Heel’ but this gig healed me
Thomas Melia
American singer-songwriter Leon Thomas visited Manchester Academy last night, performing hits from his deluxe album to a sold-out crowd of more than 2,600.
One year after an exclusive London MUTT Live date, Mr Thomas returns to the UK with the ‘MUTTS DON’T HEEL’ Tour, venturing to five cities, including the music capital of the North: Manchester.
The night started off just how it should’ve done with ‘HEEL’, as the audience were welcomed by the drum-loop and a chill atmosphere from the start.
Now, it wouldn’t be a Leon Thomas gig without at least one Ty Dolla $ign collaboration making the setlist, and there’s plenty to choose from with a new one dropping just over a month ago, ‘miss u 2’.
Leon Thomas performing hits at Manchester Academy (Credit: Audio North)
The funk-influenced musician opted for ‘FAR FETCHED’, and the audience was in the palm of his hand. No matter which of the four link-ups he chose, it was always going to go down well – Manchester never disappoints.
Leon didn’t even have to ask the crowd to bring more energy; they already matched him. When he sings, “For someone who don’t ask for favours, I’ve done way too many favours”, on ‘PARTY FAVORS’, he really meant it.
Last year, Leon Thomas dropped PHOLKS, a project which saw him exploring old-school funk and soul sounds even further and ‘Just How You Are’ had even the shyest dancer pulling out a little two step.
This isn’t the only hit that sent the crowd into a frenzy; ‘Baccarat’ and its impressive psychedelic guitar solo had jaws literally falling to the floor at Manchester Academy.
His songs might not be dramatic or extravagant, but they don’t need to be. Leon’s artistry prevails when he’s softly singing, and you’re still able to detect each instrument.
Leon Thomas brought the MUTTS DON’T HEEL Tour to Manchester Academy (Credit: The Manc)
‘Breaking Point’ is an easy-listening soul track that had all 2,600 Leon Thomas fans in our feelings as we realised we were coming to the end of a phenomenal concert.
And of course, ‘Mutt’ – his biggest single to date: a bouncy and swag-filled number that sticks in your head for weeks on end – sounded even better when backed by a live band as I discovered last night.
There was some insane musicality, distinct bangers and impeccable live arrangements that elevated the original studio recordings. Maybe ‘Mutts Don’t Heel’, but Leon Thomas definitely healed me.
He wasn’t the only cool cat playing last night either:
Could the reaction to Casemiro’s swansong Man United season see him stay ‘one more year’?
Danny Jones
Casemiro has arguably been up there with one of the best Manchester United signings in the post-Sir Alex Ferguson era, after the likes of Bruno Fernandes; maybe not in terms of how it’s impacted the wider transfer budget, but now he’s about to leave, most supporters aren’t ready to let him go.
Truly, if they had their way, many would happily keep him for at least “one more year”, as they continuously chanted during the most recent home game.
However, with the footballing veteran himself admitting that he’s been left moved by the response and certainly basked in the chants for him to stay following the win over Aston Villa last weekend, another one in which he chipped in with a key goal.
Casemiro scored the opener in what went on to be a vital 3-1 win in their pursuit of Champions League places, and has made it clear that, like the rest of the squad, this is his only goal for the remainder of the 2025/26 campaign.
But with United now looking closer to securing third or perhaps even chasing down second place, according to many (some have even gone further than that…), this current, albeit still early doors, resurgence under Michael Carrick could be the start of a corner turned for the one serial winners.
However, fans have seen many false dawns at Old Trafford over the past decade or so, and there is obviously the risk of him ultimately spoiling what should now be a fine and fitting farewell.
Then again, after speaking in a recent interview with Sky Sports, the 34-year-old said it’s been “way more” special than he was expecting since he revealed his plans to leave on a high, and stranger things have happened.
You only have to look at Mohammed Salah and Liverpool, who looked all set to go before eventually U-turning and signing a new deal – though contract terms no doubt helped swing those negotiations.
As one of the highest-earning players not just at Man United or even the Premier League but in Europe, he’s already earned serious amounts during his time with the Red Devils, so there is a belief that the incumbent INEOS board would be happy to shift him off the books and reinvest in replacing him.
#mufc are in advanced talks to sign Bruno Guimaraes for around €80m, but renewed interest from Real Madrid threatens to complicate the proposed move [@Reuters, @fernandokallas]
The likes of Guimaraes, previously courted Carlos Baleba, Elliot Anderson, Adam Wharton, Wolves duo André and Joao Gomes have all been linked with possible moves to Manchester of late.
In fact, depending on how much room Jim Ratcliffe and co. have for spending on recruitment, they could potentially even cover the wages of more than one signing in the middle of the park or other positions that they feel may require further reinforcements.
All this is still very much in theory, of course, and while Casemiro has seemingly confirmed that he will depart this summer, who knows how much of the recent reaction and outpouring of love and support from the Stretford End and beyond could potentially sway the outcome?…
Then again, do you think reconsidering the decision would be a wise move, or at his age, is four years in the English top flight enough?
The Manc -
30th June 2020 
