It’s often said that all the best ideas are born in bars. With the pandemic closing pubs across the country, it’s a wonder where the next great creation is going to come from.
The concept for LooseHeadz was one of many lightbulb moments flickering into life across British boozers back in 2017.
Three men were propped up at the end of the bar at Wilmslow Rugby Club when they had this crystallizing moment that stopped them mid-sip; turning their heads away from the Lions Tour on tele.
During conversation, Dave, Mark and Rob all realised that they knew someone in sport who’d had what they called a ‘life wobble’; a moment where they’d been seriously down in the dumps.
In the past, they’d tried to raise their pal’s spirit with a cold beer, a reassuring slap on the back and distracting sports talk.
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It was all they were qualified to do. And at times it did help.
But the more the trio talked about it, the more they realised that these ‘life wobbles’ were too big for a pint to fix.
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Some of these issues were serious – and maybe even had the potential to last a lifetime.
Dave, Mark and Rob knew they didn’t have the expertise to help. But they could build a network of people who did.
Co-Founder Rob Shotton
It was at that moment they launched LooseHeadz – a brand that didn’t just talk about mental health in rugby but ‘banged the drum’ as loudly as they could so it was impossible to ignore.
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The founders drew up four core aims – prevent, promote, educate and signpost issues around mental health – and partnered with some of the best wellbeing support teams in the business, bringing the toughest athletes on board as ambassadors.
The outdated concept of masculinity as stoic defiance is so deeply embedded in sport that many male athletes have kept schtum even when they’re struggling. Sometimes with tragic consequences.
“Nobody ever wants to talk about mental health,” Rob tells us.
“But we realised that needed to change. Suicide biggest killer of men under 45.
“What makes us a bit different is that we use rugby as a vehicle to inspire and educate people as to what we’re all about: Normalising the conversation and tackling the stigma.
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“We’ve got 26 ambassadors on board now. If the likes of Ugo Monye, Gareth Anscombe, Brad Shields, Josh Matavesi – these big macho characters – are saying it’s ok not to be ok, people will listen.”
One ambassador, Saracens’ Alex Lewington, says he’s “loved being involved in LooseHeadz”.
“The world is constantly evolving and providing new and challenging issues for people to deal with,” commented the winger.
“The more we talk about it, the better equipped we are to understand and combat mental health issues.”
Amber Reed, England and Bristol Bears player, has also voiced her support for the brand – labelling herself a “LooseHead and proud”.
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“I didn’t hesitate when asked to be part of the LooseHeadz movement that looks to tackle the stigma around mental health,” she added.
“LooseHeadz do a fantastic job in reaching out to the community, sharing relatable stories, and supporting those in need.”
Another big name on the roster is rugby league legend Shaun Edwards – who acts as patron of the LooseHeadz Foundation.
Another arm of the brand is the LooseHeadz Academy – which offers a membership scheme and open forum for people to talk about wellbeing with confidence.
The Academy is now home to 100 global fans who fervently believe in the LooseHeadz mission and do their bit to spread the word.
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There’s also the Partnership Programme – which sees LooseHeadz work alongside clubs at grassroots, amateur and professional level to raise awareness of just how important great mental health is – and the Wellbeing Through Sport initiative; which is designed to nurture the positive mental health and wellbeing of children through physical activities.
To make all this happen, money is generated through the LooseHeadz fashion range – which is worn by athletes right the way around the world.
“We made an effort to create some really cool clothing,” Rob explains.
“We wanted to create a really high quality range.
“With most charity t-shirts, you wear it once or twice and then it just gets left in the bottom of your wardrobe.
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“But our stuff is something people can be proud to wear.
“The logo is an ‘L’ and “H’ – made up to look like rugby posts.”
The company is currently working with as many as 62 clubs in multiple countries.
Domestically, the brand is already well-recognised. But long-term, the plan is to ‘get a LooseHead’ (a mental health support officer who champions wellbeing) inside most rugby teams.
That way, they can start to make a real difference.
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“Having a LooseHead in a team removes the stigma,” Rob informs us .
“They do different roles depending on the needs of the club, but they also create constant awareness too – spreading the world and educating people about mental health.
“There’s so much more we can do to keep normalising the conversation and we need to keep doing it.”
It’s been a busy few years since the three owners found the idea for LooseHeadz at the bottom of a pint glass. But the hard work has only just started.
With lockdown sending mental health plummeting in 2020, having the likes of LooseHeadz keeping a close eye on rugby isn’t just advantageous – it’s essential.
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“Looseheadz is not for us – it’s for everyone,” Rob says.
“We’d love to grow and expand into more rugby-loving nations beyond Britain. But right now it’s all about striking up great relationships wherever we can.
“Hopefully we can change things.
“Of course, we’ll never truly know how many people we’ve helped.
“But one thing for sure is we’ll just keep on going.”
Feature
Football fans are debating whether Manchester City made a mistake selling Cole Palmer
Danny Jones
Football clubs are always going to have to roll the dice on players as we all know promising players who went on to become stars: Kevin de Bruyne, Gerard Pique, Mo Salah and so on just to name a few from the Premier League – but is that what Manchester City have done with Cole Palmer?
The 21-year-old from Wythenshawe was sold to Chelsea back in September 2023, having only managed to make a few scattered but impressive appearances for Man City, scoring crucial goals in the Community Shield and the UEFA Super Cup, but was still ultimately deemed surplus to requirements.
Shown the exit through nothing other than the sheer quality of Pep Guardiola‘s starting XI, not to mention plenty of strength in depth and quality off the bench already, the West London club paid what looked to be a handsome £42.5 million for the still relatively unproven youngster at the time.
However, with another hattrick to his name – a perfect one scored all inside half an hour, no less – and a fourth for good measure thanks to a penalty against Everton, he’s quickly become by far and away Chelsea‘s star man.
In the same breath, many are now naturally wondering why he was sold in the first place. It’s no secret that City are spoilt for choice when it comes to talent amongst their ranks and certainly didn’t need the money from his sale; it was simply a case that Palmer wanted more minutes that Pep couldn’t promise.
Shouldering the responsibility for the decision at the time, Guardiola said he completely understood the Manchester-born and bred star’s drive and ambition, admitting that “[With] young players, we always want them to stay but this is normal.
“After one season it is nice, and the second season, but the third season it is, ‘Oh guys, I want to play, I don’t want to sit on the bench’. It’s normal. We understand as a club. We got an offer from an incredible top club like Chelsea and I’m really happy for him. In all clubs these types of things happen.”
However, we dare say that if you were to tell the Catalan coach that same hungry prospect would end up being joint top-scorer with his Erling Haaland the following season and being, we think it’s fair to say he might at least hesitate before green-lighting his departure – and there are plenty more stats to boot.
Now, it’s impossible to know whether or not having the knowledge he has now would have made Pep second-guess his decision and take a chance on integrating Cole Palmer into City’s first team more regularly but put it this way, 25 goals and 13 assists in all competitions is hard to ignore.
Cole Palmer's 20th Premier League goal brings him level with Erling Haaland in the race for the Golden Boot 🤝 pic.twitter.com/8Nq2Bn5bLH
That’s all inside what is for all intents and purposes his full debut season as a first-team starter (which isn’t even over yet), let’s not forget, and while they’ve had similar situations play out with the likes of Jadon Sancho in the past, it must be a little frustrating to see him playing this well in the same only league only in a darker shade of blue.
On the other hand, it’s still early days Palmer could also follow that same narrative even further and see that huge momentum trickle out depending on how his sophomore season goes. He’s also a boyhood Man United fan and not that we’re saying we can see him make that move down the line, but we all know how that switch sadly ended up for Sancho.
For many fans, City or otherwise, the logic seems to be that letting him go was the right decision for everyone, as it’s allowed him to get that crucial playing time and shine like he has this season, which may not have happened while waiting to grab his opportunity off the bench at the Etihad.
Moreover, it’s not like the treble-winners aren’t still looking like they could defend all three of their trophies this year – although it would be interesting to see what impact Palmer has when he comes up against his former club in the FA Cup semi-final this weekend.
What do you think, were City right to sell Cole Palmer or should they have held on to him and given him the minutes he was clearly more than ready for?
Remember when the Manchester Marathon used to be too short?
Danny Jones
One of the most popular runs in the UK returns this weekend as the 2024 Adidas Manchester Marathon gets underway on Sunday morning, but did you know the famous race was once too short to count as the full shebang?
Yes, it may very be one of the flattest and most accessible races anywhere in Europe but once upon a time the Manchester Marathon was technically a marathon, as those in charge of measuring the thing up didn’t quite nail it.
One job, guys. You had one job…
Here’s the story of for three whole years, tens of thousands of runners sadly didn’t technically complete the Manchester Marathon.
The 2024 Manchester Marathon boasts a record 32k racers.A 2013 finisher. We’ve got some bad news for you, mate…Manchester Marathon now and then (Credit: Supplied/Wikimedia Commons)
Manchester Marathon: The ‘ish’ years
As was widely publicised at the time, in 2016 it was found that roughly the three previous years of the race course that runs throughout Manchester city centre, into the likes of Trafford, Chorlton, Altrincham and beyond didn’t actually fulfil the complete distance needed to qualify as a marathon.
While the race route has to stretch for 26.2 miles, or approximately 42.195 kilometres if you prefer metric (always one that splits the crowd) to count as an official marathon, it turned out that in 2013, ’14 and ’15, Manchester’s biggest running event fell just short of that mark.
Due to a measuring error – for which blame was placed on the Association of UK Course Measurers (AUKCM), who said an accredited measurer had ridden the course in 2013 but fell foul to an error in the calibration of the bicycle wheel – those three years ended up being 380m too short.
As a result, roughly 24,000 runners who ran the Manchester Marathon during this three-year period essentially had their races voided, including plenty of elite athletes, as the official UK Athletics governing body simply could not recognise their times. How fuming would you be?
Speaking in an official statement at the time, AUKCM said they regretted the mistake, confessing: “Significant errors in measurement are rare – our procedures are designed to find them at the reporting or checking stages”.
Xtra Mile Events, who were still the organisers of the event at the time, went on to add: “We all understand the anguish and huge disappointment this creates and want to assure our runners that we share the upset and emotion from the AUKCM news regarding the race distance.”
Thankfully, such mistakes haven’t been suffered since and now under the umbrella of sporting giants Adidas, you won’t catch them making the same slips-ups.
Best of luck to all of you racing this Sunday and rest easy in the knowledge that while you might be absolutely dying by those last few miles, at least you can be sure those every one of those final yards is going to count. Now go and smash it!
The Manc -
11th February 2021 
